The document outlines a fractal lifecycle plan for scalable lean startups. It describes the typical journey from an initial vision through problem-solution experiments, product-market fit, optimization and scaling. It provides examples applying this framework to the evolution of humans and the development of Apple's iPod. Templates are also included to map a company's red ocean disruption journey.

1. Fractal
Lifecycle
Plan
Archetypal
Story
for
the
Journey
of
a
Scalable
Lean
Startup
Vision:
Pa6ent
(Customer):
Fractal
Lifecycle
Plan
for
Business
Model
Performance
Chasm
(“Death
Valley”)
Lean
Startup’s
Journey
&
Milestones
?
Problem-­‐SoluDon
Product-­‐Market
Renewal
OpDmizaDon
&
Scaling
Business
Model
Business
Model
Business
Model
Business
Model
Vision
Business
Model
(“Big
Bang”
Disrup6on)
3
Red
Ocean
Disrup6on
(ROD)
Ques6ons
for
the
Lean
Startup
Journey
q What
to
Disrupt?
Red
Ocean
Business
Model
(Performance
or
Value
Curve)
q To
What
to
Disrupt?
Blue
Ocean
Business
Model
(Performance
or
Value
Curve)
q How
To
Disrupt:
Con$nuous
Improvement
vs.
Disrup$on
(Scalable
Lean
Startup)
Projects?
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

2. A
Scalable
Lean
Startup
Story
About
the
EvoluDon
of
Man
(Homo
Sapiens)
ü Vision
Experiment
ü Problem-­‐SoluDon
Experiment
ü Product-­‐Market
Experiment
ü OpDmizaDon
&
Scaling
q Renewal
Project
Vision
(Cause/Final
Result/Outcome):
Man
as
“Top
Dog”
-­‐
Reinvent
(Disrupt)
the
Experience
of
Leading
Creatures
on
Earth
Customer
(Segment/Base/“Tribe”/Benefactor):
Niche
of
Gaia
(Planet
Earth)
-­‐
Homo
Sapiens
(Society;
Human
Consciousness)
Goal/Strategy/Job-­‐To-­‐Get-­‐Done:
Get
maximum
delight
(energy)
&
minimum
pain;
Accelerate
Red
Ocean
Disrup6on
(ROD)
&
Learning
Conven6onal
Tool
(Product/Service/Business
Model):
Dinosaurs/Beasts/Flora
&
Fauna/Bloody
(Head-­‐to-­‐head)
Fights
&
BaTles
D:
B:
Define
Build
Problem
(Needs)
Solu6on
(Pilot)
“Red
Ocean”
(Trade-­‐off/Defects)
M:
Measure
Problem
A:
Analyze
Problem
I:
Improve
Solu6on
L:
Learn
What’s
Valued
Minimum
Viable
Product
(MVP)
Customer
Story
Business
Story
Learning
Story
(Market-­‐focus)
(Product/Industry-­‐Focus)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

3. A
Scalable
Lean
Startup
Story
About
the
EvoluDon
of
Apple’s
Classic
iPod
ü Vision
Experiment
ü Problem-­‐SoluDon
Experiment
ü Product-­‐Market
Experiment
ü OpDmizaDon
&
Scaling
q Renewal
Project
Vision
(Cause/Final
Result/Outcome):
iPod
as
“Top
Dog”
-­‐
Reinvent
(Disrupt)
the
Experience
of
Leading
Music
Players
Customer
(Segment/Base/“Tribe”/Benefactor):
Niche
of
High-­‐income
People
Who
Listen
to
Music
(Luxury-­‐Spot
“Game-­‐changers”)
Goal/Strategy/Job-­‐To-­‐Get-­‐Done:
Seamless
Music
Experience
(Everywhere):
Differently
Listen
to
Music
Conven6onal
Tool
(Product/Service/Business
Model):
Portable
Music
Players
–
CD-­‐Player;
Flash
Player;
MP3-­‐CD
Player;
Hard-­‐
Disk
Jukebox
D:
B:
Define
Build
Problem
(Needs)
Solu6on
(Pilot)
“Red
Ocean”
(Trade-­‐off/Defects)
Music
Players
M:
Measure
Problem
A:
Analyze
Problem
I:
Improve
Solu6on
L:
Learn
What’s
Valued
Minimum
Viable
Product
(MVP)
Customer
Story
Business
Story
Learning
Story
(Market-­‐focus)
(Product/Industry-­‐Focus)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

4. Date:
………………………..….
Red
Ocean
DisrupDon
(ROD)
Map
q Vision
Experiment
q Problem-­‐SoluDon
Experiment
q Product-­‐Market
Experiment
q OpDmizaDon
&
Scaling
q Renewal
Project
Vision
(Cause/Final
Result/Outcome):
……………………….…………..………………………………………………………..…………………..…..……
Customer
(Segment/Base/“Tribe”/Benefactor):
…..…………………………………………….….……….………..……………………………..…………..……
Goal/Strategy/Job-­‐To-­‐Get-­‐Done:
…………………...…………..…………………………………………………………..……………..….…………………………….……
Conven6onal
Tool
(Product/Service/Business
Model):
………………………………..…….……………………………………………………………………..
D:
B:
Define
Build
Problem
(Needs)
Solu6on
(Pilot)
“Red
Ocean”
(Trade-­‐off/Defects)
Minimum
Viable
Product
(MVP)
M:
Measure
Problem
Assessment
A:
Analyze
Problem
Diagnosis
I:
Improve
Solu6on
Treatment
L:
Learn
What’s
Valued
Persevere
or
Pivot?
Customer
Story
Business
Story
Learning
Story
(Market-­‐focus)
(Product/Industry-­‐Focus)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing