Blue Ocean Strategy - which has the stated goal of creating an uncontested market space while making competitors irrelevant - presents a creative and visual approach for developing Business Strategy. As a tool for creating scalable startups, Blue Ocean Strategy focuses on what Steve Blank calls "Customer Discovery" in his four stage process of Customer Development. The other stages of Blank's Customer Development Methodology are Customer Validation, Customer Creation, and Company Building.
This presentation introduces a visual tool, the Customer Development Roadmap, for integrating ideas from Blank's Customer Development Methodology and Kim & Mauborgne's Blue Ocean Strategy. The Customer Development Roadmap facilitates the learning and application of the Customer Development methodology as well as provides a visual framework for executing Blue Ocean Strategy especially for a scalable startup. A key goal of the Customer Development Roadmap is to better manage the development and reduce the risk of failure of Blue Ocean Startups.
THE CUSTOMER DEVELOPMENT ROADMAP: A Minimum Viable Toolset for Systematically...Rod King, Ph.D.
Steve Blank's Customer Development Methodology presents a comprehensive approach for developing scalable startups. However, the current focus of Blank's book and the emerging Lean Startup methodology is on software companies.
This presentation introduces the Customer Development Roadmap which shows a visual and general approach for Customer Development. Also, the concept of the Blue Ocean Startup ('the ultimate startup') is introduced.
The ROD Deck of Business Model Atoms: Creatively Plan, Deliver, and Manage ...Rod King, Ph.D.
To survive and prosper in today’s Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, startups as well as established organizations must use a quartet of modern business tools. The quartet of tools consists of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. However, these tools are currently disparate and it’s difficult to move from one tool to another. Gaining knowledge and mastery of this quartet of tools is time consuming and expensive. Moreover, there is an explosion of tools especially regarding Business Model Innovation and the Lean Startup Methodology.
Hardly anybody can now keep up with the pace at which tools are proffered in domains of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. Many entrepreneurs, startups, and established organizations end up being confused by the plethora of tools and apparently conflicting perspectives on Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology.
This presentation offers a novel approach for dealing with the emerging problem of “Tool Overload (TO).” After studying and using business tools for over 15 years, I discovered that like in the periodic table, business tools emerge from a few elements. In this presentation, the elements of business tools are offered under the four suits of the Red Ocean Disruption (ROD) Deck: Enterprise; Environment; Risk Analysis; Actions. Understanding each of the 13 elements in each suit would help you to rapidly understand and apply modern business tools especially in the areas of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. The ROD Deck also allows business tools to be seamlessly combined and applied in order to rapidly achieve project goals. The Red Ocean Disruption (ROD) Deck is designed to be used in conjunction with the Business Periodic Table ; see http://goo.gl/W2lW7U .
http://goo.gl/0tVWqd
Toolkit for Preparing Your Own Blue Ocean-Performance DashboardRod King, Ph.D.
This 'portable' toolkit contains tools that can be used to prepare a Blue Ocean-Performance Dashboard. This concept combines two of the most powerful concepts in business management: Blue Ocean Strategy and Balanced Scorecard. The Blue Ocean-Performance Scorecard will help you to visually translate any strategy including a Blue Ocean Strategy into reality. Consequently, with the dashboard the implementation of a Blue Ocean Strategy has a higher chance of success.
In addition, the Blue Ocean-Performance Dashboard could be used to answer the following questions:
* How does the organization work or do business?
* How does the organization generate reveue or profit?
* How to create an uncontested customer experience and uncontested marketplace as well as make the competition irrelevant?
If you'd like to generate and share ideas on the above question, the Blue Ocean-Performance Dashboard may be your best tool.
THE BUSINESS MODEL YACHT FOR PROBLEM-BASED STRATEGISTS: Save Time and Money W...Rod King, Ph.D.
The Business Model Yacht is a One-Size-Fits-All (OSFA) tool for problem finding, modeling, and solving in any domain. The Business Model Yacht, which can be used by Strategists, Innovators, and Planners, saves time and money when dealing with "wicked" (ill-structured/open/chaotic) problems as well as "tame" (well structured/closed/simple) problems.
http://goo.gl/yjf2QB
Simpler Tools for Redesigning Business Models and Making Better DecisionsRod King, Ph.D.
This document contains a comprehensive set of tools for facilitating Blue Ocean Thinking and Decision-making as well as for designing Blue Ocean Business Models. The central concept, which ties all the tools, is the Value Quotient (VQ).
The VQ can be used as a universal metric of success and decision-making. Using the VQ allows anyone to introduce the concepts and tools of Blue Ocean Planning & Execution at any level in an organization.
BUSINESS MODEL DEVELOPMENT FOR BLUE OCEAN STARTUPSRod King, Ph.D.
Static Business and Strategic Plans are fast becoming irrelevant in a world of rapid commoditization, great uncertainty, and limited resources especially for scalable startups. BUSINESS MODEL DEVELOPMENT (BMD) is emerging as a more dynamic, relevant, and cost-effective approach. However, tools for BMD are authored by different people and found in different books as well as websites. Finding a comprehensive set of tools for BMD is time-consuming.
This presentation, "Business Model Development for Blue Ocean Startups" is currently the only resource that integrates tools for BMD in a worksheet or template format that facilitates collaboration. The tools can instantly be used for your projects on business model discovery, validation, execution, and/or performance management.
Please note that this FREE & INTERACTIVE One-stop Toolkit is available for a LIMITED TIME.
THINKING DIFFERENT: A Business DNA Map for bmg book projectRod King, Ph.D.
This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can be used to present a "One Minute Business Model."
9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABIL...Rod King, Ph.D.
A few days ago, I bought an interesting book on arguably business's hottest topic: Business Model Innovation. The book, "Gear Up," is written by Lena Ramfelt, Jonas Kjellberg, and Tom Kosnik. Gear Up is a well written book and covers 9 "Gears" or elements of a business model. Notable missing elements or building blocks are "Value Proposition," "Cost Structure," and "Product/Service." However, these elements are covered in the discussion of other Gears. Also, some descriptions of the Gears such as "Customer Acquisition" and "Team" are too specific. This specificity may lead some practitioners to omit valuable information that relates to their business model. I would suggest the use of "Channels" for "Customer Acquisition" and "Internal Resources" for "Team." Finally, "Profit" is not highlighted as a Gear.
What I particularly like about the Gear Up book is its focus and information presented under the Gear of "Team." Unlike in many books on business model innovation, Gear Up discusses the number and type of members required to form a team that is likely to deliver successful business model innovation. In addition, the Gear Up framework explicitly considers "Competitors" and in particular, Competitive Strategy in terms of Blue Ocean Strrategy.
Although the content of Gear Up is great especially when combined with its checklist of questions at the end of each chapter, the book does not present a graphic, template, or worksheet that facilitates the collection and organization of ideas on a business model. Consequently, in this presentation, I offer the Business Model Yacht as a multi-level system framework for visually organizing and managing ideas on each Gear of a business model. Use of the 9-Gear Business Model Yacht ensures that ideas for business models are rapidly documented, tested, and validated with a view to discovering and scaling a profitable business model. Hopefully, purchasers and readers of the 9-Gear book would find this enhancement useful. Your feedback would be appreciated.
THE CUSTOMER DEVELOPMENT ROADMAP: A Minimum Viable Toolset for Systematically...Rod King, Ph.D.
Steve Blank's Customer Development Methodology presents a comprehensive approach for developing scalable startups. However, the current focus of Blank's book and the emerging Lean Startup methodology is on software companies.
This presentation introduces the Customer Development Roadmap which shows a visual and general approach for Customer Development. Also, the concept of the Blue Ocean Startup ('the ultimate startup') is introduced.
The ROD Deck of Business Model Atoms: Creatively Plan, Deliver, and Manage ...Rod King, Ph.D.
To survive and prosper in today’s Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, startups as well as established organizations must use a quartet of modern business tools. The quartet of tools consists of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. However, these tools are currently disparate and it’s difficult to move from one tool to another. Gaining knowledge and mastery of this quartet of tools is time consuming and expensive. Moreover, there is an explosion of tools especially regarding Business Model Innovation and the Lean Startup Methodology.
Hardly anybody can now keep up with the pace at which tools are proffered in domains of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. Many entrepreneurs, startups, and established organizations end up being confused by the plethora of tools and apparently conflicting perspectives on Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology.
This presentation offers a novel approach for dealing with the emerging problem of “Tool Overload (TO).” After studying and using business tools for over 15 years, I discovered that like in the periodic table, business tools emerge from a few elements. In this presentation, the elements of business tools are offered under the four suits of the Red Ocean Disruption (ROD) Deck: Enterprise; Environment; Risk Analysis; Actions. Understanding each of the 13 elements in each suit would help you to rapidly understand and apply modern business tools especially in the areas of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. The ROD Deck also allows business tools to be seamlessly combined and applied in order to rapidly achieve project goals. The Red Ocean Disruption (ROD) Deck is designed to be used in conjunction with the Business Periodic Table ; see http://goo.gl/W2lW7U .
http://goo.gl/0tVWqd
Toolkit for Preparing Your Own Blue Ocean-Performance DashboardRod King, Ph.D.
This 'portable' toolkit contains tools that can be used to prepare a Blue Ocean-Performance Dashboard. This concept combines two of the most powerful concepts in business management: Blue Ocean Strategy and Balanced Scorecard. The Blue Ocean-Performance Scorecard will help you to visually translate any strategy including a Blue Ocean Strategy into reality. Consequently, with the dashboard the implementation of a Blue Ocean Strategy has a higher chance of success.
In addition, the Blue Ocean-Performance Dashboard could be used to answer the following questions:
* How does the organization work or do business?
* How does the organization generate reveue or profit?
* How to create an uncontested customer experience and uncontested marketplace as well as make the competition irrelevant?
If you'd like to generate and share ideas on the above question, the Blue Ocean-Performance Dashboard may be your best tool.
THE BUSINESS MODEL YACHT FOR PROBLEM-BASED STRATEGISTS: Save Time and Money W...Rod King, Ph.D.
The Business Model Yacht is a One-Size-Fits-All (OSFA) tool for problem finding, modeling, and solving in any domain. The Business Model Yacht, which can be used by Strategists, Innovators, and Planners, saves time and money when dealing with "wicked" (ill-structured/open/chaotic) problems as well as "tame" (well structured/closed/simple) problems.
http://goo.gl/yjf2QB
Simpler Tools for Redesigning Business Models and Making Better DecisionsRod King, Ph.D.
This document contains a comprehensive set of tools for facilitating Blue Ocean Thinking and Decision-making as well as for designing Blue Ocean Business Models. The central concept, which ties all the tools, is the Value Quotient (VQ).
The VQ can be used as a universal metric of success and decision-making. Using the VQ allows anyone to introduce the concepts and tools of Blue Ocean Planning & Execution at any level in an organization.
BUSINESS MODEL DEVELOPMENT FOR BLUE OCEAN STARTUPSRod King, Ph.D.
Static Business and Strategic Plans are fast becoming irrelevant in a world of rapid commoditization, great uncertainty, and limited resources especially for scalable startups. BUSINESS MODEL DEVELOPMENT (BMD) is emerging as a more dynamic, relevant, and cost-effective approach. However, tools for BMD are authored by different people and found in different books as well as websites. Finding a comprehensive set of tools for BMD is time-consuming.
This presentation, "Business Model Development for Blue Ocean Startups" is currently the only resource that integrates tools for BMD in a worksheet or template format that facilitates collaboration. The tools can instantly be used for your projects on business model discovery, validation, execution, and/or performance management.
Please note that this FREE & INTERACTIVE One-stop Toolkit is available for a LIMITED TIME.
THINKING DIFFERENT: A Business DNA Map for bmg book projectRod King, Ph.D.
This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can be used to present a "One Minute Business Model."
9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABIL...Rod King, Ph.D.
A few days ago, I bought an interesting book on arguably business's hottest topic: Business Model Innovation. The book, "Gear Up," is written by Lena Ramfelt, Jonas Kjellberg, and Tom Kosnik. Gear Up is a well written book and covers 9 "Gears" or elements of a business model. Notable missing elements or building blocks are "Value Proposition," "Cost Structure," and "Product/Service." However, these elements are covered in the discussion of other Gears. Also, some descriptions of the Gears such as "Customer Acquisition" and "Team" are too specific. This specificity may lead some practitioners to omit valuable information that relates to their business model. I would suggest the use of "Channels" for "Customer Acquisition" and "Internal Resources" for "Team." Finally, "Profit" is not highlighted as a Gear.
What I particularly like about the Gear Up book is its focus and information presented under the Gear of "Team." Unlike in many books on business model innovation, Gear Up discusses the number and type of members required to form a team that is likely to deliver successful business model innovation. In addition, the Gear Up framework explicitly considers "Competitors" and in particular, Competitive Strategy in terms of Blue Ocean Strrategy.
Although the content of Gear Up is great especially when combined with its checklist of questions at the end of each chapter, the book does not present a graphic, template, or worksheet that facilitates the collection and organization of ideas on a business model. Consequently, in this presentation, I offer the Business Model Yacht as a multi-level system framework for visually organizing and managing ideas on each Gear of a business model. Use of the 9-Gear Business Model Yacht ensures that ideas for business models are rapidly documented, tested, and validated with a view to discovering and scaling a profitable business model. Hopefully, purchasers and readers of the 9-Gear book would find this enhancement useful. Your feedback would be appreciated.
Red Ocean Disruption (ROD) Storyboard: The One Tool for Business Model Moviem...Rod King, Ph.D.
The Red Ocean Disruption (ROD) Storyboard is a dynamic visual template for answering the 3 basic questions in every change management project, The ROD Storyboard provides a visual platform and common language for Business Model Moviemakers, Storytellers, Strategists, Planners, and Problem Solvers.
BUSINESS MODEL MOVIEMAKING: Rapidly Visualize, Prototype, and Test Your BUSIN...Rod King, Ph.D.
In this presentation on Business Model Moviemaking, the Business Model Strip is used as a template to visualize a BUSINESS PLOT, Strategy Story, Value Proposition, and Business Model. Examples of Business Plots and Strategy Stories are taken from companies such as Future Plc, Fremantle Media, Hornby, and Apple.
Can BUSINESS MODEL HACKING Instantly Save the National Defense & Intelligence...Rod King, Ph.D.
"Business Model Hacking (BMH)" refers to a multilevel mapping methodology that uses the unit of analysis of a business model to rapidly discover and eliminate pain in the lifecycle of any system, project, and/or business model. The approach of Business Model Hacking can be applied to projects in the public and private sectors as well as non-governmental organizations and society in general. The current program of "Hacking for Defense (H4D)," which is pioneered at Stanford University can be regarded as a basic instance of Business Model Hacking that uses the Mission Model Canvas (Business Model Canvas) and Value Proposition Canvas within the framework of the Lean Launchpad Methodology. However, given the "12 Handicaps" of the Mission Model Canvas (Business Model Canvas), Rod King uses a different toolkit for Business Model Hacking. Details of King's toolkit can be found in his groundbreaking book, "Business Model Canvas: A Good Tool with Bad Instructions?" This book is available at Amazon.com.
This presentation focuses on King's two tools for Business Model Hacking: Problem Solving Theater (PST) and Value Engine Map (VEM). These tools are applied to proposed projects in the National Defense and Intelligence Communities. When properly applied, tools of Business Model Hacking can help organizations to effectively and efficiently achieve their goals, vision, and mission. In particular, Business Model Hacking can help the National Defense and Intelligence Communities to rapidly save thousands of lives as well as millions of dollars.
The LEAN BUSINESS MODEL GAMEBOARD: A Fun Way to Holistically Learn, Master, a...Rod King, Ph.D.
"The Lean Startup" by Eric Ries is one of the most useful books any entrepreneur, startup, or established business could get. I regard "The Lean Startup" book as the bible on continuous innovation. However, many entrepreneurs, startups, and established businesses are struggling to translate ideas, concepts, and principles of the Lean Startup Method into practice. The high rate of failure of startups continues while the Lean Startup Method largely remains a theory.
To help entrepreneurs, startups, and established businesses better learn and master the Lean Startup Method, I developed the Lean Business Model Gameboard. This Gamification Board - which presents a tag cloud (checklist) of Lean Startup words - offers a simpler, faster, and funner way to learn, apply, and master the Lean Startup Method.
Have fun!
http://goo.gl/zsgl4k
###
P.S.: What are your suggestions for improving the above Lean Business Model (LBM) Game?
The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Bus...Rod King, Ph.D.
When you were a kid, what was your favorite fairy tale? Cinderella? Pied Piper of Hamelin? Little Red Riding Hood? Pinocchio? Imagine for a moment … Imagine … What made your favorite fairy tale so memorable? I guess that in every case, our answer is in one word: Drama!
In today’s world of information explosion and big data, stories are becoming ever important for people to quickly make sense out of a deluge of information. As I noted a while ago, people quickly forget about presentations that contain detailed information and data. However, the memories and feelings of engaging stories could last for a lifetime. In today’s world of hyper-competition, information explosion, and big data, our best chance of standing out in the crowd is to create and present memorable stories. But, how can one simply create dramatic and memorable business stories?
W. Chan Kim and Renee Mauborgne, in their bestselling business book “Blue Ocean Strategy,” provide entertaining stories of how Blue Ocean startups disrupted established Red Ocean companies. Who can forget Kim & Mauborgne’s intriguing stories of Cirque du Soleil vs. Ringling Brothers & Barnum and Bailey Circus; Southwest Airlines vs. Established Long Haul Airlines; Yellow Tail Wine vs. Premium and Budget Wines? At the heart of every Blue Ocean story is the archetypal conflict of Top Dog (“Villain” in Red Ocean) vs. Underdog (“Hero” in Blue Ocean); in biblical terms: Goliath vs. David. At the heart of every Blue Ocean story is the archetypal Hero’s Journey which involves transformation or disruption of the Red Ocean.
In Blue Ocean stories, the Top Dog and Underdog initially compete for the attention and wallet of Dissatisfied Customers and/or Non-customers. Consequently, the Top Dog, Underdog, and Dissatisfied Customer constitute a triangle which I am referring to as the “War Triangle.” In short, the Top Dog, Underdog, and Dissatisfied Customer are engaged in a Business War Game. The War Triangle underscores the importance of strategy and tactics of players to deliver awesome customer experiences in a business war game.
The War Triangle (Dissatisfied Customer-Top Dog-Underdog) is directly inspired and corresponds to Stephen Karpman’s Drama Triangle (Victim-Persecutor-Rescuer) for illustrating the dynamics of relationships in dysfunctional teams. In his seminal publication on “Fairy Tales and Script Drama Analysis”, Karpman argues that the memorability of fairy tales such as in Little Red Riding Hood, Cinderella, and Pied Piper of Hamelin is driven by the conflict, dysfunctionality, or chaos that is inherent in the Drama Triangle. Here, the inevitable conclusion is that the inherent dynamics and surprise of the Drama Triangle as well as War Triangle account for the engagement and memorability of Blue Ocean stories.
http://goo.gl/myfFcF
Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...Rod King, Ph.D.
The above presentation focuses on answering the question: In volatile time, what tool would you use for rapidly and inexpensively prototyping business models?
The VALUE CHAIN (VC) YACHT: Discover and Solve Customer Problems Better, Fast...Rod King, Ph.D.
It is a truism that organizations that survive and prosper are those that discover and solve customer problems better, faster, and cheaper. This presentation introduces a fun tool, the Value Chain (VC) Yacht, that enables startups as well as established organizations to discover and solve problems better, faster, and cheaper. The VC Yacht is an extremely versatile tool for problem finding and solving. The VC Yacht can be used to illustrate, derive, explain, and apply over 40 tools that are used for finding and solving problems.
http://goo.gl/b5FGHZ
DRAMATIC STORY CANVAS FOR APPLE: How Steve Jobs Saved AppleRod King, Ph.D.
This presentation contains the template of a Dramatic Story Canvas for formulating and executing "Good Strategy" as outlined in Richard Rumelt's book, "Good Strategy. Bad Strategy." The presented template for the Dramatic Story Canvas contains the "Good Strategy" Canvas which contains the 4 topics that Rumelt considers necessary for a Good Strategy. The Dramatic Story Canvas is applied to illustrate the story of how Steve Jobs saved Apple.
http://goo.gl/rbNTN9
The Story of Oliver Bloggs, a Lean Canvas Storyboarder: From the Business Mod...Rod King, Ph.D.
These days, at nearly every large gathering of entrepreneurs especially those in the Lean Startup Movement, you’ll hear the requiem for the traditional business plan being loudly played: “The traditional business plan is dead. The business plan is dead.”
Although the Business Plan thinks that reports of its death are highly exaggerated, the writing on the wall for the demise of the traditional business plan is clear. The “obese” Business Plan is slow and not very useful for organizing ideas and managing changes in today’s fast moving and unpredictable environments especially in the world of startups. So, how are startups currently organizing, managing, and sharing ideas regarding their emerging business models?
Startups are using two main tools for organizing and managing ideas. There’s one school of startups focusing on use of the Business Model Canvas while another school focuses on used of the Lean Canvas. So, which tool is better for organizing, managing, and sharing ideas: the Business Model Canvas or the Lean Canvas? See what Oliver Bloggs has to say here: http://goo.gl/Cky3nJ
The Red Ocean Disruption (ROD) Stack for Blue Ocean Strategists and Lean Star...Rod King, Ph.D.
It's going to a decade since the book, "Blue Ocean Strategy," was published by W. Chan Kim and Renee Mauborgne. However, over 99% of strategists, entrepreneurs, and innovators are struggling to translate the theory of Blue Ocean Strategy into practice. Meanwhile, established organizations as well as (lean) startups are failing and going bankrupt.
This presentation features the Red Ocean Disruption (ROD) Stack, which is a set of visual tools for comprehensively developing and managing Red Ocean Disruption (Blue Ocean) Strategy. The Idea Lifecycle provides a roadmap as well as tollgates of the journey towards the Blue Ocean.
http://goo.gl/j0rc4V
The 4 Faces of a Bad Strategy: Why People, Startups, and Established Organiza...Rod King, Ph.D.
No one would deny the high mortality rate of startups as well as the rising mortality rate of former giants such as Kodak, Borders, and Blockbuster. Blackberry is on its sick bed. Six years ago, Wall Street experienced a "financial tsunami" with once revered financial institutions being swept into oblivion. Yet, there is no agreement on why organizations fail.
This author posits that all organizations including startups and established businesses fail because of what Richard Rumelt's call "BAD STRATEGY." In his book, "Good Strategy, Bad Strategy," Rumelt presents the 4 major hallmarks of Bad Strategy. In this presentation, the 4 hallmarks or features of a Bad Strategy are illustrated on the Dramatic Story Canvas. In practice, Bad Strategy reflects inadequate problem solving at 3 levels: Visionary Level, Strategic Level, and Operation Level. Benefits of the above presentation include rapid recognition and understanding of the 4 features of a Bad Strategy and how to avoid them in businesses, non-profit organizations, and personal lives.
http://goo.gl/fG7a5v
THE POWER OF ADAPTIVE PLANNING & EXECUTION (APEX): Sail to the Blue Ocean of ...Rod King, Ph.D.
The above presentation is an adaptation of the content of a workshop that I gave, on November 14, 2014, to attendants of the African American Education and Academic Success Conference at the California State University of Fresno. The overall theme of my workshop was how to achieve goals especially under conditions of great uncertainty. Blue Ocean Success is the destination of extraordinarily successful projects.
For more widespread distribution of the workshop's content, I've reframed the aforementioned theme using "APEX" which is an acronym for "Adaptive Planning and Execution." Coined in 2003, APEX refers to the current planning paradigm that the United States Department of Defense is using to “create and revise military plans rapidly and systematically, as circumstances require.” APEX is a powerful paradigm for planning and execution especially in an environment that is volatile, uncertain, complex, and ambiguous (VUCA). In the military establishment, APEX is currently disrupting the Red Ocean of deliberate planning.
Although APEX is a very powerful paradigm and methodology, little is known or published about it. Moreover, APEX was designed for the US Department of Defense, which is sometimes described as the world's largest, most complex, and powerful bureaucracy. Consequently and to my knowledge, APEX is not transparently and systematically applied outside of the military establishment. Nevertheless, I believe that APEX would soon revolutionize the world of business planning as well as non-profit planning.
This presentation introduces "1-Page APEX" as a visual tool that greatly simplifies understanding and application of the original APEX methodology especially by entrepreneurs, startups, established businesses, and non-profit organizations. Using the 1-Page APEX can significantly eliminating waste while accelerating the innovation of products and services that create Blue Ocean Success. In short, 1-Page APEX would help you achieve success sooner or at worst, achieve failure sooner and far less expensively.
Now, it's your turn to explore ... Just remember that in the world of 1-Page APEX, proposed actions are hypotheses or experiments that require rapid validation while iteratively moving towards your desired goal.
Bon voyage ...
http://goo.gl/KlS8CD
1-Page L.I.S.T.: Community Problem Solving & Design (CPSD) for Kids, Entrepr...Rod King, Ph.D.
This presentation introduces the 1-Page LIST, which is a new visual tool for Community Problem Solving & Design (CPSD). Based on Innovate Salone's 8 Topics for a Project Proposal, the visual tool of the 1-Page LIST is designed to be used in every phase of an innovation project cycle: from idea conception to problem-solution fit and product-market fit to business model fitness/scaling. The 1-Page LIST debunks the myth of "One Tool Does Not Fit All." As a customizable platform tool, the 1-Page LIST is the main tool for the methodology of Universal Problem Solving & Performance Management (UPSPM). Consequently, the 1-Page LIST can be used in conjunction with all ideas, tools, and methodologies in business and organizational development. Favorite complementary tools and methodologies include the Kanban Board, Business Model Canvas, and Lean Canvas as well as Design Thinking, Lean Startup Methodology, and Six Sigma Methodology. Using the 1-Page LIST saves teams tremendous time, money, and other resources as well as greatly facilitates communication in multi-disciplinary teams. The framework of the 1-Page LIST is tacitly/explicitly used in innovation and improvement projects around the world especially in community problem solving programs in Sierra Leone, Kenya, and South Africa.
The presentation covers a wide spectrum of applications of where “less is more”. The presentation discusses that for every trend there is an opposing and stabilizing trend. This observation may open the door for many applications.
The Rich 3-Act Business Model STORYBOARD: Rapid Business Model Prototyping, S...Rod King, Ph.D.
Despite the recent proliferation in business model representation, business model visualization is relatively poor and still fraught with many problems. I’ve observed 10 Business Model Problems, each problem of which has been solved by the “3-Act Business Model Network,” a simple and information-rich platform for visualizing, organizing, integrating, discussing, innovating on, testing, evaluating, benchmarking, and managing business models as well as stories.
In brief, the 3-Act Business Model Network provides an all-in-one platform for facilitating not only business model prototyping, strategy, validation, and execution but also story prototyping, testing, and management. Using the “rich” 3-Act Business Model Network, you could achieve great savings in time, cost, and energy while holistically prototyping and managing business models as well as inspirational stories of change.
To facilitate use of the 3-Act Business Model Network, the tool is applied to the business model of Apple’s iPod; see http://goo.gl/zdZ05f
Below is a list of 10 problems that plague other representations of a business model.
#1: TOWER-OF-BABEL Problem
#2: BUILDING BLOCK OVERLOAD Problem
#3: INCOHERENT BUSINESS-MODEL-LOGIC Problem
#4: REVERSE-INCOME-STATEMENT Problem
#5: ASSUMPTION-FORMULATION-AND-TESTING Problem
#6: PERFORMANCE-MANAGEMENT Problem
#7: EXTERNAL BUSINESS MODEL INTEGRATION Problem
#8: HOLISTIC BUSINESS MODEL Problem
#9: UNILEVEL BUSINESS MODEL Problem
#10: SHARED-VALUE Problem
Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...Rod King, Ph.D.
Traditional Business Planning theories and tools are not keeping pace with the rate of innovation in the startup world. Many startups are no longer using traditional business plans. Many startups do not formally start with applying Porter's Competitive Strategy or Value Chain. For the many billion dollar startups that have recently been created, none has been reported to use traditional business tools such as the voluminous business plan, value chain, and industry attractiveness analysis.
Today's billion dollar startups such as Facebook, GroupOn, AirBnB, and DropBox are mainly using tools of Customer Growth Hacking and in particular, tools of the Lean Startup methodology in combination with Growth Hacking. The presentation above includes a visual summary of the methodology of Customer Growth Hacking as it relates to the Lean Startup Methodology and Growth Hacking. The Lean Startup Methodology and Growth Hacking "intersect" in the area of Innovation Accounting and Marketing Analytics and in particular, "EARRR" metrics of the Customer Growth Honeycomb.
Although the Lean Startup Methodology is comprehensive, its focus is on emergent problem solving especially using the Enterprise Engine of a business model engine. In contrast, Growth Hacking focuses on the performance of the Customer Growth Engine especially using the "EAARRR" metrics to facilitate innovation accounting. In practice, billion dollar startups synchronize the performance of the Enterprise Engine and Customer Growth Engine with the performance of the Value Engine of a business model while rapidly and inexpensively discovering as well as solving BUMPs: Big Urgent Market Problems.
To conclude, this article presents an overview of the methodology of Customer Growth Hacking which covers emergent problem solving as well as deliberate problem solving. In todays world of high volatility, uncertainty, complexity, and ambiguity, the planning paradigm is shifting away from deliberate problem solving to emergent problem solving. While the tools of traditional business planning are applied and relevant to established businesses with established customers and known products, in the fast moving world of startups, traditional business planning tools are becoming obsolete.
If you're thinking of building billion dollar startups, the methodology most likely to let you rapidly and inexpensively achieve your goal is Customer Growth Hacking. Why not start with the phase of Customer Hacking (to achieve problem-solution fit), then proceed to Customer Growth (to achieve product-market fit), and move further to Growth Hacking (to achieve business model fit and scaling)?
What do you think?
Business Model Project Management for APPLE'S Classic iPodRod King, Ph.D.
This presentation involves the application of the methodology of Business Model Project Management (BMPM) to Apple's classic iPod. BMPM is a visual management that focuses on the unique concept of "One-page Business Model Planning, Marketing, and Performance Management. In BMPM, a single tool - the Business DNA Model - is used to comprehensively plan, market, brand, and manage business models. The result is greater business communication and alignment as well as tremendous savings in time, money, and energy for the business. The case study on Apple's iPod illustrates how the tool of the Business DNA Model can be applied.
Red Ocean Disruption (ROD) Storyboard: The One Tool for Business Model Moviem...Rod King, Ph.D.
The Red Ocean Disruption (ROD) Storyboard is a dynamic visual template for answering the 3 basic questions in every change management project, The ROD Storyboard provides a visual platform and common language for Business Model Moviemakers, Storytellers, Strategists, Planners, and Problem Solvers.
BUSINESS MODEL MOVIEMAKING: Rapidly Visualize, Prototype, and Test Your BUSIN...Rod King, Ph.D.
In this presentation on Business Model Moviemaking, the Business Model Strip is used as a template to visualize a BUSINESS PLOT, Strategy Story, Value Proposition, and Business Model. Examples of Business Plots and Strategy Stories are taken from companies such as Future Plc, Fremantle Media, Hornby, and Apple.
Can BUSINESS MODEL HACKING Instantly Save the National Defense & Intelligence...Rod King, Ph.D.
"Business Model Hacking (BMH)" refers to a multilevel mapping methodology that uses the unit of analysis of a business model to rapidly discover and eliminate pain in the lifecycle of any system, project, and/or business model. The approach of Business Model Hacking can be applied to projects in the public and private sectors as well as non-governmental organizations and society in general. The current program of "Hacking for Defense (H4D)," which is pioneered at Stanford University can be regarded as a basic instance of Business Model Hacking that uses the Mission Model Canvas (Business Model Canvas) and Value Proposition Canvas within the framework of the Lean Launchpad Methodology. However, given the "12 Handicaps" of the Mission Model Canvas (Business Model Canvas), Rod King uses a different toolkit for Business Model Hacking. Details of King's toolkit can be found in his groundbreaking book, "Business Model Canvas: A Good Tool with Bad Instructions?" This book is available at Amazon.com.
This presentation focuses on King's two tools for Business Model Hacking: Problem Solving Theater (PST) and Value Engine Map (VEM). These tools are applied to proposed projects in the National Defense and Intelligence Communities. When properly applied, tools of Business Model Hacking can help organizations to effectively and efficiently achieve their goals, vision, and mission. In particular, Business Model Hacking can help the National Defense and Intelligence Communities to rapidly save thousands of lives as well as millions of dollars.
The LEAN BUSINESS MODEL GAMEBOARD: A Fun Way to Holistically Learn, Master, a...Rod King, Ph.D.
"The Lean Startup" by Eric Ries is one of the most useful books any entrepreneur, startup, or established business could get. I regard "The Lean Startup" book as the bible on continuous innovation. However, many entrepreneurs, startups, and established businesses are struggling to translate ideas, concepts, and principles of the Lean Startup Method into practice. The high rate of failure of startups continues while the Lean Startup Method largely remains a theory.
To help entrepreneurs, startups, and established businesses better learn and master the Lean Startup Method, I developed the Lean Business Model Gameboard. This Gamification Board - which presents a tag cloud (checklist) of Lean Startup words - offers a simpler, faster, and funner way to learn, apply, and master the Lean Startup Method.
Have fun!
http://goo.gl/zsgl4k
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P.S.: What are your suggestions for improving the above Lean Business Model (LBM) Game?
The Dramatic Story Canvas: Simply Document, Present, and Manage Memorable Bus...Rod King, Ph.D.
When you were a kid, what was your favorite fairy tale? Cinderella? Pied Piper of Hamelin? Little Red Riding Hood? Pinocchio? Imagine for a moment … Imagine … What made your favorite fairy tale so memorable? I guess that in every case, our answer is in one word: Drama!
In today’s world of information explosion and big data, stories are becoming ever important for people to quickly make sense out of a deluge of information. As I noted a while ago, people quickly forget about presentations that contain detailed information and data. However, the memories and feelings of engaging stories could last for a lifetime. In today’s world of hyper-competition, information explosion, and big data, our best chance of standing out in the crowd is to create and present memorable stories. But, how can one simply create dramatic and memorable business stories?
W. Chan Kim and Renee Mauborgne, in their bestselling business book “Blue Ocean Strategy,” provide entertaining stories of how Blue Ocean startups disrupted established Red Ocean companies. Who can forget Kim & Mauborgne’s intriguing stories of Cirque du Soleil vs. Ringling Brothers & Barnum and Bailey Circus; Southwest Airlines vs. Established Long Haul Airlines; Yellow Tail Wine vs. Premium and Budget Wines? At the heart of every Blue Ocean story is the archetypal conflict of Top Dog (“Villain” in Red Ocean) vs. Underdog (“Hero” in Blue Ocean); in biblical terms: Goliath vs. David. At the heart of every Blue Ocean story is the archetypal Hero’s Journey which involves transformation or disruption of the Red Ocean.
In Blue Ocean stories, the Top Dog and Underdog initially compete for the attention and wallet of Dissatisfied Customers and/or Non-customers. Consequently, the Top Dog, Underdog, and Dissatisfied Customer constitute a triangle which I am referring to as the “War Triangle.” In short, the Top Dog, Underdog, and Dissatisfied Customer are engaged in a Business War Game. The War Triangle underscores the importance of strategy and tactics of players to deliver awesome customer experiences in a business war game.
The War Triangle (Dissatisfied Customer-Top Dog-Underdog) is directly inspired and corresponds to Stephen Karpman’s Drama Triangle (Victim-Persecutor-Rescuer) for illustrating the dynamics of relationships in dysfunctional teams. In his seminal publication on “Fairy Tales and Script Drama Analysis”, Karpman argues that the memorability of fairy tales such as in Little Red Riding Hood, Cinderella, and Pied Piper of Hamelin is driven by the conflict, dysfunctionality, or chaos that is inherent in the Drama Triangle. Here, the inevitable conclusion is that the inherent dynamics and surprise of the Drama Triangle as well as War Triangle account for the engagement and memorability of Blue Ocean stories.
http://goo.gl/myfFcF
Business Model CANVAS vs. Business Model STRIP: Save More Money, Energy, and ...Rod King, Ph.D.
The above presentation focuses on answering the question: In volatile time, what tool would you use for rapidly and inexpensively prototyping business models?
The VALUE CHAIN (VC) YACHT: Discover and Solve Customer Problems Better, Fast...Rod King, Ph.D.
It is a truism that organizations that survive and prosper are those that discover and solve customer problems better, faster, and cheaper. This presentation introduces a fun tool, the Value Chain (VC) Yacht, that enables startups as well as established organizations to discover and solve problems better, faster, and cheaper. The VC Yacht is an extremely versatile tool for problem finding and solving. The VC Yacht can be used to illustrate, derive, explain, and apply over 40 tools that are used for finding and solving problems.
http://goo.gl/b5FGHZ
DRAMATIC STORY CANVAS FOR APPLE: How Steve Jobs Saved AppleRod King, Ph.D.
This presentation contains the template of a Dramatic Story Canvas for formulating and executing "Good Strategy" as outlined in Richard Rumelt's book, "Good Strategy. Bad Strategy." The presented template for the Dramatic Story Canvas contains the "Good Strategy" Canvas which contains the 4 topics that Rumelt considers necessary for a Good Strategy. The Dramatic Story Canvas is applied to illustrate the story of how Steve Jobs saved Apple.
http://goo.gl/rbNTN9
The Story of Oliver Bloggs, a Lean Canvas Storyboarder: From the Business Mod...Rod King, Ph.D.
These days, at nearly every large gathering of entrepreneurs especially those in the Lean Startup Movement, you’ll hear the requiem for the traditional business plan being loudly played: “The traditional business plan is dead. The business plan is dead.”
Although the Business Plan thinks that reports of its death are highly exaggerated, the writing on the wall for the demise of the traditional business plan is clear. The “obese” Business Plan is slow and not very useful for organizing ideas and managing changes in today’s fast moving and unpredictable environments especially in the world of startups. So, how are startups currently organizing, managing, and sharing ideas regarding their emerging business models?
Startups are using two main tools for organizing and managing ideas. There’s one school of startups focusing on use of the Business Model Canvas while another school focuses on used of the Lean Canvas. So, which tool is better for organizing, managing, and sharing ideas: the Business Model Canvas or the Lean Canvas? See what Oliver Bloggs has to say here: http://goo.gl/Cky3nJ
The Red Ocean Disruption (ROD) Stack for Blue Ocean Strategists and Lean Star...Rod King, Ph.D.
It's going to a decade since the book, "Blue Ocean Strategy," was published by W. Chan Kim and Renee Mauborgne. However, over 99% of strategists, entrepreneurs, and innovators are struggling to translate the theory of Blue Ocean Strategy into practice. Meanwhile, established organizations as well as (lean) startups are failing and going bankrupt.
This presentation features the Red Ocean Disruption (ROD) Stack, which is a set of visual tools for comprehensively developing and managing Red Ocean Disruption (Blue Ocean) Strategy. The Idea Lifecycle provides a roadmap as well as tollgates of the journey towards the Blue Ocean.
http://goo.gl/j0rc4V
The 4 Faces of a Bad Strategy: Why People, Startups, and Established Organiza...Rod King, Ph.D.
No one would deny the high mortality rate of startups as well as the rising mortality rate of former giants such as Kodak, Borders, and Blockbuster. Blackberry is on its sick bed. Six years ago, Wall Street experienced a "financial tsunami" with once revered financial institutions being swept into oblivion. Yet, there is no agreement on why organizations fail.
This author posits that all organizations including startups and established businesses fail because of what Richard Rumelt's call "BAD STRATEGY." In his book, "Good Strategy, Bad Strategy," Rumelt presents the 4 major hallmarks of Bad Strategy. In this presentation, the 4 hallmarks or features of a Bad Strategy are illustrated on the Dramatic Story Canvas. In practice, Bad Strategy reflects inadequate problem solving at 3 levels: Visionary Level, Strategic Level, and Operation Level. Benefits of the above presentation include rapid recognition and understanding of the 4 features of a Bad Strategy and how to avoid them in businesses, non-profit organizations, and personal lives.
http://goo.gl/fG7a5v
THE POWER OF ADAPTIVE PLANNING & EXECUTION (APEX): Sail to the Blue Ocean of ...Rod King, Ph.D.
The above presentation is an adaptation of the content of a workshop that I gave, on November 14, 2014, to attendants of the African American Education and Academic Success Conference at the California State University of Fresno. The overall theme of my workshop was how to achieve goals especially under conditions of great uncertainty. Blue Ocean Success is the destination of extraordinarily successful projects.
For more widespread distribution of the workshop's content, I've reframed the aforementioned theme using "APEX" which is an acronym for "Adaptive Planning and Execution." Coined in 2003, APEX refers to the current planning paradigm that the United States Department of Defense is using to “create and revise military plans rapidly and systematically, as circumstances require.” APEX is a powerful paradigm for planning and execution especially in an environment that is volatile, uncertain, complex, and ambiguous (VUCA). In the military establishment, APEX is currently disrupting the Red Ocean of deliberate planning.
Although APEX is a very powerful paradigm and methodology, little is known or published about it. Moreover, APEX was designed for the US Department of Defense, which is sometimes described as the world's largest, most complex, and powerful bureaucracy. Consequently and to my knowledge, APEX is not transparently and systematically applied outside of the military establishment. Nevertheless, I believe that APEX would soon revolutionize the world of business planning as well as non-profit planning.
This presentation introduces "1-Page APEX" as a visual tool that greatly simplifies understanding and application of the original APEX methodology especially by entrepreneurs, startups, established businesses, and non-profit organizations. Using the 1-Page APEX can significantly eliminating waste while accelerating the innovation of products and services that create Blue Ocean Success. In short, 1-Page APEX would help you achieve success sooner or at worst, achieve failure sooner and far less expensively.
Now, it's your turn to explore ... Just remember that in the world of 1-Page APEX, proposed actions are hypotheses or experiments that require rapid validation while iteratively moving towards your desired goal.
Bon voyage ...
http://goo.gl/KlS8CD
1-Page L.I.S.T.: Community Problem Solving & Design (CPSD) for Kids, Entrepr...Rod King, Ph.D.
This presentation introduces the 1-Page LIST, which is a new visual tool for Community Problem Solving & Design (CPSD). Based on Innovate Salone's 8 Topics for a Project Proposal, the visual tool of the 1-Page LIST is designed to be used in every phase of an innovation project cycle: from idea conception to problem-solution fit and product-market fit to business model fitness/scaling. The 1-Page LIST debunks the myth of "One Tool Does Not Fit All." As a customizable platform tool, the 1-Page LIST is the main tool for the methodology of Universal Problem Solving & Performance Management (UPSPM). Consequently, the 1-Page LIST can be used in conjunction with all ideas, tools, and methodologies in business and organizational development. Favorite complementary tools and methodologies include the Kanban Board, Business Model Canvas, and Lean Canvas as well as Design Thinking, Lean Startup Methodology, and Six Sigma Methodology. Using the 1-Page LIST saves teams tremendous time, money, and other resources as well as greatly facilitates communication in multi-disciplinary teams. The framework of the 1-Page LIST is tacitly/explicitly used in innovation and improvement projects around the world especially in community problem solving programs in Sierra Leone, Kenya, and South Africa.
The presentation covers a wide spectrum of applications of where “less is more”. The presentation discusses that for every trend there is an opposing and stabilizing trend. This observation may open the door for many applications.
The Rich 3-Act Business Model STORYBOARD: Rapid Business Model Prototyping, S...Rod King, Ph.D.
Despite the recent proliferation in business model representation, business model visualization is relatively poor and still fraught with many problems. I’ve observed 10 Business Model Problems, each problem of which has been solved by the “3-Act Business Model Network,” a simple and information-rich platform for visualizing, organizing, integrating, discussing, innovating on, testing, evaluating, benchmarking, and managing business models as well as stories.
In brief, the 3-Act Business Model Network provides an all-in-one platform for facilitating not only business model prototyping, strategy, validation, and execution but also story prototyping, testing, and management. Using the “rich” 3-Act Business Model Network, you could achieve great savings in time, cost, and energy while holistically prototyping and managing business models as well as inspirational stories of change.
To facilitate use of the 3-Act Business Model Network, the tool is applied to the business model of Apple’s iPod; see http://goo.gl/zdZ05f
Below is a list of 10 problems that plague other representations of a business model.
#1: TOWER-OF-BABEL Problem
#2: BUILDING BLOCK OVERLOAD Problem
#3: INCOHERENT BUSINESS-MODEL-LOGIC Problem
#4: REVERSE-INCOME-STATEMENT Problem
#5: ASSUMPTION-FORMULATION-AND-TESTING Problem
#6: PERFORMANCE-MANAGEMENT Problem
#7: EXTERNAL BUSINESS MODEL INTEGRATION Problem
#8: HOLISTIC BUSINESS MODEL Problem
#9: UNILEVEL BUSINESS MODEL Problem
#10: SHARED-VALUE Problem
Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Bil...Rod King, Ph.D.
Traditional Business Planning theories and tools are not keeping pace with the rate of innovation in the startup world. Many startups are no longer using traditional business plans. Many startups do not formally start with applying Porter's Competitive Strategy or Value Chain. For the many billion dollar startups that have recently been created, none has been reported to use traditional business tools such as the voluminous business plan, value chain, and industry attractiveness analysis.
Today's billion dollar startups such as Facebook, GroupOn, AirBnB, and DropBox are mainly using tools of Customer Growth Hacking and in particular, tools of the Lean Startup methodology in combination with Growth Hacking. The presentation above includes a visual summary of the methodology of Customer Growth Hacking as it relates to the Lean Startup Methodology and Growth Hacking. The Lean Startup Methodology and Growth Hacking "intersect" in the area of Innovation Accounting and Marketing Analytics and in particular, "EARRR" metrics of the Customer Growth Honeycomb.
Although the Lean Startup Methodology is comprehensive, its focus is on emergent problem solving especially using the Enterprise Engine of a business model engine. In contrast, Growth Hacking focuses on the performance of the Customer Growth Engine especially using the "EAARRR" metrics to facilitate innovation accounting. In practice, billion dollar startups synchronize the performance of the Enterprise Engine and Customer Growth Engine with the performance of the Value Engine of a business model while rapidly and inexpensively discovering as well as solving BUMPs: Big Urgent Market Problems.
To conclude, this article presents an overview of the methodology of Customer Growth Hacking which covers emergent problem solving as well as deliberate problem solving. In todays world of high volatility, uncertainty, complexity, and ambiguity, the planning paradigm is shifting away from deliberate problem solving to emergent problem solving. While the tools of traditional business planning are applied and relevant to established businesses with established customers and known products, in the fast moving world of startups, traditional business planning tools are becoming obsolete.
If you're thinking of building billion dollar startups, the methodology most likely to let you rapidly and inexpensively achieve your goal is Customer Growth Hacking. Why not start with the phase of Customer Hacking (to achieve problem-solution fit), then proceed to Customer Growth (to achieve product-market fit), and move further to Growth Hacking (to achieve business model fit and scaling)?
What do you think?
Business Model Project Management for APPLE'S Classic iPodRod King, Ph.D.
This presentation involves the application of the methodology of Business Model Project Management (BMPM) to Apple's classic iPod. BMPM is a visual management that focuses on the unique concept of "One-page Business Model Planning, Marketing, and Performance Management. In BMPM, a single tool - the Business DNA Model - is used to comprehensively plan, market, brand, and manage business models. The result is greater business communication and alignment as well as tremendous savings in time, money, and energy for the business. The case study on Apple's iPod illustrates how the tool of the Business DNA Model can be applied.
The Linear Business Model Canvas on the Disruptor's Arrow of TimeRod King, Ph.D.
The Linear Business Model Canvas is a simpler, more versatile, and powerful form of the Business Model Canvas, which is non-linear and was created by Alexander Osterwalder. The Linear Business Model Canvas avoids the complexity and non-linear logic of the original Business Model Canvas. No specific graphic layout or canvas is needed for the Linear Business Model Canvas. Consequently, the Linear Business Model Canvas can be applied anywhere and everywhere as well as for all projects in performance improvement, business/strategic planning, and performance management.
BUSINESS DESIGN MAP: A Visual Platform for 1-Page Business Planning and Proje...Rod King, Ph.D.
The days of the traditional and voluminous business plan are almost over, especially for entrepreneurs and startups. Today, many startups prefer and use a 1-page document to present their business ideas and plans as well as business models. Popular 1-Page business documents include the Balanced Scorecard, Strategy Map, One Page Business Plan, Business Model Canvas, and Lean Canvas. However, these 1-Page documents do not use a common framework and language to present their ideas. It is not easy to know similarities and differences between the different 1-page documents. In addition, the approaches appear fragmented.
In this presentation, the visual tool of the Business Design Map is presented as a tool for universal problem solving and project/platform management. The Business Design Map is a visual platform that can be used to present or "plug and play" any business tool including a 1-Page Business Plan, Balanced Scorecard, Strategy Map, Business Model Canvas, and Lean Canvas as well as 10 Investor Questions and 10 Consultant Questions.
BUSINESS DESIGN PERIODIC TABLE (BDPT): The Amazing Global Race to Achieve Uni...Rod King, Ph.D.
There is an amazing but apparently invisible race going on in the world of business problem solving and project management. Global corporate giants such as IBM, GE, and Samsung are massively acquiring talent and other resources for the pending cognitive war of “Universal Problem Solving & Project Management (UPSPM).” Global corporations want to rapidly develop and deploy frameworks for UPSPM, the three main legs of which are Business Planning, Business Model/Design Thinking, and Lean Startup Method.
In today’s volatile, uncertain, complex, and ambiguous environment, there is increasing consensus that complex or “wicked” problems are best solved holistically in one tent rather than in a piecemeal manner in several silos. In other words, there is increasing agreement that Holistic Thinking, Collaboration, and Wisdom of the Crowd trump Mechanistic Thinking, Individualism, and the Lone Genius.
Although traditionally bespoke tools have been used for creative problem solving and project management, there is a need - in the name of greater efficiency and effectiveness - to integrate paradigms and tools for problem solving solving and project management. Today, integrated approaches and tools are subsumed under the heading of “Business Design.” Educational institutions such as the University of Toronto’s Rotman School of Management and Domus Academy in Milan (Italy) offer postgraduate degrees in Business Design. Companies, which embrace Business Design, include P & G, GE, Samsung, SAP, and Airbnb. Long-term practitioners of business design include the world's most innovative companies such as Apple and Google.
Basically, there are two polarizing schools of thought regarding the holistic paradigm of UPSPM. On the one hand, there is the school of UPSPM. It is fair to say that UPSPMers believe one methodology can be used to solve both "tame" and "wicked" problems. On the other hand, there is the school of Anti-UPSPMers who believe that "one size does not fit all:" each class of business problems is unique and demands bespoke or customized tools and solutions. Although business has been dominated by Anti-UPSPMers, the number of UPSPMers is on the rise especially as the paradigms of Business Design and Ambidexterity gains more prominence.
More and more books are being published regarding the paradigm of UPSPM and in particular, Business Design. However, the tools are sparse and poorly integrated. Integrated frameworks for Business Design include the following: IDEO's Design Thinking, Dan Roam's SQVID, Simon Sinek's Golden Circle, Steve Blank's Customer Development Stack, Ash Maurya's Lean Stack, and Kevin Boudreau's Framework of Frameworks. With the exception of Boudreau's Framework of Frameworks, there's no other framework that ties together apparently disparate tools of Business Design. However, Boudreau's Framework of Frameworks is conceptual unlike in this presentation that features a visual and scalable framework for UPSPM.
Rapid Organizational Improvement (ROI): Instantly Xray Every For-Profit and N...Rod King, Ph.D.
Business modeling tools such as the Business Model Canvas and Lean Canvas are complex, expensive, and time-consuming to learn especially when modeling platforms (two/multisided markets). Consequently, such modeling tools are ill-suited for Non-Profit Organizations which are inherently platforms.
This presentation introduces the COPS Diamond ("Xray") technique which can be used to instantly model For-Profit Organizations as well as Non-Profit Organizations. Using the COPS Diamond saves organizations money, energy, and time especially in change management projects.
Case Study on Applying the COMMUNITY Happiness Canvas to a Real-life Innovati...Rod King, Ph.D.
This presentation contains a simple case study on how to apply the Total Happiness Canvas and in particular, the COMMUNITY Happiness Canvas in a project. Here, the main use of the COMMUNITY Happiness Canvas is to visually collect, organize, and process ideas using the Pain-Plan-Do-Review (PPDR) Cycle which is illustrated on the COMMUNITY Happiness Canvas.
Comprehensive guide on how to build a marketing strategy that will beat the competition and drive growth.
A step-by-step guide that will show you how to build a winning marketing strategy by following the best practices of the top 3 global management consulting firms (BCG, Bain, McKinsey)
The STEMCELL Innovation Pyramid: How Organizations Can Rapidly Gain Sustainab...Rod King, Ph.D.
MAKE EDUCATION MORE RELEVANT TO THE NEEDS OF SOCIETY
Today’s local and global environments are often described using the acronym of VUCA: Volatile; Uncertain; Complex; Ambiguous. However, our Global Problem Solving (GPS) systems are in crisis: the human race is increasingly not able to solve problems faster than the rate at which problems emerge. Just think about the pervasive problems of poverty, international terrorism and wars as well as global warming and apparently incurable diseases. So, what are we to do?
In my opinion, we need a radical mindset and paradigm shift in education, teaching, and learning. We need to move from unitary and binary education systems to platform education systems. Our education system needs to focus on developing strong competencies in Genius Innovation & Polymathism (GIP) which consists of Accelerated Learning, Universal Problem Solving & Project Management (UPSPM), Value Innovation, and Consilience. Karl Popper, the Austrian-British Philosopher, once said, “All life is problem solving.” The logic of Popper’s statement is fairly simple: if humans or organizations fail to solve problems, life ceases to exist! So, how can humans or organizations rapidly increase their capacity to discover and solve problems?
This presentation introduces the STEMCELL Innovation Pyramid as a framework and tool for visually facilitating Genius Innovation & Polymathism (GIP) which includes Accelerated Learning, Universal Problem Solving & Project Management (UPSPM), Value Innovation, and Consilience. The STEMCELLL Innovation Pyramid incorporates a framework for STEM, which is an acronym for Science; Technology; Engineering; Mathematics. STEM constitutes the "basic innovation needs" or foundation of the STEMCELL Innovation Pyramid which can be viewed from multi-stakeholder perspectives, e.g., Investor; Customer; Enterprise (ICE).
STEMCELL, which was coined by Dr. Rod King, is an acronym for Science; Technology; Engineering; Mathematics; Culture; Entertainment; Language; Literature. The CELL constitutes "peripheral innovation needs." It can be said that the CELL concentrates on the "Why" while the STEM concentrates on the "How" of Innovation. The STEMCELL Innovation Pyramid illustrates the why, what, and how of gaining sustainable innovation advantage in today's VUCA environment. Consequently, the STEMCELL Innovation Pyramid can be used as a tool for designing, presenting, and managing STEMCELL projects/experiments. The presentation also contains a comparison of the framework of STEM and STEMCELL Innovation education.
Also featured in the presentation is the Small Multiplication Galaxy as an example of the approach of STEMCELL Innovation Pyramid Education which contrasts the approach of the traditional Multiplication Table in STEM Education. The Small Multiplication Galaxy presents a Discovery-driven and Gamification Approach to mastering multiplication in a simpler, faster, funner, and scalable manner.
Kanban-LIST Game: Rapidly Discover and Solve Community ProblemsRod King, Ph.D.
The Kanban-LIST Game was invented by Dr. Rod King with a view to facilitating innovation training as well as Community Problem Solving & Design (CPSD). The Kanban-LIST Game seamless integrates the tool of the Kanban Board ("Time") with the List of Innovate Salone Topics "Space"; System). Using a game to present this framework for Universal Problem Solving & Performance Management (UPSPM) allows innovation training as well as learning to take place in a faster, funner, and simpler manner.
3-Act Business Model Storyboard for LEAN STARTUP PIVOTS: A Visual Template fo...Rod King, Ph.D.
If there were to be a single word that describes the Lean Startup methodology, I’d vote for “Pivot.” However, “Pivot” is one of the most abused terms in the lexicon of a Lean Startup.
In his book, “The Lean Startup,” Eric Ries notes: “A pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growth.” He then lists 10 types of pivots that can occur in a startup. He suggests that startups should have regular “Pivot or Persevere” meetings. The typology of pivots is strongly tied to the building blocks and profit logic of a business model. However, Ries does not illustrate the typology of pivots especially within the framework and profit logic of a business model.
This presentation on the 3-Act Business Model Storyboard visually organizes the 10 types of pivots within the profit logic of a business model; see http://goo.gl/MorILv . Consequently, one can see how a pivot in one part of a business model affects other parts of the Lean Startup’s business model. The Business Model Storyboard also indicates why it’s difficult to make pivots or structural changes in established business models; I describe this phenomenon as “Pivot Inertia (PI).” Pivot Inertia is responsible for the demise of once established firms such as Blockbuster and Borders. Overcoming Pivot Inertia is critical for the success of both startups and established businesses. Google, PayPal, and Groupon all overcame Pivot Inertia and made a fortune.
Finally, there is a template of the Business Model Storyboard that facilitates application of the Lean Startup Method. In particular, the Business Model Storyboard facilitates the process of formulating, testing, and validating business model hypotheses of Lean Startups. Using the Business Model Storyboard should make easier the understanding, planning, and execution of pivots in both startups and established companies.
Rod.
A Simple Metric for Designing, Evaluating, and Managing Blue Ocean ProjectsRod King, Ph.D.
The Value Quotient (VQ) is a simple metric for designing, evaluating, and managing any type of project. This document presents a generic definition of the VQ and shows it at 60,000ft and 40,000ft levels. Southwest Airlines is used as an example and its VQ is calculated.
Business Model Canvas vs Lean Canvas vs One-Page Lean StartupRod King, Ph.D.
The Business Plan is the traditional document that established businesses and non-profit organizations as well as startups, entrepreneurs, and innovators use to document their strategy and tactics for achieving goals in projects. However, the traditional business plan is voluminous, complex, filled with grand hypotheses (vision), and becomes increasingly irrelevant as a project proceeds in the real world.
In recent years, many individuals and organizations have been abandoning the traditional business/strategic plan in favor of one-page documents that present project plans, business models, and ecosystems. The most common one-page project summaries are currently the tools of the Business Model Canvas, Lean Canvas, and One-Page Lean Startup. This presentation briefly introduces and compares these three business model (ecosystem) mapping tools especially using the workflow of 8 activities for Lean Startup Project Management.
Which business model (ecosystem) mapping tool is your favorite? And why?
What other tools are you using for summarizing, presenting, and managing your project plans as well as business models and ecosystems?
We look forward to hearing from you.
Best regards.
Collaboratively Building the Customer Experience Web: The Example of WikipediaRod King, Ph.D.
Since the invention of the Internet, search engines have evolved to be not more than global web address books. In essence, Google Search is a high quality, fast, and digital "Yellow Pages" directory of web addresses. Search engines including those of Google, Yahoo, and Microsoft hardly help people to make better and faster decisions especially when buying items or faced with alternatives. The Customer Experience Web (CEW) could change all that.
The CEW is conceived to be an online repository of customer experiences on everything: products, services, businesses, places, people, and tools. The ultimate goal is that every object in the world will have customer experience maps in the CEW. These customer experience maps will be co-created by people in all parts of the world and in their own time and for their own items of passion.
This presentation shows a sample of co-created customer experience maps for the item of "Wikipedia." The presented maps summarize the results of a recent Wisdomsourcing Survey in a community of over 200 professionals from 33 countries all over the world. In other words, the customer experience maps were co-created or 'crowdsourced' by the Wisdomsourcing community. This Wisdomsourcing Project marks the start of the Customer Experience Web.
Welcome to the age of the "decision-making engine."
BUSINESS MODEL PIVOTS: How Great Organizations Create and Sustain Competitive...Rod King, Ph.D.
It is an illusion to think that our environment is constant, that is, never changing. If the dinosaurs thought like that millennia ago, that must have been a big mistake. Natural environments are open systems and are in a constant state of flux; the business environment is no exception. Consequently, organizations that grow and thrive are once that are adaptive. In today's business parlance, organizations that create and sustain competitive advantage are the ones that "pivot" while maximizing their strengths and opportunities and minimizing their weaknesses and threats.
In the Lean Startup method, the concept of "pivot" refers to a transformation or structural change of a part of a business model. Such a pivot is made when a team faces an apparently insurmountable challenge in its environment. In this presentation, the concept of a pivot is liberally applied. Here a pivot applies to a non-problem-focused change in parts of a business model. In other words, pivots are applied here to generate ideas and hypotheses to be field tested especially with a view to disrupting traditional business models. Such pivots are necessary when designing game-changing business models.
A New Way of Looking at Eric Ries's Vision-Strategy-Product (VSP) Pyramid: TH...Rod King, Ph.D.
Tucked away in Eric Ries's seminal book, "The Lean Startup," is probably the most important tool in the Lean Startup Methodology. It's on page 23 of the book and it does not even have a formal name in the book. I and other people are calling it, the "Vision-Strategy-Product (VSP) Pyramid." I'm now calling it Vision-Strategy-Pyramid (VSP) 1.0.
In my view, the VSP Pyramid 1.0 provides the single and most important conceptual framework for the classic Lean Startup method. The VSP Pyramid 1.0 is probably the most overlooked tool or weapon in the arsenal of a Lean Startup. Yet, deeply understanding the VSP Pyramid 1.0 can reveal nearly all the key ideas, principles, and tools of the Lean Startup Methodology.
A question, of which I constantly think is: Why is VSP Pyramid 1.0 so underused in the Lean Startup community? In other words, why is there such a great gap between the most holistic tool of the Lean Startup method and the many but disparate and ineffective tools that are used in the Lean Startup methodology?
My hypothesis is that the VSP Pyramid - with its mention of "Vision" and "Strategy" - is reminiscent of Business Planning. And as Steve Blank is wont to say, "No Business Plan survives first contact with a customer." In fact, 'antagonists' of the traditional business plan such as Alexander Osterwalder have gone as far as saying, "Burn Your Business Plan;" they've even held bonfires! I frankly feel that all this rhetoric about business planning and business plans is at best, misguided.
Rather than burn a business plan, we need a new type of business plan in this age of increasing volatility, uncertainty, complexity, and ambiguity. We need a lean business plan. My proposal is that we use a "Lean Plan" which is a Minimum Viable Plan of a tradition business or strategic plan.
The above Lean Plan, which is based on Eric Ries's VSP Pyramid, features the VSP Pyramid 2.0. The diagram above illustrates uses an "iceberg graphic organizer" which is tied to the concept of a Business Model Engine.
The Lean Plan or VSP Pyramid 2.0 can be used to rapidly generate, test, and validate ideas especially for the business model of a Lean Startup. Unlike in a traditional business plan, the Lean Plan is simple, easy, and fast to prepare as well as use. In addition, the strategy of a Lean Startup can be converted into operational hypotheses that can be rapidly tested with a view to validating or rejecting them. In addition, the Lean Plan facilitates visualization of concepts like Problem-Solution Fit, Product-Market Fit, Pirate Metrics, Validated Learning, Business Model, and Pivot.
If there's one tool that ties paradigm, ideas, principles, and tools of the Lean Startup methodology, it is the Lean Plan or Vision-Strategy-Product (VSP) Pyramid 2.0. If you're thinking of starting a project with great risk and uncertainty, your best bet is starting with a template of the Lean Plan.
Good luck ...
BCG-Business Model Strip: Rapidly Manage PROFIT IMPROVEMENT AND INNOVATION MO...Rod King, Ph.D.
Today, organizations must manage for profit improvement as well as profit innovation in order to achieve sustainable competitive advantage. The BCG-Business Model Strip, which uses components of a BCG-Business Model, provides a holistic and versatile tool for improving and innovating on profit models. Unlike in business model visualization tools like the Business Model Canvas and Lean Canvas, the BCG-Business Model Strip provides a comprehensive framework for discovering Big Urgent Market Problems (BUMPs) in an environment, developing a relevant business strategy and business model that can be tested and validated.
6 Gates to BUSINESS MODEL PROFITABILITY for Startups and Investors: Visually ...Rod King, Ph.D.
As the business landscape gets more and more competitive as well as volatile, uncertain, complex, and ambiguous businesses especially startups are struggling to increase their profitability. This presentation offers a visual framework - the 6 Gates to Business Model Profitability - for systematically examining an organization's business model with a view to increasing profitability.
A hierarchy of 6 Gates of questions are presented for systematically exploring strengths, weaknesses, opportunities, and threats of a business model. A Lean Business Model Canvas is presented as a tool for visually organizing, managing, and testing ideas for increasing profitability of a business model.
Note that topics of the "6 Gates to Business Model Profitability" can be used to evaluate a business model in terms of SWOT: Strengths; Weaknesses; Opportunities; Threats. Alternatively, one could assign a single numerical value on a scale from 1 to 10 regarding the different aspects of an organization's current business model.
http://goo.gl/iq5Xz1
Business Plan vs. Business Model vs. Strategy. Eliminate the Blah-Blah-Blah i...Rod King, Ph.D.
In the world of business today, there are 3 “Musketeer”-questions for which there seem to be a virtually infinite amount of answers or “Blah-Blah-Blah!” Entrepreneurs, strategists, investors, and academics alike are struggling to properly answer the 3 Musketeer-questions. The 3 Musketeer-questions are as follows:
What is a business plan?
What is a business model?
What is strategy?
Lack of consensus on the meaning of business plan, business plan, and strategy creates a lot of confusion regarding the conceptualization, planning, and management of business projects in startups as well as established organizations. in the absence of a shared understanding of what business plan, business model, and strategy means, lots of money, energy, and time are wasted on business projects. However, holistically examining and visually defining a business plan, business model, and strategy resolve nearly all of the conflicts between these terms.
The admittedly dense or multi-layered infographic above visually explores and synthesizes meanings of the terms of business plan, business model, and strategy. Also, similarities and differences between the terms can be visually observed. One advantage of the above 1-page infographic is that it could facilitate the creation of a shared visual language for exploring as well as discussing the terms of business plan, business model, and strategy. Visually and deeply understanding the diagram could eliminate the confusion between the terms.
As the saying goes, a picture is worth a thousand words. I’d say, a model is worth more than a thousand pictures. So, happy exploration.
Should you have further comments and questions, do let us know.
A Universal Planning Tool (Platform) for Rapidly Achieving Missions, Visions,...Rod King, Ph.D.
In the world today, there is an explosion of frameworks and tools for achieving missions, visions, goals, objectives, strategies, and targets. The fragmented nature of tools poses a problem for multidisciplinary teams on projects. This presentation introduces the BCG-Business Model Court, which is a universal planning tool for visually and rapidly achieving a hierarchy of goals. The BCG-Business Model Court saves time and money while flexibly achieving a hierarchy of goals in any discipline.
"Mother of Models (MOM)" for Marketers, Innovators, Communicators, Economists...Rod King, Ph.D.
In 1948, Claude Shannon published an article, "A Mathematical Theory of Communication." Shannon's article laid the foundation of what later became the "Shannon-Weaver Model" of communication. Shannon is generally regarded as the father of Information Theory.
The applicability of the Shannon-Weaver Model is so wide that the model has been called the "Mother Of Models (MOM)." The presentation below shows the Mother of all Models superimposed on the 4Q-Business Model Strip. The resulting model has applications in many domains including yours.
I've previously positioned and presented examples of the 4Q-Business Model Strip as a tool for Universal Problem Discovery and Solving as well as for documenting, creating, and managing ideas for game-changing business models. Overlaying the Shannon-Weaver Model on the 4Q-Business Model Strip means that we can transfer over 50 years of the body of knowledge on the Shannon-Weaver Model to projects using the 4Q-Business Model Strip. The above 4Q-Business Model Strip is particularly useful to MICES (Marketers; Innovators; Communicators; Economists; Strategists) in startups as well as big corporations.
What do you think?
The Business Model Spinner: A Fun Way to Improve Your Business Model Creativi...Rod King, Ph.D.
Invented by Dr. Rod King, the Business Model Spinner is a fun game to increase business model creativity, performance, and innovation. The Business Model Spinner effectively introduces the emergent approach of Business Model Gamification.
http://goo.gl/HNc6gX
Blue Ocean Story (BOS) Canvas for Cirque du Soleil: Rapidly Translate Great B...Rod King, Ph.D.
Are you stuck in translating your business plan, strategy, and tactics into reality? Try out the Blue Ocean Story (BOS) Canvas which is based on the problem solving cycle of "Problem-Plan-Build-Measure-Learn." The BOS Canvas is illustrated using the case of Cirque du Soleil.
2011 will bring significant changes to a wide variety of industries. While many organization believe they are innovating for a better tomorrow in reality they are only making modification of today's familiar territory.
Blue Ocean Strategy challenges leaders to work through a meticulous set of frameworks that flesh out opportunities that are not obvious using yesterday's tool kits. Blue Ocean Strategy requires a responsible imagination. That is, the ability to dream and see beyond today while applying analytical tools that assist in risk reduction and genuine breakthrough thinking and valid value innovations.
Similar to THE CUSTOMER DEVELOPMENT ROADMAP FOR BLUE OCEAN STRATEGISTS (20)
FRACTAL GRIDDING: A Visual Technique for Managing Personal, Enterprise, and N...Rod King, Ph.D.
This presentation introduces the WHY, WHAT, and HOW of the Fractal Gridding Technique, which is an invention of Dr. Rod King. Fractal Gridding and in particular, the 3x3 Fractal Grid, can be used for effectively and efficiently organizing, managing, and tracking ideas everywhere: at School, Home, Outdoors, and Work (SHOW). The goal of daily using Fractal Gridding is to rapidly become a lifelong EPIC Learner. "EPIC" is an acronym for "Exponential Productivity, Innovation, and Creativity."
Way to go lifelong EPIC Learner!
And good long in your journey.
Build a Culture for Rapidly Achieving BALANCED GREATNESS Everywhere: A Case S...Rod King, Ph.D.
This presentation features the methodology of Ambifragile Project Planning & Execution (APPEx) which aims to facilitate the building of a Balanced Greatness culture everywhere. A case study on APPEx is presented using information from the 2018 mayoral campaign in Freetown (Sierra Leone) of candidate Yvonne Aki-Sawyerr. This presentation illustrates how APPEx can be used not only in reframing and visually presenting the vision of any political campaign but also in translating into reality and through projects a candidate's vision, strategy, and conceptual plan for achieving Balanced Greatness. Also, the APPEx methodology offers brain-friendly tools and graphic organizers such as the 1-Page Vision-Strategy-Plan and 1-Page Ambifragile Project Plan that can be used to rapidly discover and solve pains in any domain as well as at personal, team, and societal levels. The approach of APPEx visually synthesizes the world's best tools for visually collecting, organizing, managing and evaluating information in projects at any level or scale.
PS: I'd like to note that although the presentation uses material from the campaign of mayoral candidate Yvonne Aki-Sawyerr, she neither ordered this presentation nor endorses it. This case study is purely academic and meant to illustrate how the APPEx methodology can be used to rapidly build a culture for achieving Balanced Greatness everywhere on the planet especially in Sierra Leone and starting from Freetown, her capital city.
APEx Meta-Platform: Rapidly Document, Organize, Manage, and Solve NATIONAL SE...Rod King, Ph.D.
Nowadays, business is suffering from what I call the "Tower of Babel (TB)" phenomenon: there are too many disparate or fragmented business tools. Each business tool appears to have a language of its own so that communication between users of different tools is fraught with great difficulties. This situation is reminiscent of the Tower of Babel event which is described in the Bible.
But, how can one eliminate the Tower of Babel phenomenon regarding business tools and their uses? Conceptually, the ideal solution involves use of an "operating system" or a platform that permits application of every tool while eliminating their trade-offs. An ideal solution is the Adaptive Planning & Execution (APEx) platform which is featured in this presentation. The APEx Platform can be used to rapidly organize, manage, and present problems as well as solutions for greater national security and prosperity.
SUPPLY CHAIN CANVAS: Deliver “10x Faster, Better, and Cheaper Solutions” for ...Rod King, Ph.D.
The guaranteed survival of any organization today depends on its ability to deliver "exponential solutions" and in particular, "10x Faster, Better, and Cheaper Solutions" than traditional ones. This Ideal Value Proposition is highly desirable by many organizations. However, the big question is: "How does one create and deliver "10x Faster, Better, and Cheaper Solutions" for stakeholders?
This presentation introduces the tool of the Supply Chain Canvas. Building on the concept of the classic supply chain which involves four categories of stakeholders (Supplier; Provider; Customer; Consumer), the Supply Chain Canvas uses the concept and tool of the Business Model Strip to link the stakeholders to form a fractal supply chain. The resulting diagram, which is called a "Supply Chain Canvas," can be used to rapidly map, analyze, improve, design, and manage supply chains as well as business models. Included in this presentation are examples of how the Supply Chain Canvas is applied to the non-governmental sector as well as private sector.
STUDENTSOURCING:A Mini-Case Study on “Hacking for X (H4X)” Programat Stanfo...Rod King, Ph.D.
You may be wondering about the question, "What is StudentSourcing?" Well, here are three things you quickly need to know about "StudentSourcing."
1) StudentSourcing is a term independently coined by Rod King to describe the emerging phenomenon and multisided business model where tough national, regional, and/or local problems in the public sector and private sectors as well as community are “outsourced” or “crowdsourced” to student teams in primary, secondary, and/or tertiary education who provide validated and scalable solutions (prototypes)
2) The most prominent example of StudentSourcing or a StudentSourcing business model involves the “Hacking for X (H4X)” and in particular, “Hacking for Defense (H4D)” program, which was created at the Stanford University and is currently spreading worldwide
3) For public sector and community projects, StudentSourcing can be regarded as a de facto “National Development Service program” for students
This presentation focuses on three Global Pain Solving (GPS) tools that can be used to facilitate StudentSourcing including the Hacking for Defense (H4D) program at Stanford University. The GPS tools complement the Lean LaunchPad Methodology that is used in the H4D program.
2x2 Value Engine Map: Instantly Revolutionize Product Pitching, Business Stra...Rod King, Ph.D.
THIS ONE MAP REVOLUTIONIZES PRODUCT POSITIONING, BUSINESS STRATEGY, AND INNOVATION ACCOUNTING: The 2x2 Value Engine Map
Not many people know or would like to admit it: There are many popular but misleading ideas in business especially from established and emerging business “gurus.” A popular but misleading idea is the maxim of “One tool does not fit all.”
The cliche of “One tool does not fit all” stems from the last century when “pipes” or single-sided business models were dominant. In this century, “platforms” or multisided business models are increasingly disrupting traditional pipe business models. Whereas a pipe business model tries to resolve a single trade-off, a platform or multisided business model is designed to resolve two or more trade-offs. An excellent example of the transition from a pipe to a platform business model can be seen in the evolution of the business model of Apple’s iPod which finally morphed into a platform for the iPhone.
In the graphic below, I present a tool of and for BUSINESS CONSILIENCE: a 2x2 Value Engine Map. This Value Engine Map can be used to facilitate product pitching, business planning, business strategy, and business model design as well as the process of innovation accounting in the Lean Startup Methodology.
So, what do you think?
BUSINESS MODEL CANVAS: A Good Tool With Bad Instructions? Get Free Preview of...Rod King, Ph.D.
Originally conceived by Alexander Osterwalder, the Business Model Canvas is widely used by entrepreneurs to document the status of their business models. In principle, the Business Model Canvas can be used as a versatile tool for discovering and solving any type of pain on the planet. However, the Business Model Canvas is sub-optimally used. The Business Model Canvas has 12 "handicaps" that constrain it as a versatile tool for Open & Multilevel Pain Solving. This book critically and deeply explores the Business Model Canvas with a view to identifying as well as fixing its handicaps. Complementary tools such as the Business Model Strip, POKER Scorecard, and POKER Canvas are suggested to be used so that the full potential of the Business Model Canvas can be realized.
Silicon Valley’s Tools for Translating Startup Ideas into Billion Dollar Comp...Rod King, Ph.D.
This presentation features the POKER-Scorecard which is a shared language and platform for presenting and applying any business tool especially those used in Silicon Valley.
12 Disruption Vulnerabilities of the Business Model Canvas: BUSINESS MODEL CA...Rod King, Ph.D.
This presentation presents 12 "Disruption Vulnerabilities" or Achilles's Heels of the Business Model Canvas. Although the Business Model Canvas serves as a good tool for visually documenting a business model, it is limited in many respects especially with documenting, analyzing, and designing two/multisided markets (platforms). The tool of the Business Model Strip is presented as an alternative that eliminates the Disruption Vulnerabilities of the Business Model Canvas.
The Business Model Strip is designed with a multilevel paradigm so that it can be presented at various levels and in different visual formats. This presentation features the Business Model Strip in "canvas" (tessellation) format with 5 blocks (meso-level) as well as 9/11 blocks (micro-level). Finally, a visual template and checklist for an Exponential Business Canvas are presented.
Universal Business Modeling Template & Language for Venture Capitalists, Scal...Rod King, Ph.D.
This presentation features the Business Model Strip, which is a universal business modeling template. The Business Model Strip provides a common visual language for mapping the topics of every business model template on the planet. Consequently, using the Business Model Strip facilitates conversations on business model innovation and improvement between users of differing templates such as the Community Happiness Canvas, Business Model Canvas, Lean Canvas, and Business Model Matrix.
Integrate One Line Business Modeling & Customer-First Process Improvement: Th...Rod King, Ph.D.
Of late, there seems to be one tool for every business goal or objective. Such proliferation of tools leads to a lot of waste in terms of money, energy, and time that are required to learn and master business tools. The Business Model Strip is a "revolutionary approach" that introduces a master (platform) tool that relates to all business tools. Here, the Business Model Strip or "One Line Business Model (OLBM)" is presented from the perspective of the SIPOC tool.
Two Steps for Rapidly Eliminating Pain in Every Business, Non-Profit Organiza...Rod King, Ph.D.
This presentation features an approach for Standard Pain Solving (SPS) in any domain. The Standard Pain Solving Methodology involves two steps: 1) Ask a Pain Solving Question (PSQ) in the format of "How Might We Eliminate Pain (HMWEP) of X?" 2) Use the Business Model Strip to Iteratively Answer the Pain Solving Question.
Should We Burn the BUSINESS MODEL CANVAS and LEAN CANVAS?Rod King, Ph.D.
The Business Model Canvas and Lean Canvas are "staple business tools" that are used the world over by entrepreneurs, startups, and established companies. But the question is: Should we burn the Business Model Canvas as well as the Lean Canvas?
Burning a business tool may be strange. And admittedly, "burning a business tool" is a gimmick to stir up controversy especially with practitioners and fans of a business tool. Alexander Osterwalder stirred up fans and ardent practitioners of the Business Plan when on November 26, 2012 he wrote an article in the online Wall Street Journal, "Burn Your Business Plan - Before it Burns You;" see http://blogs.wsj.com/accelerators/2012/11/26/burn-your-business-plan-before-it-burns-you/
I present the issue of burning the Business Model Canvas and Lean Canvas because they have rather irreparable structural problems. And, in my view, the structural problems of the Business Model Canvas and Lean Canvas are limiting creativity and innovation in business modeling tools. Many cannot escape the box of the Business Model Canvas or Lean Canvas.
In this document, I present a case on why the Business Model Canvas and Lean Canvas should be burnt. An alternative tool of the Business Model Strip is introduced. Luckily the Business Model Strip is compatible with both the Business Model Canvas and Lean Canvas.
Business Model Strip SCORECARD FOR RADICALLY IMPROVING THE PERFORMANCE OF BUS...Rod King, Ph.D.
This presentation features the Business Model Strip SCORECARD, which is a template for radically improving the performance of business models for startups as well as as established companies. The Business Model Strip Scorecard seamless integrates ideas from the Balanced Scorecard, Strategy Map, and Business Model Canvas as well as over 10 other business tools. Consequently, the Business Model Strip Scorecard offers the most comprehensive tool for managing the performance of business models.
Flourishing Business Canvas vs. Total Happiness Canvas: Similarities and Diff...Rod King, Ph.D.
I recently came across the Flourishing Business Canvas and I'm struck by its conceptual rigor which is similar to that of the Total Happiness Canvas that I developed. The Flourishing Business Canvas was developed by Antony Upward.
Rod King's Total Happiness Canvas involves an application to business modeling of Albert Einstein's idea of a SpaceTime continuum. SpaceTime is defined by two question-tags: When (Time) and Where (Space or System). The four question-tags of Who, What, How, and Why define a system including its impacts or value (negative and positive).
Integrated with the Total Happiness Canvas is a heuristic for universal pain (problem) solving and learning, that is, the Pain-Plan-Do-Review (PPDR) Cycle. This heuristic draws upon the learning cycle of Plan-Do-Review as well as Deming's Plan-Do-Check-Act (PDCA) cycle for continuous improvement. Addition of a "Pain" dimension to the latter cycle expands the aforementioned heuristics to a cycle for pain (problem) solving.
In this presentation, I present side-by-side topics of the Flourishing Business Canvas and the Total Happiness Canvas. In this way, similarities and differences between the two canvases can be quickly seen.
There are two major differences between topics of each tool. First, the topics of the Total Happiness Canvas are driven by a question-and-answer framework. In particular, the Total Happiness Canvas is driven by a Pain Solving Question (PSQ) that must first be formulated. The basic format of the PSQ is: "How Might We Eliminate Pain (HMWEP) of 'X'?' It's important to note that 'X' can be any theme, topic, or issue. The PSQ is then iteratively answered by going through the Pain-Plan-Do-Review (PPDR) Cycle. Tools like the Business Model Canvas, Lean Canvas, and Flourishing Business Canvas serve as 'scoreboards' while iteratively answering the PSQ.
The second main difference is that the Total Happiness Canvas is a visual "plug-and-play" platform that provides a Universal Pain Solving & Project Management (UPSPM) process for achieving goals in any domain. All business tools can be used in conjunction with the Total Happiness Canvas. Consequently, the Total Happiness Canvas can be used for "playing" the tool of the Flourishing Business Canvas. While using the process of the Total Happiness Canvas, the Flourishing Business Canvas acts as a visual information manager or 'scorecard' for organizing and managing ideas on each topic within the framework of UPSPM.
Finally, when used with the Total Happiness Canvas, many tools such as in Design Thinking, Six Sigma Methodology, Lean Startup Method, and Theory can be seamlessly applied using the Flourishing Business Canvas. The framework of the Total Happiness Canvas allows many and varied pain (problem) solving tools to be mixed and matched.
Family of 4 Visual Templates for the TOTAL HAPPINESS CANVASRod King, Ph.D.
The first 'canvas' tool, which I encountered in business, was the Strategy Canvas in the toolkit of Blue Ocean Strategy. The Strategy Canvas involves the plot of Value Curves for organizations (businesses) in the Red Ocean as well as Blue Ocean. After the Strategy Canvas came the tessellation of the "Business Model Canvas that was developed by Alexander Osterwalder.
The Business Model Canvas is a 'phenomenon' in the business community especially for startups. The Business Model Canvas is used worldwide and has spawned countless variations of its tessellation. The Lean Canvas by Ash Maurya is the most popular variant of the Business Model Canvas.
The tessellated format of the Business Model Canvas has many advantages including the facilitation of collaborative visual presentation of business model ideas both horizontally (on a table) and vertically (on a wall). However, the tessellated template has 'straight-jacketed' how people think about the visual structure of a business model. A large majority of people now think that a tessellation is the only format for visually presenting a business model. Such thinking has serious disadvantages, for the topics of a business model are "nodes" that can be expressed in a wide variety of graphical formats such as in a chain, tree (Mind Map), and network.
In this presentation, the four nodes (Pain-Plan-Do-Review) of the Total Happiness Canvas or Pain-Plan-Do (PPDR) Cycle are presented using a family of visual templates: Chain; Macro-canvas; Tree; Network. The format of the Macro-canvas consists of 5 macro-blocks. There is strong structural correspondence between the visual format of the Macro-canvas and that of the Business Model Canvas which consists of 9 building blocks. The "Pain" block of the Macro-canvas can be decomposed into three blocks of the Business Model Canvas: Customer Segments; Customer Relationships; Channels. In a similar manner, the "Do" block can be decomposed into three blocks of the Business Model Canvas: Key Partners; Key Activities; Key Resources. The same decomposition principle applies to the Lean Canvas as well as other canvases.
By introducing flexibility and variation in visually presenting the topics that describe a business model, we can take advantage of the strengths of other visual templates while minimizing the inherent weakness of a tessellated format. Further, we can develop agility in visual communication by freely having conversations using different visual templates for business models.
Business Model Canvas: GOOD TOOL with BAD INSTRUCTIONSRod King, Ph.D.
Alexander Osterwalder's Business Model Canvas is widely used by entrepreneurs around the world. It is a good tool. However, the Business Model Canvas is not great because it does not explicitly focus on solving the pain of stakeholders. In short, the Business Model Canvas is not a direct tool for pain (problem) solving.
The Business Model Canvas was originally conceived as a 'scorecard' for visually documenting a business model. Consequently, the Business Model Canvas is 'time agnostic:' it can be used for documenting past, present, and future business models. In theory, the Business Model Canvas is a visual synthesis of topics for comprehensively describing a business model or project.
Recognizing the deficit of the Business Model Canvas with regard to pain (problem) solving, several practitioners have tried to modify it as well as add complementary tools and processes. In his Customer Development Stack, Steve Blank adds the process of Customer Development to facilitate pain discovery. He also adds Agile Development (Lean Startup) Method to facilitate experimentation using hypotheses from a "Future (Hypothetical) Canvas."
Ash Maurya has modified building blocks of the Business Model Canvas to suit the mindset and language of "Lean Startup" entrepreneurs as well as directly include the paradigm of pain (problem) solving. Maurya includes building blocks such as for "Problem," "Solution," and "Key Metrics." However, Maurya's building blocks such as "Unfair Advantage" violate the system logic of the Business Model Canvas.
To date, many entrepreneurs are busy completing building blocks of the Business Model Canvas without a clear pain (problem) solving process. The Build-Measure-Learn Loop of the Lean Startup Method can be used with the Lean Canvas. However, to date the process has not been seamlessly integrated with the logic of the Business Model Canvas. So, what are we to do?
This presentation introduces the Pain-Plan-Do-Review (PPDR) Cycle which can be used with or without the Business Model Canvas. Housing the PPDR Cycle is the Community Happiness Canvas which focuses presenting a Pain Solving Question (PSQ) which is answered by using 8 topics of LIST: List of Innovate Salone Topics. The presentation shows correspondences between topics of the Business Model Canvas and Community Happiness Canvas. By using the PPDR Cycle of the Community Happiness Canvas in conjunction with the topics of the Business Model Canvas, entrepreneurs can rapidly solve the pains of stakeholders especially customers.
Total Design Thinking (TDT) Platform … for Exponential Learning Entrepreneurs...Rod King, Ph.D.
Ignorance is perhaps the biggest obstacle towards achieving insanely great goals, dreams, and visions. We like to think that we know how to achieve our insanely great goals, dreams, and visions. However, judging by the dismal failure rate of goal achievement (at least, 90% of goals are not achieved every year), the large majority of people still lack the knowledge for achieving their goals. And self-help books with their platitudes and cliches are not of much help either. So, what are we to do?
The high level or conceptual solution is to eliminate ignorance especially regarding the obstacle that prevents someone from achieving his or her goal. A more concrete solution is to take action to remove the obstacles of ignorance. But how?
For over 20 years, I've been studying how "Exponential Learners" remove the obstacles of ignorance. It's amazing that "Exponential Learners" use and master a simple process that can fit in and on one's hand. The process is called "Exponential Learning" and it differs from the conventional process of "Linear Learning." While Linear Learners use "pipes" or sequential learning, Exponential Learners use "platform" or networked (integrated) learning.
The process of "Exponential Learning" consists of two parts. The first part deals with a Pain Solving Question (PSQ) and the second part deals with the Pain-Plan-Do-Review (PPDR) Cycle. The elements of the PPDR Cycle are allocated to the fingers of a hand as follows: Pain (Index finger); Plan (Middle finger); Do (Ring finger); Review (Little finger). The thumb is associated with the Pain Solving Question (PSQ). In principle, that's all you need to continuously eliminate ignorance in any domain. And there you have it ... the five blocks of the Total Design Thinking (TDT) Platform ... also known as Community Happiness Canvas or Hand Mapping ... fitting on one hand.
This presentation introduces the Total Design Thinking Platform and its five building blocks, which constitute the Total Design Thinking Cycle or Total Happiness Canvas. Examples are presented on how to use the Total Happiness Canvas, Hand Map, or Total Design Thinking Cycle.
1-Page Adaptive Planning & Execution (APEX) for RAPIDLY WINNING MILITARY & BU...Rod King, Ph.D.
Today, Nearly every environment in business, war, and life can be described as exhibiting VUCA. Originated after the Cold War by the US Army War College, VUCA is an acronym that refers to Volatility; Uncertainty; Complexity; Ambiguity. On the basis of VUCA, the US military is transforming its paradigm of Strategic Planning. It now adopts the paradigm of Adaptive Planning & Execution (APEX). Presented in this document is a 1-Page Visual Template for facilitating APEX in war as well as in business and life.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
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CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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THE CUSTOMER DEVELOPMENT ROADMAP FOR BLUE OCEAN STRATEGISTS
1. THE CUSTOMER DEVELOPMENT ROADMAP
FOR BLUE OCEAN STRATEGISTS
Dr. Rod Kuhn King
Visual Problem Solver, Inventor, and Magician
2. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
GURUS
CUSTOMER DEVELOPMENT
ROADMAP
(based on Steve Blank’s book:
“The Four Steps
To The Epiphany”)
CUSTOMER DEVELOPMENT ROADMAP
The 4 Stages of the Customer Development Journey for a Scalable Startup
1. CUSTOMER DISCOVERY 2. CUSTOMER VALIDATION
3. CUSTOMER CREATION 4. COMPANY BUILDING
3. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
GURUS
CUSTOMER DEVELOPMENT
ROADMAP
(based on Steve Blank’s book,
“The Four Steps To The Epiphany”
and W. Kim & R. Mauborgne’s book,
“Blue Ocean Strategy”)
CUSTOMER DEVELOPMENT ROADMAP - Details
The 4 Stages of the Customer Development Journey for a Scalable Startup
3. CUSTOMER CREATION
3.1 Get Ready
3.2 Position
3.3 Launch
3.4 Create Demand
1. CUSTOMER DISCOVERY
1.1 State Your Hypothesis
- VISUAL AWAKENING: “As Is” Strategy Canvas (Office work)
1.2 Test “Problem” Hypothesis
- VISUAL EXPLORATION: Four Actions Grid (Field work)
- VISUAL STRATEGY FAIR: “To Be” Strategy Canvas
- VISUAL COMMUNICATION: Comparison of Canvases
1.3 Test “Product” Hypothesis: Minimum Viable Product (MVP)
- Build MVP: Prototype Ad/Headline/Web
Page/Product/Service; Min. Feature Set
- Test MVP
- Test Hypotheses for Business Model
2. CUSTOMER VALIDATION
2.1 Get Ready to Sell
2.2 Sell to “Earlyvangelists”
2.3 Develop Positioning: Product-Market Fit
- Proposed Strategy Canvas (Customer Experience Curve)
- Proposed Scalable Business Model
2.4 Verify
- Product-Market Fit
- Scalable Business Model
4. COMPANY BUILDING
4.1 Mainstream Customers
4.2 Management/Culture Issues
4.3 Functional Departments
4.4 Fast Response Departments
4. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
GURUS
THE 2 WORLDS OF
CUSTOMER DEVELOPMENT
THE 2 WORLDS OF CUSTOMER DEVELOPMENT
CUSTOMER DISCOVERY CUSTOMER VALIDATION
CUSTOMER CREATION COMPANY BUILDING
WORLD OF SEARCH FOR SCALABLE BUSINESS MODEL
(For ‘Startups/Entrepreneurs/Founders’)
WORLD OF EXECUTION FOR SCALABLE BUSINESS MODEL
(For ‘Established or Matured Companies/Accountants’)
5. CUSTOMER CREATION PYRAMID FOR
THE BLUE OCEAN STARTUP
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Delighters
Satisfiers
Dissatisfiers
Delighters
Satisfiers
Dissatisfiers
Delighters
Satisfiers
Dissatisfiers
NON-COMPETITORS
(Remote Industries/Economy:
Sectoral & Geographical Non-alternatives)
DIRECT COMPETITORS
(Core Sector/Strategic Groups:
Substitutes)
BUSINESS
(New) Customer Value Proposition/Market: …………………………………………………………………..
NON- CUSTOMERS
o Profitable
o Break-even
o Unprofitable
Oh My God-
Product/Service
Why?
How?
Why?
How?
Why?
How?
INDIRECT COMPETITORS
(Peripheral/Adjacent Industries:
Alternatives/Value Chain Complements)
Diffusion (Word-of-mouth) Potential = Delighters + Satisfiers - Dissatisfiers
GURUS
Hypotheses vs. Reality
JTBD = Job To Be Done
6. CORE VALUES (Incentives/Penalties)
STAKEHOLDER IMPACTS
[Profit (Margin); Revenue /Cost ;
Unit Price; Volume; Speed; Trade-off]
GOALS, OBJECTIVES,
STRATEGIES & TACTICS
(PLAN)
CUSTOMER PROBLEM
(BIG URGENT MARKET PROBLEM:
BUMP)
RESOURCES
(GLOBAL VALUE CHAIN/Bus. Model)
S: Suppliers
E: Employees (Core Competencies)
M: Machinery/Equipment/Facility
P: Processes
O: Output (Product/Service)
R: Retailers/Distributors/Channels
C: Consumer/Customer Segments
E: Environment: Competitors, etc.
COMPANY BUILDING BLUEPRINT (Version X)
MISSION/VISION
CUSTOMER VALUE PROPOSITION
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
7. ITENNE: ENVIRONMENT P: PROCESSES
S: SUPPLIERS/MATERIALS
R: RETAILERS/DISTRIBUTORS/
CHANNELS
O: OUTPUTS (PRODUCT/
SERVICE)
E: EMPLOYEES/KNOWLEDGE
ASSETS/CULTURE
GLOBAL VALUE CHAIN:
OUTCOMES/GOALS
Customer Value Proposition (Job)
Business Value = Revenue/Cost
Customer Value (Experience) =
Customer Delight/Customer Pain
M: MACHINERY/EQUIPMENT/
FACILITY/LOCATION
C: CUSTOMERS/CONSUMERS &
RELATIONSHIPS
GLOBAL VALUE CHAIN
Zoomable Elements of a Value Chain or Business Model: “SEMPORCE”
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
8. ITENNE: ENVIRONMENT/INVESTOR
Revenue (Sales)
Cash Burn Rate
Month of Cash Left
Time to Cash Flow-Breakeven
Contribution Margin
P: PROCESSES
Cycle Time for Pivots/Prototyping/
Versioning/Product Releases
Average Time to First Order
Average Time to Follow-on Order
Customer Feedback/Voice
S: SUPPLIERS/MATERIALS
R: RETAILERS/DISTRIBUTORS/
CHANNELS
Advertising Expenses
Viral Coefficient
O: OUTPUTS (PRODUCT/
SERVICE)
No. of Minimum Viable Products
No. of Prototypes/Releases
Average Size Order
Average Selling Price per Order
Web Page/Site: Total Visits;
Total Page Views
E: EMPLOYEES/KNOWLEDGE
ASSETS/CULTURE
Agile/Lean (‘Small’) Teams
Lessons Learned/Insights
No. of Experiments/Interviews
Effectiveness/Proficiency of
Sale Person
Revenue per Sale Person
CUSTOMER DEVELOPMENT
DASHBOARD (CDD)
OUTCOMES/GOALS:
Customer Value Proposition
Business Value = Revenue/Cost
Customer Value (Experience) =
Customer Delight/Customer Pain
M: MACHINERY/EQUIPMENT/
FACILITY/LOCATION
C: CUSTOMERS/CONSUMERS &
RELATIONSHIPS
No. of Prospects/Registrations
No. of Customers/Referrals
Cost per Acquisition (Paid/Net)
Customer Lifetime Value
Customer Loyalty/Retention:
Net Promoter Score (NPS)
CUSTOMER DEVELOPMENT DASHBOARD
FOR THE BLUE OCEAN STARTUP
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
9. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
APPENDIX
10. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
11. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
A Blue Ocean Startup
Is a “Value Innovation” Business That
Creates an Uncontested Market Space and
Makes Competitors Irrelevant
12. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
Eventually, a Blue Ocean Startup has
a Profit Margin of, at least, 20% p.a.
not more than 3 Direct Competitors
in a Fast-growing Market (Niche)
a Market Share of, at least,
3 Times That of Nearest Competitor
13. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
ORIGINAL BLUE OCEAN STARTUPS
ORIGINAL
BLUE OCEAN STARTUPS
GURUS
14. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
But, how are Blue Ocean Startups Created?
15. WHY (PROBLEMS)?
RED OCEAN
Overcrowded Industries
Commoditized Products/Services
Similar Customer Exp. Curves
Globalization
Accelerated Technological Adv.
HOW MANY? HOW MUCH?
INSEAD, France (Europe)
UCSI (Asia)
Kimberly Clark-BOSI
Many Communities of Practice for
Blue Ocean Strategy on the Web
WHAT (PROBLEMS)?
RED OCEAN (BLOODY COMPETITION)
Head-to-head Competition
Price Wars
Shrinking Business Profit
‘Fixed’ Market Boundaries
HOW (SOLUTION)?
BLUE OCEAN (STRATEGY)
Create Uncontested Market
Space: ‘Category of One’
Make Competitors Irrelevant
Use Value Innovation: Resolve
Cost vs. Differentiation Trade-off
WHAT NEXT?
See www.blueoceanstrategy.com
WHERE (PROBLEMS)?
Overcrowded Industries
Slow Growing/Matured Sectors
THE METHODOLOGY OF
BLUE OCEAN STRATEGY
(based on W. Chan Kim &
Renee Mauborgne’s book:
“Blue Ocean Strategy”)
WHEN?
See www.blueoceanstrategy.com
WHO?
W. Chan Kim & Renee Mauborgne
Professors at INSEAD
(France)
Authors of “Blue Ocean
Strategy”
OVERVIEW OF
THE METHODOLOGY OF BLUE OCEAN STRATEGY
“How to Create Uncontested Market Space and Make the Competition Irrelevant”
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
16. WHY (PROBLEMS)?
Use of Waterfall Model for
Product Development
Having Little or No Customers:
Product-Market Misfit
HOW MANY? HOW MUCH?
Growing Communities of Practice for
Customer Development Model
Lean Startup Model
WHAT (PROBLEMS)?
9 out of 10 New Products are
Failures (Unprofitable)
High Mortality Rate of Scalable
Startups
HOW (SOLUTION)?
Customer Development Model
(Steve Blank): Customer Discovery;
Customer Validation; Customer
Creation; Company Building
Lean Startup Model (Eric Ries):
Continuous & Rapid Deployment
WHAT NEXT?
See http://steveblank.com/
WHERE (PROBLEMS)?
Scalable Startups especially in
Silicon Valley, California
World of Business (Startups)
THE METHODOLOGY OF
CUSTOMER DEVELOPMENT
(based on Steve Blank’s book:
“The Four Steps
To The Epiphany”)
WHEN?
See http://steveblank.com/
WHO?
Steve Blank
Retired Serial Entrepreneur
Author of “The Four Steps
To The Epiphany”
Creator of “Customer Dev. Model”
Entrepreneurship Professor
OVERVIEW OF
THE METHODOLOGY OF CUSTOMER DEVELOPMENT
“Successful Strategies for Products That Win”
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
17. ITENN
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
BUSINESS MODEL DEVELOPMENT
TOOLS FOR SYSTEMATICALLY CREATING BLUE OCEAN STARTUPS
WISDOMSOURCING MAP
(Rod King)
CUSTOMER DEVELOPMENT
(Steve Blank)
BLUE OCEAN STRATEGY
(W. Chan Kim & Renee Mauborgne)
Blue
Ocean
Startup
Market Types
(Customer Experience
Map)
Value Innovation
VoC
Note
VoC: Voice of Customer
LEAN STARTUP
(Eric Ries)
18. (-): PAIN
(+): DELIGHT
Disruption Spot
Luxury Spot
Strategic
Choice
Key
OMG-Experience:
Undesirable Experience:
Profit Margin
No. of Direct Competitors
(Level of Commoditization)
Blue Ocean
(“Practical Impossibility”)
Luxury Spot
Disruption Spot
Green Ocean Red Ocean
JOURNEY OF
THE BLUE OCEAN STARTUP
3
100%
6
10%
20%
10 (Global)
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
19. (-): PAIN
(+): DELIGHT
Disruption Spot
Luxury Spot
Strategic
Choice
Profit Margin
No. of Direct Competitors
(Level of Commoditization)
COMPANY BUILDING COMPANY SCALING/
ACQUISITION
CUSTOMER CREATION
CUSTOMER DISCOVERY
& VALIDATION
‘CUSTOMER DEVELOPMENT’ JOURNEY OF
THE BLUE OCEAN STARTUP
3
100%
6
10%
20%
10 (Global)
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
20. (-): PAIN
(+): DELIGHT
Disruption Spot
Luxury Spot
Strategic
Choice
Key
OMG-Experience:
Undesirable Experience:
GURUS
Sweet Spot
STARTUP
Blue Ocean
STARTUP
(“Practical Impossibility;
Value Innovation”)
Luxury Spot
STARTUP
(“Existing Market”)
Disruption Spot/
Lean STARTUP
(“Resegmented/Reframed
Market; Lean/No-frills Niche”)
Volcano
STARTUP
Oasis
STARTUP
Green Ocean
STARTUP
Red Ocean
STARTUP
No-Man’s-Island
STARTUP
3
10
6
3
6
10
Ideal Value Space
(Ideal Market/
Ideal Impossibility/
Ideal Tool/
Ideal Universe/
New Market
STARTUP)
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
10 ARCHETYPAL STARTUPS & MARKET TYPES
“What Kind of a Startup Are We? What Kind of a Startup Must We Be? How?”
Differentiation
(Performance)
Cost
21. (-): PAIN
(+): DELIGHT
Disruption Spot
Luxury Spot
Strategic
Choice
Resegmented/
Reframed/Low-cost
Market;
Lean/No-frills Niche
Cost
(Adoption Barrier; Complexity;
Inaccessibility; Delay)
Existing High end-
Market
Performance
(Functionality;
Quality;
Differentiation)
Key
OMG-Experience:
Undesirable Experience:
GURUS
Cost-Performance Map for ‘Market Types’
Collaboratively Design Oh My God-Vision, Strategies, Products, Services, and Business Models
Market Segment (Customer Problem/Goal): ………………………………………………………
Ideal Value Space
(Ideal Market/
Ideal Impossibility/
Ideal Tool/
Ideal Universe/
Entirely New Market)
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
3
10
6
3
6
10
Blue Ocean
Strategy
(“Value Innovation”)
22. ITENNE: ENVIRONMENT
• Competitors/Industry/Economy
• Partners/Complementors
• Investors/Board of Directors
• Public/Society/Enemies/Non-customer
• Government/NGOs/Environment
P: PROCESSES
• Preparing/Searching/Discovering
• Purchasing/Leasing
• Receiving/Delivering/Learning/Installing
• Using/Sharing/Complementing
• Maintaining/Storing/Managing/Disposing
S: SUPPLIERS/MATERIAL E: EMPLOYEES/KNOWLEDGE
ASSETS/CULTURE
GLOBAL VALUE CHAIN
(PERFORMANCE DASHBOARD)
OUTCOMES/GOALS
Customer Value Proposition (Job)
Business Value = Revenue/Cost
Customer Value (Experience) =
Customer Delight/Customer Pain
M: MACHINERY/EQUIPMENT/
FACILITY/LOCATION
C: CUSTOMERS & CONSUMERS
RELATIONSHIPS
Core Customers/Users/Influencers
Peripheral Customers/Users/Influ.
Remote Customers/Users/Influ.
GENERIC ELEMENTS OF GLOBAL VALUE CHAIN
Collaboratively List, Sketch, Organize, and/or Manage Metrics for Elements of Value Chain
GURUS
R: RETAILERS/DISTRIBUTORS/
CHANNELS
Retailers/Distributors/Channels
Place/Warehousing/Location
Promotion/Buzz
Branding/Marketing
Advertising
Selling/Relationship Management
O: OUTPUTS (PRODUCT/
SERVICE)
Product/Service
Pricing
Packaging
Display
Design
Plan
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
23. ITENNE: ENVIRONMENT
Key Partners (KP)
P: PROCESSES
Key Activities (KA)
S: SUPPLIERS/MATERIALS
Key Resources (KR) – Suppliers
R: RETAILERS/DISTRIBUTORS/
CHANNELS
Channels (CH)
O: OUTPUTS (PRODUCT/
SERVICE)
Key Resources (KR) – Product/
Service
E: EMPLOYEES/KNOWLEDGE
ASSETS/CULTURE
Key Resources (KR) – Employees
GLOBAL VALUE CHAIN
FOR “BUSINESS MODEL
CANVAS”: GOALS
Customer Value Proposition (VP)
Revenue Streams (R$)
Cost Structure (C$)
M: MACHINERY/EQUIPMENT/
FACILITY/LOCATION
Key Resources (KR) – Machinery
C: CUSTOMERS/CONSUMERS &
RELATIONSHIPS
Customer Segments (CS)
Customer Relationships (CR)
GLOBAL VALUE CHAIN FOR “BUSINESS MODEL CANVAS”
Visually Observe Similarities and Differences Between Global Value Chain & Business Model Canvas
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
24. ITENNE: ENVIRONMENT
Key Partners (KP)
Record Companies
Original Equipment Manufactur-
ers (OEMs)
P: PROCESSES
Key Activities (KA):
Hardware Design
Software Design
Marketing
S: SUPPLIERS/MATERIALS
Key Resources (KR) – Suppliers
R: RETAILERS/DISTRIBUTORS/
CHANNELS
Channels (CH)
iTunes Store
www.apple.com
Apple Stores
Selected Retail Stores
O: OUTPUTS (PRODUCT/
SERVICE)
Key Resources (KR) – Product/
Service
iPod Hardware
iTunes Software
Content & Agreements
E: EMPLOYEES/KNOWLEDGE
ASSETS/CULTURE
Key Resources (KR) – Employees
Staff
Apple Brand
APPLE INC.: iPod (2001)
Customer Value Proposition (VP):
“A Thousand Songs in Your Pocket”
Revenue Streams (R$): iPod Hard-
ware; iTunes Store; Commissions
Cost Structure (C$): Employees;
Manufacturing; Marketing & Sales
M: MACHINERY/EQUIPMENT/
FACILITY/LOCATION
Key Resources (KR) – Machinery
C: CUSTOMERS/CONSUMERS &
RELATIONSHIPS
Customer Segments (CS)
Luxury Spot; Mass Market
Customer Relationships (CR)
“Lovemark”
Switching Costs
GLOBAL VALUE CHAIN FOR APPLE INC.: iPod
Visually Observe Similarities and Differences Between Global Value Chain & Business Model Canvas
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
25. FOCUS “PIVOT” PROCESS: VALUE INNOVATION TACTICS (What if … E.R.I.C.?) OUTCOME:
FUTURE
(DISRUPTIVE)
BUS. MODEL
BUSINESS/
GLOBAL VALUE CHAIN
GIVEN BUSINESS
MODEL
E:
Eliminate
R:
Reduce/Replace
I:
Increase
C:
Create
INPUT (SUPPLIERS/
MATERIALS/ENERGY)
ELEMENTS
(EMPLOYEES/
MACHINERY)
Staff/
Apple Brand
PROCESS
(Bus. Process/
Strategies)
Hardware Design/
Software Design/
Marketing
OUTPUTS:
PRODUCT/SERVICE
iPod Hardware/
iTunes Software/
Content &
Agreements
RETAILERS/DISTRIB./
CHANNELS
iTunes; apple.com;
Apple Stores/Others
CONSUMERS/
CUSTOMERS (Experience)
Luxury Spot/
Mass Market
ENVIRONMENT
- COMPETITORS (Industry)
- PARTNERS (Complementors)
- INVESTORS (Revenue/Cost)
- PUBLIC/SOCIETY/Enemies
- GOVERNMENT/NGOs
Record Companies/
Original Equipment
Manufacturers
(OEMs)/…
BUSINESS MODEL PIVOT FOR APPLE INC.: iPod - 2001
Collaboratively Design Oh My God-Vision, Strategies, Products, Services, and Business Models
SYSTEM
(INDUSTRY/BUSINESS) GURUS
Market Segment (Customer Problem): ‘Fragmented’ Music ExperienceMission/Vision: “… Apple leads the digital music revolution. …”
26. HYPOTHESES PROBLEMS/
PAIN
(WEAKNESS-
ES/THREATS)
GOALS/Objectives/
Strategies/Tactics/
Initiatives/
Projects
Key Metrics/
Performance
Indicators/
Targets
Business Experiences (Impacts)
Description of BUSINESS/
GLOBAL VALUE CHAIN
Delight
(Revenue)
Pain
(Cost)
S: Suppliers
E: Employees/
Knowledge Assets
Staff/
Apple Brand/
Staffing Cost
M: Machinery/
Infrastructure
Hardware Design/
Software Design/
Marketing
P: Processes Marketing
Sales
Marketing Cost
Sales Cost
O: Outputs
(Product/Service)
iPod Hardware/
iTunes Software/
Content & Agreements
R: Retailers/
Distributors/
Channels
iTunes; apple.com;
Apple Stores/
Other Retailers
C: Consumers/
Customers
Luxury Spot/
Mass Market
High Revenue
(Hardware)
E: Environment Record Companies/
Original Equipment
Manufacturers (OEMs)/…
Commissions
VALUE CHAIN
(“SEMPORCE”)
BUSINESS
ECOSYSTEM
Customer Value Proposition:
“A Thousand Songs in Your Pocket”
BUSINESS VALUE
(PROFIT MARGIN)
BUSINESS MODEL PLAN FOR APPLE INC.: iPod - 2001
Collaboratively Design Oh My God-Vision, Strategies, Products, Services, and Business Models
GURUS
Mission/Vision: “… Apple leads the digital music revolution. …” Market Segment (Customer Problem): ‘Fragmented’ Music Experience
27. ITENN2001
Nike’s PSA Play120 (for customers
who workout; has armband)
Apple iPod (5GB; seamless inte-
gration with iTunes music library
for use on Mac computers)
2002
Apple iPod (20GB; Windows
compatibility; iTunes Music
Store)
1998
Eiger Labs releases MP3 player:
- MPMan F10 (Flash drive
capacity of 32MB)
- Diamond Rio PMP300 (32MB
Capacity)
2006
Mainstream popularity of Music-
phones
2007
Apple iPhone (Multi-touch
screen; etc.)
Apple iPod Touch Phone (Multi-
touch screen; etc.)
1999
Release of Sensory Science Rave
MP 2100 (64MB; voice recorder;
FM tuner)
Creative Labs’ Nomad (docking)
PJB-100 (Internal hard disk: 4.8GB)
EVOLUTION OF
THE DIGITAL MUSIC PLAYER
2000
I2Go eGo (Micro-drive: 2GB;
pocket size; high price)
Creative Labs’ Nomad Jukebox
(6GB; clunky; high quality sound)
2005
Apple iPod (60GB; color screen)
Emerging popularity of music –
telephones: Motorola; Samsung;
LG; Nokia; Sony Ericksson
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
EVOLUTION OF THE DIGITAL MUSIC PLAYER
28. IMPACTS
SYSTEM
VOICE OF THE CUSTOMER IN CORE & PERIPHERAL INDUSTRIES: Hypotheses vs. Reality
CUSTOMER DELIGHT (+) CUSTOMER PAIN (-)
Decision Criteria:
Needs & Barriers
COMPETITORS
Function/
Content/
Perf/
Knowledge
Quality/
Reliability/
Accuracy/
Efficiency
Brand/
Emotion/
Style/Aura/
Prestige
Customization/
Personalization/
Interactivity/
Fun/Entertain.
Cost
(Price)
Inaccessibility/
Unavailability/
Inflexibility/
Friction/Scale
Complexity/
Difficulty/
Support/
Range/Risk
Process
Time/
Delay/
Age
IMPORTANCE
Given Product:
iPod Nano
Hold 1,000
songs (4 GB)
Watch
Photos/Video
High quality Apple Brand Color
Capacity Choice
$149 Pocketable
No Wireless
Connection
Simple to use
Store-Service
Support
24hr Music
Playback
CORE
COMPETI-
TORS:
iPod Shuffle
Hold 240
songs (1 GB)
High quality Apple Brand Color
Capacity Choice
$79 Ultra-pocketable
No Wireless
Connection
Simple to use
Store-Service
Support
12hr Music
Playback
PERIPHERAL
COMPETITORS
iPod Classic
Hold 20,000
songs (80 GB)
Watch
Photos/Video
High quality Apple Brand Color
Capacity Choice
$249 Pocketable
No Wireless
Connection
Simple to use
Store-Service
Support
40hr Music
Playback
REMOTE
COMPETI-
TORS:
iPod Touch
Hold 1,750
songs (8 GB);
Watch Video/
Photos; Multi-
touch Screen
High quality Apple Brand Color
Capacity Choice
Multi-touch Screen
$299 Pocketable
Wi-Fi Connection
Simple to use
Store-Service
Support
22hr Music
Playback
CUSTOMER EXPERIENCE OF COMPETITORS FOR APPLE’S IPOD NANO
GURUS
Market Segment (Customer Problem/Goal): Listen to
Music/View Photos/Watch Videos/Manage Personal Info’
Mission/Vision: “… Apple leads the digital music revolution. …”
29. IMPACTS
SYSTEM
VOICE OF THE CUSTOMER IN CORE & PERIPHERAL INDUSTRIES: Hypotheses vs. Reality
CUSTOMER DELIGHT (+) CUSTOMER PAIN (-)
Decision Criteria:
Needs & Barriers
CURVES
Function/
Content/
Perf./
Knowledge
Quality/
Reliability/
Accuracy/
Efficiency
Brand/
Emotion/
Style/Aura/
Prestige
Customization/
Personalization/
Interactivity/
Fun/Entertain.
Cost
(Price)
Inaccessibility/
Unavailability/
Inflexibility/
Friction/Scale
Complexity/
Difficulty/
Support/
Range/Risk
Process
Time/
Delay/
Age
WEIGHT
(IMPORTANCE)
Given Product:
iPod Nano
Hold 1,000
songs (4 GB)
High quality Apple Brand Color/
Capacity Choice
$149 Pocketable/
No Wireless
Simple to use/
Store-Service
24hr Music
Playback
CUSTOMER
EXPERIENCE
CURVES
10
8
6
4
2
0
CUSTOMER EXPERIENCE CURVES FOR APPLE’S IPOD NANO
How to Zoom In and Out of BUMPs in Core & Peripheral Industries?
KEY -> 1: Low level; 10: Extraordinary level of customer experience iPod Nano
“iPod Shuffle
“iPod Classic
GURUS
Market Segment (Customer Problem/Goal): Listen to
Music/View Photos/Watch Videos/Manage Personal Info’
Mission/Vision: “… Apple leads the digital music revolution. …”
30. IMPACTS
SYSTEM
VOICE OF THE CUSTOMER IN CORE & PERIPHERAL INDUSTRIES: Hypotheses vs. Reality
CUSTOMER DELIGHT (+) CUSTOMER PAIN (-)
Decision Criteria:
Needs & Barriers
TACTICS
Function/
Content/
Perf./
Knowledge
Quality/
Reliability/
Accuracy/
Efficiency
Brand/
Emotion/
Style/Aura
Prestige
Customization/
Personalization/
Interactivity/
Fun/Entertain.
Cost
(Price)
Inaccessibility/
Unavailability/
Inflexibility/
Friction/Scale
Complexity/
Difficulty/
Support/
Range/Risk
Process
Time/
Delay/
Age
WEIGHT
(IMPORTANCE)
Given Product:
iPod Nano
6 8 8.5 2 7 6 3 8
Core Compet.
iPod Shuffle
5 8 8.5 2 4 6 2 5
Peripheral Compet.
iPod Classic
8.5 8.5 8.5 6 9 6 4 9
E: Eliminate
R: Reduce
I: Increase Screen Size
Storage
Quality of
Sound
Fun
Entertainment
Price Thickness
Weight
C: Create Multi-touch
Screen
Digital
Media Hub
Wi-Fi Multi-touch
Navigation
CUSTOMER EXPERIENCE TACTICS FOR APPLE’S IPOD NANO
Collaboratively Design Oh My God-Vision, Strategies, Products, Services, and Business Models
GURUS
Market Segment (Customer Problem/Goal): Listen to
Music/View Photos/Watch Videos/Manage Personal Info’
Mission/Vision: “… Apple leads the digital music revolution. …”
31. FOCUS “PIVOT” PROCESS: VALUE INNOVATION TACTICS (What if … E.R.I.C.?) OUTCOME:
FUTURE
(DISRUPTIVE)
BUS. MODEL
BUSINESS/
GLOBAL VALUE CHAIN
GIVEN BUSINESS
MODEL
E:
Eliminate
R:
Reduce/Replace
I:
Increase
C:
Create
INPUT (SUPPLIERS/
MATERIALS/ENERGY)
ELEMENTS
(EMPLOYEES/
MACHINERY)
Staff/
Apple Brand
PROCESS
(Bus. Process/
Strategies)
Hardware Design/
Software Design/
Marketing
OUTPUTS:
PRODUCT/SERVICE
iPod Hardware/
iTunes Software/
Content &
Agreements
Screen Size; Storage;
Fun; Entertainment;
Thickness; Weight;
Price
Multi-touch
screen; Digital
Media Hub;
Wi-Fi
RETAILERS/DISTRIB./
CHANNELS
iTunes; apple.com;
Apple Stores/Others
CONSUMERS/
CUSTOMERS (Experience)
Mass Market
ENVIRONMENT
- COMPETITORS (Industry)
- PARTNERS (Complementors)
- INVESTORS (Revenue/Cost)
- PUBLIC/SOCIETY/Enemies
- GOVERNMENT/NGOs
Record Companies/
Original Equipment
Manufacturers
(OEMs)/…
BUSINESS MODEL PIVOT FOR APPLE INC.: iPod - 2001
Collaboratively Design Oh My God-Vision, Strategies, Products, Services, and Business Models
SYSTEM
(INDUSTRY/BUSINESS) GURUS
Market Segment (Customer Problem): Commoditized ProductsMission/Vision: “… Apple leads the digital music revolution. …”
32. ITENN4 PART-WISDOMSOURCING MAP 5 PART-WISDOMSOURCING MAP
1 PART-WISDOMSOURCING MAP
CLASSIC VERTICAL MAP PAIN-DELIGHT MAP
2 PART-WISDOMSOURCING MAP
WISDOMSOURCING MAPS:
Family of Wisdomsourcing Maps
(Zoomable Idea Organizers) for
Facilitating Collaboration, Ideas
Management, Creativity, and
Customer Problem Solving
3 PART-WISDOMSOURCING MAP
CLASSIC HORIZONTAL MAP
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
WISDOMSOURCING MAPS FOR
THE BLUE OCEAN STARTUP
Visually Facilitate Collaboration, Ideas Management, Creativity, and Customer Problem Solving
33. ABOUT THE AUTHOR
GURUS
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
34. Inventor of over 40 Tools for
The Wisdomsourcing Trilogy –
Facilitating work in the areas of
Business Model Development
Business and Strategic Planning
Product & Service Innovation
Performance Management
Inventor of “The Fractal Grid”
This technology, which has US and
International patent-pending, can be
used for visually organizing and
Prioritizing massive amounts of
information such as in search
engines, social networks, and
other communities on the Internet
Visual Problem Solver
Speaker & Consultant on
Business Model Development
Inventor of The Wisdomsourcing
Trilogy, a Customer Problem Solv-
ing Suite for Collaboratively
Designing Oh My God-Strategies,
Products, and Business Models
Founder of the Wisdomsourcing
Group, an online Global Think Tank
for collaboratively improving
customer experiences and resolving
tough dilemmas
Organizer & Coordinator of Wisdom-
sourcing survey involving over 200
professionals from over 30 countries
CONTACT
Dr. Rod King: California, USA
Cell: (559) 248-6230
rodkuhnking@sbcglobal.net
http://twitter.com/RodKuhnKing
B. Eng. (Hons) in Civil Eng.
Master of Infrastructure Planning
Ph.D. in Regional Dev. Planning
Postgraduate Certificate in
Advanced Academic Studies
Over 20 years of experience in
creative problem solving for
multi-disciplinary projects
Dr. Rod King
Visual Problem Solver,
Inventor & Magician
Inventor of first software that
wholly invents magic tricks
Inventor of several magic tricks
Author of “Trickanalyzing the
Close-up Magic of David
Copperfield” & several articles
Winner of several championships
in chess and table-tennis
Founder and former CEO of
Galaxy IT, Inc., a venture-financed
visual search engine business
Major contributor on creativity to
the multi-author book, “Research
Methods for Postgraduates”
Former Lecturer
BIOGRAPHICAL SKETCH
Background Information on Dr. Rod King, Creator of Business Model Development (BMD)
GURUS
35. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
• Rod King (2009)
• Global Collaboration
• Visual Problem Solving
• Practical Impossibility Thinking
• Wisdomsourcing Maps
• Wisdomsourcing Canvas
• Customer Experience Map
(Pain-Delight Evaluation of Trade-off)
• Wisdomsourcing Deck
• Manifesto for Wisdomsourcing Game
• Alex Osborne (1953)
• Rules for Brainstorming – No criticism
during idea generation
• ‘Blue Sky’ Thinking and Ideas
• Jeff Howe (2006)
• Crowdsourced Goods and
Information Products
• Off-site Tools for Strategic
Analysis and Problem
Solving
• ‘Ad hoc’ Group
• Unlimited Number of Volunteers
• Peer Production; Documentation
• Open Innovation and Value Chain
• Prosumers: Consumers who participate
like employees/producer in a business
• Competitions; Contests; Prizes
• Recognition; Reputation
• Organic Process
• Online Collaboration
• Collaborative Idea Generation
• 1D-Evaluation; Voting
• Myriad Generated
Ideas
• Offline
• 1 Physical Location
• Formal Group
WISDOMSOURCING
3.
CROWDSOURCING
2.
1.
BRAINSTORMING
EVOLUTION OF WISDOMSOURCINGGURUS
Editor's Notes
BIBLIOGRAPHY
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Kim, W. C.; Mauborgne, R. (2005) Blue Ocean Strategy. Boston: Harvard Business School (HBS) Press.
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Kim, W. C.; Mauborgne, R. (2005) Blue Ocean Strategy. Boston: Harvard Business School (HBS) Press.
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Blank, S.G. (2007) The Four Steps to the Epiphany. USA.
BIBLIOGRAPHY
Barwise, P.; Meehan, S. (2004) Simply Better. Boston: Harvard Business School (HBS) Press.
Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.
Collins, J.; Porras, J. (2004) Built to Last. New York: HarperBusiness.
George, M.L.; Rowlands, D.; Price, M.; Maxey, J. (2005) Lean Six Sigma Pocket Toolbook. New York: McGraw-Hill (Kano Analysis, pp. 64-68).
Johnson, M.W. (2010) Seizing the White Space. Boston: Harvard Business School (HBS) Press.
Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.
Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.
Kim, W. C.; Mauborgne, R. (2005) Blue Ocean Strategy. Boston: Harvard Business School (HBS) Press.
Markides, C.C. (2008) Game-changing Strategies. San Francisco: Jossey-Bass.
McGrath, R.G.; McMillan, I. (2009) Discovery-Driven Growth. Boston: Harvard Business School (HBS) Press.
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Zook, C. (2004) Beyond the Core. Boston: Harvard Business School (HBS) Press.
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Bovet, D.; Martha, J. (2000) Value Nets. New York: John Wiley & Sons, Inc.
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Furtwengler, D. (2010). Pricing for Profit. New York: Amacom.
Hamel, G.; Prahalad, C.K. (1994) Competing for the Future. Boston: Harvard Business School (HBS) Press.
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Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.
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Markides, C.C. (2008) Game-changing Strategies. San Francisco: Jossey-Bass.
McGrath, R.G.; McMillan, I. (2009) Discovery-Driven Growth. Boston: Harvard Business School (HBS) Press.
Mitchell, D.; Coles, C. (2003) The Ultimate Competitive Advantage. San Francisco: Berrett-Koehler.
Mohammed, R. (2010) The 1% Windfall. New York: HarperBusiness.
Mullins, J.; Komisar, R. (2009) Getting to Plan B. Boston: Harvard Business School (HBS) Press.
Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.
Plantes, M.K.; Finfrock, R. (2009) Beyond Price. Austin: Greenleaf Book Group Press.
Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.
Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.
Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
Silverstein, D.; Samuel, P.; DeCarlo, N. (2009) The Innovator’s Toolkit. New Jersey: John Wiley & Sons, Inc.
Slywotzky, A.J.; Morrison, D. (2001) The Profit Zone. New York: Three Rivers Press.
BIBLIOGRAPHY
Blank, S.G. (2007) The Four Steps to the Epiphany. USA.
http://steveblank.com/2010/02/22/no-accounting-for-startups/
BIBLIOGRAPHY
Kim, W.C.; Mauborgne, R. (2003) Blue Ocean Strategy. Boston: Harvard Business School (HBS) Press.
BIBLIOGRAPHY
Blank, S.G. (2007) The Four Steps to the Epiphany. USA.
BIBLIOGRAPHY
Anderson, C. (2009) Free. New York: Hyperion.
Anderson, C. (2006) The Long Tail. New York: Hyperion.
Bicheno, J. (2000) The Lean Toolbox. Buckingham: Moreton Press.
Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.
George, M.L.; Rowlands, D.; Price, M.; Maxey, J. (2005) Lean Six Sigma Pocket Toolbook. New York: McGraw-Hill (Kano Analysis, pp. 64-68).
Hammond, J.S.; Keeney, R.L.; Raiffa, H. (1999) Smart Choices. Boston: Harvard Business School (HBS) Press.
Keiningham, T.; Vavra, T. (2001) The Customer Delight Principle. New York: McGraw-Hill.
Kiechel, W. (2010) The Lords of Strategy. Boston: Harvard Business School (HBS) Press.
Kurzweil, R. (2005) The Singularity is Near. New York: Viking.
Maney, K. (2009) Trade-off. New York: Broadway Books.
Mullins, J.; Komisar, R. (2009) Getting to Plan B. Boston: Harvard Business School (HBS) Press.
Silverstein, D.; Samuel, P.; DeCarlo, N. (2009) The Innovator’s Toolkit. New Jersey: John Wiley & Sons, Inc.
Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)
Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
BIBLIOGRAPHY
Anderson, C. (2009) Free. New York: Hyperion.
Anderson, C. (2006) The Long Tail. New York: Hyperion.
Bicheno, J. (2000) The Lean Toolbox. Buckingham: Moreton Press.
Blank, S.G. (2007) The Four Steps to the Epiphany. USA.
Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.
George, M.L.; Rowlands, D.; Price, M.; Maxey, J. (2005) Lean Six Sigma Pocket Toolbook. New York: McGraw-Hill (Kano Analysis, pp. 64-68).
Hammond, J.S.; Keeney, R.L.; Raiffa, H. (1999) Smart Choices. Boston: Harvard Business School (HBS) Press.
Keiningham, T.; Vavra, T. (2001) The Customer Delight Principle. New York: McGraw-Hill.
Kiechel, W. (2010) The Lords of Strategy. Boston: Harvard Business School (HBS) Press.
Kurzweil, R. (2005) The Singularity is Near. New York: Viking.
Maney, K. (2009) Trade-off. New York: Broadway Books.
Mullins, J.; Komisar, R. (2009) Getting to Plan B. Boston: Harvard Business School (HBS) Press.
Silverstein, D.; Samuel, P.; DeCarlo, N. (2009) The Innovator’s Toolkit. New Jersey: John Wiley & Sons, Inc.
Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)
Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
BIBLIOGRAPHY
Anderson, C. (2009) Free. New York: Hyperion.
Anderson, C. (2006) The Long Tail. New York: Hyperion.
Bicheno, J. (2000) The Lean Toolbox. Buckingham: Moreton Press.
Blank, S.G. (2007) The Four Steps to the Epiphany. USA.
Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.
George, M.L.; Rowlands, D.; Price, M.; Maxey, J. (2005) Lean Six Sigma Pocket Toolbook. New York: McGraw-Hill (Kano Analysis, pp. 64-68).
Hammond, J.S.; Keeney, R.L.; Raiffa, H. (1999) Smart Choices. Boston: Harvard Business School (HBS) Press.
Keiningham, T.; Vavra, T. (2001) The Customer Delight Principle. New York: McGraw-Hill.
Kiechel, W. (2010) The Lords of Strategy. Boston: Harvard Business School (HBS) Press.
Kurzweil, R. (2005) The Singularity is Near. New York: Viking.
Maney, K. (2009) Trade-off. New York: Broadway Books.
Mullins, J.; Komisar, R. (2009) Getting to Plan B. Boston: Harvard Business School (HBS) Press.
Silverstein, D.; Samuel, P.; DeCarlo, N. (2009) The Innovator’s Toolkit. New Jersey: John Wiley & Sons, Inc.
Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)
Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
BIBLIOGRAPHY
Anderson, C. (2009) Free. New York: Hyperion.
Anderson, C. (2006) The Long Tail. New York: Hyperion.
Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.
Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.
Keiningham, T.; Vavra, T. (2001) The Customer Delight Principle. New York: McGraw-Hill.
Kurzweil, R. (2005) The Singularity is Near. New York: Viking.
Silverstein, D.; Samuel, P.; DeCarlo, N. (2009) The Innovator’s Toolkit. New Jersey: John Wiley & Sons, Inc.
Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)
Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
BIBLIOGRAPHY
Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.
BIBLIOGRAPHY
Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.
BIBLIOGRAPHY
Barnes, D. (Ed.) (2001) Understanding Business. London: Routledge.
Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.
Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.
Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.
Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.
Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.
Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.
Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.
Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.
McGrath, R.G.; MacMillan, I.C. (2005) Marketbusters. Boston: Harvard Business School (HBS) Press.
Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.
Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.
Penn, M.J.; Zalesne, E.K. (2007) Microtrends. New York: Twelve.
Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.
Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.
Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)
Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
BIBLIOGRAPHY
Barnes, D. (Ed.) (2001) Understanding Business. London: Routledge.
Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.
Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.
Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.
Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.
Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.
Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.
Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.
Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.
McGrath, R.G.; MacMillan, I.C. (2005) Marketbusters. Boston: Harvard Business School (HBS) Press.
Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.
Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.
Penn, M.J.; Zalesne, E.K. (2007) Microtrends. New York: Twelve.
Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.
Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.
Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)
Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
BIBLIOGRAPHY
Barnes, D. (Ed.) (2001) Understanding Business. London: Routledge.
Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.
Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.
Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.
Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.
Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.
Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.
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