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Past	
  	
  
GEM	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Present	
  
GEM	
  
	
  
	
  
	
  
	
  
	
  
	
  
Future	
  
GEM	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
GLOBAL	
  ENTERPRISE	
  MODEL	
  (GEM)	
  PLAN	
  FOR	
  GOOGLE-­‐GLASS	
  STARTUP	
  
	
  
Stages	
  in	
  the	
  Evolu0on	
  of	
  an	
  Enterprise’s	
  Model	
  (Kanban	
  Board	
  with	
  Enterprise	
  Model	
  as	
  Unit	
  of	
  Analysis)	
  
Enterprise	
  
Model	
  
Enterprise	
  
Model	
  
	
  
Enterprise	
  
Model	
  
	
  
Industry	
  
Ecosystem	
  
Market	
  
Ecosystem	
  
Macro-­‐Economic	
  Influencers	
  
Key	
  Trends	
  &	
  Complementors	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Mission/Vision/
Purpose/Ideals/	
  
Ideal	
  Final	
  Result	
  
ENTERPRISE	
  MODEL	
  
(Canvas)	
  
PRESENT	
  Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas	
  for	
  the	
  Google-­‐Glass	
  Startup	
  
	
  
ROT	
  Analysis:	
  What	
  are	
  Risks,	
  OpportuniOes,	
  and	
  Threats	
  (ROT)	
  	
  in	
  the	
  Business	
  Model	
  Environment	
  for	
  the	
  Google-­‐Glass	
  Startup?	
  
 	
  	
  	
  	
  	
  Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas	
  for	
  the	
  Google-­‐Glass	
  Startup:	
  Zooming	
  in	
  on	
  Google	
  
	
  
Main	
  Enterprise	
  QuesOon:	
  Will	
  Customers	
  MASSIVELY	
  Adopt	
  or	
  Reject	
  Google	
  Glass?	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Environment	
  
KEY:	
  “PESTLIED”	
  is	
  an	
  acronym	
  for	
  PoliOcal;	
  Economic;	
  Social;	
  Technological;	
  Legal;	
  InternaOonal;	
  Environmental;	
  Demographic	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas	
  for	
  the	
  Google-­‐Glass	
  Startup	
  
	
  
Will	
  Customers	
  MASSIVELY	
  Adopt	
  or	
  Reject	
  Google	
  Glass?	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Environment	
  
	
  	
  Enterprise	
  Model	
  
For	
  
Google	
  Glass	
  
	
  
	
  
	
  
	
  
	
  
KEY:	
  “PESTLIED”	
  is	
  an	
  acronym	
  for	
  PoliOcal;	
  Economic;	
  Social;	
  Technological;	
  Legal;	
  InternaOonal;	
  Environmental;	
  Demographic	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Environment	
  
(-­‐)	
  
KEY:	
  “PESTLIED”	
  is	
  an	
  acronym	
  for	
  PoliOcal;	
  Economic;	
  Social;	
  Technological;	
  Legal;	
  InternaOonal;	
  Environmental;	
  Demographic	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas	
  for	
  the	
  Google-­‐Glass	
  Startup	
  
	
  
5	
  AcOviOes	
  of	
  the	
  Universal	
  Problem	
  Solving	
  (UPS)	
  Cycle:	
  Problem-­‐Plan-­‐Build-­‐Measure-­‐Learn	
  
(+)	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Environment	
  
(-­‐)	
  
KEY:	
  “PESTLIED”	
  is	
  an	
  acronym	
  for	
  PoliOcal;	
  Economic;	
  Social;	
  Technological;	
  Legal;	
  InternaOonal;	
  Environmental;	
  Demographic	
  
q  Who	
  are	
  the	
  customers:	
  
	
  	
  	
  	
  	
  	
  	
  what	
  are	
  customers’	
  pain?	
  
	
  	
  	
  	
  	
  	
  	
  what	
  do	
  customers	
  value?	
  
q  Through	
  what	
  channels	
  is	
  value	
  
communicated	
  and	
  delivered	
  to	
  
customers?	
  
q  What	
  relaRonships	
  exist	
  with	
  
customers?	
  
q  What	
  is	
  the	
  
Customer	
  
Value	
  
ProposiRon,	
  	
  	
  	
  	
  	
  
Job	
  To	
  Be	
  
	
  	
  	
  	
  	
  	
  Done,	
  
	
  	
  	
  	
  	
  	
  and/or	
  	
  
	
  	
  	
  	
  	
  	
  Goal	
  
	
  	
  	
  	
  	
  	
  as	
  well	
  as	
  
	
  	
  	
  	
  	
  	
  Product/	
  
	
  	
  	
  	
  	
  	
  Service/Tool?	
  
q  Who	
  are	
  key	
  partners/suppliers?	
  
q  What	
  are	
  key	
  resources?	
  
q  What	
  are	
  key	
  processes:	
  	
  
	
  	
  	
  	
  	
  	
  	
  how	
  does	
  the	
  enterprise	
  create	
  
	
  	
  	
  	
  	
  	
  	
  value	
  for	
  customers?	
  
q  What	
  is	
  the	
  pain	
  (cost	
  structure)?	
   q  What	
  is	
  the	
  delight	
  (revenue	
  stream)?	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
q  What	
  &	
  how	
  does	
  enterprise	
  conRnuously	
  learn	
  (to	
  create	
  customers,	
  profit	
  or	
  shared	
  value)?	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas	
  for	
  the	
  Google-­‐Glass	
  Startup	
  
	
  
Will	
  Customers	
  MASSIVELY	
  Adopt	
  or	
  Reject	
  Google	
  Glass?	
  
(+)	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Environment	
  
Key	
  AcRviRes	
  
(KA)	
  
q  Closed/Open/	
  
Co-­‐InnovaOon	
  
q  Prototyping	
  
q  Viral	
  MarkeOng	
  
q  Story	
  Mngt.	
  
Key	
  Partners	
  
(KP)	
  
q  OEM	
  Manufac-­‐
turers	
  
	
  
Venture	
  Capitalists	
  
q  KPCB	
  
	
  
q  Andersen	
  
Horowitz	
  
	
  
App	
  Developers	
  
q  “Explorers”	
  
q  NY	
  Times	
  
	
  
Android	
  Carriers	
  
Key	
  Resources	
  
(KR)	
  
Google’s	
  
q  Team/Mngt/
Brand/IP	
  
q  IT	
  Infra’;	
  Tech.	
  
q  FaciliOes	
  
Customer	
  
Segments	
  
(CS)	
  
q  Luxury	
  users	
  
who	
  consider	
  
pocket	
  or	
  
desktop	
  
computers	
  as	
  
“bulky”	
  
q  App	
  
Developers	
  
q  Professionals	
  
such	
  as	
  in	
  
Security	
  
Job	
  To	
  Be	
  Done?	
  
Pain:	
  	
  
Cost	
  Structure	
  (C$):	
  Supplies;	
  Staff;	
  FaciliOes;	
  …	
  
q  Weaknesses:	
  hard	
  to	
  fold	
  or	
  store;	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  short	
  baXery	
  life;	
  high	
  cost	
  (price)	
  
q  Threats:	
  social	
  discomfort;	
  switching	
  costs;	
  
privacy	
  concerns	
  
Delight:	
  
Revenue	
  Streams	
  (R$):	
  US$1,500	
  per	
  item	
  
q  Strengths:	
  instantly	
  accessible	
  smartphone	
  
func0onali0es;	
  could	
  be	
  hands-­‐free	
  
q  OpportuniRes:	
  killer	
  apps;	
  first	
  mover	
  ad-­‐	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  vantage;	
  crea0on	
  of	
  a	
  “Blue	
  Ocean”	
  Industry	
  
Channels	
  
(CH)	
  
q  Online	
  
q  Mail	
  Delivery	
  
	
  
q  Retail	
  Stores	
  
Customer	
  
RelaRonships	
  
(CR)	
  
q  Community	
  of	
  
Early	
  Adopters	
  
q  PromoOon-­‐	
  
CompeOOons	
  
(-­‐)	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Macro-­‐Economic	
  Influencers	
  (MEI)	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
(Suppliers	
  of	
  Wearable	
  Computers)	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
(Transforma0onal	
  Stories	
  or	
  Use	
  Cases)	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC)	
  
(Emergent	
  Jobs	
  To	
  Be	
  Done/Experiences)	
  
q  What	
  &	
  how	
  does	
  Google	
  conRnuously	
  learn	
  (to	
  create	
  customers,	
  profit	
  or	
  shared	
  value)?	
  
Vuzix	
  Telepathy	
  
Wearable	
  (Ubiquitous/AR)	
  CompuOng	
   EvoluOon	
  of	
  Computers/Eyeglasses	
  
Weak	
  Global	
  Economy	
  
Sharing	
  Economy	
  
GlobalizaOon	
  
Social	
  Media/TV	
   CollaboraOon	
  
Gov.	
  
“Outlier-­‐Users”	
  	
  
of	
  
	
  Wearable	
  Computers	
  
Users	
  
	
  of	
  	
  
Non-­‐Wearable	
  Computers	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas	
  for	
  the	
  Google-­‐Glass	
  Startup	
  
	
  
How	
  Does	
  the	
  Google-­‐Glass	
  Model	
  Fit	
  in	
  Present/Future	
  Environment?	
  
Apple	
  Sony	
  
Health	
  Sector	
   Defense	
  Sector	
  OpposiOon	
  Groups	
  
DIY	
  Economy	
  
(+)	
  
Value	
  
ProposiRon	
  
(VP)	
  
q  “Seamless	
  &	
  
Empowering”	
  
Computer/	
  
	
  	
  	
  	
  	
  	
  	
  Plakorm:	
  
-­‐  Photo;	
  Video;	
  
Maps;	
  Search;	
  
	
  	
  	
  	
  	
  Internet	
  	
  …	
  
-­‐	
  Jobs	
  To	
  Be	
  Done	
  
	
  
	
  
	
  
	
  
Environment	
  
Key	
  AcRviRes	
  
(KA)	
  
q  Closed/Open/	
  
Co-­‐InnovaOon	
  
q  Prototyping	
  
q  Viral	
  MarkeOng	
  
q  Story	
  Mngt.	
  
Key	
  Partners	
  
(KP)	
  
q  OEM	
  Manufac-­‐
turers	
  
	
  
Venture	
  Capitalists	
  
q  KPCB	
  
	
  
q  Andersen	
  
Horowitz	
  
	
  
App	
  Developers	
  
q  “Explorers”	
  
q  NY	
  Times	
  
	
  
Android	
  Carriers	
  
Key	
  Resources	
  
(KR)	
  
Google’s	
  
q  Team/Mngt/
Brand/IP	
  
q  IT	
  Infra’;	
  Tech.	
  
q  FaciliOes	
  
Value	
  
ProposiRon	
  
(VP)	
  
q  “Seamless	
  &	
  
Empowering”	
  
Computer/	
  
	
  	
  	
  	
  	
  	
  	
  Plakorm:	
  
-­‐  Photo;	
  Video;	
  
Maps;	
  Search;	
  
	
  	
  	
  	
  	
  Internet	
  	
  …	
  
-­‐	
  Jobs	
  To	
  Be	
  Done	
  
	
  
	
  
	
  
	
  
Customer	
  
Segments	
  
(CS)	
  
q  Luxury	
  users	
  
who	
  consider	
  
pocket	
  or	
  
desktop	
  
computers	
  as	
  
“bulky”	
  
q  App	
  
Developers	
  
q  Professionals	
  
such	
  as	
  in	
  
Security	
  
Job	
  To	
  Be	
  Done?	
  
Channels	
  
(CH)	
  
q  Online	
  
q  Mail	
  Delivery	
  
	
  
q  Retail	
  Stores	
  
Customer	
  
RelaRonships	
  
(CR)	
  
q  Community	
  of	
  
Early	
  Adopters	
  
q  PromoOon-­‐	
  
CompeOOons	
  
(-­‐)	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
(Suppliers	
  of	
  Wearable	
  Computers)	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
(Transforma0onal	
  Stories	
  or	
  Use	
  Cases)	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC)	
  
(Emergent	
  Jobs	
  To	
  Be	
  Done/Experiences)	
  
Vuzix	
  Telepathy	
  
Wearable	
  (Ubiquitous/AR)	
  CompuOng	
   EvoluOon	
  of	
  Computers/Eyeglasses	
  
Weak	
  Global	
  Economy	
  
Sharing	
  Economy	
  Social	
  Media/TV	
   CollaboraOon	
  
“Outlier-­‐Users”	
  	
  
of	
  
	
  Wearable	
  Computers	
  
Users	
  
	
  of	
  	
  
Non-­‐Wearable	
  Computers	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas	
  for	
  the	
  Google-­‐Glass	
  Startup:	
  Scorecard	
  (Metrics)	
  
	
  
How	
  Does	
  the	
  Google-­‐Glass	
  Model	
  Fit	
  in	
  Present/Future	
  Environment?	
  
Apple	
  Sony	
  
Health	
  Sector	
  OpposiOon	
  Groups	
  
DIY	
  Economy	
  
(+)	
  Staffing	
  Cost:	
  
Customer	
  AcquisiOon	
  Cost:	
  
Equipment/Infrastructure/Facility	
  Cost:	
  
DistribuOon/LogisOcs	
  Cost:	
  	
  
Material/Info’	
  Cost:	
  
	
  Shared	
  Value	
  (PROFIT;	
  Customer	
  Experience)	
  
Metrics	
  
Engagement:	
  
AcOvaOon:	
   RetenOon:	
  
Revenue:	
  
Referral:	
  
AcquisiOon:	
  
Macro-­‐Economic	
  Influencers	
  (MEI)	
   Gov.	
  Defense	
  Sector	
   GlobalizaOon	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Environment	
  
Enterprise	
  Model	
  for	
  Google	
  Glass	
  
	
  
	
  
World	
  (Universe)	
  
NaRon	
  (Economy)	
  
Industry	
  
Business	
  (Locality)	
  
Region	
  
IE	
  
ME	
  
MEI	
  
KTC	
  
KEY:	
  “PESTLIED”	
  is	
  an	
  acronym	
  for	
  PoliOcal;	
  Economic;	
  Social;	
  Technological;	
  Legal;	
  InternaOonal;	
  Environmental;	
  Demographic	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas	
  for	
  the	
  Google-­‐Glass	
  Startup	
  
	
  
How	
  Does	
  the	
  Google-­‐Glass	
  Model	
  Fit	
  in	
  Present/Future	
  Environment?	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Google’s	
  ExisCng	
  PorDolio	
  (Ecosystem)	
  of	
  Products	
  and	
  Business	
  Models	
  
	
  
	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Environment	
  
KEY:	
  “PESTLIED”	
  is	
  an	
  acronym	
  for	
  PoliOcal;	
  Economic;	
  Social;	
  Technological;	
  Legal;	
  InternaOonal;	
  Environmental;	
  Demographic	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
 
Worksheets	
  
For	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  
Canvas	
  
	
  
Past	
  	
  
GEM	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Present	
  
GEM	
  
	
  
	
  
	
  
	
  
	
  
	
  
Future	
  
GEM	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  PLAN	
  
	
  
Stages	
  in	
  the	
  Evolu0on	
  of	
  an	
  Enterprise’s	
  Model	
  Towards	
  Mission/Vision/Ideals	
  
Enterprise	
  
Model	
  
Enterprise	
  
Model	
  
Enterprise	
  
Model	
  
Industry	
  
Ecosystem	
  
Market	
  
Ecosystem	
  
ENTERPRISE	
  MODEL	
  
(Canvas)	
  
Macro-­‐Economic	
  Influencers	
  
Key	
  Trends	
  &	
  Complementors	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Mission/Vision/
Purpose/Ideals/	
  
Ideal	
  Final	
  Result	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas:	
  Focusing	
  on	
  the	
  Business	
  Model	
  Environment	
  
	
  
QuesOons	
  for	
  ROT	
  Analysis:	
  What	
  are	
  Risks,	
  OpportuniOes,	
  and	
  Threats	
  (ROT)	
  	
  in	
  the	
  Business	
  Model	
  Environment	
  for	
  the	
  Product?	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Environment	
  
(-­‐)	
  
KEY:	
  “PESTLIED”	
  is	
  an	
  acronym	
  for	
  PoliOcal;	
  Economic;	
  Social;	
  Technological;	
  Legal;	
  InternaOonal;	
  Environmental;	
  Demographic	
  
q  Who	
  are	
  the	
  customers:	
  
	
  	
  	
  	
  	
  	
  	
  what	
  are	
  customers’	
  pain?	
  
	
  	
  	
  	
  	
  	
  	
  what	
  do	
  customers	
  value?	
  
q  Through	
  what	
  channels	
  is	
  value	
  
communicated	
  and	
  delivered	
  to	
  
customers?	
  
q  What	
  relaRonships	
  exist	
  with	
  
customers?	
  
q  What	
  is	
  the	
  
Customer	
  
Value	
  
ProposiRon,	
  	
  	
  	
  	
  	
  
Job	
  To	
  Be	
  
	
  	
  	
  	
  	
  	
  Done,	
  
	
  	
  	
  	
  	
  	
  and/or	
  	
  
	
  	
  	
  	
  	
  	
  Goal	
  
	
  	
  	
  	
  	
  	
  as	
  well	
  as	
  
	
  	
  	
  	
  	
  	
  Product/	
  
	
  	
  	
  	
  	
  	
  Service/Tool?	
  
q  Who	
  are	
  key	
  partners/suppliers?	
  
q  What	
  are	
  key	
  resources?	
  
q  What	
  are	
  key	
  processes:	
  	
  
	
  	
  	
  	
  	
  	
  	
  how	
  does	
  the	
  enterprise	
  create	
  
	
  	
  	
  	
  	
  	
  	
  value	
  for	
  customers?	
  
q  What	
  is	
  the	
  pain	
  (cost	
  structure)?	
   q  What	
  is	
  the	
  delight	
  (revenue	
  stream)?	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
q  What	
  &	
  how	
  does	
  enterprise	
  conRnuously	
  learn	
  (to	
  create	
  customers,	
  profit	
  or	
  shared	
  value)?	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas:	
  Focusing	
  on	
  the	
  Enterprise	
  (Business)	
  Model	
  
	
  
Will	
  Customers	
  MASSIVELY	
  Adopt	
  or	
  Reject	
  the	
  Product/Service/Customer	
  Experience?	
  
(+)	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Environment	
  
(-­‐)	
  
KEY:	
  “PESTLIED”	
  is	
  an	
  acronym	
  for	
  PoliOcal;	
  Economic;	
  Social;	
  Technological;	
  Legal;	
  InternaOonal;	
  Environmental;	
  Demographic	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas:	
  Discovery	
  Cycle	
  for	
  (Un)Validated	
  Model	
  
	
  
5	
  AcOviOes	
  of	
  the	
  Universal	
  Problem	
  Solving	
  (UPS)	
  Cycle:	
  Problem-­‐Plan-­‐Build-­‐Measure-­‐Learn	
  
(+)	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Environment	
  
(-­‐)	
  
KEY:	
  “PESTLIED”	
  is	
  an	
  acronym	
  for	
  PoliOcal;	
  Economic;	
  Social;	
  Technological;	
  Legal;	
  InternaOonal;	
  Environmental;	
  Demographic	
  
Create	
  Value	
   Deliver	
  Value	
  
Capture	
  Value	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas:	
  Execu0on	
  Cycle	
  for	
  Validated	
  Model	
  
	
  
Cycle	
  of	
  5	
  InnovaOon	
  AcOviOes:	
  Plan-­‐Deliver	
  Value-­‐Capture	
  Value-­‐Learn-­‐Create	
  Value	
  
(+)	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Environment	
  
Key	
  AcRviRes	
  
(KA)	
  
	
  
	
  
	
  
	
  
Key	
  Partners	
  
(KP)	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Key	
  Resources	
  
(KR)	
  
	
  
	
  
	
  
	
  
Value	
  
ProposiRon	
  
(VP)	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Customer	
  
Segments	
  
(CS)	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Pain:	
  	
  
Cost	
  Structure	
  (C$)	
  
	
  
	
  
	
  
Delight:	
  
Revenue	
  Streams	
  (R$)	
  
	
  
	
  
	
  
Channels	
  
(CH)	
  
	
  
	
  
	
  
	
  
Customer	
  
RelaRonships	
  
(CR)	
  
	
  
	
  
	
  
(-­‐)	
   (+)	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Topics	
  of	
  the	
  above	
  canvas	
  are	
  mainly	
  adapted	
  from	
  The	
  Business	
  Model	
  Canvas	
  &	
  Environment	
  (www.businessmodelgeneraOon.com)	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
q  What	
  &	
  how	
  does	
  enterprise	
  conRnuously	
  learn	
  (to	
  create	
  customers,	
  profit	
  or	
  shared	
  value)?	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas:	
  Worksheet	
  for	
  10	
  Building	
  Blocks	
  
	
  
	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Environment	
  
Key	
  AcRviRes	
  
(KA)	
  
	
  
	
  
	
  
	
  
Key	
  Partners	
  
(KP)	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Key	
  Resources	
  
(KR)	
  
	
  
	
  
	
  
	
  
Value	
  
ProposiRon	
  
(VP)	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Customer	
  
Segments	
  
(CS)	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Channels	
  
(CH)	
  
	
  
	
  
	
  
	
  
Customer	
  
RelaRonships	
  
(CR)	
  
	
  
	
  
	
  
(-­‐)	
   (+)	
  
Copyright	
  2013.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hBp://businessmodels.ning.com	
  &	
  hBp://twiBer.com/RodKuhnKing	
  
Topics	
  of	
  the	
  above	
  canvas	
  are	
  mainly	
  adapted	
  from	
  The	
  Business	
  Model	
  Canvas	
  &	
  Environment	
  (www.businessmodelgeneraOon.com)	
  
Industry	
  Ecosystem	
  (IE):	
  Supply	
  
Market	
  Ecosystem	
  (ME):	
  Demand	
  
Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas:	
  Scorecard	
  (Metrics)	
  
	
  
	
  
Engagement:	
  
AcOvaOon:	
   RetenOon:	
  
Revenue:	
  
Referral:	
  
Staffing	
  Cost:	
  
Customer	
  AcquisiOon	
  Cost:	
  
Equipment/Infrastructure/Facility	
  Cost:	
  
DistribuOon/LogisOcs	
  Cost:	
  	
  
Material/Info’	
  Cost:	
  
	
  Shared	
  Value	
  (PROFIT;	
  Customer	
  Experience)	
  
AcquisiOon:	
  
Metrics	
  
Macro-­‐Economic	
  Influencers	
  (MEI):	
  Global	
  Economy	
  
Key	
  Trends	
  &	
  Complementors	
  (KTC):	
  PESTLIED	
  (-­‐/0/+)	
  
Should	
  you	
  be	
  interested	
  in	
  preparing	
  a	
  Global	
  Enterprise	
  Model	
  (GEM)	
  Canvas	
  
for	
  your	
  product,	
  service,	
  startup,	
  and/or	
  established	
  organizaRon,	
  
Contact:	
  
	
  
Dr.	
  Rod	
  King	
  
rodkuhnhking@gmail.com	
  

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Global Enterprise Model (GEM) Canvas for the GOOGLE GLASS Startup: Will Customers Massively Adopt or Reject Google Glass?

  • 1. Past     GEM                 Present   GEM               Future   GEM                 GLOBAL  ENTERPRISE  MODEL  (GEM)  PLAN  FOR  GOOGLE-­‐GLASS  STARTUP     Stages  in  the  Evolu0on  of  an  Enterprise’s  Model  (Kanban  Board  with  Enterprise  Model  as  Unit  of  Analysis)   Enterprise   Model   Enterprise   Model     Enterprise   Model     Industry   Ecosystem   Market   Ecosystem   Macro-­‐Economic  Influencers   Key  Trends  &  Complementors   Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Mission/Vision/ Purpose/Ideals/   Ideal  Final  Result   ENTERPRISE  MODEL   (Canvas)  
  • 2. PRESENT  Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup     ROT  Analysis:  What  are  Risks,  OpportuniOes,  and  Threats  (ROT)    in  the  Business  Model  Environment  for  the  Google-­‐Glass  Startup?  
  • 3.            Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup:  Zooming  in  on  Google     Main  Enterprise  QuesOon:  Will  Customers  MASSIVELY  Adopt  or  Reject  Google  Glass?   Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Environment   KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)   Macro-­‐Economic  Influencers  (MEI):  Global  Economy  
  • 4. Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup     Will  Customers  MASSIVELY  Adopt  or  Reject  Google  Glass?   Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Environment      Enterprise  Model   For   Google  Glass             KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 5. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Environment   (-­‐)   KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup     5  AcOviOes  of  the  Universal  Problem  Solving  (UPS)  Cycle:  Problem-­‐Plan-­‐Build-­‐Measure-­‐Learn   (+)   Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 6. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Environment   (-­‐)   KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic   q  Who  are  the  customers:                what  are  customers’  pain?                what  do  customers  value?   q  Through  what  channels  is  value   communicated  and  delivered  to   customers?   q  What  relaRonships  exist  with   customers?   q  What  is  the   Customer   Value   ProposiRon,             Job  To  Be              Done,              and/or                Goal              as  well  as              Product/              Service/Tool?   q  Who  are  key  partners/suppliers?   q  What  are  key  resources?   q  What  are  key  processes:                  how  does  the  enterprise  create                value  for  customers?   q  What  is  the  pain  (cost  structure)?   q  What  is  the  delight  (revenue  stream)?   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   q  What  &  how  does  enterprise  conRnuously  learn  (to  create  customers,  profit  or  shared  value)?   Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup     Will  Customers  MASSIVELY  Adopt  or  Reject  Google  Glass?   (+)   Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 7. Environment   Key  AcRviRes   (KA)   q  Closed/Open/   Co-­‐InnovaOon   q  Prototyping   q  Viral  MarkeOng   q  Story  Mngt.   Key  Partners   (KP)   q  OEM  Manufac-­‐ turers     Venture  Capitalists   q  KPCB     q  Andersen   Horowitz     App  Developers   q  “Explorers”   q  NY  Times     Android  Carriers   Key  Resources   (KR)   Google’s   q  Team/Mngt/ Brand/IP   q  IT  Infra’;  Tech.   q  FaciliOes   Customer   Segments   (CS)   q  Luxury  users   who  consider   pocket  or   desktop   computers  as   “bulky”   q  App   Developers   q  Professionals   such  as  in   Security   Job  To  Be  Done?   Pain:     Cost  Structure  (C$):  Supplies;  Staff;  FaciliOes;  …   q  Weaknesses:  hard  to  fold  or  store;                      short  baXery  life;  high  cost  (price)   q  Threats:  social  discomfort;  switching  costs;   privacy  concerns   Delight:   Revenue  Streams  (R$):  US$1,500  per  item   q  Strengths:  instantly  accessible  smartphone   func0onali0es;  could  be  hands-­‐free   q  OpportuniRes:  killer  apps;  first  mover  ad-­‐                    vantage;  crea0on  of  a  “Blue  Ocean”  Industry   Channels   (CH)   q  Online   q  Mail  Delivery     q  Retail  Stores   Customer   RelaRonships   (CR)   q  Community  of   Early  Adopters   q  PromoOon-­‐   CompeOOons   (-­‐)   Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Macro-­‐Economic  Influencers  (MEI)   Industry  Ecosystem  (IE):  Supply   (Suppliers  of  Wearable  Computers)   Market  Ecosystem  (ME):  Demand   (Transforma0onal  Stories  or  Use  Cases)   Key  Trends  &  Complementors  (KTC)   (Emergent  Jobs  To  Be  Done/Experiences)   q  What  &  how  does  Google  conRnuously  learn  (to  create  customers,  profit  or  shared  value)?   Vuzix  Telepathy   Wearable  (Ubiquitous/AR)  CompuOng   EvoluOon  of  Computers/Eyeglasses   Weak  Global  Economy   Sharing  Economy   GlobalizaOon   Social  Media/TV   CollaboraOon   Gov.   “Outlier-­‐Users”     of    Wearable  Computers   Users    of     Non-­‐Wearable  Computers   Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup     How  Does  the  Google-­‐Glass  Model  Fit  in  Present/Future  Environment?   Apple  Sony   Health  Sector   Defense  Sector  OpposiOon  Groups   DIY  Economy   (+)   Value   ProposiRon   (VP)   q  “Seamless  &   Empowering”   Computer/                Plakorm:   -­‐  Photo;  Video;   Maps;  Search;            Internet    …   -­‐  Jobs  To  Be  Done          
  • 8. Environment   Key  AcRviRes   (KA)   q  Closed/Open/   Co-­‐InnovaOon   q  Prototyping   q  Viral  MarkeOng   q  Story  Mngt.   Key  Partners   (KP)   q  OEM  Manufac-­‐ turers     Venture  Capitalists   q  KPCB     q  Andersen   Horowitz     App  Developers   q  “Explorers”   q  NY  Times     Android  Carriers   Key  Resources   (KR)   Google’s   q  Team/Mngt/ Brand/IP   q  IT  Infra’;  Tech.   q  FaciliOes   Value   ProposiRon   (VP)   q  “Seamless  &   Empowering”   Computer/                Plakorm:   -­‐  Photo;  Video;   Maps;  Search;            Internet    …   -­‐  Jobs  To  Be  Done           Customer   Segments   (CS)   q  Luxury  users   who  consider   pocket  or   desktop   computers  as   “bulky”   q  App   Developers   q  Professionals   such  as  in   Security   Job  To  Be  Done?   Channels   (CH)   q  Online   q  Mail  Delivery     q  Retail  Stores   Customer   RelaRonships   (CR)   q  Community  of   Early  Adopters   q  PromoOon-­‐   CompeOOons   (-­‐)   Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Industry  Ecosystem  (IE):  Supply   (Suppliers  of  Wearable  Computers)   Market  Ecosystem  (ME):  Demand   (Transforma0onal  Stories  or  Use  Cases)   Key  Trends  &  Complementors  (KTC)   (Emergent  Jobs  To  Be  Done/Experiences)   Vuzix  Telepathy   Wearable  (Ubiquitous/AR)  CompuOng   EvoluOon  of  Computers/Eyeglasses   Weak  Global  Economy   Sharing  Economy  Social  Media/TV   CollaboraOon   “Outlier-­‐Users”     of    Wearable  Computers   Users    of     Non-­‐Wearable  Computers   Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup:  Scorecard  (Metrics)     How  Does  the  Google-­‐Glass  Model  Fit  in  Present/Future  Environment?   Apple  Sony   Health  Sector  OpposiOon  Groups   DIY  Economy   (+)  Staffing  Cost:   Customer  AcquisiOon  Cost:   Equipment/Infrastructure/Facility  Cost:   DistribuOon/LogisOcs  Cost:     Material/Info’  Cost:    Shared  Value  (PROFIT;  Customer  Experience)   Metrics   Engagement:   AcOvaOon:   RetenOon:   Revenue:   Referral:   AcquisiOon:   Macro-­‐Economic  Influencers  (MEI)   Gov.  Defense  Sector   GlobalizaOon  
  • 9. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Environment   Enterprise  Model  for  Google  Glass       World  (Universe)   NaRon  (Economy)   Industry   Business  (Locality)   Region   IE   ME   MEI   KTC   KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup     How  Does  the  Google-­‐Glass  Model  Fit  in  Present/Future  Environment?   Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 10. Google’s  ExisCng  PorDolio  (Ecosystem)  of  Products  and  Business  Models       Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Environment   KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 11.   Worksheets   For   Global  Enterprise  Model  (GEM)   Canvas    
  • 12. Past     GEM                 Present   GEM               Future   GEM                 Global  Enterprise  Model  (GEM)  PLAN     Stages  in  the  Evolu0on  of  an  Enterprise’s  Model  Towards  Mission/Vision/Ideals   Enterprise   Model   Enterprise   Model   Enterprise   Model   Industry   Ecosystem   Market   Ecosystem   ENTERPRISE  MODEL   (Canvas)   Macro-­‐Economic  Influencers   Key  Trends  &  Complementors   Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Mission/Vision/ Purpose/Ideals/   Ideal  Final  Result  
  • 13. Global  Enterprise  Model  (GEM)  Canvas:  Focusing  on  the  Business  Model  Environment     QuesOons  for  ROT  Analysis:  What  are  Risks,  OpportuniOes,  and  Threats  (ROT)    in  the  Business  Model  Environment  for  the  Product?  
  • 14. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Environment   (-­‐)   KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic   q  Who  are  the  customers:                what  are  customers’  pain?                what  do  customers  value?   q  Through  what  channels  is  value   communicated  and  delivered  to   customers?   q  What  relaRonships  exist  with   customers?   q  What  is  the   Customer   Value   ProposiRon,             Job  To  Be              Done,              and/or                Goal              as  well  as              Product/              Service/Tool?   q  Who  are  key  partners/suppliers?   q  What  are  key  resources?   q  What  are  key  processes:                  how  does  the  enterprise  create                value  for  customers?   q  What  is  the  pain  (cost  structure)?   q  What  is  the  delight  (revenue  stream)?   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   q  What  &  how  does  enterprise  conRnuously  learn  (to  create  customers,  profit  or  shared  value)?   Global  Enterprise  Model  (GEM)  Canvas:  Focusing  on  the  Enterprise  (Business)  Model     Will  Customers  MASSIVELY  Adopt  or  Reject  the  Product/Service/Customer  Experience?   (+)   Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 15. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Environment   (-­‐)   KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   Global  Enterprise  Model  (GEM)  Canvas:  Discovery  Cycle  for  (Un)Validated  Model     5  AcOviOes  of  the  Universal  Problem  Solving  (UPS)  Cycle:  Problem-­‐Plan-­‐Build-­‐Measure-­‐Learn   (+)   Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 16. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Environment   (-­‐)   KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic   Create  Value   Deliver  Value   Capture  Value   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   Global  Enterprise  Model  (GEM)  Canvas:  Execu0on  Cycle  for  Validated  Model     Cycle  of  5  InnovaOon  AcOviOes:  Plan-­‐Deliver  Value-­‐Capture  Value-­‐Learn-­‐Create  Value   (+)   Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 17. Environment   Key  AcRviRes   (KA)           Key  Partners   (KP)                         Key  Resources   (KR)           Value   ProposiRon   (VP)                       Customer   Segments   (CS)                       Pain:     Cost  Structure  (C$)         Delight:   Revenue  Streams  (R$)         Channels   (CH)           Customer   RelaRonships   (CR)         (-­‐)   (+)   Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Topics  of  the  above  canvas  are  mainly  adapted  from  The  Business  Model  Canvas  &  Environment  (www.businessmodelgeneraOon.com)   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   q  What  &  how  does  enterprise  conRnuously  learn  (to  create  customers,  profit  or  shared  value)?   Global  Enterprise  Model  (GEM)  Canvas:  Worksheet  for  10  Building  Blocks       Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 18. Environment   Key  AcRviRes   (KA)           Key  Partners   (KP)                         Key  Resources   (KR)           Value   ProposiRon   (VP)                       Customer   Segments   (CS)                       Channels   (CH)           Customer   RelaRonships   (CR)         (-­‐)   (+)   Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing   Topics  of  the  above  canvas  are  mainly  adapted  from  The  Business  Model  Canvas  &  Environment  (www.businessmodelgeneraOon.com)   Industry  Ecosystem  (IE):  Supply   Market  Ecosystem  (ME):  Demand   Global  Enterprise  Model  (GEM)  Canvas:  Scorecard  (Metrics)       Engagement:   AcOvaOon:   RetenOon:   Revenue:   Referral:   Staffing  Cost:   Customer  AcquisiOon  Cost:   Equipment/Infrastructure/Facility  Cost:   DistribuOon/LogisOcs  Cost:     Material/Info’  Cost:    Shared  Value  (PROFIT;  Customer  Experience)   AcquisiOon:   Metrics   Macro-­‐Economic  Influencers  (MEI):  Global  Economy   Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  • 19. Should  you  be  interested  in  preparing  a  Global  Enterprise  Model  (GEM)  Canvas   for  your  product,  service,  startup,  and/or  established  organizaRon,   Contact:     Dr.  Rod  King   rodkuhnhking@gmail.com