Past	  	  GEM	  	  	  	  	  	  	  	  Present	  GEM	  	  	  	  	  	  	  Future	  GEM	  	  	  	  	  	  	  	  GLOBAL	  ENTERP...
PRESENT	  Global	  Enterprise	  Model	  (GEM)	  Canvas	  for	  the	  Google-­‐Glass	  Startup	  	  ROT	  Analysis:	  What	...
 	  	  	  	  	  Global	  Enterprise	  Model	  (GEM)	  Canvas	  for	  the	  Google-­‐Glass	  Startup:	  Zooming	  in	  on	 ...
Global	  Enterprise	  Model	  (GEM)	  Canvas	  for	  the	  Google-­‐Glass	  Startup	  	  Will	  Customers	  MASSIVELY	  Ad...
Copyright	  2013.	  Dr.	  Rod	  King.	  rodkuhnhking@gmail.com	  &	  hBp://businessmodels.ning.com	  &	  hBp://twiBer.com/...
Copyright	  2013.	  Dr.	  Rod	  King.	  rodkuhnhking@gmail.com	  &	  hBp://businessmodels.ning.com	  &	  hBp://twiBer.com/...
Environment	  Key	  AcRviRes	  (KA)	  q  Closed/Open/	  Co-­‐InnovaOon	  q  Prototyping	  q  Viral	  MarkeOng	  q  Sto...
Environment	  Key	  AcRviRes	  (KA)	  q  Closed/Open/	  Co-­‐InnovaOon	  q  Prototyping	  q  Viral	  MarkeOng	  q  Sto...
Copyright	  2013.	  Dr.	  Rod	  King.	  rodkuhnhking@gmail.com	  &	  hBp://businessmodels.ning.com	  &	  hBp://twiBer.com/...
Google’s	  ExisCng	  PorDolio	  (Ecosystem)	  of	  Products	  and	  Business	  Models	  	  	  Copyright	  2013.	  Dr.	  Ro...
 Worksheets	  For	  Global	  Enterprise	  Model	  (GEM)	  Canvas	  	  
Past	  	  GEM	  	  	  	  	  	  	  	  Present	  GEM	  	  	  	  	  	  	  Future	  GEM	  	  	  	  	  	  	  	  Global	  Enterp...
Global	  Enterprise	  Model	  (GEM)	  Canvas:	  Focusing	  on	  the	  Business	  Model	  Environment	  	  QuesOons	  for	 ...
Copyright	  2013.	  Dr.	  Rod	  King.	  rodkuhnhking@gmail.com	  &	  hBp://businessmodels.ning.com	  &	  hBp://twiBer.com/...
Copyright	  2013.	  Dr.	  Rod	  King.	  rodkuhnhking@gmail.com	  &	  hBp://businessmodels.ning.com	  &	  hBp://twiBer.com/...
Copyright	  2013.	  Dr.	  Rod	  King.	  rodkuhnhking@gmail.com	  &	  hBp://businessmodels.ning.com	  &	  hBp://twiBer.com/...
Environment	  Key	  AcRviRes	  (KA)	  	  	  	  	  Key	  Partners	  (KP)	  	  	  	  	  	  	  	  	  	  	  	  Key	  Resources...
Environment	  Key	  AcRviRes	  (KA)	  	  	  	  	  Key	  Partners	  (KP)	  	  	  	  	  	  	  	  	  	  	  	  Key	  Resources...
Should	  you	  be	  interested	  in	  preparing	  a	  Global	  Enterprise	  Model	  (GEM)	  Canvas	  for	  your	  product,...
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Global Enterprise Model (GEM) Canvas for the GOOGLE GLASS Startup: Will Customers Massively Adopt or Reject Google Glass?

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According to some Analysts, Google Glass – which currently is a prototype of a wearable (head-mounted) computer – could earn Google about $10 billion in 3 years, that is, over $3 billion a year! Buzz about Google Glass has dominated the technosphere and social media over the past few weeks. However, the Google-Glass Startup has not yet answered the Billion Dollar Question (BDQ): Will customers MASSIVELY adopt or reject Google Glass?

Opinions are split regarding answers to Google’s BDQ. Some people say that Google Glass will be like Dean Kamen’s Segway transporter: technologically brilliant but poorly adopted. Others say that Google Glass will open a “Blue Ocean” of opportunities in wearable (ubiquitous) computing while generating billions of dollars in revenue. So, who is right?

This presentation applies the tool of the GEM Canvas to the Google Glass project. The GEM Canvas provides a visual framework for collaboratively, systematically, and scientifically answering Google’s Billion Dollar Question: Will customers massively adopt or reject Google Glass? In other words, the GEM Canvas could be used to iteratively test the hypothesis of “Will customers massively adopt the Google Glass?”

It’s important to note that the GEM Canvas provides a nested diagram to which any and all tools of business planning, design, and innovation can be applied. The GEM Canvas also offers a common visual language for illustrating the evolution and improvement of disruptive business models which by definition operate under conditions of great uncertainty. Finally, the GEM Canvas for Google Glass facilitates an open case study on business model design and innovation.

So, what’s your take: Will customers MASSIVELY adopt or reject Google Glass?

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Global Enterprise Model (GEM) Canvas for the GOOGLE GLASS Startup: Will Customers Massively Adopt or Reject Google Glass?

  1. 1. Past    GEM                Present  GEM              Future  GEM                GLOBAL  ENTERPRISE  MODEL  (GEM)  PLAN  FOR  GOOGLE-­‐GLASS  STARTUP    Stages  in  the  Evolu0on  of  an  Enterprise’s  Model  (Kanban  Board  with  Enterprise  Model  as  Unit  of  Analysis)  Enterprise  Model  Enterprise  Model    Enterprise  Model    Industry  Ecosystem  Market  Ecosystem  Macro-­‐Economic  Influencers  Key  Trends  &  Complementors  Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Mission/Vision/Purpose/Ideals/  Ideal  Final  Result  ENTERPRISE  MODEL  (Canvas)  
  2. 2. PRESENT  Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup    ROT  Analysis:  What  are  Risks,  OpportuniOes,  and  Threats  (ROT)    in  the  Business  Model  Environment  for  the  Google-­‐Glass  Startup?  
  3. 3.            Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup:  Zooming  in  on  Google    Main  Enterprise  QuesOon:  Will  Customers  MASSIVELY  Adopt  or  Reject  Google  Glass?  Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Environment  KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  
  4. 4. Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup    Will  Customers  MASSIVELY  Adopt  or  Reject  Google  Glass?  Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Environment      Enterprise  Model  For  Google  Glass            KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  5. 5. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Environment  (-­‐)  KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup    5  AcOviOes  of  the  Universal  Problem  Solving  (UPS)  Cycle:  Problem-­‐Plan-­‐Build-­‐Measure-­‐Learn  (+)  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  6. 6. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Environment  (-­‐)  KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic  q  Who  are  the  customers:                what  are  customers’  pain?                what  do  customers  value?  q  Through  what  channels  is  value  communicated  and  delivered  to  customers?  q  What  relaRonships  exist  with  customers?  q  What  is  the  Customer  Value  ProposiRon,            Job  To  Be              Done,              and/or                Goal              as  well  as              Product/              Service/Tool?  q  Who  are  key  partners/suppliers?  q  What  are  key  resources?  q  What  are  key  processes:                  how  does  the  enterprise  create                value  for  customers?  q  What  is  the  pain  (cost  structure)?   q  What  is  the  delight  (revenue  stream)?  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  q  What  &  how  does  enterprise  conRnuously  learn  (to  create  customers,  profit  or  shared  value)?  Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup    Will  Customers  MASSIVELY  Adopt  or  Reject  Google  Glass?  (+)  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  7. 7. Environment  Key  AcRviRes  (KA)  q  Closed/Open/  Co-­‐InnovaOon  q  Prototyping  q  Viral  MarkeOng  q  Story  Mngt.  Key  Partners  (KP)  q  OEM  Manufac-­‐turers    Venture  Capitalists  q  KPCB    q  Andersen  Horowitz    App  Developers  q  “Explorers”  q  NY  Times    Android  Carriers  Key  Resources  (KR)  Google’s  q  Team/Mngt/Brand/IP  q  IT  Infra’;  Tech.  q  FaciliOes  Customer  Segments  (CS)  q  Luxury  users  who  consider  pocket  or  desktop  computers  as  “bulky”  q  App  Developers  q  Professionals  such  as  in  Security  Job  To  Be  Done?  Pain:    Cost  Structure  (C$):  Supplies;  Staff;  FaciliOes;  …  q  Weaknesses:  hard  to  fold  or  store;                      short  baXery  life;  high  cost  (price)  q  Threats:  social  discomfort;  switching  costs;  privacy  concerns  Delight:  Revenue  Streams  (R$):  US$1,500  per  item  q  Strengths:  instantly  accessible  smartphone  func0onali0es;  could  be  hands-­‐free  q  OpportuniRes:  killer  apps;  first  mover  ad-­‐                    vantage;  crea0on  of  a  “Blue  Ocean”  Industry  Channels  (CH)  q  Online  q  Mail  Delivery    q  Retail  Stores  Customer  RelaRonships  (CR)  q  Community  of  Early  Adopters  q  PromoOon-­‐  CompeOOons  (-­‐)  Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Macro-­‐Economic  Influencers  (MEI)  Industry  Ecosystem  (IE):  Supply  (Suppliers  of  Wearable  Computers)  Market  Ecosystem  (ME):  Demand  (Transforma0onal  Stories  or  Use  Cases)  Key  Trends  &  Complementors  (KTC)  (Emergent  Jobs  To  Be  Done/Experiences)  q  What  &  how  does  Google  conRnuously  learn  (to  create  customers,  profit  or  shared  value)?  Vuzix  Telepathy  Wearable  (Ubiquitous/AR)  CompuOng   EvoluOon  of  Computers/Eyeglasses  Weak  Global  Economy  Sharing  Economy  GlobalizaOon  Social  Media/TV   CollaboraOon  Gov.  “Outlier-­‐Users”    of    Wearable  Computers  Users    of    Non-­‐Wearable  Computers  Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup    How  Does  the  Google-­‐Glass  Model  Fit  in  Present/Future  Environment?  Apple  Sony  Health  Sector   Defense  Sector  OpposiOon  Groups  DIY  Economy  (+)  Value  ProposiRon  (VP)  q  “Seamless  &  Empowering”  Computer/                Plakorm:  -­‐  Photo;  Video;  Maps;  Search;            Internet    …  -­‐  Jobs  To  Be  Done          
  8. 8. Environment  Key  AcRviRes  (KA)  q  Closed/Open/  Co-­‐InnovaOon  q  Prototyping  q  Viral  MarkeOng  q  Story  Mngt.  Key  Partners  (KP)  q  OEM  Manufac-­‐turers    Venture  Capitalists  q  KPCB    q  Andersen  Horowitz    App  Developers  q  “Explorers”  q  NY  Times    Android  Carriers  Key  Resources  (KR)  Google’s  q  Team/Mngt/Brand/IP  q  IT  Infra’;  Tech.  q  FaciliOes  Value  ProposiRon  (VP)  q  “Seamless  &  Empowering”  Computer/                Plakorm:  -­‐  Photo;  Video;  Maps;  Search;            Internet    …  -­‐  Jobs  To  Be  Done          Customer  Segments  (CS)  q  Luxury  users  who  consider  pocket  or  desktop  computers  as  “bulky”  q  App  Developers  q  Professionals  such  as  in  Security  Job  To  Be  Done?  Channels  (CH)  q  Online  q  Mail  Delivery    q  Retail  Stores  Customer  RelaRonships  (CR)  q  Community  of  Early  Adopters  q  PromoOon-­‐  CompeOOons  (-­‐)  Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Industry  Ecosystem  (IE):  Supply  (Suppliers  of  Wearable  Computers)  Market  Ecosystem  (ME):  Demand  (Transforma0onal  Stories  or  Use  Cases)  Key  Trends  &  Complementors  (KTC)  (Emergent  Jobs  To  Be  Done/Experiences)  Vuzix  Telepathy  Wearable  (Ubiquitous/AR)  CompuOng   EvoluOon  of  Computers/Eyeglasses  Weak  Global  Economy  Sharing  Economy  Social  Media/TV   CollaboraOon  “Outlier-­‐Users”    of    Wearable  Computers  Users    of    Non-­‐Wearable  Computers  Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup:  Scorecard  (Metrics)    How  Does  the  Google-­‐Glass  Model  Fit  in  Present/Future  Environment?  Apple  Sony  Health  Sector  OpposiOon  Groups  DIY  Economy  (+)  Staffing  Cost:  Customer  AcquisiOon  Cost:  Equipment/Infrastructure/Facility  Cost:  DistribuOon/LogisOcs  Cost:    Material/Info’  Cost:    Shared  Value  (PROFIT;  Customer  Experience)  Metrics  Engagement:  AcOvaOon:   RetenOon:  Revenue:  Referral:  AcquisiOon:  Macro-­‐Economic  Influencers  (MEI)   Gov.  Defense  Sector   GlobalizaOon  
  9. 9. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Environment  Enterprise  Model  for  Google  Glass      World  (Universe)  NaRon  (Economy)  Industry  Business  (Locality)  Region  IE  ME  MEI  KTC  KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  Global  Enterprise  Model  (GEM)  Canvas  for  the  Google-­‐Glass  Startup    How  Does  the  Google-­‐Glass  Model  Fit  in  Present/Future  Environment?  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  10. 10. Google’s  ExisCng  PorDolio  (Ecosystem)  of  Products  and  Business  Models      Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Environment  KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  11. 11.  Worksheets  For  Global  Enterprise  Model  (GEM)  Canvas    
  12. 12. Past    GEM                Present  GEM              Future  GEM                Global  Enterprise  Model  (GEM)  PLAN    Stages  in  the  Evolu0on  of  an  Enterprise’s  Model  Towards  Mission/Vision/Ideals  Enterprise  Model  Enterprise  Model  Enterprise  Model  Industry  Ecosystem  Market  Ecosystem  ENTERPRISE  MODEL  (Canvas)  Macro-­‐Economic  Influencers  Key  Trends  &  Complementors  Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Mission/Vision/Purpose/Ideals/  Ideal  Final  Result  
  13. 13. Global  Enterprise  Model  (GEM)  Canvas:  Focusing  on  the  Business  Model  Environment    QuesOons  for  ROT  Analysis:  What  are  Risks,  OpportuniOes,  and  Threats  (ROT)    in  the  Business  Model  Environment  for  the  Product?  
  14. 14. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Environment  (-­‐)  KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic  q  Who  are  the  customers:                what  are  customers’  pain?                what  do  customers  value?  q  Through  what  channels  is  value  communicated  and  delivered  to  customers?  q  What  relaRonships  exist  with  customers?  q  What  is  the  Customer  Value  ProposiRon,            Job  To  Be              Done,              and/or                Goal              as  well  as              Product/              Service/Tool?  q  Who  are  key  partners/suppliers?  q  What  are  key  resources?  q  What  are  key  processes:                  how  does  the  enterprise  create                value  for  customers?  q  What  is  the  pain  (cost  structure)?   q  What  is  the  delight  (revenue  stream)?  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  q  What  &  how  does  enterprise  conRnuously  learn  (to  create  customers,  profit  or  shared  value)?  Global  Enterprise  Model  (GEM)  Canvas:  Focusing  on  the  Enterprise  (Business)  Model    Will  Customers  MASSIVELY  Adopt  or  Reject  the  Product/Service/Customer  Experience?  (+)  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  15. 15. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Environment  (-­‐)  KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  Global  Enterprise  Model  (GEM)  Canvas:  Discovery  Cycle  for  (Un)Validated  Model    5  AcOviOes  of  the  Universal  Problem  Solving  (UPS)  Cycle:  Problem-­‐Plan-­‐Build-­‐Measure-­‐Learn  (+)  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  16. 16. Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Environment  (-­‐)  KEY:  “PESTLIED”  is  an  acronym  for  PoliOcal;  Economic;  Social;  Technological;  Legal;  InternaOonal;  Environmental;  Demographic  Create  Value   Deliver  Value  Capture  Value  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  Global  Enterprise  Model  (GEM)  Canvas:  Execu0on  Cycle  for  Validated  Model    Cycle  of  5  InnovaOon  AcOviOes:  Plan-­‐Deliver  Value-­‐Capture  Value-­‐Learn-­‐Create  Value  (+)  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  17. 17. Environment  Key  AcRviRes  (KA)          Key  Partners  (KP)                        Key  Resources  (KR)          Value  ProposiRon  (VP)                      Customer  Segments  (CS)                      Pain:    Cost  Structure  (C$)        Delight:  Revenue  Streams  (R$)        Channels  (CH)          Customer  RelaRonships  (CR)        (-­‐)   (+)  Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Topics  of  the  above  canvas  are  mainly  adapted  from  The  Business  Model  Canvas  &  Environment  (www.businessmodelgeneraOon.com)  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  q  What  &  how  does  enterprise  conRnuously  learn  (to  create  customers,  profit  or  shared  value)?  Global  Enterprise  Model  (GEM)  Canvas:  Worksheet  for  10  Building  Blocks      Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  18. 18. Environment  Key  AcRviRes  (KA)          Key  Partners  (KP)                        Key  Resources  (KR)          Value  ProposiRon  (VP)                      Customer  Segments  (CS)                      Channels  (CH)          Customer  RelaRonships  (CR)        (-­‐)   (+)  Copyright  2013.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hBp://businessmodels.ning.com  &  hBp://twiBer.com/RodKuhnKing  Topics  of  the  above  canvas  are  mainly  adapted  from  The  Business  Model  Canvas  &  Environment  (www.businessmodelgeneraOon.com)  Industry  Ecosystem  (IE):  Supply  Market  Ecosystem  (ME):  Demand  Global  Enterprise  Model  (GEM)  Canvas:  Scorecard  (Metrics)      Engagement:  AcOvaOon:   RetenOon:  Revenue:  Referral:  Staffing  Cost:  Customer  AcquisiOon  Cost:  Equipment/Infrastructure/Facility  Cost:  DistribuOon/LogisOcs  Cost:    Material/Info’  Cost:    Shared  Value  (PROFIT;  Customer  Experience)  AcquisiOon:  Metrics  Macro-­‐Economic  Influencers  (MEI):  Global  Economy  Key  Trends  &  Complementors  (KTC):  PESTLIED  (-­‐/0/+)  
  19. 19. Should  you  be  interested  in  preparing  a  Global  Enterprise  Model  (GEM)  Canvas  for  your  product,  service,  startup,  and/or  established  organizaRon,  Contact:    Dr.  Rod  King  rodkuhnhking@gmail.com  

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