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MIT Enterprise Forum: Billion Dollar UX

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MIT Enterprise Forum Event
September 30, 2014 in New York, NY

Billion Dollar UX: How UX Has Become the Key to Massive Valuations & Exits

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MIT Enterprise Forum: Billion Dollar UX

  1. 1. BILLION-DOLLAR UX HOW UX HAS BECOME THE KEY TO MASSIVE VALUATIONS & EXITS NEW YORK, 9/30/2014 MIT Enterprise Forum: Billion-Dollar UX
  2. 2. ORGANIZER BEVERLY MAY EXECUTIVE DIRECTOR OF THE UX AWARDS, PRINCIPAL OF OXFORD TECH + UX TWITTER: @OxfordTech, @UXAwards COMPANY: oxfordtech.us LINKEDIN: linkedin.com/in/beverlymay MIT Enterprise Forum: Billion-Dollar UX
  3. 3. BILLION-DOLLAR UX AGENDA: 5:30pm - 6:00pm: Reception 6:00pm - 6:30pm: Overview Talk on UX with Examples 6:30pm - 6:50pm: Panel Introductions & Positions 6:50pm - 7:30pm: Panel Discussions 7:30pm - 8:30pm: QA & Networking NEW YORK, 9/30/2014 MIT Enterprise Forum: Billion-Dollar UX
  4. 4. BILLION-DOLLAR UX INTRODUCTION MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  5. 5. BILLION-DOLLAR UX $$$ MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  6. 6. MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  7. 7. AIRBNB DROPBOX UBER STRIPE SNAPCHAT SQUARE TUMBLR PINTEREST KAYAK GILT TINDER UX WORTH OVER $1BN YOUTUBE INSTAGRAM GRUBHUB ZOCDOC MIT Enterprise Forum: Billion-Dollar UX: Beverly May GOOGLE APPLE YAMMER SPOTIFY TRULIA AMAZON FACEBOOK KICKSTARTER FAB KABBAGE LENDING CLUB WORKDAY EVERNOTE WAZE HULU FLIPBOARD BETTERMENT NEST
  8. 8. GLASSDOOR SQUARESPACE AVIARY ART.SY GENERAL ASSEMB.LY ETSY BETTERMENT BIRCHBOX WARBY PARKER WIX ASANA ZOHO PATH FITBIT BRAINTREE FOURSQUARE OTHERS ARE CLOSE OR RISING FAST MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  9. 9. WHAT IS USER EXPERIENCE? MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  10. 10. EXPERIENCE USER MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  11. 11. MIT Enterprise Forum: Billion-Dollar UX: Beverly May http://etc.usf.edu/clipart/ 70500/70542/70542_264_ra-090_o_lg.gif
  12. 12. WHAT IS USER EXPERIENCE? SOLVING (DIGITAL) PROBLEMS, IN CONTEXT, FOR PEOPLE Psychology Sociology Anthropology Philosophy MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  13. 13. MIT Enterprise Forum: Billion-Dollar UX: Beverly May http://etc.usf.edu/clipart/ 70500/70542/70542_264_ra-090_o_lg.gif
  14. 14. UX IS… USER CENTERED DESIGN AUDIENCE PROBLEM RESEARCH PROTOTYPE VALIDATE, EVALUATE, TEST ITERATE MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  15. 15. MIT Enterprise Forum: Billion-Dollar UX: Beverly May http://www.1800attorney.com/ WHAT YOU DON’T WANT
  16. 16. MIT Enterprise Forum: Billion-Dollar UX: Beverly May http://www.cefa.ca/wp-content/uploads/2014/04/1449526921.jpg THE HUNT IS ON!
  17. 17. WHAT SUCKS! MIT Enterprise Forum: Billion-Dollar UX: Beverly May Photo Credit YES. This product sucks
  18. 18. PLEASE DON’T MAKE ME THINK! http://cailincreature.blogspot.com/2010_06_01_archive.html MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  19. 19. INSERT CHAPTER TITLE CONFUSION & FRUSTRATION http://cailincreature.blogspot.com/ 2010_06_01_archive.html MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  20. 20. MIT Enterprise Forum: Billion-Dollar UX: Beverly May Munch, the Scream- Wikipedia.org/ AVOID UX AT YOUR PERIL!
  21. 21. MIT Enterprise Forum: Billion-Dollar UX: Beverly May WOW! http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg
  22. 22. MIT Enterprise Forum: Billion-Dollar UX: Beverly May http://m.cdn.blog.hu/in/investo/image/Robot.jpg HELP THEM REACH THEIR GOAL & LEAD THEM WHERE YOU WANT THEM TO GO
  23. 23. $ :-) MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  24. 24. MIT Enterprise Forum: Billion-Dollar UX: Beverly May Donald Rumsefeld, wikipedia.com THE UNKNOWN UNKNOWNS.
  25. 25. MIT Enterprise Forum: Billion-Dollar UX: Beverly May TRUST, BUT VERIFY. http://rlv.zcache.com/im_right_youre_wrong_next_coffee_mug-rbaffc7f99bad4d23bca7de839ac40bff_x7k28_8byvr_512.jpg
  26. 26. LEAN STARTUP (P. 44-47) “We thought we should get a gold star just for listening to our customers. Except our customers “We thought we should get a gold star just for listening to our customers. Except still didn’t our customers like the still product…. didn’t like the product…. I had committed the biggest waste of all: building a product that our customers refused to use.” UX IS NOT JUST TACTICAL- IT’S ALSO STRATEGIC & HELPS SOLVE CUSTOMER-PRODUCT-MARKET FIT. MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  27. 27. MIT Enterprise Forum: Billion-Dollar UX: Beverly May IMPROVE EFFICIENCY DEFINE, REFINE, VALIDATE - BEFORE COSTLY DEV & LAUNCH http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2011/8/22/1314031516692/A-boy-jumps-off-a-diving--007.jpg
  28. 28. http://www.architecturescope.com/wp-content/uploads/2013/08/Dubai-Skyscrapers.jpg http://shedplansbonus.com/wp-content/uploads/2014/02/backyard-storage-shed-5.jpg MIT Enterprise Forum: Billion-Dollar UX: Beverly May WHEN?
  29. 29. THE ROLE OF UX Consider that in a multi-device, integrated physical-digital world of touch, speech, proximity, ambient sensing, brainwaves & biometrics, location, eye-tracking and other inputs and triggers… ‣ A system’s “user interface” is not always graphical/visual. ‣ User-initiated action is only one SMALL part of most of today’s complex digital systems. That makes UX EVEN MORE essential. MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  30. 30. SO HOW DO YOU DO IT? MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  31. 31. UX IS… USER CENTERED DESIGN AUDIENCE AUDIENCE PROBLEM RESEARCH PROTOTYPE VALIDATE, EVALUATE, TEST ITERATE MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  32. 32. MIT Enterprise Forum: Billion-Dollar UX: Beverly May 11 The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Don Norman
  33. 33. MIT Enterprise Forum: Billion-Dollar UX: Beverly May 11 Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. Don Norman
  34. 34. Who is your customer? What’s their problem? What’s your solution? Assumptions true? How to improve? How help solve customer problem in best, fastest, most intuitive way? MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  35. 35. MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  36. 36. MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  37. 37. WHAT HOW UX PROCESS MIT Enterprise Forum: Billion-Dollar UX: Beverly May DISCOVER & RESEARCH DEFINE & CONCEPT PROTOTYPE, DESIGN & TEST DEVELOP & DELIVER
  38. 38. MIX OF ANALYSIS + DESIGN ANALYSIS DESIGN ‣ generate solutions. ‣ structure/organize components to solve the needs in the best way. ‣ research & identify needs, components and complex processes MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  39. 39. HELP ANSWER THESE QUESTIONS… WITH THESE UX SKILLS WHO (Empathy) WHAT IF (Creative) WHY (Analytical) HOW (Practical) HOW MUCH (Detailed) MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  40. 40. UX FUNCTION (UTILITY) Usefulness Simplicity Practicality FORM (AESTHETIC) Beauty Style “Design” > MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  41. 41. WHAT IS USER EXPERIENCE? SOLVING (DIGITAL) PROBLEMS, IN CONTEXT, FOR PEOPLE MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  42. 42. WHY NOW? EVOLUTION OF UX IN 1 MINUTE MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  43. 43. OPENING ‘’70S MIT Enterprise Forum: Billion-Dollar UX
  44. 44. OPENING ’80S MIT Enterprise Forum: Billion-Dollar UX
  45. 45. OPENING ’90S MIT Enterprise Forum: Billion-Dollar UX
  46. 46. OPENING 2000S MIT Enterprise Forum: Billion-Dollar UX
  47. 47. OPENING THEN… THE UXIES! MIT Enterprise Forum: Billion-Dollar UX
  48. 48. OPENING 2011 MIT Enterprise Forum: Billion-Dollar UX
  49. 49. OPENING 2012-13 MIT Enterprise Forum: Billion-Dollar UX
  50. 50. OPENING 2014 MIT Enterprise Forum: Billion-Dollar UX
  51. 51. OPENING 2015+ MIT Enterprise Forum: Billion-Dollar UX
  52. 52. BILLION-DOLLAR UX THE $$$ IS PROOF! MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  53. 53. HBR: “THE VALUE OF UX AS A CORPORATE ASSET IS NO LONGER IN QUESTION” - January 2013 “…look at the $1 billion price tag paid by Facebook for Instagram, whose primary asset is not technology, but the best photo sharing UX in the business (and some of the best UX talent as well). Look at the recent Apple vs. Samsung judgment: 93% of the damages were related to design patents that define the iOS user experience. The growing appreciation of the value of UX is not restricted to consumer-facing tech companies, like Google with their new focus on unified design or Microsoft Windows 8 with its sleek new “Metro” design language… Companies like GE and Bloomberg are recruiting leading designers to build UX capabilities at a corporate level.” MIT Enterprise Forum: Billion-Dollar UX h"p://blogs.hbr.org/2013/01/scaling-­‐your-­‐ux-­‐strategy/
  54. 54. “THE MARKET FOR ENGINEERS IS ALWAYS WHITE-HOT. BUT FOR DESIGNERS, IT’S HOTTER” - Jeff Jordan, a partner at VC firm Andreessen Horowitz, FastCompany, September 2012 http://www.fastcodesign.com/1670679/good-design-is-good-business-an-introduction BIG VC INVESTORS NOW CARE ABOUT UX DESIGNER FUND GOOGLE VENTURES UNION SQUARE VENTURES ANDREESSEN HOROWITZ AND MANY MORE MIT Enterprise Forum: Billion-Dollar UX
  55. 55. STUDIES SHOW UX HAS REAL VALUE 2004 STUDY: “IMPACT OF DESIGN ON STOCK MARKET PERFORMANCE” BY DESIGN COUNCIL IDENTIFIED 63 COMPANIES TO EFFECTIVELY USE DESIGN-ANALYZED VS. UK FTSE OVER 10 YEARS. FINDINGS: DESIGN-DRIVEN COMPANIES OUTPERFORMED FTSE100 BY 200% & BEAT IN BULL & BEAR MARKETS 2006: UX FUND- EXPERIMENTAL FUND TO SEE IF UX IMPACTS STOCK PRICE. $50K INVESTED IN UX-CENTRIC COMPANIES. RESULTS: 1 YEAR LATER, UX FUND DELIVERED 40% OVER BASELINE AND COMPETITORS h"p://www.intridea.com/blog/2011/10/6/ux-­‐ui-­‐for-­‐enterprise MIT Enterprise Forum: Billion-Dollar UX
  56. 56. HBR: “DESIGN CAN DRIVE EXCEPTIONAL RETURNS FOR SHAREHOLDERS” - April 2014 DESIGN VALUE INDEX OF 15 COS BEAT THE S&P BY 228% IN LAST 10 YEARS h"p://blogs.hbr.org/2014/04/design-­‐can-­‐drive-­‐excepBonal-­‐returns-­‐for-­‐shareholders/ MIT Enterprise Forum: Billion-Dollar UX
  57. 57. MIT Enterprise Forum: Billion-Dollar UX
  58. 58. 2014 UXIES 2013 HIGHLIGHTS AT YOUTUBE.COM/UXAWARDS UXAwards.org #UXAwards @UXAwards © 2014
  59. 59. UX AWARDS: EXAMPLES! UXAWARDS.ORG SLIDESHARE.NET/OXTECHVENTURES/ UXAWARDS.ORG YOUTUBE.COM/UXAWARDS (COMING SOON) UXAwards.org © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
  60. 60. 2014 UXIES MISSION LEAD BY EXAMPLE SHOW IMPACT HONOR EVANGELIZE EVOLVE UXAwards.org #UXAwards @UXAwards © 2014
  61. 61. 2014 UXIES SOME JUDGING CONSIDERATIONS 1. Clearly solves a well-defined customer problem 2. HOW: UX process explained 3. UX best practices, including user research 4. Well designed, clean, intuitive & usable 5. Impressive Results/ Game-Changing/ Next-Generation UXAwards.org #UXAwards @UXAwards © 2014 x
  62. 62. 2014 UXIES AWARDS HIGHLIGHTS UXAwards.org #UXAwards @UXAwards © 2014
  63. 63. 2012 UX AWARDS _ UXAWARDS.ORG SLIDESHARE.NET/OXTECHVENTURES/ UXAWARDS.ORG YOUTUBE.COM/UXAWARDS (COMING SOON) UXAwards.org © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
  64. 64. 2012 UXIES GRAND PRIZE 2012 UXAwards.org #UXAwards @UXAwards © 2014 BLOOMBERG ANYWHERE MOBIENTS - BLOOMBERG mobients.com/uxawards
  65. 65. 2012 UXIES THE AWARDS UXAwards.org #UXAwards @UXAwards © 2014
  66. 66. 2012 UXIES GRAND PRIZE 2012 UXAwards.org #UXAwards @UXAwards © 2014 BLOOMBERG ANYWHERE MOBIENTS - BLOOMBERG mobients.com/uxawards
  67. 67. 2013 UX AWARDS _ UXAWARDS.ORG SLIDESHARE.NET/OXTECHVENTURES/ UXAWARDS.ORG YOUTUBE.COM/UXAWARDS (COMING SOON) UXAwards.org © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
  68. 68. 2013 UXIES SILVER: BEST ACCESSIBILITY INNOVATION UXAwards.org #UXAwards @UXAwards © 2014 ACTIV VIRGINIA TECH STUDENTS
  69. 69. 2013 UXIES SILVER: BEST ACCESSIBILITY INNOVATION UXAwards.org #UXAwards @UXAwards © 2014
  70. 70. 2013 UXIES SILVER: BEST ACCESSIBILITY INNOVATION UXAwards.org #UXAwards @UXAwards © 2014 ACTIV VIRGINIA TECH STUDENTS
  71. 71. 2013 UXIES GRAND PRIZE: BEST EVERYDAY UTILITY UXAwards.org #UXAwards @UXAwards © 2014 GOOGLE NOW GOOGLE
  72. 72. 2013 UXIES GRAND PRIZE: BEST EVERYDAY UTILITY UXAwards.org #UXAwards @UXAwards © 2014
  73. 73. 2013 UXIES GRAND PRIZE: BEST EVERYDAY UTILITY UXAwards.org #UXAwards @UXAwards © 2014 GOOGLE NOW GOOGLE
  74. 74. #UXAwards @UXAwards 2014 UX AWARDS EXAMPLES (19 UXAWARDS.WINNERS) ORG _ SLIDESHARE.NET/OXTECHVENTURES/ UXAWARDS.ORG YOUTUBE.COM/UXAWARDS (COMING SOON) UXAwards.org © 2012 User Experience Awards UserExperienceAwards.com #UXAwards @UXAwards
  75. 75. 2014 UXIES HONORABLE MENTION UXAwards.org #UXAwards @UXAwards © 2014 SWIFTKEY KEYBOARD: FAST, EASY & FUN TYPING SWIFTKEY SwiftKey UX Awards Submission
  76. 76. 2014 UXIES HONORABLE MENTION UXAwards.org #UXAwards @UXAwards © 2014
  77. 77. 2014 UXIES HONORABLE MENTION UXAwards.org #UXAwards @UXAwards © 2014 SWIFTKEY KEYBOARD: FAST, EASY & FUN TYPING SWIFTKEY SwiftKey UX Awards Submission
  78. 78. 2014 UXIES SILVER: BEST NEXT-GENERATION EXPERIENCE UXAwards.org #UXAwards @UXAwards © 2014 MUSE: THE BRAIN SENSING HEADBAND INTERAXON INC. Muse UX Awards Submission
  79. 79. 2014 UXIES SILVER: BEST NEXT-GENERATION EXPERIENCE UXAwards.org #UXAwards @UXAwards © 2014
  80. 80. 2014 UXIES SILVER: BEST NEXT-GENERATION EXPERIENCE UXAwards.org #UXAwards @UXAwards © 2014 MUSE: THE BRAIN SENSING HEADBAND INTERAXON INC. Muse UX Awards Submission
  81. 81. 2014 UXIES GRAND PRIZE: MOST SIGNIFICANT INDUSTRY EVOLUTION UXAwards.org #UXAwards @UXAwards © 2014 VIRGIN AMERICA’S RESPONSIVE REDESIGN WORK & CO. VIRGIN AMERICA Virgin America UX Awards Submission
  82. 82. 2014 UXIES GRAND PRIZE: MOST SIGNIFICANT INDUSTRY EVOLUTION UXAwards.org #UXAwards @UXAwards © 2014
  83. 83. 2014 UXIES GRAND PRIZE: MOST SIGNIFICANT INDUSTRY EVOLUTION UXAwards.org #UXAwards @UXAwards © 2014 VIRGIN AMERICA’S RESPONSIVE REDESIGN WORK & CO. VIRGIN AMERICA Virgin America UX Awards Submission
  84. 84. 2014 UXIES UXAwards.org #UXAwards @UXAwards © 2014 RECAP BEST IN INDUSTRY EXAMPLES OF GREAT UX FOCUS ON IMPACT OF UX: PROBLEM-SOLUTION FORMAT SHOW UX PROCESS BEST PRACTICES: HOW LEAD INDUSTRY IN APPROACH, INNOVATIONS, IMPACT INSPIRE OTHERS!
  85. 85. 2014 UXIES 2014 HIGHLIGHTS UXAwards.org #UXAwards @UXAwards © 2014
  86. 86. 2014 UXIES 2014 HIGHLIGHTS UXAwards.org #UXAwards @UXAwards © 2014
  87. 87. 2014 UXIES 2014 HIGHLIGHTS UXAwards.org #UXAwards @UXAwards © 2014
  88. 88. 2014 UXIES 2014 HIGHLIGHTS UXAwards.org #UXAwards @UXAwards © 2014
  89. 89. 2014 UXIES 2014 HIGHLIGHTS UXAwards.org #UXAwards @UXAwards © 2014
  90. 90. MIT Enterprise Forum: Billion-Dollar UX
  91. 91. BILLION-DOLLAR UX BILLION-DOLLAR UX INTRO Q&A MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  92. 92. BILLION-DOLLAR UX PANELISTS + POSITIONS MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  93. 93. MIT Enterprise Forum: Billion-Dollar UX
  94. 94. JUDGES KAREN KRANACK GLOBAL EXECUTIVE DIRECTOR OF UX, ESTEE LAUDER 2012 UX AWARDS WINNER COMPANY: esteelauder.com LINKEDIN: linkedin.com/pub/karen-kranack/1/481/374 TWITTER: @Kranbot MIT Enterprise Forum: Billion-Dollar UX
  95. 95. 2014 JUDGE SCOTT MCDONALD CEO, MODUS ASSOCIATES 2011 UX AWARDS WINNER COMPANY: modusassociates.com LINKEDIN: linkedin.com/pub/scott-mcdonald/0/751/b59 MIT Enterprise Forum: Billion-Dollar UX
  96. 96. MIT Enterprise Forum: Billion-Dollar UX
  97. 97. 2014 JUDGE TURI MCKINLEY PARTICIPATORY DESIGN DIRECTOR AT FROG 2014 UX AWARDS JUDGE COMPANY: frogdesign.com LINKEDIN: linkedin.com/turimckinley MIT Enterprise Forum: Billion-Dollar UX
  98. 98. MIT Enterprise Forum: Billion-Dollar UX
  99. 99. JURORS TOMER SHARON UX AUTHOR AND SENIOR USER EXPERIENCE RESEARCHER, GOOGLE SEARCH 2013 UX AWARDS JUDGE COMPANY: google.com LINKEDIN: linkedin.com/in/tomersharon TWITTER: @tsharon MIT Enterprise Forum: Billion-Dollar UX
  100. 100. MIT Enterprise Forum: Billion-Dollar UX
  101. 101. ORGANIZER BEVERLY MAY EXECUTIVE DIRECTOR OF THE UX AWARDS, PRINCIPAL OF OXFORD TECH + UX FOUNDER, UX AWARDS COMPANY: oxfordtech.us LINKEDIN: linkedin.com/in/beverlymay TWITTER: @OxfordTech, @UXAwards MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  102. 102. MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  103. 103. BILLION-DOLLAR UX PANEL DISCUSSION MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  104. 104. 2014 JUDGE UX PANEL DISCUSSION MIT Enterprise Forum: Billion-Dollar UX TURI MCKINLEY TOMER SHARON KAREN KRANACK SCOTT MCDONALD BEVERLY MAY
  105. 105. BILLION-DOLLAR UX AUDIENCE Q&A MIT Enterprise Forum: Billion-Dollar UX: Beverly May
  106. 106. 2014 JUDGE AUDIENCE Q&A MIT Enterprise Forum: Billion-Dollar UX TURI MCKINLEY TOMER SHARON KAREN KRANACK SCOTT MCDONALD BEVERLY MAY
  107. 107. BILLION-DOLLAR UX THANK YOU! NEW YORK, 9/30/2014 MIT Enterprise Forum: Billion-Dollar UX: Beverly May

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