The Billion Dollar Question
VP Product and Growth at Wealthfront
(Led LinkedIn’s Growth from 20M to 200M)

The Billion Dollar
Question:
“Can the approaches
learned at LinkedIn & other
web products make a
product like Wealthfront
grow?”

“People don’t talk about
their money … You’ll never
make this viral.“

In 2013, we increased
Wealthfront’s viral growth
by more than 100%.

“Double conversion rate?
You’ve got to be kidding
me … You’re never going
to do that! “

We increased conversion
rate by 98% in roughly a
year.

How did we do it?

Figure out your one (or
few) key metrics

Watch and explore your
data like a hawk.
Be prepared for
unexpected insights.

IF YOU DON’T
UNDERSTAND WHY
YOUR NUMBERS ARE
MOVING, YOU ARE
NOT DOING YOUR
JOB.

Double down on what’s
already working

IT IS EASIER TO
BUILD ON A
STRENGTH THAN TO
IMPROVE A
WEAKNESS

IT IS EASIER TO GET
AN ACTIVE USER TO
DO MORE THAN TO
GET AN INACTIVE
USER TO DO
ANYTHING

Experiment, Experiment,
Experiment

The Billion Dollar
Answer

© 2014 Elliot Shmukler. All right reserved. Follow me @eshmu.
Thank You!
 Follow me on twitter: @eshmu
 Find me on LinkedIn: www.linkedin.com/in/eshmu
 Try Wealthfront here: https://www.wealthfront.com/
( or here for a discount: http://wlth.fr/11bGkMx )
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carefully consider in determining whether such agreement is suitable for their individual facts and
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returns, or probability projections may not reflect actual future performance. Investors should review
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