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Business 
Model 
Spinner 
A 
Fun 
Way 
to 
Improve 
Business 
Model 
Crea)vity, 
Performance, 
and 
Innova)on 
Processes/Ac)vi)es 
Internal 
Resources 
Inputs/Partners 
Customer 
Segments 
Channels/ 
Rela)onships 
Product/Service 
Cost 
(Structure)/ 
Pain 
Revenue 
(Streams)/ 
Delight 
Reduce 
Increase 
What 
if 
we 
… 
Eliminate 
Create 
Profit 
(Strategy/Value 
Proposi6on) 
#BMYacht. 
Dr. 
Rod 
King. 
rodkuhnhking@gmail.com 
& 
hKp://businessmodels.ning.com 
& 
hKp://twiKer.com/RodKuhnKing
Business 
Model 
Spinner 
A 
Fun 
Way 
to 
Improve 
Business 
Model 
Crea)vity, 
Performance, 
and 
Innova)on 
SIX 
STEPS 
FOR 
CREATIVELY 
IMPROVING 
YOUR 
BUSINESS 
MODEL 
PERFORMANCE 
1 
2 
Document 
a 
given 
(Red 
Ocean) 
business 
model 
using 
the 
9 
outer 
"topics" 
of 
the 
Business 
Model 
Spinner. 
List 
Key 
Performance 
Indicators 
(KPI) 
on 
each 
of 
the 
9 
inner 
"slices" 
that 
contain 
an 
icon; 
e.g., 
use 
"Referral" 
and 
"Reten)on" 
for 
Customer 
Segments. 
Choose 
a 
main 
business 
objec)ve 
such 
as 
Reduce 
Cost 
or 
Increase 
Revenue. 
Turn 
the 
(imaginary) 
spinner 
& 
choose 
one 
of 
four 
ac)ons: 
Eliminate; 
Reduce; 
Increase; 
Create. 
Turn 
the 
spinner 
again 
& 
choose 
a 
business 
model 
topic. 
3 
4 
5 
6 
Use 
the 
ac)on 
& 
topic 
to 
generate 
ideas 
for 
the 
selected 
objec)ve 
in 
step 
3. 
Vote 
on 
ideas. 
(Repeat 
steps 
1 
to 
6) 
#BMYacht. 
Dr. 
Rod 
King. 
rodkuhnhking@gmail.com 
& 
hKp://businessmodels.ning.com 
& 
hKp://twiKer.com/RodKuhnKing
Red 
Ocean 
Disrup)on 
(ROD) 
Strategy 
How 
Lean 
Startups 
Can 
Disrupt 
Red 
Ocean 
Industries 
Present 
(Done) 
RED 
OCEAN 
Future 
(To 
Do) 
BLUE 
OCEAN 
#PMYacht. 
Dr. 
Rod 
King. 
rodkuhnhking@gmail.com 
& 
hKp://businessmodels.ning.com 
& 
hKp://twiKer.com/RodKuhnKing
Red 
Ocean 
Disrup)on 
(ROD) 
Strategy 
How 
Lean 
Startups 
Can 
Disrupt 
Red 
Ocean 
Industries 
Present 
(Done) 
RED 
OCEAN 
Future 
(To 
Do) 
BLUE 
OCEAN 
#PMYacht. 
Dr. 
Rod 
King. 
rodkuhnhking@gmail.com 
& 
hKp://businessmodels.ning.com 
& 
hKp://twiKer.com/RodKuhnKing
Project 
Management 
Big 
Hairy 
Audacious 
Goal 
(BHAG): 
………………………………………………………………..………………….…………………………. 
Customer 
Segments 
#PMYacht. 
Dr. 
Rod 
King. 
rodkuhnhking@gmail.com 
& 
hKp://businessmodels.ning.com 
& 
hKp://twiKer.com/RodKuhnKing 
RED 
OCEAN 
BLUE 
OCEAN 
COST 
(Pain) 
BENEFIT 
(Delight; 
Revenue) 
VALUE 
(Un/Happiness; 
PROFIT) 
Processes/ 
Ac)vi)es 
Internal 
Resources 
Inputs/ 
Partners 
Channels 
& 
Rela)on-­‐ 
ships 
Product/ 
Service 
Present 
(Done): 
Reality/Problem 
Future 
(To 
Do): 
Scenario/SoluBon 
IMPACTS 
-­‐ 
+ 
q Team 
-­‐ 
InnovaBon 
Team 
-­‐ 
Stability 
Team 
q Core 
Competencies 
q Core 
Values 
(Habits/Tasks) 
ENVIRON-­‐ 
MENT

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  • 1. Business Model Spinner A Fun Way to Improve Business Model Crea)vity, Performance, and Innova)on Processes/Ac)vi)es Internal Resources Inputs/Partners Customer Segments Channels/ Rela)onships Product/Service Cost (Structure)/ Pain Revenue (Streams)/ Delight Reduce Increase What if we … Eliminate Create Profit (Strategy/Value Proposi6on) #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & hKp://businessmodels.ning.com & hKp://twiKer.com/RodKuhnKing
  • 2. Business Model Spinner A Fun Way to Improve Business Model Crea)vity, Performance, and Innova)on SIX STEPS FOR CREATIVELY IMPROVING YOUR BUSINESS MODEL PERFORMANCE 1 2 Document a given (Red Ocean) business model using the 9 outer "topics" of the Business Model Spinner. List Key Performance Indicators (KPI) on each of the 9 inner "slices" that contain an icon; e.g., use "Referral" and "Reten)on" for Customer Segments. Choose a main business objec)ve such as Reduce Cost or Increase Revenue. Turn the (imaginary) spinner & choose one of four ac)ons: Eliminate; Reduce; Increase; Create. Turn the spinner again & choose a business model topic. 3 4 5 6 Use the ac)on & topic to generate ideas for the selected objec)ve in step 3. Vote on ideas. (Repeat steps 1 to 6) #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & hKp://businessmodels.ning.com & hKp://twiKer.com/RodKuhnKing
  • 3. Red Ocean Disrup)on (ROD) Strategy How Lean Startups Can Disrupt Red Ocean Industries Present (Done) RED OCEAN Future (To Do) BLUE OCEAN #PMYacht. Dr. Rod King. rodkuhnhking@gmail.com & hKp://businessmodels.ning.com & hKp://twiKer.com/RodKuhnKing
  • 4. Red Ocean Disrup)on (ROD) Strategy How Lean Startups Can Disrupt Red Ocean Industries Present (Done) RED OCEAN Future (To Do) BLUE OCEAN #PMYacht. Dr. Rod King. rodkuhnhking@gmail.com & hKp://businessmodels.ning.com & hKp://twiKer.com/RodKuhnKing
  • 5. Project Management Big Hairy Audacious Goal (BHAG): ………………………………………………………………..………………….…………………………. Customer Segments #PMYacht. Dr. Rod King. rodkuhnhking@gmail.com & hKp://businessmodels.ning.com & hKp://twiKer.com/RodKuhnKing RED OCEAN BLUE OCEAN COST (Pain) BENEFIT (Delight; Revenue) VALUE (Un/Happiness; PROFIT) Processes/ Ac)vi)es Internal Resources Inputs/ Partners Channels & Rela)on-­‐ ships Product/ Service Present (Done): Reality/Problem Future (To Do): Scenario/SoluBon IMPACTS -­‐ + q Team -­‐ InnovaBon Team -­‐ Stability Team q Core Competencies q Core Values (Habits/Tasks) ENVIRON-­‐ MENT