The document summarizes Rezonant's work creating an employer brand for Hike Messenger, an ambitious Indian startup, to attract top talent and compete with Silicon Valley companies. Through employee interviews and research, Rezonant developed the positioning "Make Shit Happen" to connect to Hike's vision of "getting Epic Shit Done." They brought this to life through illustrations, graphics, and a 90-page culture book with employee anecdotes. The vibrant and engaging materials helped create a positive experience and were well received.

1. An inspiring
employer brand for
India’s top
messenger app
We created a fun and engaging employer
brand for Kavin Mittal’s ambitious start-up;
Hike Messenger.

2. The project
⇢ Challenge
→ To create an strong and memorable employer brand that
attracts top tier talent to Hike while competing with Silicon
Valley goliaths Research
⇢ Research
→ Rezonant conducted interviews with over 75 employees to
understand the company’s vision, history and milestones.
As part of our process, we undertook benchmarking of
employer brands in the tech domain. Detailed sessions with
the CEO helped understand his vision.
⇢ Design
→ We developed a no-nonsense positioning for Hike – Make
Shit Happen. This connected with the company’s key vision
of getting Epic Shit Done. This positioning was brought to
life by custom illustrations, office graphics, employee
onboarding material and an exhaustive culture book that
carried anecdotes of Hikers.
→ Hike’s archetype was the Jester, hence the communication
took a fun visual and written language. Download
Rezonant’s brand archetypes book here.
→ “Eclectic elements like illustrations, photos, infographics
and anecdotes go a long way in building an employer
brand communications package”
→ The culture book celebrated Hike through 90 pages of
engaging content filled with anecdotes from Hikers. New
joinees at Hike were able to relate to these stories.

3. Archetype

4. Brochure

5. Growth cheat sheet

6. Typography illustration

7. MASH spirit illustration

8. Illustration

9. The project
⇢ Impact
→ An employer brand package that was vibrant and
powerful, and was received well.
→ “The book and other communication devices helped
create an engaging experience”

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brands@rezonant.net Read more at:
https://bit.ly/hikemessengeremployerbranding