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 Internet Entrepreneur
 Founder and CEO of hike messenger
Kavin Bharti Mittal
Idea?
NOKIA 1100
MESSAGING
PLAY A BIG ROLE
Global Launch !
12/12/12
Hike messenger was launched globally and was available in
100+ countries
HIKE2SMS
MESSAGE PEOPLE
WHO HAD NO DATA
#1 – GERMANY
WITHIN 24 HOURS OF LAUNCH
#2 – MIDDLE EAST
WITHIN 48 HOURS OF LAUNCH
128-BIT SSL
ENCRYPTION ON WI-FI
INDIA?
ZERO TRACTION IN INDIA
3M USERS
31st MAR’12
INDIA?
2 MONTHS LEFT
TALK-TIME REWARDS
31st JANUARY 2013
+
JOIN REFERRAL
50X
MESSAGING VOLUME W-o-W
ADDED 3M USERS
1 MONTH
5M USERS
31st MARCH 2013
THEY WERE NOT READY
MESSAGE LOSS
PUSH STOPPED
WORKING
RS 12 ($0.18)
CPA
$7M. 12 MONTHS.
BHARTI SOFTBANK
Scaled Up Team
15  40
STICKERS
INSTANT HIT
OCT’13 - MAR’13
THE WINTER. 6 MONTHS
TALK-TIME REWARDS 2.0
FOCUS ON ENGAGEMENT
OCT’13 – MAR’14
(THE WINTER)
15M USERS
3X IN 12 MONTHS
OCT’13 MAR’14
$14M
BHARTI SOFTBANK
CHURN
IN THE SYSTEM
POST 15M
INDIA IS VERY DIFFERENT
WI-FI/3G + HIGH-END
HIKE WORKED REALLY WELL
2G + LOW-END
WE SUCKED
REALIZATION
SOONER?
ORGANIZATIONAL
STRUCTURE
TOP DOWN
DOESN’T WORK AS YOU GROW
RE-ORGANISED
THEIR TEAMS
SQUADS
AUTONOMOUS TEAMS
6 MONTHS
MAKE IT OR BREAK IT
APR’14 - SEPT’14
6 MONTHS
20 LOW – END
SMARTPHONES. TEAM.
Reliability on
GPRS/2G Networks
ON 2G NETWORKS
BYTES MATTER
Clogged Channels
35M to ~0
50 + OTHER FIXES
NETWORK
FASTEST MESSAGING APP
ESPECIALLY 0N 2G
Cheap
Smartphones
STICKER SIZE
REDUCED BY 90%
0
10
20
30
40
50
60
70
80
BEFORE AFTER
CHART
CHART
APP OPEN TIME:
REDUCED
BY 75%
WORKS SUPERBLY
LOW – END SMARTPHONES
User
Experience
NEW FEATURES
UPDATES
APR’14 – JUNE’14
(3 MONTHS)
20M USERS
IN JUNE’14
TVC
18TH JUNE
HIKE UP YOUR LIFE
19th JULY
WEEKEND
TVC ENDED
15TH AUGUST 2014
$65M LED BY TIGER
SEPT’2014
~250 PEOPLE
LARGE TEAM
SIGNIFICANTLY
IMPROVE HIKE
TVC
AUGUST 2015
METRICS
OVERALL
100M+
USERS
40B+
MESSAGES/
MONTH
120mins
TIME SPENT/
WEEK
LARGEST INTERNET COMPANY
IN INDIA, BY ACTIVE USERS
3 YEARS+
100+ FEATURES
140 APP UPDATES
100M+ USERS
40B+ MESSAGES/MONTH
#1 INDIAN APP
BY FAR
Hike messenger
Hike messenger
Hike messenger

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Hike messenger

Editor's Notes

  1. Kavin bharti mittal. Mittal, who interned at the likes of Goldman Sachs and Google, turned down the opportunity to join his father's company in favour of founding Hike.  "I've always wanted to build stuff," said the junior Mittal. Before starting Hike, he founded a start-up that launched an iPhone app that allowed users to buy movie tickets on the go.