The document discusses the design of a Rajasthan-themed experience center for a luxury real estate developer called SOBHA to market their Royal Pavilion project. Key goals of the center were to improve the customer experience, increase engagement of prospects, and improve conversion rates. Research was conducted to understand SOBHA's differentiators and luxury real estate buyers. The design incorporated elements themed to Rajasthan like artifacts, frames and signage. Interactive elements and a museum were included to showcase project features. The outcome was widespread appreciation from SOBHA and increased time spent by customers to understand the project.