The document describes Swiggy's efforts to improve the onboarding experience for delivery partners by redesigning its onboarding centers. The goal was to motivate and inform partners about the "what's in it for me" through graphic displays. The redesigned centers used a combination of informative posters telling partner stories, engaging comics, and interactive installations. Signage was provided in 8 languages and designs incorporated Swiggy's brand imagery and messaging around "Riding to your dreams." The new design approach received positive feedback and helped partners better understand the Swiggy brand.

1. Delivering a great
onboarding
experience
Swiggy’s delivery boys are the face of the
brand. Here’s how we helped them
understand brand Swiggy.

2. The project
⇢ Challenge
→ To provide a great onboarding experience for
Delivery Partners by motivational and informative
graphics in onboarding centres
⇢ Strategy
→ Leverage the existing positioning of ‘Ride to your
dreams’
→ Build messaging that conveyed the ‘What’s in it
for me’ for the Delivery Partner
⇢ Design
→ The design scheme builds on the processes that
are used to train DPs. The design helps in creating
a sense of wayfinding and self-service
→ Combination of informative (partner stories) and
engaging (cartoons) communication
→ Installations across the centre to bring in a tactile
and interactive angle
→ Essential posters in 8 different languages
⇢ Outcome
→ Great feedback from the DPs and other Swiggy
management

3. Outside reception
Before

4. You are special cut-out
⇢ A portable life-size cut-out that
welcomes the prospective Delivery
Partner with a cheerful message

5. Multilingual posters
Before

6. Life-size mannequins
Before

7. Reception area
Before

8. Waiting area
Before

9. Corridors with messaging
Before

10. Comic strips posters
⇢ We created custom comic-strips to
explain anecdotes. Comics are often
perfect mediums to break the ice.

11. Safety posters

12. Common areas with large-size
messaging with space for notices

13. Grooming tips with a mannequin that
helps in demonstrations
Before

14. Interactive installations
⇢ Installations like these combine printed
graphics with writeable whiteboard
panels; perfect to explain concepts

15. 3D installations
⇢ Life-size mannequins as part of wall
graphics and installations provide
unique perspectives and connect with
viewers
⇢ Combining 3D objects with
background messaging is a great way
to build communication that sticks

16. Illustrations and infographics
Before

17. Custom-made murals
⇢ Illustrations and murals were a part of
the strategy of visual communication
in these centres.
⇢ The messaging was consistently about
helping Delivery Partners ‘Ride to their
dreams’

18. Growth stories of Partners
Before

19. Inventory room with 3D bag
Before

20. The bag as installation
⇢ The Swiggy bag is highly visible and
recognisable on India’s streets. We
used this simple tool to provide a little
bit of 3D fun in this wall installation

21. Inspired by traffic signs
Before

22. With a focus on women
Before

23. Wayfinding and signage

24. Just like railway platforms
⇢ A numbered system helped
prospective Delivery Partners find their
way into the rooms in a particular
sequence

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