Learn how we helped building the talent branding of Wipro through a unique mascot.

1. Talent branding for a
dynamic Top #3 IT
services company
Learn how we helped building the talent
branding of Wipro through a unique mascot.

2. The project
⇢ Challenge
→ A talent branding exercise to attract top talent to a niche
tech division within Wipro that focused on attracting IIT
students through campus programs.
→ Good talent is hard to get, especially the Top 100 or so
graduating from the IITs each year. Wipro wanted to attract
top talent from IITs, but they knew that the World’s top
companies were also vying for the same talent and were
ready to pay top dollar. How does one create an effective
talent branding strategy?
⇢ Strategy
→ Leverage the ‘Spirit of Wipro’ positioning within Wipro to
create a mascot – a clay modeled character called Spiro.
⇢ Design
→ The design program included the character design, the EVP
for this program and talent acquisition material such as
recruitment ads and pitch decks.
→ Download a checklist of employer branding here.
⇢ Impact
→ Wipro was able to attract top talent from Tier 1 campuses.

5. Mascot designs

6. Benchmarking

7. Emailers for talent acquisition
Mascot was used in different emailers for talent acquisition to make the
mailers interesting.

8. Emailer 01

9. Emailer 02

10. Emailer 03

11. Stay in touch with
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https://bit.ly/WiproTalentBranding