Cashion Portfolio 1.29.16

Eric Cashion | Marketing & Creative | ecashion@aol.com | 252-571-6916

Publication Design
“Panama Paradise: A Tribute to Tropic Star Lodge” contains over 400
historical photos and illustrations by Guy Harvey beginning in 1961
through his present day adventures at the world renowned Tropic Star
Lodge. I worked directly with Guy Harvey and his editor to design this
334 page book and bring it to market.
Cover Design
Page Layout
Image Retouching

Packaging & Product Design
I have had the good fortune to work with many outstanding authors
and leaders to provide design and marketing support in the production
of inspirational resource material. These creative efforts produced an
attractive product, and marketing strategies maximized distribution of
the product through traditional and digital campaigns.
Product Design
Photo Illustration
Photography
Focus Groups
Direct Response

Packaging & Product Design
I have had the good fortune to work with many outstanding authors
and leaders to provide design and marketing support in the production
of inspirational resource material. These creative efforts produced an
attractive product, and marketing strategies maximized distribution of
the product through traditional and digital campaigns.
Product Design
Typography
Photo Illustration
Photography

Publication Design
Publications provide organizations with a unique opportunity to tell their
story. Whether publishing a book with a single focus, a catalog with many
areas of interest, or a magazine with multiple stories — a publication must
faithfully communicate the mission and heart of the organization. If done well,
this valuable tool will not only inform readers, it will compel them to act.
Publication Design
Typography
Photo Direction / Editing
Illustration

Mission Awareness & Fundraising
Advertising and marketing are a rewarding challenge, but knowing that
your creative efforts really make a difference in the world is another thing
altogether. I have had the opportunity to help feed, clothe and house hungry
children and share the Gospel around the world. These opportunities to
reach beyond the world of business have been a blessing.
Campaign Design
Photo Editing
Typography
Illustration

Self-Mailing Invitation
This self-mailer was created as the first “save the date” card in a series
of invitations designed to bring high-end donors together for a weekend
with the ministry’s leadership. Following print and digital components
carried the same look and feel of this first piece.
Graphic Design
Photo Editing

Missions & Aid Appeal
This appeal was designed as the lead package in an end-of-year
campaign. The goal was to report project progress to existing donors
and recruit new partners to support ongoing activities. A logo and
color scheme were established to provide continuity for following
appeals and communications.
Campaign Design
Premium Creation
Illustration
Photo Direction
Primary
Color
Campaign Logo
Campaign Palette
Secondary
Color

Direct Response
A designer’s job is to communicate and persuade. Direct response
illustrates this more accurately than any other activity in the world of
marketing. Whether delivered by traditional or digital means, the visuals
for each appeal must be compelling to support the narrative and the need.
Graphic Design
Photo Editing

Direct Response / Digital Media
This year-end campaign was created as a calendar countdown leading
to the final deadline of December 31st. Each message featured a
different header in the series, and supporting digital media banners
were created to support the message and build urgency.
Campaign Design
Photo Editing
Illustration

Campaign Creation
The word “creation” means to build something from nothing. Never is
that meaning more apparent than when a client comes with a kernel of
an idea or a vision of what could be, but no way to communicate to their
constituents or recruit new partners. The creation of this campaign served
as a catalyst to raise over $4 million to build churches and clinics in India.
Layout & Design
Photo Direction
Writing / Editing
Direct Response
Project Management

Identity Development & Brand Guide
Working to build an over-arching brand guide for large organizations
is a challenge due to the many moving parts. More than logo design
and palette selection, this type of project demands a forward thinking
attention to detail and the creation of answers for questions yet to come.
Identity Design
Typography
Writing/ Editing

Identity Development & Brand Guide
A brand or campaign guide must also set the tone for future work.
Detailed direction must not only define what can be done, but also
address what is off-limits. Done well, it will leave room for a variety of
creative solutions without having each element look exactly the same.
Campaign Design
Typography
Writing/ Editing

Logo Design & Brand Development
Everyone needs a logo, from the new cafe down the street, to your kid’s
baseball team. These can be quick, simple and fun to create. But creating
an identity for a business has to be much more than just a pretty design.
The opportunity to create the “face” of a product or organization moves
beyond art, design and typography. It is pure communication.
Research
Positioning
Design
Typography
Illustration

Identity Design & Illustration
The goal of this project was to create an illustration of D. James
Kennedy for use with a new letterhead system created for Truth
in Action Ministries. The “40 Years” logo was designed to help
audiences connect the ministry of TIA with the work of Dr. Kennedy.
Illustration
Graphic Design

Strategic Marketing & Communication
These materials were created when Al-Bar Wilmette was a small, local family
business with aspirations for reaching new clients on a national level. A
re-design of the original logo, print collateral development, and new product
photography strengthened their image in the local market. A new website
prepared them for the regional and national print ad campaign to follow.
Marketing Plan
Collateral Development
Stationery System
Website Design
Print Ad Campaign

Strategic Marketing & Communication
Working with Roark Creative, these materials were created for
Leadership Worth Following. This central piece established the look
and feel of all following materials including a print ad campaign,
new website, point-of-sale materials, business communications and
client presentations.
Collateral Development
Stationery System
Website Design
Print Ad Campaign
POS Materials

Print Collateral
Hatteras Yachts has always maintained high standards for its print
collateral. To maximize the return on this investment, collateral
was re-designed so all models and their corresponding support
materials were centrally located in two companion publications.
Design / Illustration
Photography & Direction
Writing / Editing
Project Management

Print Collateral
collateral. To maximize the return on this investment, collateral was
re-designed so all models and their corresponding support materials
were centrally located in two companion publications.
Writing / Editing
Project Management

Print Collateral
collateral. To maximize the return on this investment, collateral was
re-designed so all models and their corresponding support materials
were centrally located in two companion publications.
Writing / Editing
Project Management
t’s easy to say the customer comes first. It’s
more difficult to actually prove it over time.
Independent research shows that Hatteras
has done just that. The results of two nationwide
surveys cite Hatteras as having the industry’s No.
1 reputation for after-sale customer service.*
Hatteras earned that reputation by providing
customers with a positive boatbuilding experi-
ence, from a yacht’s inception through delivery
and beyond. And since today’s customer wants
more in his yacht than ever before, Hatteras has
developed turn-key delivery solutions that include
state-of-the-art electronics installations, hardtop,
tower and custom teak options, all installed
at the New Bern facility and within
Hatteras’ strict specifications.
I
Customer-First Attitude
HATTERAS ADVANTAGE 43
Ourcustomer-firstfocushasled
tooneoftheindustry’smost
loyalcustomerbases.
* Beta Research independent boating surveys, 2003 and 2004

Web Design & Online Promotion
In today’s digital world, a company or organization has to be online and
easy to find — building its brand and broadcasting their location, products
and services. Now, through social media, there is an opportunity to engage
in conversation — and then a relationship with the target market.
Project Management
Front End Design
Content Development
Customer Communication

Front End Design

Project Management
Front End Design
Content Development
Customer Communication
The New Hatteras GT Series is Being
Received with Great Enthusiasm
Excitement and energy have surrounded the
Hatteras GT Series since it was announced
in the summer of 2010. With the promise of
combining the styling queues so popular in
the earlier 60 Convertible, with new interiors
and elevated performance — all without
compromising the Hatteras build — it was
hard for the Hatteras faithful not to be excited.
Leading up to the announcement, the Hatteras product
development and manufacturing teams had been working
aroundtheclockformonthsonseveralnewmodelstargeting
these very aggressive goals. During the design phase, they
built full scale mock ups and brought in customers, dealers
and captains to provide input on the new layouts and
exterior lines. Once the designs were validated, it was up to
manufacturing to give birth to the new models.
The newly redesigned GT60 was the first in the series
to hit the water this past fall, and all eyes were on her to see
if she would deliver. Sporting a new cockpit design, larger
salon and galley, teak trim that any custom convertible
owner would lust for, and a top end exceeding 41 knots;
the new GT60 lived up to its billing. Now all eyes would be
on the next two boats, the GT54 and GT63, to see if they
could follow suit...
Hatteras Launches
a New Generation
of Legends
“Hatteras deserves
kudos for incorporating
dramatic advances
in technology and
performance into its
boats without sacrificing
the seaworthiness that
built its name.”
Dean Travis Clarke
Marlin, October 2010
Hatteras Yachts Spring 2011
1

Illustration
Of all of the cameras, computers, tablets and software available, my tool
of choice is the pencil. All the best ideas, strategies and solutions begin
there. Markers, pens and brushes come next. Many if not most of the
artwork seen here is digital in its final format, but if it’s really good, it
begins on paper, laying out a “blueprint” for the final product.
Traditional Media
Digital Media

Illustration
Of all of the cameras, computers, tablets and software available, my tool of
choice is the pencil. All the best ideas, strategies and solutions begin there.
Markers, pens and brushes come next. Many if not most of the artwork seen
here is digital in its final format, but if it’s really good, it begins on paper.
Traditional Media
Digital Media

Art / Creative Direction
Lots of people have great ideas dancing in their heads — but few know
how to harness those ideas to create a polished and professionally finished
project. That is where a good creative director comes in. Creativity and
experience combined helped move this project from concept to reality.
Traditional Media
Digital Media

Advertising
Advertising at its simplest is communication. When elevated to an art it
is pure persuasion. Whether in print or on the screen – each message is
designed to get the recipient to respond. I’ve done more of this type of
work than I could possibly display. These are just a few of my samples.
Campaign Development
Traditional Media
Digital Media
Copy writing / Editing

Advertising
This speculative campaign was designed for the Craven, Carteret and
Onslow County region to support military and community relations while
lobbying was underway to preserve our local military bases during Base
Realignment and Closure proceedings.
Traditional Media
Digital Media

Concept Development
This campaign was designed for Oriental’s tourism board as a creative
stimulus to help formulate a comprehensive marketing plan to increase
local revenue through increased visitation and permanent relocation.
Traditional Media
Digital Media

Pitches & Presentations
I am a force multiplier. How? By using your ideas to create a professional
and compelling presentation targeted to reach a specific audience. These are
a few presentations I have designed for clients and customers to help them
win business. Beyond the static representations seen here, I also created
PowerPoint presentations and multimedia displays to help sell the “pitch.”
Traditional Media
Digital Media

Photo Editing
Often, the “perfect” image needed for a client’s request is not available.
It takes a special eye — and a flare for the dramatic — to turn simple
products into objects of beauty.
Traditional Media
Digital Media

Photo Illustration
Clarity of communication is important in business to set the right
expectations. If an “image is worth a thousand words,” then in business
the “right” image is worth a million. Make sure your clients understand
exactly what it is you intend to do, and say it with a picture.
Traditional Media
Digital Media

Cashion Portfolio 1.29.16

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