Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.

1. DISTRIBUTION AND CHANNEL
MANAGEMENT OF DABUR

2. Dabur India ltd is India’s leading FMCG company.
127 years old brand.
Dabur is currently the 4th largest Indian consumer
goods manufacturing company.

3. DABUR: Largest Indian Personal &
Healthcare Company
Company
•Largest in Ayurveda
•Herbal & Natural Portfolio
5 major umberalla brands
•35o+ products
3500 employees
14 Plants
5000 Distributors
Retail Reach 2,500,000

7. MARGINAL DISTRIBUTION OF DABUR:--
FOR RETAILORS IT IS 8-10%
FOR DISTRIBUTORS IT IS 3-4 %
FOR STOCKISTS IT GOES AROUND 2-3 %
Total distributers 5000
Total retail outlets 2500000

8. Manufacturing plant
company ware house
Regional ware house
Regional stockist
Super stockist
Stockist
Distributor
Retailer
Distribution Process

9. Now this channel depends on the complexity of the
product, if it is a product like pen, soap etc. then the
entire channel might be there, as the complexity of
the product goes up the channel size comes down.
Dabur gets about 75 of its sales from rural areas.
So the chain can get long in this condition.
Sales around 50 countries of the world

10. PROMOTION
FROM TIME TO TIME
DABUR HAS ROPED
IN BOLLYWOOD
CELEBRITIES AND
CRICKET STARS TO
ENDORSE ITS
PRODUCTS.