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Credentials
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Hi, we are
a boutique creative studio
We are a group of botanists that cultivate
your midsize communication project by
our strategic creative solutions.
Imagine you have an idea
You need someone that has tools & skills
You want to grow it into something
that benefits your brand
Strategic-based vision
We look at the work from a big-picture perspective
In-depth analysis
Database analysis is a must in any critical conclusion we made
Efficient creative solutions
We always aim at client's objectives to keep it practical and avoid
wasting resources
That’s when you bring it to us.
Our job is to grow your idea with our gardening tools:
it’s not only looking cool & wow,
Our vision is that when
the idea fully blooms
but also
serving your brand ecosystem in its own place.
staying evergreen,
Wondering how we do this?
There are 5 crucial steps
in our creative process that we need to follow:
Overall study &
In-depth research
Key findings Creative strategy
solutions
IMC Plan Key assets
development
Key asset blooms at this step!
No previous step is skipped
These brands share the same working philosophy with us:
Hopefully you want to join them!
Want to see how our philosophy turns into real works, right?
Scroll down and take a look at selected key visuals
we are nurturing
An easy-to-understand approach to
convince middle-class working people.
A “before-after” story to fully demonstrate
HD Saison’s life-changing solution.
Idea & concept
Plan
Suitable casting with actor Cong Ninh -
famous among target audience for
depicting middle-class working people
Execution
HD SAISON TVC
L I V E - A C T I O N
View more
GYPROC 3S
Intro & tutorial clip
An intro clip goes with tutorial clip to
provide a complete explanation about
the convenience of the app.
Plan
“3 steps” concept developed from
small number to make viewers believe
the app is easy to use.
Idea & concept
Stock photos and animation used to
optimize production time and cost while
maintaining good quality.
Execution
L I V E - A C T I O N
View more
L I V E - A C T I O N
The brand and its personality is lively
illustrated by brand mascot.
Plan
Product feature - soundproofing - is highlighted
in a fun and easy-relating way by the story.
Idea/ concept
Target audience are closely-connected
with the TVC by suitable KOL casting.
Execution
GYPROC TVC
View more
To create an anniversary TVC with the
most optimal cost.
Plan
The metaphor of birthday for a 1-year child.
Thus, the reason for shopping promotion
becomes well-reasoned.
Idea & concept
Thanks to the accompany of the brand
team, the final output is rapidly completed.
It’s the power of we + you = us!
Execution
VINMART 1ST
ANNIVERSARY TVC
Sinh nhật
Mừng
L I V E - A C T I O N
View more
Summer feel, sharing spirit and branding, all built
around a family to keep a consistent brand identity.
Plan
“Sharing is caring” is told by husband
and wife dancing with fruit, ice and water.
Idea & concept
Colorful food is featured to create an appetite
vibe and attract attention to the product.
Execution
BLUESTONE KV
L I V E - A C T I O N
View more
A truthful survey clip to tease about an
in-coming advertising clip.
Plan
Interesting approach and introduction for
better engagement than usual survey clips.
Idea & concept
Real respondents that have valuable
experience using the product for reliability.
Execution
BLUESTONE AND
GYPROC SURVEY CLIP
ĐỐI VỚI CHỦ ĐẦU
TƯ, HỌ NGHĨ GÌ VỀ
VIỆC SỬ DỤNG
TƯỜNG THẠCH CAO
CHO CÔNG TRÌNH
CỦA MÌNH?
L I V E - A C T I O N
View more
marillCreative LOGO
Repositioning ourselves and changing
our name, the logo has to be new to
carry our philosophy.
Plan
Philosophy of Fusion, Dynamism and
Striving-for-Perfect is demonstrated by
elements of the logo.
Idea & concept
The logos goes through many times
rethinking, recreate and redesign to
take its final form.
Execution
B R A N D I N G
View more
Style is distinctive compared to those of other
tutoring centers in San Jose, CA.
Plan
The concept gets inspiration from the brand
name & logo to develop into an isometric town.
Idea & concept
The town comprises of many rooms to visualize
different key points, therefore easy to adapt to
other branding materials..
Execution
MATHTOWNE PANEL
B R A N D I N G
View more
MATHTOWNE PANEL
B R A N D I N G
View more
CARYN
INFOGRAPHICS
To equip sale force with information about
market and product, the infographic clip
should have photos.
Clip-out photos and clean background
make it easy for mass audience to receive
information.
Plan Idea & concept
Using stock photos in an infographic
clip bring advantages in production
time and cost.
Execution
CHẤT LƯỢNG
VƯỢT TRỘI TỪ NHÃN HIỆU
C
H
Ố
N
G
T
R
À
O
T
O
À
N
DIỆN
C
H
Ố
N
G
T
R
À
O
T
O
À
N
DIỆN
MỚI
cũ
CHỮ Z THÔNG MINH
VÁCH CHỐNG TRÀO
MẶC DỄ DÀNG
SỐNG LẠC QUAN
M O T I O N G R A P H I C S
View more
After a careful research in
Taiwan style, “KOL characters”
are designed and “act” in a
loveable clip.
Execution
Fictional characters of
Taiwan-origin to differentiate
from other brands’ human KOLs.
Their cute and product-relevant
look to be suitable for future
packaging design and product
promotion clip.
Plan
Idea & concept
Ta i y a n g c h e f c h a r a c t e r
W h i t e a n d y o l k c h a r a c t e r s
C a s t e l l a a n g l e c h a r a c t e r
TAIYANG
Clip & Character Set
M O T I O N G R A P H I C S
1000 º
C
1000 º
C
1000 º
C
M O T I O N G R A P H I C S
View more
TECNO CAMON CX CLIP
Promoting the phone by
emotional benefit instead of
normal functional ones.
Highlighting “A good selfie - A
good life” to address pain point
and bring brand solution.
Plan
Idea & concept
Depicting target audience as
vibrant characters and show
their insightful activities along
with phone features.
Execution
M O T I O N G R A P H I C S
View more
TỪ ĐÓ MUSIC VIDEO
An animated lyrics music video
to promote a picturesque movie.
Plan
A combination of scenes from the movie
and christmas elements, illustrating a
fantasy world and a holiday feeling at the
time of the premiere.
Idea & concept
The multiple-layer illustrations work well
with the motion, creating a cinematic look.
Execution
M O T I O N G R A P H I C S
View more
TPBANK
INTRODUCTION VIDEO
To emphasize EKYC, the technology
that only TPBank owns, through an
introduction video.
Plan
All the visual and audio comply with the
“digital - futuristic - technological” to
emphasize the cutting-edge technology
Idea & concept
The 2D space is built for a free-moving
camera angle, making it look like 3D models.
Execution
M O T I O N G R A P H I C S
View more
CARYN CLIP
Target audience are touched deeply
by impactful insight.
Building a nurse character helps
approach caretakers and transfer
information in a prestigious tone.
Plan
Idea & concept
Product information key points are
presented in an easy-to-follow style.
Execution
M
À
N
G
ĐÁY THOÁNG
K
H
Í
T
H
U
N
HÔNG LINH
HO
Ạ
T
L
Õ
I BÔNG SIÊU THẤ
M
A D L 3
A D L 4 A D L 5
A D L 1 A D L 2
M O T I O N G R A P H I C S
View more
TALENTNET
CORPORATE VIDEO To evoke a sense of contemplation of
the audience by an event’s kick-off
video.
Plan
The demonstration of the unrest
development journey of a business
through dots and lines only.
Idea & concept
In about 1 week, all the horrific
workload of motion is completed,
precisely exact step-by-step.
Execution
M O T I O N G R A P H I C S
View more
PEDIASURE CLIP
To educate parents about health and
nutritions for kids through an IMC plan,
proposed by our partner.
Plan
A catchy children’s song to draw the
attention of kids, then their parents.
Idea & concept
Doing frame-by-frame 2D animation to
create a 3D-like camera angle.
Execution
M O T I O N G R A P H I C S
View more
To promote various activities for a Japanese
company without live-action filming in Japan.
Plan
An explainer video depicting the journey of an
animated character. The upcoming event and
the visa process is conveyed by motion graphic.
Idea & concept
An animated character is created, appearing in
various communication campaigns. Thus, he
shapes the brand personality.
Execution
SÔNG HÀN
TOURISTS CLIPS
50%
OFF
M O T I O N G R A P H I C S
View more
An explainer clip to provide clear
information about the tech term before
kicking-off the tech contest.
Plan
An intangible process demonstrated by
real life objects for better understanding.
Idea & concept
The previous KV’s design elements
applied into the clip to link 2 brand assets.
Execution
ACB API CLIP
A
P
I
A
PROGRAMMING
INTERFACE
PPLICATION
{...}
{...}
API
BANK
COFFEE ABC
M O T I O N G R A P H I C S
View more
HOME CREDIT BOOKLET
Target audience are touched deeply
by impactful insight.
Building a nurse character helps
approach caretakers and transfer
information in a prestigious tone.
Plan
Idea & concept
Product information key points are
presented in an easy-to-follow style.
Execution
G R A P H I C D E S I G N & I L L U S T R A T I O N
View more
G R A P H I C D E S I G N & I L L U S T R A T I O N
2017 CALENDAR
To create a calendar with artworks
that are more “indie”, more peculiar
instead of general commercial style.
Celebrating the year of Rooster, the
artworks depicting chickens in
theme color of the company and the
artist’s unique sketch.
Plan
Idea & concept
2 separated versions are
commercialized and the profit is
for charity works.
Execution
View more
2018 CALENDAR
To create a calendar embracing our
beloved pets: a greedy dog, a young-mom
cat and her 2 kittens.
The story of the pets in 12 months.
A special day of the month is
chosen to be the theme.
Plan
Idea & concept
To engage users, the calendar
requires a little papercraft skill to
make it stands.
Execution
G R A P H I C D E S I G N & I L L U S T R A T I O N
View more
LUCKY MONEY ENVELOPE
Set of envelopes can be used not only in
Tet but also on other occasions.
Plan
Tradition materials coming with fun twist
are to engage mass audience.
Idea & concept
The execution develop concept into 3 set of
different engaging intentions.
Execution
G R A P H I C D E S I G N & I L L U S T R A T I O N
View more
TCL AND MOBIFONE
STICKER
Using sticker set for product
promotion to take advantage of
its popularity on social media.
Plan
Creating a useful and
adorable stickers based on
product shape and style.
Idea & concept
Approaching with 4 different styles
and many options throughout the
project to bring the product to life.
Execution
G R A P H I C D E S I G N & I L L U S T R A T I O N
View more
VISA FINLIT
This project comprises of 70+ posts to inform,
promote and engage students for the start-up
contest of Visa and VinaCapital.
We create visual and content all following a
concept of Start-up Spaceship, in a bright and
professional tone that cheers up followers!
S O C I A L P O S T
View more
TAIWAN EXCELLENCE The graphic flows in various colors and
materials demonstrate the technology
and satisfaction.
The content is general and contains
imaginative metaphor, approachable for
mass audience.
S O C I A L P O S T
View more
As a boutique creative studio, we sharpen our
strategic creativity with 6 core values
UNDERSTANDING EFFICIENCY PROACTIVENESS
COURAGE TRUSTED PARTNER CREATIVITY IS
SCIENCE
How people worked with us feel
We have worked with
marillCreative on numerous
projects for our Japanese
clients. We are able to trust
marillCreative team for their
on-time delivery, quality
of animation work, and
broad variety of designs.
2016
MS. SATOMI TAKATA
Crevo Inc. Japan
MR. HOANG TIEN GIAO
Operation Lead of
Creative Production - T&A Ogilvy
I worked with marillCreative
team from the very first days
with an urgent project. That
has been one of the best
working experiences I have
ever had. The dedicated
team with strong passionate
always bring the best works
than you expect. This is
definitely the spirit from a
young team I look for.
2019
MR. NGUYEN HUU PHUC
Marketing - Sông Hàn Tourist
Marill-san got our belief with
ease by their professionality,
punctuality, quality & creativity.
They are willing support us as
much as they can even though
that task is additional. If you
need a long-term partner,
Marill-san is the best option.
2018
MS. PHUNG PHUONG HANH
Corporate Branding Manager and
Premier Banking Marketing Manager
- TP Bank
Although I haven’t worked with
marillCreative team much, but
I’m very satisfied and appreciate
their working style. All the jobs
met deadlines and quality. I was
totally supported with their full
of energy and enthusiasm. Many
thanks marillCreative team
and obviously, marillCreative
will always be my first choice.
2022
Interested to join us to foster a plan from sprouting to flourishing?
We’re all here, we’re all ears!
Simply drop us a line at:
contact@marillmedia.vn
+84 888 10 91 91
marillCreative.com

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marillCreative_Credentials_General.pdf

  • 2. Hi, we are a boutique creative studio We are a group of botanists that cultivate your midsize communication project by our strategic creative solutions.
  • 3. Imagine you have an idea You need someone that has tools & skills You want to grow it into something that benefits your brand
  • 4. Strategic-based vision We look at the work from a big-picture perspective In-depth analysis Database analysis is a must in any critical conclusion we made Efficient creative solutions We always aim at client's objectives to keep it practical and avoid wasting resources That’s when you bring it to us. Our job is to grow your idea with our gardening tools:
  • 5. it’s not only looking cool & wow, Our vision is that when the idea fully blooms but also serving your brand ecosystem in its own place. staying evergreen, Wondering how we do this?
  • 6. There are 5 crucial steps in our creative process that we need to follow: Overall study & In-depth research Key findings Creative strategy solutions IMC Plan Key assets development Key asset blooms at this step! No previous step is skipped
  • 7. These brands share the same working philosophy with us: Hopefully you want to join them!
  • 8. Want to see how our philosophy turns into real works, right? Scroll down and take a look at selected key visuals we are nurturing
  • 9. An easy-to-understand approach to convince middle-class working people. A “before-after” story to fully demonstrate HD Saison’s life-changing solution. Idea & concept Plan Suitable casting with actor Cong Ninh - famous among target audience for depicting middle-class working people Execution HD SAISON TVC L I V E - A C T I O N View more
  • 10. GYPROC 3S Intro & tutorial clip An intro clip goes with tutorial clip to provide a complete explanation about the convenience of the app. Plan “3 steps” concept developed from small number to make viewers believe the app is easy to use. Idea & concept Stock photos and animation used to optimize production time and cost while maintaining good quality. Execution L I V E - A C T I O N View more
  • 11. L I V E - A C T I O N The brand and its personality is lively illustrated by brand mascot. Plan Product feature - soundproofing - is highlighted in a fun and easy-relating way by the story. Idea/ concept Target audience are closely-connected with the TVC by suitable KOL casting. Execution GYPROC TVC View more
  • 12. To create an anniversary TVC with the most optimal cost. Plan The metaphor of birthday for a 1-year child. Thus, the reason for shopping promotion becomes well-reasoned. Idea & concept Thanks to the accompany of the brand team, the final output is rapidly completed. It’s the power of we + you = us! Execution VINMART 1ST ANNIVERSARY TVC Sinh nhật Mừng L I V E - A C T I O N View more
  • 13. Summer feel, sharing spirit and branding, all built around a family to keep a consistent brand identity. Plan “Sharing is caring” is told by husband and wife dancing with fruit, ice and water. Idea & concept Colorful food is featured to create an appetite vibe and attract attention to the product. Execution BLUESTONE KV L I V E - A C T I O N View more
  • 14. A truthful survey clip to tease about an in-coming advertising clip. Plan Interesting approach and introduction for better engagement than usual survey clips. Idea & concept Real respondents that have valuable experience using the product for reliability. Execution BLUESTONE AND GYPROC SURVEY CLIP ĐỐI VỚI CHỦ ĐẦU TƯ, HỌ NGHĨ GÌ VỀ VIỆC SỬ DỤNG TƯỜNG THẠCH CAO CHO CÔNG TRÌNH CỦA MÌNH? L I V E - A C T I O N View more
  • 15. marillCreative LOGO Repositioning ourselves and changing our name, the logo has to be new to carry our philosophy. Plan Philosophy of Fusion, Dynamism and Striving-for-Perfect is demonstrated by elements of the logo. Idea & concept The logos goes through many times rethinking, recreate and redesign to take its final form. Execution B R A N D I N G View more
  • 16. Style is distinctive compared to those of other tutoring centers in San Jose, CA. Plan The concept gets inspiration from the brand name & logo to develop into an isometric town. Idea & concept The town comprises of many rooms to visualize different key points, therefore easy to adapt to other branding materials.. Execution MATHTOWNE PANEL B R A N D I N G View more
  • 17. MATHTOWNE PANEL B R A N D I N G View more
  • 18. CARYN INFOGRAPHICS To equip sale force with information about market and product, the infographic clip should have photos. Clip-out photos and clean background make it easy for mass audience to receive information. Plan Idea & concept Using stock photos in an infographic clip bring advantages in production time and cost. Execution CHẤT LƯỢNG VƯỢT TRỘI TỪ NHÃN HIỆU C H Ố N G T R À O T O À N DIỆN C H Ố N G T R À O T O À N DIỆN MỚI cũ CHỮ Z THÔNG MINH VÁCH CHỐNG TRÀO MẶC DỄ DÀNG SỐNG LẠC QUAN M O T I O N G R A P H I C S View more
  • 19. After a careful research in Taiwan style, “KOL characters” are designed and “act” in a loveable clip. Execution Fictional characters of Taiwan-origin to differentiate from other brands’ human KOLs. Their cute and product-relevant look to be suitable for future packaging design and product promotion clip. Plan Idea & concept Ta i y a n g c h e f c h a r a c t e r W h i t e a n d y o l k c h a r a c t e r s C a s t e l l a a n g l e c h a r a c t e r TAIYANG Clip & Character Set M O T I O N G R A P H I C S
  • 20. 1000 º C 1000 º C 1000 º C M O T I O N G R A P H I C S View more
  • 21. TECNO CAMON CX CLIP Promoting the phone by emotional benefit instead of normal functional ones. Highlighting “A good selfie - A good life” to address pain point and bring brand solution. Plan Idea & concept Depicting target audience as vibrant characters and show their insightful activities along with phone features. Execution M O T I O N G R A P H I C S View more
  • 22. TỪ ĐÓ MUSIC VIDEO An animated lyrics music video to promote a picturesque movie. Plan A combination of scenes from the movie and christmas elements, illustrating a fantasy world and a holiday feeling at the time of the premiere. Idea & concept The multiple-layer illustrations work well with the motion, creating a cinematic look. Execution M O T I O N G R A P H I C S View more
  • 23. TPBANK INTRODUCTION VIDEO To emphasize EKYC, the technology that only TPBank owns, through an introduction video. Plan All the visual and audio comply with the “digital - futuristic - technological” to emphasize the cutting-edge technology Idea & concept The 2D space is built for a free-moving camera angle, making it look like 3D models. Execution M O T I O N G R A P H I C S View more
  • 24. CARYN CLIP Target audience are touched deeply by impactful insight. Building a nurse character helps approach caretakers and transfer information in a prestigious tone. Plan Idea & concept Product information key points are presented in an easy-to-follow style. Execution M À N G ĐÁY THOÁNG K H Í T H U N HÔNG LINH HO Ạ T L Õ I BÔNG SIÊU THẤ M A D L 3 A D L 4 A D L 5 A D L 1 A D L 2 M O T I O N G R A P H I C S View more
  • 25. TALENTNET CORPORATE VIDEO To evoke a sense of contemplation of the audience by an event’s kick-off video. Plan The demonstration of the unrest development journey of a business through dots and lines only. Idea & concept In about 1 week, all the horrific workload of motion is completed, precisely exact step-by-step. Execution M O T I O N G R A P H I C S View more
  • 26. PEDIASURE CLIP To educate parents about health and nutritions for kids through an IMC plan, proposed by our partner. Plan A catchy children’s song to draw the attention of kids, then their parents. Idea & concept Doing frame-by-frame 2D animation to create a 3D-like camera angle. Execution M O T I O N G R A P H I C S View more
  • 27. To promote various activities for a Japanese company without live-action filming in Japan. Plan An explainer video depicting the journey of an animated character. The upcoming event and the visa process is conveyed by motion graphic. Idea & concept An animated character is created, appearing in various communication campaigns. Thus, he shapes the brand personality. Execution SÔNG HÀN TOURISTS CLIPS 50% OFF M O T I O N G R A P H I C S View more
  • 28. An explainer clip to provide clear information about the tech term before kicking-off the tech contest. Plan An intangible process demonstrated by real life objects for better understanding. Idea & concept The previous KV’s design elements applied into the clip to link 2 brand assets. Execution ACB API CLIP A P I A PROGRAMMING INTERFACE PPLICATION {...} {...} API BANK COFFEE ABC M O T I O N G R A P H I C S View more
  • 29. HOME CREDIT BOOKLET Target audience are touched deeply by impactful insight. Building a nurse character helps approach caretakers and transfer information in a prestigious tone. Plan Idea & concept Product information key points are presented in an easy-to-follow style. Execution G R A P H I C D E S I G N & I L L U S T R A T I O N View more
  • 30. G R A P H I C D E S I G N & I L L U S T R A T I O N 2017 CALENDAR To create a calendar with artworks that are more “indie”, more peculiar instead of general commercial style. Celebrating the year of Rooster, the artworks depicting chickens in theme color of the company and the artist’s unique sketch. Plan Idea & concept 2 separated versions are commercialized and the profit is for charity works. Execution View more
  • 31. 2018 CALENDAR To create a calendar embracing our beloved pets: a greedy dog, a young-mom cat and her 2 kittens. The story of the pets in 12 months. A special day of the month is chosen to be the theme. Plan Idea & concept To engage users, the calendar requires a little papercraft skill to make it stands. Execution G R A P H I C D E S I G N & I L L U S T R A T I O N View more
  • 32. LUCKY MONEY ENVELOPE Set of envelopes can be used not only in Tet but also on other occasions. Plan Tradition materials coming with fun twist are to engage mass audience. Idea & concept The execution develop concept into 3 set of different engaging intentions. Execution G R A P H I C D E S I G N & I L L U S T R A T I O N View more
  • 33. TCL AND MOBIFONE STICKER Using sticker set for product promotion to take advantage of its popularity on social media. Plan Creating a useful and adorable stickers based on product shape and style. Idea & concept Approaching with 4 different styles and many options throughout the project to bring the product to life. Execution G R A P H I C D E S I G N & I L L U S T R A T I O N View more
  • 34. VISA FINLIT This project comprises of 70+ posts to inform, promote and engage students for the start-up contest of Visa and VinaCapital. We create visual and content all following a concept of Start-up Spaceship, in a bright and professional tone that cheers up followers! S O C I A L P O S T View more
  • 35. TAIWAN EXCELLENCE The graphic flows in various colors and materials demonstrate the technology and satisfaction. The content is general and contains imaginative metaphor, approachable for mass audience. S O C I A L P O S T View more
  • 36. As a boutique creative studio, we sharpen our strategic creativity with 6 core values UNDERSTANDING EFFICIENCY PROACTIVENESS COURAGE TRUSTED PARTNER CREATIVITY IS SCIENCE
  • 37. How people worked with us feel We have worked with marillCreative on numerous projects for our Japanese clients. We are able to trust marillCreative team for their on-time delivery, quality of animation work, and broad variety of designs. 2016 MS. SATOMI TAKATA Crevo Inc. Japan MR. HOANG TIEN GIAO Operation Lead of Creative Production - T&A Ogilvy I worked with marillCreative team from the very first days with an urgent project. That has been one of the best working experiences I have ever had. The dedicated team with strong passionate always bring the best works than you expect. This is definitely the spirit from a young team I look for. 2019 MR. NGUYEN HUU PHUC Marketing - Sông Hàn Tourist Marill-san got our belief with ease by their professionality, punctuality, quality & creativity. They are willing support us as much as they can even though that task is additional. If you need a long-term partner, Marill-san is the best option. 2018 MS. PHUNG PHUONG HANH Corporate Branding Manager and Premier Banking Marketing Manager - TP Bank Although I haven’t worked with marillCreative team much, but I’m very satisfied and appreciate their working style. All the jobs met deadlines and quality. I was totally supported with their full of energy and enthusiasm. Many thanks marillCreative team and obviously, marillCreative will always be my first choice. 2022
  • 38. Interested to join us to foster a plan from sprouting to flourishing? We’re all here, we’re all ears! Simply drop us a line at: contact@marillmedia.vn +84 888 10 91 91 marillCreative.com