Mirable is a healthcare startup that runs a state-of-the-art chain of primary healthcare and diagnostics centres called Humain Health. Mirable envisions to be the preferred healthcare provider for a billion Indians in the near future. We were commissioned to Craft a cool brand identity and office graphics design for the healthcare start-up.

1. Brand Identity/
Environmental
graphics-Mirable
To create office graphics that talks about the
Mirable’s employer philosophy and services

2. Brand Identity
Case study

3. The project
⇢ Challenge
→ Mirable is a healthcare startup that runs a
state-of-the-art chain of primary healthcare and
diagnostics centres called Humain Health. Mirable
envisions to be the preferred healthcare provider for a
billion Indians in the near future.
→ We were commissioned to create an identity that
resonated with the company and also aligned with its
customer facing brand Humain Health.
⇢ Strategy
→ Create an intuitive brand identity that conveys the
company’s deep connection with people. Use colors
that are synonymous with the healthcare industry.
⇢ Design
→ The typeface used is Ubuntu which is a crisp.
→ Sans Serif font with good visibility.
→ The color palette uses green and blue, mirroring
colors from nature – greenery and water.
⇢ Outcome
→ The brand identity has helped create a
distinct identity for brand Mirable.

4. The ‘i’, in logo
→ The ‘i’ is a hidden person, similar to Humain’s logo
which also focuses on the human
→ The figure & ground principle is commonly
associated with gestalt theory. This can be very
handy when we want to highlight a focal point.
→ In the design, we have incorporated a human
element (fits for both health and the technology
aspect of the brand) by simply shifting the circle
a little towards right which provides a human
figure as a whole.

5. Brand Application

6. Font and color

7. EVP + Office graphics
Case study

8. The project
⇢ Challenge
→ Challenges to solve:
● How to highlight the importance and the need
for a complete revamp of the healthcare
space in India to inspire employees
everyday?
● How to enable employees to stay cognisant
with the vision of this healthcare start-up?
→ Help attract talent and build the employer brand for
Mirable
→ Communicate the core DNA of the company
⇢ Research
→ Used the Brand Archetype framework to identify with clarity
the distinct personality of the brand
→ Conducted internal research to identify the distinct DNA of
the company
⇢ Strategy
→ Highlight the impact the company was having and how it
was going to scale on the country’s healthcare
eco-system.
→ Create easy to consume content pieces that communicate
the vision and mission of the company.
→ Create a visually engaging and interesting space for the
Bangalore based healthcare start-up.

9. The project
⇢ Design
→ Coming up with the ‘Employee Value Proposition’ that
clearly communicated the healthcare domain and also
inspired
employees everyday.
→ Built the brand story and employer value proposition (EVP)
→ The EVP we created was ‘We are Caregivers’ to firmly
underline the care aspect of their every day work.
→ We planned and executed a full scale photoshoot with
employees and models alike to create assets for the
graphics that we had to create.
→ The idea was to create content and design applications
that have ‘fresh’ value day after day. Since Mirable is in the
healthcare domain, we also wanted to highlight the gravity
of the work that was being done in the office everyday to
keep employees inspired.
→ We created graphics that showcased the employees and
the customers alike. An extensive photoshoot planned to
the most minute details gave us the required assets to
play with and create graphics that had maximum impact
for this healthcare start-up.
→ Created a comprehensive culture book that would
communicate everything about the company
→ Created TA deck for recruitment
→ Created photography assets for Mirable via photoshoot of
the company and employees
⇢ Outcome
→ A streamlined employer brand proposition that excited
Mirable employees and helped attract prospects

10. Office graphics
Case study

11. Reception

12. Offering of Mirable

13. Ground floor

14. Ground floor

15. Posters
→ The posters we created were for two purposes:
1. Inform:
→ These were to let people know of the policies
within the office and highlighted culture. Sensitive
topics such as not sharing data
→ or being kind to your colleagues were expressed
seamlessly.
2. Inspire:
→ These were custom designed; product design of
the poster as well as the graphic design.
→ The content was inspiring quotes by
→ famous Indians.

16. Ground floor

18. Meeting room
→ The meeting rooms were all named after
powerful medicinal plants that could help, soothe
and heal a variety of ailments. We created
custom illustrations and typography for the glass
and walls of each meeting room.
→ The meeting room illustrations added a nice pop
of colour to the office space.

19. Ground floor

20. Ground floor

21. Ground floor

22. Cafe
→ Namme Cafe: The place where employees hang
and chill. The idea was to create a space that
allows employees to forget about work and just
chill. We also wanted to celebrate the city of
Bangalore and infuse a dash of local flavour in
design, language and subject matter.
→ The cafe we created had custom illustrations that
we created from scratch. The illustrations
showcased Bangalore streets, street food,
colloquialisms, people and aesthetic. Check out
Mirable and the work they do here.

23. Cafe

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the world of brand, signage, environmental graphics and
digital transformation. Read more about the case study:
https://bit.ly/MirableOfficeGraphics. Write to
brands@rezonant.net