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DHANALAKSHMI . A
ROLL NO. – 03
MMS
SUKANYA LONKAR
ROLL NO. – 56
AIMA
SHALIN MENEZES.
ROLL NO. – 17
PGDM
MEET THE TEAM
1
TRANSFORMING
A STATE OWNED
GIANT
STATE BANK
OF INDIA
2
1969 1990 1991 1992 1992 93 - 95-96
BANKS NATIONALISED
90% OF COUNTRY’s
BANKING BUSINESS
60,000 BRANCH OFFICES
REGULATED &
PROTECTED – FAILED TO
MEET BENCHMARKS
SBI AND ITS 7
SUBSIDIARIES
CONTINUED TO POST
PROFITS
FINANCIAL SECTOR
REFORMS
PSBs POST LOSSES FOR
THE FIRST TIME AS A
GROUP – IN THE 1st
YEAR OF REFORMS
SEVERAL PSBs
IMPROVED THEIR
PROFITABLITY
3
HISTORICAL PERSPECTIVE
4
STATE BANK GROUP -
THE JOURNEY OF
TRANSFORMATION
HISTORY OF
COMPANY
SBI - OVER 9000 BRANCHES (LARGEST)
7 ASSOCIATE BANKS – 4000 BRANCHES
BANKING SUBSIDIARIES
7 NON- BANKING SUBSIDIARIES
FIRST RESTRUCTURING (1971)
SECOND RESTRUCTURING (1980)
01
04
03
02
D
C
B
A
5
CORPORATE BANKING
GROUP
NATIONAL
BANKING GROUP
INTERNATIONAL
BANKING
ASSOCIATES AND
SUBSIDIARIES
ORGANIZATIONAL STRUCTURE
PROJECT
FINANCE
SBU
STATE BANK
OF INDIA
CORPORATE
CENTRE
INTERNATIONAL
BANKING
GROUP
NATIONAL
BANKING
GROUP
ASSOCIATES &
SUBSIDIARIES
CORPORATE
ACCOUNTS
GROUP
LEASING
SBU
COMMERCIAL
NETWORKS
DEVELOPMENT PERSONEL
BANKING
7
ASSOCIATE
BANKS
100%
OWNED
BANKING
SUBSIDIARY
NON BANKING
SUBSIDIARIES
& AFFILIATES
CORPORATE
BANKING
GROUP
SSIs /AGRI/
SMALL
BUSSINESS
GOVERNMENT
BUSINESS
PERSONAL
CUSTOMERS-
HNI
MID SIZED
LARGE SSIs &
AGRI
6
LOCAL HEAD OFFICE
EMERGENCE OF
NEW PLAYERS
DWINDLING
PROMINENCE OF
SBI
EMPLOYEES
ATTITUDE
PERCEPTION
&CHANGING
LEGACY
ATTITUDE
MARKET SHARE
NOVEL BRANC
EXPERIENCE AN
SERVIC
7
NEED FOR TRANSFORMATION?
GROWING
INDIAN
ECONOMY
TECHNOLOGY
STEP 1
STEP 2
STEP 3 STEP 5
STEP 4
8
ESTABLISHING
LEADERSHIP-
STRATEGIC
RESTRUCTURING
OF SBI
SHIFT OF FOCUS FROM
GOING AHEAD WITH
SOFTWARE TO AUDITS
AND TRAINING
THE CASCADING
CONCLAVES-
ORGANIZING AND
COMMUNICATING
VISION THROUGH
CONCLAVES
ENABLING
INITIATIVES
OTHER
INITIATIVES
EFFORTS & RESULTS
THE CHAIRMAN’S STRATEGY
9
HE MADE IT
CUSTOMER-
ORIENTED AND
TECH-SAVVY.
CLEAR VISION
COMMUNICATION TO
THE BANK’S
EMPLOYEES
ACTION PLAN ALONG THE
BUSINESS INITIATIVES &
PEOPLE INITIATIVES.
LEVERAGE TECH TO
IMPROVE CUSTOMER
SERVICE
FOCUS ON PEOPLE
WAS ANOTHER
MAIN OUTLOOK OF
THE AGENDA.
‘PARIVARTAN’
AIMED TO BRING
BACK THE BANK
TO LEADING
POSITION IN
INDUSTRY
SBI’S MARKET
CAP & RANKING
IMPROVED
CUSTOMER
SATISFACTION
ALSO ROSE AT
A STEADY PACE
NUMEROUS AWARDS
IN 08-09 FOR BEING
THE MOST
PREFERRED BANK
CITIZEN SBI
THE BANK OF
THE YEAR
2008 - INDIA
ENJOYED ITS
MARKET
LEADER
POSITION
BROAD BASED
COMMUNICATION
& STORYTELLING
CHANGING
INDIVIDUAL
PMS
CHANGING
TRAINING &
CAPABILITY
BUILDING
SYSTEM
10
PEOPLE INITIATIVES
WIN BACK THE MIDDLE
CLASS CONSUMER
AWARDS
OTHER
INITIATIVES
6
RURAL EXPANSION
NEW WHOLESALE
BANK
SMART GLOBAL
EXPANSION
BUSINESS INITIATIVES
11
To accomplish Bhatt’s dream of
making SBI the leader, his successor
would need to remain engaged, make
tough strategic decisions and be
willing to work hard.
There was a lot to be done in the areas
of corporate lending, treasury and tenor
management fronts.
“Banker to every Indian”. Adapting
products and services to cater to a
growing middle income population &
high end customer satisfaction
SUCCESION PLANNING
12
India needed a strong Banking
System to sustain high growth rate
and SBI, given its size, sophistication
and reach, was best suited to lead this
growth.
INTERNAL
CONTROLS
EXTERNAL
CONTROLS
13
VUCA WORLD
CONCLUSION
INNOVATE & PART TAKEIN
CHANGE – TO MAINTAIN
LEADERSHIP POSITION AND
STAY AHEAD IN THE
COMPETITION
THOSE WHO HAVE AGILITY
TO MOVE WITH THE TIME,
CAN SURVIVE.
O.P. Bhatt drove this wave of change and proved that the only way to do it successfully was to
communicate and rebuild the organization with the support of everyone.
THANK YOU
14

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SBI - Transformation of State Owned Giant

  • 1. DHANALAKSHMI . A ROLL NO. – 03 MMS SUKANYA LONKAR ROLL NO. – 56 AIMA SHALIN MENEZES. ROLL NO. – 17 PGDM MEET THE TEAM 1
  • 3. 1969 1990 1991 1992 1992 93 - 95-96 BANKS NATIONALISED 90% OF COUNTRY’s BANKING BUSINESS 60,000 BRANCH OFFICES REGULATED & PROTECTED – FAILED TO MEET BENCHMARKS SBI AND ITS 7 SUBSIDIARIES CONTINUED TO POST PROFITS FINANCIAL SECTOR REFORMS PSBs POST LOSSES FOR THE FIRST TIME AS A GROUP – IN THE 1st YEAR OF REFORMS SEVERAL PSBs IMPROVED THEIR PROFITABLITY 3 HISTORICAL PERSPECTIVE
  • 4. 4 STATE BANK GROUP - THE JOURNEY OF TRANSFORMATION HISTORY OF COMPANY SBI - OVER 9000 BRANCHES (LARGEST) 7 ASSOCIATE BANKS – 4000 BRANCHES BANKING SUBSIDIARIES 7 NON- BANKING SUBSIDIARIES FIRST RESTRUCTURING (1971) SECOND RESTRUCTURING (1980)
  • 6. PROJECT FINANCE SBU STATE BANK OF INDIA CORPORATE CENTRE INTERNATIONAL BANKING GROUP NATIONAL BANKING GROUP ASSOCIATES & SUBSIDIARIES CORPORATE ACCOUNTS GROUP LEASING SBU COMMERCIAL NETWORKS DEVELOPMENT PERSONEL BANKING 7 ASSOCIATE BANKS 100% OWNED BANKING SUBSIDIARY NON BANKING SUBSIDIARIES & AFFILIATES CORPORATE BANKING GROUP SSIs /AGRI/ SMALL BUSSINESS GOVERNMENT BUSINESS PERSONAL CUSTOMERS- HNI MID SIZED LARGE SSIs & AGRI 6 LOCAL HEAD OFFICE
  • 7. EMERGENCE OF NEW PLAYERS DWINDLING PROMINENCE OF SBI EMPLOYEES ATTITUDE PERCEPTION &CHANGING LEGACY ATTITUDE MARKET SHARE NOVEL BRANC EXPERIENCE AN SERVIC 7 NEED FOR TRANSFORMATION? GROWING INDIAN ECONOMY TECHNOLOGY
  • 8. STEP 1 STEP 2 STEP 3 STEP 5 STEP 4 8 ESTABLISHING LEADERSHIP- STRATEGIC RESTRUCTURING OF SBI SHIFT OF FOCUS FROM GOING AHEAD WITH SOFTWARE TO AUDITS AND TRAINING THE CASCADING CONCLAVES- ORGANIZING AND COMMUNICATING VISION THROUGH CONCLAVES ENABLING INITIATIVES OTHER INITIATIVES EFFORTS & RESULTS
  • 9. THE CHAIRMAN’S STRATEGY 9 HE MADE IT CUSTOMER- ORIENTED AND TECH-SAVVY. CLEAR VISION COMMUNICATION TO THE BANK’S EMPLOYEES ACTION PLAN ALONG THE BUSINESS INITIATIVES & PEOPLE INITIATIVES. LEVERAGE TECH TO IMPROVE CUSTOMER SERVICE FOCUS ON PEOPLE WAS ANOTHER MAIN OUTLOOK OF THE AGENDA. ‘PARIVARTAN’ AIMED TO BRING BACK THE BANK TO LEADING POSITION IN INDUSTRY SBI’S MARKET CAP & RANKING IMPROVED CUSTOMER SATISFACTION ALSO ROSE AT A STEADY PACE NUMEROUS AWARDS IN 08-09 FOR BEING THE MOST PREFERRED BANK CITIZEN SBI THE BANK OF THE YEAR 2008 - INDIA ENJOYED ITS MARKET LEADER POSITION
  • 11. WIN BACK THE MIDDLE CLASS CONSUMER AWARDS OTHER INITIATIVES 6 RURAL EXPANSION NEW WHOLESALE BANK SMART GLOBAL EXPANSION BUSINESS INITIATIVES 11
  • 12. To accomplish Bhatt’s dream of making SBI the leader, his successor would need to remain engaged, make tough strategic decisions and be willing to work hard. There was a lot to be done in the areas of corporate lending, treasury and tenor management fronts. “Banker to every Indian”. Adapting products and services to cater to a growing middle income population & high end customer satisfaction SUCCESION PLANNING 12 India needed a strong Banking System to sustain high growth rate and SBI, given its size, sophistication and reach, was best suited to lead this growth.
  • 13. INTERNAL CONTROLS EXTERNAL CONTROLS 13 VUCA WORLD CONCLUSION INNOVATE & PART TAKEIN CHANGE – TO MAINTAIN LEADERSHIP POSITION AND STAY AHEAD IN THE COMPETITION THOSE WHO HAVE AGILITY TO MOVE WITH THE TIME, CAN SURVIVE. O.P. Bhatt drove this wave of change and proved that the only way to do it successfully was to communicate and rebuild the organization with the support of everyone.

Editor's Notes

  1. Illustrated by pikisuperstar
  2. Picture Source: https://www.freepngimg.com