Rezonant was commissioned to design a new signage system for ExxonMobil Chemical's Bengaluru office that used mascots representing chemical molecules to connect to the company's products in a humorous way. The custom design language featured instructional signs with mascots that gained wide attention for their unique format. Materials were chosen specifically for different spaces, like stainless steel used in restrooms.

1. Using mascots to
make information
signs effective
Rezonant was commissioned to design a
brand new signage system for ExxonMobil
Chemical. We took cues from their products.

2. The project
⇢ Challenge
→ Building an instructional signage system for
ExxonMobil Chemical’s office in Bengaluru
⇢ Strategy
→ Rezonant built a custom design language based
on mascots.
→ The mascots represented chemical molecules,
connecting with a core brand offering
⇢ Design
→ The messaging offered a humorous twist along
with the regular instructional piece
→ Materials were used according to the spaces; eg:
stainless steel in rest rooms
⇢ Outcome
→ These signage systems gained wide user
attention because of their unique format

3. Mascot within the sign

4. Information design

5. Information design

6. Information design

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