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When illustrations
tell stories
Part 1: Line Art
Line art is a style of illustration that uses bold
lines and minimal fills. The lines here are the
heroes of the art.
1
Line art
⇢ Featured projects where line art
has played a role in the
story-telling and graphic design
→ ITC Commercial
→ Care.fit
→ Humain Health
→ Sobha
22
ITC Commercial
⇢ Farmer illustration created to
represent the different social and
farmer-oriented initiatives by ITC
→ Farm mechanization
→ ‘Produce the buy’ philosophy
→ Sustainability initiatives
→ Rural infrastructure
→ Agricultural best practices etc
33
44
Care.fit
⇢ The hero illustration “Be Better
Everyday” revolves around Care.fit’s
core philosophies.
⇢ The illustration shows different ways in
which one can be healthier by
practising everyday habits like:
→ Switching to jaggery and dates
instead of sugar
→ Meditating everyday
→ Drinking enough water
55
66
Humain Health
⇢ Hero illustration and set of
illustrations created for Humain
Health
⇢ Hero illustration “We care for you”
communicates the main
offerings of the brand
⇢ Similarly, illustrations were
created for clinics, diagnostics
and home services and
technology.
77
88
99Diagnostics illustration
1010Technology illustration
Sobha
⇢ Illustrations made for different
Sobha experience centres. Each
communicates different amenities
available in that particular project
⇢ The words formed an acronym
→ DREAM made for DREAM
Gardens
→ WATER for Marina One.
1111
1212
1313
ICICI Lombard
⇢ These illustrations helped convey
the different stories of innovation at
ICICI Lombard
⇢ These were custom-created by our
inhouse artists through an
elaborate process of research, story
gathering, rough sketches and final
art creation
1414
1515
1616
1717
Stay in touch with
our design approach.
Right in your inbox.
brands@rezonant.net
18

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Line Art illustrations: Rezonant

  • 1. When illustrations tell stories Part 1: Line Art Line art is a style of illustration that uses bold lines and minimal fills. The lines here are the heroes of the art. 1
  • 2. Line art ⇢ Featured projects where line art has played a role in the story-telling and graphic design → ITC Commercial → Care.fit → Humain Health → Sobha 22
  • 3. ITC Commercial ⇢ Farmer illustration created to represent the different social and farmer-oriented initiatives by ITC → Farm mechanization → ‘Produce the buy’ philosophy → Sustainability initiatives → Rural infrastructure → Agricultural best practices etc 33
  • 4. 44
  • 5. Care.fit ⇢ The hero illustration “Be Better Everyday” revolves around Care.fit’s core philosophies. ⇢ The illustration shows different ways in which one can be healthier by practising everyday habits like: → Switching to jaggery and dates instead of sugar → Meditating everyday → Drinking enough water 55
  • 6. 66
  • 7. Humain Health ⇢ Hero illustration and set of illustrations created for Humain Health ⇢ Hero illustration “We care for you” communicates the main offerings of the brand ⇢ Similarly, illustrations were created for clinics, diagnostics and home services and technology. 77
  • 8. 88
  • 11. Sobha ⇢ Illustrations made for different Sobha experience centres. Each communicates different amenities available in that particular project ⇢ The words formed an acronym → DREAM made for DREAM Gardens → WATER for Marina One. 1111
  • 12. 1212
  • 13. 1313
  • 14. ICICI Lombard ⇢ These illustrations helped convey the different stories of innovation at ICICI Lombard ⇢ These were custom-created by our inhouse artists through an elaborate process of research, story gathering, rough sketches and final art creation 1414
  • 15. 1515
  • 16. 1616
  • 17. 1717
  • 18. Stay in touch with our design approach. Right in your inbox. brands@rezonant.net 18