Line art is a style of illustration that uses bold lines and minimal fills. The lines here are the heroes of the art. Featured here are projects where line art has played a role in the story-telling and graphic design
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Line Art illustrations: Rezonant
1. When illustrations
tell stories
Part 1: Line Art
Line art is a style of illustration that uses bold
lines and minimal fills. The lines here are the
heroes of the art.
1
2. Line art
⇢ Featured projects where line art
has played a role in the
story-telling and graphic design
→ ITC Commercial
→ Care.fit
→ Humain Health
→ Sobha
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3. ITC Commercial
⇢ Farmer illustration created to
represent the different social and
farmer-oriented initiatives by ITC
→ Farm mechanization
→ ‘Produce the buy’ philosophy
→ Sustainability initiatives
→ Rural infrastructure
→ Agricultural best practices etc
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5. Care.fit
⇢ The hero illustration “Be Better
Everyday” revolves around Care.fit’s
core philosophies.
⇢ The illustration shows different ways in
which one can be healthier by
practising everyday habits like:
→ Switching to jaggery and dates
instead of sugar
→ Meditating everyday
→ Drinking enough water
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7. Humain Health
⇢ Hero illustration and set of
illustrations created for Humain
Health
⇢ Hero illustration “We care for you”
communicates the main
offerings of the brand
⇢ Similarly, illustrations were
created for clinics, diagnostics
and home services and
technology.
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11. Sobha
⇢ Illustrations made for different
Sobha experience centres. Each
communicates different amenities
available in that particular project
⇢ The words formed an acronym
→ DREAM made for DREAM
Gardens
→ WATER for Marina One.
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14. ICICI Lombard
⇢ These illustrations helped convey
the different stories of innovation at
ICICI Lombard
⇢ These were custom-created by our
inhouse artists through an
elaborate process of research, story
gathering, rough sketches and final
art creation
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