The document summarizes an employer branding project Rezonant undertook for an AI startup called DataFoundry. Rezonant conducted research to understand DataFoundry's brand archetype and crafted their employer value proposition of "If Data is Clay, you're the Artist. Shape your World." They designed a magazine-style brand book with hidden meanings in illustrations to engage employees and candidates. The brand book was successful in hiring talent across multiple cities and countries. Rezonant also created merchandise and designed the company's website and social media presence to extend their employer branding.

1. Employer Branding
for an exciting AI
startup
Learn how we helped DataFoundry build an
engaging employer branding program that’s
consistent with their goals of being positioned
as a leader in the data intelligence space.

2. The project
⇢ Challenge
→ How to compete with tech giants from all over the
world to attract the same talent from the same talent
pool?
→ How to inspire prospective and existing employees
alike?
→ How to generate awareness for DataFoundry?
⇢ Research
→ Rezonant undertook extensive research and
benchmarking in this space to help all stakeholders
align to objectives.
→ Our proprietary Brand Archetypes Framework was
used to understand the archetype for DataFoundry.

3. Archetype

4. The project
⇢ Design
→ The core EVP that defined DataFoundry was
crafted – If Data is Clay, you’re the Artist.
→ Shape your World. We further helped the
company in drafting a strong and unique set of
codes – SHAPE
→ Using those values we created a magazine that
spoke to the employee.
→ True to the company’s strength of mining insights
from unstructured data, we created illustrations
in which meanings were hidden.
→ Designed a magazine brochure filled with hidden
meanings in illustrations
→ Designed like a magazine-brochure, this
document helped employees and prospects
understand everything that the company stood
for. Quirky illustrations with illusions helped
engage viewers and create a consistent
employer branding experience.

7. The project
⇢ Outcome
→ A successful exercise in creating a long-lasting
employer brand with powerful talent acquisition
material.
→ The client printed over 1000 copies of the Brand
Book we created; which was used to hire talent
across 4 cities and 3 countries. The book received
great feedback from customers as well.

8. Merchandise
⇢ Merchandise extended the employer branding to
meaningful devices of communication.
⇢ About the T-Shirts, mugs and other merchandise
we created for Datafoundry

9. Merchandise

10. Merchandise

11. Website
We designed website for Datafoundry.
https://www.datafoundry.ai/

12. Website pages snapshot

13. Website pages snapshot

14. Social Media

15. Social media posts

16. Stay in touch with
our design approach.
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cool in the world of brand, signage, environmental
graphics and digital transformation. Write to
brands@rezonant.net Read more at:
https://bit.ly/DatafoundryEmployerbranding