2. DELIVERING SCALABLE
STRATEGIC VALUE THROUGH
COMMUNICATION
We’re a 11 year old Brand Strategy & Consulting Firm
that believes in using design across different media,
to create business value.
Founded in 2004, our work has spanned industries
ranging from Automotive, IT, Real Estate & Hospitality,
to Financial Services, Education & The Performing Arts.
www.exitdesign.in
3. WE BELIEVE
In telling a story through our work and
playing the role of a translator of
design languages; those between a
client and his client.
In ‘Listening’ to our Clients and
interpreting their Design Language using
our experience and communication skills.
www.exitdesign.in
4. NAMING
& CORPORATE IDENTITY
PUBLICATION DESIGN
ENVIRONMENTAL DESIGN
RETAIL DESIGN
BRAND MANUAL
PACKAGING DESIGN
IDENTITY AND DESIGN
The word ‘logo’ comes from the greek ‘logos’ which in
short means one or more of the following – word, thought,
principle or speech. In creating an ‘identity’ for your brand
– impact on the target audience is important. Personality
creation and image management is an part of the busi-
ness process, simply because people are finicky and guid-
ing them to a choice that favors you is in-itself an art.
Striking an artistic balance for a commercial need is our
approach to identity design.
www.exitdesign.in
5. INTERACTIVE ENGAGEMENT
WEBSITE DESIGN
DIGITAL STRATEGY
MOTION GRAPHICS
SOCIAL MEDIA & SEO/SEM
PRODUCT/APPLICATION
& UI DESIGN
Technology evolution, like change, is constant. Keeping up
with a constantly shifting landscape is challenging – the
ability to adapt quickly is often the only differentiator.
Digital media is an exciting space to be in today and
internally we work with technologists who enjoy the
demands of an evolving marketplace.
DIGITAL & SOCIAL MEDIA
www.exitdesign.in
7. CLIENTS
AUTOMOBILES
3M
AVIATION
Air India - Sats
FASHION & LIFESTYLE
Arvind Mills
Dockers
Paresh Lamba Signatures
Prestige - The Man Store
REAL ESTATE
Asipac
CityInfo Property Services
Donata Developers
Gold Group
Indraprastha Shelters
MEMORABILIA
Alma Mater
PUBLICATIONS
Strange Brew
Deccan Herald
THEATRE & ARTS
Attakkalari
Bujinkan India
Rangashankara
Thespo
HOSPITALITY
Olive Beach
Roadtrip
Ugly Duckling
Duster Hospitality Services
Hint
CORPORATE CONSULTING
Mind Matters
The PRactice
INDIAN
www.exitdesign.in
8. THE CREATIVE PROCESS
Research, involves
educating ourselves,
in order to make
informed decisions.
Explore, involves
instincts, minds
and hands.
Detail, involves
skill and craftmanship.
Develop involves
bringing our ideas to life.
RESEARCH EXPLORE DETAIL DEVELOP
www.exitdesign.in
10. Tshirts / Sweatshirts
Stationery
Tags
www.exitdesign.in
Now a national story, when they came to us, it was an ‘idea’. Articulating it into a brand story,
from the name to the identity to the visual language to the fact that at it’s core (the positioning),
it would appeal to one central emotion - memories.
E-Commerce
Brand Design
Alma Mater
12. Brand Guidelines
CD
Standee
POP
www.exitdesign.in
Having worked with 3M CarCare for nearly a decade, we were asked to create the 3M BikeCare
identity and complete brand communication, going into a brand guideline that would be used
across 9 countries in the ASIAPAC region.
Automotive
Brand Design
3M BikeCare
14. Coupon
Standee
Brochure
www.exitdesign.in
A B2B brand till 4 years ago, in our nearly decade long association with 3M CarCare, we have worked
with them on a variety of ATL & BTL activities. Ranging from strategic retail communication for 3M
CarCare, to tactical promotions for garage owners to loyalty programs for OEM’s.
Automotive
Brand Design
3M CarCare
15. Website
Frontend
Website
Backend
www.exitdesign.in
Wanting to create an e-commerce store creation platform; we advised the client to focus on the ‘creative
maker space’ community based on her business targets, helping create differentiation. The brand was to
appeal to a youthful, creative community.
E-Commerce
Brand Strategy & Design
Twikster
17. www.exitdesign.in
Quest Informatics is an IT services company specializing in software for heavy machinery manufacturers.
‘Engineering’ (in an IT context) is their service, ‘Heavy Machinery’ is the area they do it for and their name
‘Quest’ is suggestive of ‘Journeys’ - our concept. Given people would be engaging with the space on a
daily basis, it also needed to be consistent and vibrant.
IT
Space Graphics
Quest Informatics
19. Brand Guidelines
www.exitdesign.in
Launched in India in 2009, customers could buy at Decathlon only if they had a registered business. Having
removed this restriction in 2012, there was a need to standardize all communication. We worked with the
corporate communications teams in India and France to create a standardized way of communicating for the
brand across India.
Sports & Lifestyle
Brand Design
Decathlon
20. Typeface case and style
changed
Position modified Reverse mirror effectSeparation of the logo
Tagline phrase changedModified alignment
Use of tagline in regional
language
Typeface colour modified
Distorted typeface Distorted position
Logo Position modified
11. NOT ALLOWED
JANUARY 2014 BRAND GUIDELINES 4.0 OUR LOGO
4.1 LOGO CONSTRUCTION
4.2 USER RULES
WE TRANSLATE THE LOGO & TAGLINE
EXACTLY FROM ENGLISH INTO THE
REGIONAL LANGUAGE. WE DO NOT DO A
LITERAL TRANSLATION.
For example, if ‘Decathlon’ is written in a regional language,
the tagline should be a literal translation of the one in English.
Brand Guidelines
OUR LOGO
JANUARY 2014 BRAND GUIDELINES 4.0 OUR LOGO
THE LOGO IS THE GRAPHIC
REPRESENTATION THAT IS USED TO
IDENTIFY DECATHLON IN A UNIQUE
AND IMMEDIATE WAY ON ALL FORMS
OF COMMUNICATION.
THE DECATHLON LOGO
This chapter deals with the construction of the logo, the use of
its colours, its breathing spaces and minimum sizes.
The logo cannot be modified in any way.
JANUARY 2014 BRAND GUIDELINES 4.0 OUR LOGO
4.1 LOGO CONSTRUCTION
1. LOGO CONSTRUCTION 2. LOGO CONSTRUCTION ON PAINTINGS
THE DECATHLON LOGO IS
MADE UP OF A FONT THAT IS
SPECIALLY DESIGNED FOR
THE BRAND, AND A
PROPERLY PROPORTIONED
BLUE BOX. IT IS UNCHANGING
AND WORKS LIKE A SINGLE
UNIT.
THE CONSTRUCTION GRILLE
PRESENTED HERE IS ONLY
USED WHEN THE LOGO HAS
TO BE PAINTED BY HAND AND
IS NEEDED FOR VERY BIG SIZE
FORMATS. (EX: WALL
PAINTING, FACADE etc).
The height of the logo is 25% of the width of the logo.
The space form DECATHLON to the edge of the blue box should be 25% of the entire height.
25%
100%
100% 25%
100%
100%
25%
www.exitdesign.in
21. www.exitdesign.in
As part of a branding initiative by the promoters of Veneta Cuccine, ‘Kitchen Metamorphosis’ is a journey
about the use of kitchen utensils over the last 2000 years across various civilizations and cultures globally
Meant to be a giveaway for CCI’s clientele, and so had to be contemporary, stylish and understated.
Lifestyle
Publication Design
CC India
22. www.exitdesign.in
‘Workshop’ by CCIndia is a branding initiative by the promoters of Veneta Cuccine.
A quarterly 24pg magazine targeted at a niche client, this was the first edition;
setting the guidelines and look for future editions to follow.
Lifestyle
Publication Design
CC India
23. www.exitdesign.in
A new business school founded in 2012, the Myra School of Business was up against ISB, XLRI and IIM.
We took inspiration from the design of the campus itself, creating a visual language like no other - which
in turn helped the school stand out distintly from the competition.
Education
Brand Design
Myra School of Business
25. www.exitdesign.in
A former ‘Thapar Group’ company, owned by Karan Thapar, the company was on an aggressive growth trajectory. ‘Brand’
was viewed as a key intervention in aligning the various people cultures across the factories in Kerala, Haryana and others
being acquired in Tanzania, The Phillipines & Oman. We helped create a brand language that would be universal and
consistent and help align the business and brand strategies.
Mining
Brand Design
English India Clays Limited (EICL)
26. www.exitdesign.in
Entrepreneurs Organization is an exclusive network of HNI’s from across India and the Globe. We were
commissioned by the Bangalore chapter to design the identity of their annual networking event - EO Connect.
We reinterpreted Kovalam in a fresh and fun manner, given it had to appeal to members and their families too..
Peer-to-Peer Network
Event Design
Entrepreneurs Organization
27. Corporate Brochure
Property
Brochure
www.exitdesign.in
Siesta Hospitality specializes in the private corporate stay space with branded properties across the country.
Their existing brochure was designed at the inception of the company, 5 years ago. We were asked to design a
corporate brochure that would reflect a company going ‘public’ on the stock exchange. Brochure for Siesta
Hyderabad alongside as an extension of the brand language.
Hospitality
Publication Design
Siesta Hospitality
28. www.exitdesign.in
S2N functions as a strategic marketing arm to various companies. One such opportunity they identified was the
marketing of niche market luxury properties in France and Italy. Costs ranged from €400,000 to €40,000,000 for various
properties - and so the approach of a luxurious, visually rich lifestyle magazine.
Real Estate
Publication Design
Soup2Nutz Solutions
29. www.exitdesign.in
The first manufacturers of surgical sutures in India., over three decades they had slipped to no.5 and were looking to
reinvigorate their business strategy; with ‘brand’ playing a key role. We helped create a scalable distinction between the
parent company and sub-brands, resulting in them being seen as more approachable and conveying a sense of energy -
imperative to align staff with the mission of No.2 by 2020.
Pharma
Brand Design
MCo Hospital Aids
31. www.exitdesign.in
A lawfirm specializing in corporate law and litigation; they needed an identity as part of the launch of the
new lawfirm. ‘Ira’ means ‘earth’ in Sanskrit, is also another name for the goddess ‘Saraswati’ and
the name of the ‘wind-god’ - father to lord Hanuman. Bold, Progressive and Reliable were key
descriptors of the founder - ones to be reflected in the simple and bold styling of the identity.
Law
Space Graphics
IRA Legal
32. www.exitdesign.in
HummingBird India was formerly India’s largest corporate hospitality service apartment company.
Recognized by CNBC ‘Young Turks’, after 7 years they were now going to reinvent themselves in
a completely new digital avatar - a first in their space. We worked closely with the founders in
understanding and ultimately articulating the brand and business promise.
Travel
Web UI / UX & Development
HummingBird India
33. www.exitdesign.in
Commended by Confederation of Indian Industries (CII) as the most innovative logistics services
provider in India for the year 2014; we were asked to create a digital presence that would serve as
a benchmark for other logistics companies and set the stage for international tieups to come.
Logistics
Web UI / UX
Coastliners
34. www.exitdesign.in
Whatsup Guides is a well known lifestyle listings magazine in various cities across India. We were asked to
create a comprehensive portal that would help dynamically push their content on the site. We created both the
front end as also a fairly complex and robust backend framework for them to be able to manage the various
sections and subsections of the site as also a variety of content, be it text, image, video or social content.
Lifestyle
UI / UX & Development
Whatsup Bangalore
35. www.exitdesign.in
One of only 200 projects from the country to be listed in the CII India Design Yearbook 2013 (for 2014),
the Uniqreateplatform was built over a 2 year period and is an ongoing project. An enterprise license product,
we benchmarked it against user habits around SAP and Oracle to create a UI & UX that makes understanding
complex data extremely user friendly.
Data Analytics & Research
UI / UX
Uniqreate - Oxford University
36. - Finalist at the British Council Young Creative
Entrepreneur Awards, 2010
- Spoken at TEDx on ‘Design Engagement in the Future’
- Cover of India Today, Designers to Watch
- Profiled on www.yourstory.in
- Work published in ‘Asian Graphics Now’ by Taschen
- One of only 200 projects from across India to appear
in the CII - India Design Yearbook in 2014 & 2015
IN THE NEWS
www.exitdesign.in
37. GET IN TOUCH!
Karn Malhotra +91 98455 22281 karn@exitdesign.in
Exit Design +91 80 4151 9267
No. 1, 2nd Floor, 2nd D Cross, 3rd Main,
Domlur 2nd Stage, Bangalore, 560071, INDIA
Venkat Mohan +91 99449 98461 venkat@exitdesign.in
www.exitdesign.in
