Our project with ITC started out as an Environmental Graphics project but it evolved into a beautiful deep dive into the psyche of the farmer and understanding the efforts of one of India's oldest brands in creating massive output in a sustainable manner. Our goal was to showcase to the employees at ITC's HQ the core philosophy of their organisation. We created over a 100 graphics across 5 floors at the company Headquarters in Guntur.

1. Our project with ITC started out as an Environmental Graphics project but it evolved into
a beautiful deep dive into the psyche of the farmer and understanding the efforts of one
of India's oldest brands in creating massive output in a sustainable manner. Our goal was
to showcase to the employees at ITC's HQ the core philosophy of their organisation. We
created over a 100 graphics across 5 floors at the company Headquarters in Guntur.

11. Working with ITC gave us the opportunity to experiment with different visual styles and
treatments. We have used a combination of photography with illustration.Their vast
HQ was the perfect canvas for our creative vision and we made the most of the
opportunity. Here we enhanced the visuals with a colourful illustrated swatch that
further explained the significance of the imagery.

16. These images are a 'paper cut out style'. This treatment gives an interesting
'depth' feel to the visual. Needless to say, this project was an illustrator's delight.

22. Meeting Rooms at ITC are numerous. More than any we have seen across
corporate campuses. We needed a theme that would scale and resonate. We
zoned in on a 'produce themed' strategy. Icons of different produce based
products of ITC arranged in a pattern on the glass along with explanatory
content.

31. Creating an intuitive signage and wayfinding experience is essential to the
seamless functioning of any space. Our signage design was a mix of aesthetic
and functional appeal. We created themed illustrations based on ITC's work,
people and spirit. These were combined with functional direction based
graphics to create the over all signage look and feel.