General Manager at ResellerClub, Shridhar Luthria gives you a closer look at the Internet and where the market is today. He covers the key drivers, and how you can be a growth hacker & benefit.

1. India. Are We There Yet?
Shridhar Luthria
General Manager, ResellerClub

2. There?
Where?

3. Domain Names &
Hosting Statistics
40% ARE
HOSTED
Country
Population
(2014 Est.)
Internet
Population
(30th June 2014)
Penetration
Domains
Hosting (40%)
USA 32,25,83,006 27,98,34,232 87% 7,67,44,981 3,06,97,992
UK 6,34,89,234 5,70,75,826 90% 60,60,370 24,24,148
China 1,39,37,83,836 64,16,01,070 46% 1,06,27,820 42,51,128
Brazil 20,20,33,670 10,78,22,831 53% 8,57,321 3,42,928
Turkey 7,58,37,020 3,53,58,888 47% 20,39,832 8,15,933
India 1,26,74,01,849 24,31,98,922 19% 18,62,455 7,44,982

4. Some More Useful
& Useless Stats in India
 Number of Languages Spoken: 22 Officially. 780 Dialects*
 Internet Population growth in the Last 2 Years : 56%
 Consolidation between Top 3 Registrars: 80%
 Number of Resellers in the Country: 23,500
 Average No. Of Domains Registered In The Country: 110k (/pm)
 Average Number of Domains / Reseller: 4.68

5. The Problem Is...
... Product Sales Have NOT Grown Fast
Enough, But The Competition Has

6. So Is This
The End?

7. Well...
Not For Everyone!

8. The Only Survival Tactic You Need To Use:
Growth Hacking

9. What Is
Growth Hacking?

10. What People Say
A Growth Hacker is a person whose true north is growth. Everything they do is
scrutinized by its potential impact on scalable growth." - Sean Ellis
(entrepreneur, angel investor, startup advisor)
"Growth Hacker is the new VP in Marketing. A Growth Hackers is a hybrid of a
marketer and coder, one who looks at the traditional question of 'How do I get
customers for my product?' and answers with A/B tests, landing pages, viral
factor, email deliverability, and Open Graph." - Andrew Chen
(writer tracking Silicon Valley updates)
"A set of tactics and best practices for dealing with the problems of user growth."
- Mattan Griffel in Growth Hacking or: Lean Marketing for Startups

11. So, Basically
It is a Concept
Developed for
Technology
Startups
It is Largely a
Component of
the Technology
Available to you
to Grow
It focuses on
Lean Marketing
- Growth first,
Budgets later

12. It Includes,
But is Not Restricted to
 Product Management
 User Experience
 Partnerships
 SEO
 Press Releases
 Analytics
 Behavioral Economics
 Landing Page Optimization
 Email Marketing
 & More

13. All of this, Leading to a Better
Social + Online Presence
& Viral Impact

14. Most Importantly,
It Does Not Cost Much!

15. It's Been Here For A While...
... Let's Take A Look At Examples!

16. Stories
That Worked
 Hotmail, inserted an email signature at the bottom that
turned every email sent by one of its users into a pitch for
new users - PS: I Love You. Get Your FREE Email at Hotmail
 AirBnB, integrated with Craigslist - which allowed its
hosts to use Craigslist as a sales platform
 Groupon, used a "Refer 3 Friends, And Get The Deal
Free" offer

17. Why Did These Companies
Do This?

18. Humble
Beginnings
 They did not have the Money!
 They did not have the Experience!

19. Growth Hacking for
Designers, Developers &
Hosts in India!

20. You Have
4 Aims
1. Get More Traffic
2. Get More Users Converted
3. Get Existing Users to Buy More
4. Get (Make) More Revenue & Profits!

21. Growth Hacking Is All About
Moving Users From Each Step To
The Next, And Everything That Comes
In Between!

22. Strategic
Partnerships
 Look at tie-ups with relevant schools and
colleges
 Look at other educational or general
institutions like medical associations
 Look at partnerships with government bodies
 Try popular local websites that could pass on
web infrastructure requirement enquiries to you
 Celebrities or popular websites can endorse
you
Get
More
Traffic

23. Examples
got
Virat Kohli
to Endorse
them
Consider the Free
Advertising Spotify Gets
on Facebook When it
Shows You the Songs
Your Friends Listen to

24. Targeted
SEO & EMAIL
 Focus on niche keywords that target a
specific need or specific segment
 Focus on generic keywords with lesser
competition, thereby getting better
rankings and results
 Focus on discussion topics like Support
and ensure that you have good content
around it
Get
More
Traffic

25. Examples
Resellers are Today
Targetting Spanish
keywords around 'cheap
websites' and pitching a
'website development
outsourcing' model to
deliver a cost effective
way for Spanish SMBs to
get their website built

26. Referrals
 Incentivize your current base to get
more users - refer 3 friends and get a
month off your hosting package
 Create an illusion of exclusivity by only
providing offers or even newer products
through referrals
 Focus on affiliate programs where the
model is CPA based
Get
More
Traffic

27. Examples
So many of you have
been relying on word-of-
mouth marketing.
Some that I know
have also started
incentivizing
Customers to do that

28. Analytics
 Understand Where your Traffic is Coming from
 Understand the Quality of your Traffic
 Understand Bounce Rates
Get
More
Traffic

29. Examples
Apart from Google
Analytics, there
are a Bunch of
Other Great
Options Out There

30. Landing Page
Optimization
 Make sure that if you're targeting keywords
through SEO and SEM, the landing pages
include extremely relevant content
 Try to ensure that there is a clear path of
action chalked out on the page for the visitor
 Keep minimal noise on the page - your User
Experience needs to be top-notch
Get More
Users
Converted

31. Examples
Unbounce is a Great
and Simple tool for
A/B Testing
How A/B Testing
Proved that Adding A
Third Step hindered
Registrations

32. Onboarding
 Provide step-by-step guides on what your users
need to do
 Maintain great documentation with FAQs for
users to refer to
 Make sure that the user is welcomed by top
management (via automated mails)
 Use live chat tools for visitors to get the fastest
possible answers
 Tools like walk.me deliver happiness to users
Get More
Users
Converted

33. Examples
Tools like walk.me
Deliver Happiness to
your users
Dropbox Simply Plays
a Video and Ensures a
Sign Up

34. Cross Selling
 Take a list of your domains and run them
through other TLDs where the same
string is available
 Create tools to automatically cross sell
the right TLD to the right user
 Look at providing alternative portfolio
management solutions if the value exists
Get
Existing
Users to
Buy More

35. Examples
Behavioral
economics
based upsell

36. Email Campaigns
 Build an email campaign around improving
renewal rates - showing the importance of
maintaining ownership, comparing it to real
estate, etc.
 Continue providing offers for value added
products and ensuring that users are picking
up more
 Run package deals where greater discounts
are given on bundles or more purchases
Get
Existing
Users to
Buy More

37. Make More
Revenue & Profits!

38. Thank You!