Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing Strategies to Boost Your Search Engine Rankings

5,067 views

Published on

Navneet Kaushal, CEO of India's largest SEO company, Page Traffic says, "Content is king!". He shares strategies for an effective SEO campaign.

Published in: Technology
  • Be the first to comment

Content Marketing Strategies to Boost Your Search Engine Rankings

  1. 1. Navneet Kaushal CEO PageTraffic
  2. 2. Search Often Brings the Most Highly Qualified Traffic
  3. 3. 3
  4. 4. State of Search- India Indian Search Engine Market Share Others 1% Google 97% Yahoo 1% Bing 1% Source: Netmarketshare and business-standard.com
  5. 5. What all has changed?
  6. 6. Google - More Information
  7. 7. Google - More Transparent
  8. 8. Google - More Visual
  9. 9. Bing - More Visual
  10. 10. Search Queries – More Self- Referential
  11. 11. Search Queries – Longer, More Descriptive
  12. 12. Search Queries – More Time Sensitive
  13. 13. Search Queries – More Crowd Conscious
  14. 14. AROUND 15% OF THE SEARCH QUERIES ARE NEW
  15. 15. Google Algorithm is Constantly Changing www.pagetraffic.com • Hummingbird • Google Panda: 28+ updates • Google Penguin: 6 updates • Exact-Match Domain (EMD) Update • Page Layout: 2 updates • 7-Result SERPs • Link Warnings • Knowledge Graph • Venice • Other Monthly Updates: 390
  16. 16. Audience Search Habits are Changing
  17. 17. Audience Search Habits are Changing
  18. 18. @iacquire The Old Consumer Decision Journey Elias Lewis (Advertising Agency Hall of Famer) invented this model (AIDA) in 1898. via Wikipedia
  19. 19. The New Consumer Decision Journey via Google ZMOT 2012 @
  20. 20. Content Marketing in SEO
  21. 21. Content Marketing in SEO
  22. 22. Content Marketing Facts
  23. 23. Content Marketing Benefits
  24. 24. Content Marketing Benefits
  25. 25. Content Marketing– the Shift
  26. 26. Shift in Balance is happening
  27. 27. Link Building On-Page Basics In 2008, SEO Was This
  28. 28. LINK BUILDING UX CONTENT STRATEGY MOBILE SITE SPEED VIDEO ON-PAGE SEO CONTENT MARKETING In 2014, SEO is This
  29. 29. Understanding the Customer Journey The customer shopping journey can classified into sequential stages. Awareness Consideration Intent Due Diligence Decision Not common, mostly occurs with high ticket items http://gweb-think-tools.appspot.com/customer-journey-to-purchase/
  30. 30. LINK BUILDING IS NOT DEAD.
  31. 31. Forget keywords as anchor texts
  32. 32. Build Links WITH Your Content to Win.
  33. 33. Pick Content Type
  34. 34. Pick Content Type
  35. 35. Build Content With High Search Link Intent KEYWORD “FACTS” KEYWORD “INFORMATION” KEYWORD “DATA”
  36. 36. Learn the art of storytelling Copyright © www.pagetraffic.in
  37. 37. Use Different Media Formats
  38. 38. Promote
  39. 39. Measure
  40. 40. Who’s owns marketing content? Traditionally.. SEO Online Social Media Email Product Editorial Direct Offline PR Editorial Marketing
  41. 41. More cohesive organisation of departments Direct Who’s owns marketing content? SEO Marketing Social Media Editorial Email Product PR
  42. 42. THANK YOU! Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in

×