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Local SEO Strategies to
Capitalize on Voice Search
Thursday, July 21, 2016 1:00 EDT (10:00 PT)
Speakers:
Sophia Elson, Mar...
✓Turn off pop-up blockers
✓Technical difficulties?
❖Click on “Help?” link
❖Use Q+A box
✓Submitting questions to speaker
❖Q...
Today’s Presenters
Tyler Ludwig
Director of Product
Rio SEO
Sophia Elson
Marketing Director
MindMeld
Steve Beatty
Head of ...
Sci-fi has long dreamed
of intelligent, voice-powered computing.
Thanks to recent breakthroughs in AI…
...intelligent, conversational UI is no longer fiction.
Voice use is exploding.
• 20% of Google searches come from
voice
• Siri receives 2B requests/week
• Echo sales:
1MM sold Q...
And it’s just going to continue.
MindMeld’s Survey Data
• Two online surveys of 1,800 smartphone users
• The first one conducted in Q4 2015 and the second ...
2015 was the tipping point in voice
assistant adoption.
Voice use is pervasive across all age groups.
Frequency of use is going up.
48% of users are satisfied; 13% dissatisfied.
Hands-free is the main driver of use.
The home dominates voice use.
Where are we heading?
Human language is the new user interface.
-Satya Nadella, Microsoft, March 2016
There are going to b...
What is Google Scared Of?
“ [blank]
has actually made us very vulnerable
because the future is nowhere close to
what we ea...
Understanding the Person
Voice
Activated
1 in 4 Queries is Voice
Searched a day
- Bing
50% of all Searches will
be Voice Searched by
2020
- Comscor...
Voice
Activated
1 in 4 Queries is Voice
Searched a day
- Bing
50% of All Searches will
be Voice Search by 2020
- Comscore
...
141 Billion local searches
via Mobile by 2019
- eMarketer
Local
Mobile
Growing Local
Voice
Activated
1 in 4 Queries is Voice
Searched a day
- Bing
50% of All Searches will
be Voice Search by 2020
- Comscore
...
Local Home
141 Billion local
searches via Mobile by
2019
- e-Marketer
LOCAL
MOBILE
Local
Home
Yelp and Google Maps will
be...
Local Evolution
141 Billion local
searches via Mobile by
2019
- e-Marketer
LOCAL
MOBILE
Local
Change
Content and location ...
What Can I Do?
LOCAL
MOBILE
Voice Content
Consumption
What is the local opportunity,
trending local content in your
vertic...
What Can I Do?
LOCAL
MOBILE
Voice Deployment
Local relevance for content
“Near me, near by”
Accurate listing data: “NAP”
S...
Success Stories
141 Billion local
searches via Mobile by
2019
- e-Marketer
LOCAL
MOBILE
STRATEGY
Analyze content opportuni...
Tying Voice Search to Local
LOCAL
MOBILE
Broadcast your local identity far
and wide
Ensure each location has its own
landi...
Capturing Consumers in
Their Moments of Need
LOCAL
MOBILE
Be present within in-car GPS providers
Identify sources for “per...
How it All Comes Together
LOCAL
MOBILE
Voice Search Query Embedded Google Maps
Result
Mobile Optimized Local
Landing Page
Utilize Data to Optimize Your Efforts
LOCAL
MOBILE
Identify trends from Google Search
Console
Compare desktop & mobile que...
http://digitalmarketingdepot.com
webcasts@digitalmarketingdepot.com
#DMD
Thank You! Questions?
www.rioseo.com
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Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 1 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 2 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 3 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 4 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 5 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 6 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 7 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 8 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 9 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 10 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 11 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 12 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 13 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 14 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 15 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 16 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 17 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 18 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 19 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 20 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 21 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 22 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 23 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 24 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 25 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 26 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 27 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 28 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 29 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 30 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 31 Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search Slide 32
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In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.

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Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice Search

  1. 1. Local SEO Strategies to Capitalize on Voice Search Thursday, July 21, 2016 1:00 EDT (10:00 PT) Speakers: Sophia Elson, Marketing Director, MindMeld Steve Beatty, Head of Owned Media, iProspect Tyler Ludwig, Director of Product, Rio SEO
  2. 2. ✓Turn off pop-up blockers ✓Technical difficulties? ❖Click on “Help?” link ❖Use Q+A box ✓Submitting questions to speaker ❖Q+A session at end of webcast ❖Use “Ask a Question” box to submit questions ❖Send questions at any time ❖#DMDwc Viewing Tips
  3. 3. Today’s Presenters Tyler Ludwig Director of Product Rio SEO Sophia Elson Marketing Director MindMeld Steve Beatty Head of Owned Media iProspect
  4. 4. Sci-fi has long dreamed of intelligent, voice-powered computing.
  5. 5. Thanks to recent breakthroughs in AI…
  6. 6. ...intelligent, conversational UI is no longer fiction.
  7. 7. Voice use is exploding. • 20% of Google searches come from voice • Siri receives 2B requests/week • Echo sales: 1MM sold Q1 2016 4MM as of 3/2016 • By 2020, more than 200B searches/month will be done with voice
  8. 8. And it’s just going to continue.
  9. 9. MindMeld’s Survey Data • Two online surveys of 1,800 smartphone users • The first one conducted in Q4 2015 and the second in Q1 2016 • All respondents over the age of 18 • Equal male and female respondents • Geographically distributed across the United States
  10. 10. 2015 was the tipping point in voice assistant adoption.
  11. 11. Voice use is pervasive across all age groups.
  12. 12. Frequency of use is going up.
  13. 13. 48% of users are satisfied; 13% dissatisfied.
  14. 14. Hands-free is the main driver of use.
  15. 15. The home dominates voice use.
  16. 16. Where are we heading? Human language is the new user interface. -Satya Nadella, Microsoft, March 2016 There are going to be a bunch of artificially intelligent agents in the world… I bet the average household will use a number of these. -Jeff Bezos, Amazon, May 2016
  17. 17. What is Google Scared Of? “ [blank] has actually made us very vulnerable because the future is nowhere close to what we earned over 12 years of hard work…. We are having to start from scratch again. AMIT SINGHAL, FORMER SVP, GOOGLE
  18. 18. Understanding the Person
  19. 19. Voice Activated 1 in 4 Queries is Voice Searched a day - Bing 50% of all Searches will be Voice Searched by 2020 - Comscore Voice Dominated Growing Voice Consumption
  20. 20. Voice Activated 1 in 4 Queries is Voice Searched a day - Bing 50% of All Searches will be Voice Search by 2020 - Comscore Voice Dominated Voice Activated 1 in 4 queries is Voice Searched a day - Bing Growing Voice Across Bing
  21. 21. 141 Billion local searches via Mobile by 2019 - eMarketer Local Mobile Growing Local
  22. 22. Voice Activated 1 in 4 Queries is Voice Searched a day - Bing 50% of All Searches will be Voice Search by 2020 - Comscore Voice Dominated Voice Content The Future of Voice Content potentially won’t have Search Engines, but instead Content layers Voice Content Future
  23. 23. Local Home 141 Billion local searches via Mobile by 2019 - e-Marketer LOCAL MOBILE Local Home Yelp and Google Maps will be key to Local Home Voice in 2016 - iProspect
  24. 24. Local Evolution 141 Billion local searches via Mobile by 2019 - e-Marketer LOCAL MOBILE Local Change Content and location will dominant vs. simply keywords - iProspect Proximity Relevance Keyword Relevance
  25. 25. What Can I Do? LOCAL MOBILE Voice Content Consumption What is the local opportunity, trending local content in your vertical? Do you have resources -- IT, Content, UX -- to build a good voice experience? Do you have a local technology stack (CMS) to scale local voice content to cities, zip codes, neighborhoods?
  26. 26. What Can I Do? LOCAL MOBILE Voice Deployment Local relevance for content “Near me, near by” Accurate listing data: “NAP” Schema tagging to ensure semantic relevance Local content marketing to promote voice content
  27. 27. Success Stories 141 Billion local searches via Mobile by 2019 - e-Marketer LOCAL MOBILE STRATEGY Analyze content opportunities with the client’s content and UX teams. Educate and execute on best practices. Create valuable search answer box results for users in their moment of need. TERM: Does Bailey’s Expire? SEARCH VOLUME:540 #1- Google Answer Box
  28. 28. Tying Voice Search to Local LOCAL MOBILE Broadcast your local identity far and wide Ensure each location has its own landing page Integrate conversational language into web content Local Search Ecosystem
  29. 29. Capturing Consumers in Their Moments of Need LOCAL MOBILE Be present within in-car GPS providers Identify sources for “personal assistants” Use reviews to your advantage Integrate local information across platforms
  30. 30. How it All Comes Together LOCAL MOBILE Voice Search Query Embedded Google Maps Result Mobile Optimized Local Landing Page
  31. 31. Utilize Data to Optimize Your Efforts LOCAL MOBILE Identify trends from Google Search Console Compare desktop & mobile queries Take a local lens to your web analytics Discover how your brand is represented on various networks
  32. 32. http://digitalmarketingdepot.com webcasts@digitalmarketingdepot.com #DMD Thank You! Questions? www.rioseo.com

In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.

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