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Ctrl+F5 Bangalore 2017: Design thinking by Praveen Ummanath

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Praveen explains what 'Design Thinking' really means and how to apply its principles when designing web properties and products.

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Ctrl+F5 Bangalore 2017: Design thinking by Praveen Ummanath

  1. 1. Design ThinkingPraveen Umanath ctrl+F5, June-16th, 2017
  2. 2. Goals
  3. 3. What is YOUR process?
  4. 4. So, what is Design Thinking?
  5. 5. “Design thinking is a human-centred and collaborative approach to problem solving that is creative, iterative and practical” Brown, 2008
  6. 6. Adapted from Brown Design Thinking brings together
  7. 7. Empathi ze Define Ideate Prototyp e Test The d.School Design Thinking process Understand the user, his/her context The problem you want to solve - the “brief” Divergent thinking. Creative ways to solve the problem Build to learn. The goal is not to have a “finished” product Collect inputs from target users. Iterate. Source: D School Stanford (dschool.stanford.edu)
  8. 8. Empathize Understand the user
  9. 9. How to build empathy • First, seek understanding • Assume the mindset of a first time user • Ask What, How, Why? • 5 whys • Analytics
  10. 10. DefineAre you solving the right problem?
  11. 11. If you define the problem correctly, then you almost have the solution Steve Jobs
  12. 12. Source: Jan Schmiedgen (http://www.slideshare.net/janschmiedgen/design-thinkingbootcamp_)
  13. 13. Image Credit: © Embrace (www.embraceglobal.org)
  14. 14. IdeateDivergent thinking
  15. 15. Before ideation • Generate “How might we…” questions • Begin with the problem statement you’ve defined • Go back to you insights from customers
  16. 16. Guidelines for ideation • Use the “How might we…” questions • Brainstorm. Go for quantity. Don’t evaluate • Select with intention. Don’t settle for safe choices
  17. 17. Prototype Build to learn
  18. 18. What is prototyping? • Get ideas out of your head onto the physical world • Make sure you are building the right “it” before building it right • Resolution of prototype
  19. 19. Why prototype? • To gain empathy • Exploration • To learn • Solve disagreements • Start a conversation
  20. 20. TestIterate. Iterate. Iterate.
  21. 21. Guidelines for Testing Let your user experience the prototype. Show don’t tell Source: D School Stanford (dschool.stanford.edu) Actively observe. Watch how they use (and misuse!) what you have given them Have them talk through their experience. Ask “Tell me what you are thinking as you are doing this.” Follow up with questions. This is important; often this is the most valuable part of testing
  22. 22. Some parting thoughts
  23. 23. Empathi ze Define Ideate Prototyp e Test The d.School Design Thinking process Understand the user, his/her context The problem you want to solve - the “brief” Divergent thinking. Creative ways to solve the problem Build to learn. The goal is not to have a “finished” product Collect inputs from target users. Iterate. Source: D School Stanford (dschool.stanford.edu)
  24. 24. Thank You Praveen Umanath praveen@browserstack.com
  25. 25. References • Stanford d.School Ideate, Experiment and Understand mixtape (dschool.stanford.edu)

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