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Get Noticed in a Crowded Digital World

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Get Noticed in a Crowded Digital World

  1. 1. Copyright © 2014 Neustar, Inc. All Rights Reserved Getting Noticed in a Crowded Digital World December 12, 2014 ResellerClub HostingCon, India
  2. 2.  No matter who you are or what you do, these days, building a credible online brand is more important than ever before.  Whether you run a start-up in your basement, a small business, or a multi-billion- dollar corporation – you need a meaningful, memorable digital brand that tells people who you are and what you’re all about.
  3. 3. Why is building an online brand so important?
  4. 4. BRAND: “An entity that engenders an emotional From a Commodity to a Brand connection with a consumer.” Reference: • How Starbucks transformed coffee from a commodity into a $4 splurge
  5. 5. What are they selling? Safety Style Happiness Athleticism
  6. 6. What are YOU selling? Opportunity
  7. 7. Create a memorable brand – Provide value to your Users or Customers • Offering more than a product: A partnership. • There are a lot of options out there – why your product? • Create community around the brand, give a home to an existing community. – Always innovate! • “If you aren’t eating, you are being eaten” – Foster excitement to create other ambassadors for your brand
  8. 8. Continue the brand excitement! Inexpensive marketing tactics to build more excitement Copyright © 2014 Neustar, Inc. All Rights Reserved 9
  9. 9. Copyright © 2014 Neustar, Inc. All Rights Reserved 10
  10. 10. Guerilla marketing examples  Street Teams  Giveaways in the park, subway or mall  Social Media plan  Facebook page & photos  Stickers and Insta’ contests  Much more! Copyright © 2014 Neustar, Inc. All Rights Reserved 11
  11. 11. Master your DOMAIN Get noticed Get found WIN! Copyright © 2014 Neustar, Inc. All Rights Reserved 12
  12. 12. Copyright © 2014 Neustar, Inc. All Rights Reserved 13
  13. 13. 4 Key Findings with Local Search Local search drives sales for local businesses. Different devices have different roles in local search. GPS will play a key role in local search. Top categories for local search differ by device. Copyright © 2014 Neustar, Inc. All Rights Reserved 14
  14. 14. 1. Local search drives sales for local businesses. ‣Over ½ of all local searches end in a purchase, with nearly 80% for mobile searches. ‣Mobile phones have the highest conversion rate, with four out of five local searches ending in a purchase…BUT three out of four of those purchases take place in a bricks-and- mortar store. Copyright © 2014 Neustar, Inc. All Rights Reserved 15
  15. 15. 2. Different devices have different roles in local search. ‣ According to the survey, 63% of searchers use multiple devices to find local businesses. In fact, a 79% of mobile phone users and 81 % of tablet owners use their devices in local search. ‣Mobile phone and tablet searches are driven by a need for information on the go. ‣ More than half the consumers in this survey, 54%, stress the importance of mobile site design Copyright © 2014 Neustar, Inc. All Rights Reserved 16
  16. 16. 3. GPS will play a key role in local search. ‣ The number of people with a Global Positioning System (GPS) on their mobile phone rose 6% in 2013. ‣ „„ GPS owners would like to see information such as hours of operation and special offers alongside maps and directions. Copyright © 2014 Neustar, Inc. All Rights Reserved 17
  17. 17. 4. Top categories for local search differ by device. ‣ Restaurants are the most popular search for smartphones, while shops lead the way for tablets. ‣ 51% of mobile searchers are looking for information on a specific business, product or service, with 4/5 of searches ending in a purchase̶ most within hours. Copyright © 2014 Neustar, Inc. All Rights Reserved 18
  18. 18. What this means… ‣ Brands & businesses get found online (what service are YOU using to get found?) Local search drives sales ‣ Make sure customer businesses have a website Most local searches result in a physical location sale ‣ Mobile, mobile, mobile! Have responsive websites ready India Web Traffic (by device) We Are Social Research Project: July 2014 Copyright © 2014 Neustar, Inc. All Rights Reserved 19
  19. 19. We live in a world of Infinite Possibility!
  20. 20. THANKS. Ms. Crystal Peterson Head of Channel Development, Registry Services Crystal.Peterson@neustar.biz [m] +1.703.909.2204 Copyright © 2014 Neustar, Inc. All Rights Reserved 21

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