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American Marketing Association of Central Florida Web 2.0 Presentation 10 8 08

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Renee Seltzer
Renee Seltzer

Renee Seltzer spoke to the American Marketing Association (AMA) Central Florida chapter on 10-8-08

BusinessTechnology
1 of 21
Web 2.0 Renee Menkova Director of Internet Strategy, Rasmussen College Board of Director, Programming, doterati
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Me ,[object Object]
About Rasmussen College ,[object Object],[object Object],[object Object]
About doterati ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Purpose of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Social Media Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are your Goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How will you Measure? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs – Company Culture ,[object Object],[object Object],[object Object]
Blogs – Southwest ,[object Object],[object Object],[object Object]
Kodak – Hobby websites ,[object Object],[object Object],[object Object],[object Object]
Twitter – Are you tweeting? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Are you on there? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Your Group's Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended Readings ,[object Object],[object Object],[object Object]
Contact Me ,[object Object],[object Object],[object Object],[object Object],[object Object]

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American Marketing Association of Central Florida Web 2.0 Presentation 10 8 08

  • 1. Web 2.0 Renee Menkova Director of Internet Strategy, Rasmussen College Board of Director, Programming, doterati
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