Pockets of Potential – Building online presence for MSME
MSMEs are the drivers for the growth of Indian economy. Therefore, it is important to assess their readiness towards adopting online solutions.
The findings of a research conducted by IMRB International (Indian Market Research Bureau) indicate that ‘website’ continues to be the most dominant route for businesses to adopt online presence. However, social media is increasingly found to show adequate interest amongst micro and small businesses. Some industry verticals in India seem to show a greater inclination towards online adoption than others. The research attempts to uncover such potential areas, which online services providers can explore in order to capture growth.
Group Business Director