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Duct Tape Marketing - Act/Swiftpages Seminar

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Leading Results, Inc
Leading Results, Inc

Presentation done with Lesley Denny on building a marketing machine for the 21st Century

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Building a Marketing Machine for the 21 st Century Dan Kraus, President, Leading Results Lesley Denny, Founder, L.Denny Consulting
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dan Kraus – President, Leading Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesley Denny – ACT Certified Consultant / Swiftpage Gold Drip Marketing CC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Perfect Lead Generation System ,[object Object],[object Object],[object Object]
What does it look like?
What does it look like?
Why is small business marketing so hard?
What is Marketing? ,[object Object],[object Object],Is this it?
Definition of Marketing
Definition of Marketing TRY
Make Marketing a System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build the Foundation - Strategy before tactic ,[object Object],[object Object],[object Object]
Your marketing map ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Ideal customer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Remarkable Difference ,[object Object],[object Object],[object Object],[object Object]
Action Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do people really buy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiate - Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
You need content that educates ,[object Object],[object Object],[object Object],[object Object]
Then you optimize the content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Lead Generation Machine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definitions for Lead Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know –Like-Trust
Know –Like-Trust + + + + Nurture Current Customer Referral Net New PR & Community
Know –Like-Trust + + + + Nurture Current Customer Referral Net New PR & Community
Net New Lead Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nurture Marketing ,[object Object],[object Object],[object Object],[object Object]
PR & Community Relations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Existing Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Referrals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A System ,[object Object]
Trial Nurture Current Customer Referral Net New PR & Community Try
The product/service mix strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Try is critical to Lead Conversion ,[object Object],[object Object],[object Object],[object Object]
The Marketing Hourglass - Tactics © Duct Tape Marketing – all rights reserved
Harness the Internet and Amplify ,[object Object],[object Object],[object Object],[object Object],“ . . . the use of technology to co-create know, like and trust.”
Create a listening post What do you hear? Customer experience Brand mentions Competition Accuracy Media monitor Content
Optimize YOUR brand assets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your content helps drive lead generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIN best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manage the Beast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Hub and Spoke…
Live by the Calendar ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Result Ultimately, an effective marketing system eliminates the need to compete on price. A Closing Offer Commit to Coffee For a 10% discount

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