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The Changing Asian Domain Landscape – Are new TLDs making a dent in the industry?

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The Changing Asian Domain Landscape – Are new TLDs making a dent in the industry?

Edmon Chung, CEO of the DotAsia Organisation will start the session by sharing some of the opportunities and threats for the new new gTLD’s and how Micro, Small and Medium Enterprises (MSME) can use the new gTLD’s to their advantage.

Next the discussion will move into a panel discussion with some of the new gTLD’s sharing their experiences so far. They will be sharing some of their success stories and how they are planning to more forward in the near future.

Moderator
Edmon Chung
CEO
DotAsia Organization

Published in: Technology
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The Changing Asian Domain Landscape – Are new TLDs making a dent in the industry?

  1. 1. The Changing Asian Domain Landscape – Are New TLDs Making a Dent in the Industry? 2014.12.12 | Mumbai | HostingCon Edmon Chung Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: edmon@dot.asia
  2. 2. .Future…
  3. 3. Jon Postel: 1943-1998
  4. 4. More than just a name.
  5. 5. What’s in a Domain Name? Direct Navigation Tool/Command Brand / Vanity Value Domain Investment Value SEO (Search Engine Optimization) Value
  6. 6. Domain Investment Value Main website / domain Other domains: i.e. Long Tail
  7. 7. Growing .Asia Presence • 2009: 13 Million • 2011: 66 Million • 2012: 85.8 Million • 2013: 140 Million • 2014: 332 Million entries indexed at Google 332 Million “.asia” entries indexed at Google
  8. 8. Location, Location, Location...
  9. 9. Namespace = Cloudspace
  10. 10. Geographical Distribution of Applicants • North America 911 47.2%  68% • Europe 675 35%  15% • Asia Pacific 303 15.7%  15% • Latin America 24 1.2%  1% • Africa 17 0.9%  1%
  11. 11. New gTLD Applications from Asia • Greater China (HK + CN + TW) – 80+ Applications • Japan: – 0 Japanese TLDs • India – 21 Applications • Korea (only 5): • Taiwan (only 4): JP 71 HK 42 AU 41CN 41 AE 36 IN 21 Others 51
  12. 12. Top 10 .Asia Countries / Territories (by New Creates in 2013/14) 0 10000 20000 30000 40000 50000 60000 70000 80000 Japan China US Australia India singapore Indonesia Malaysia Germany Hong Kong Korea Viet Nam 2014 62554 10390 4666 3971 3813 1515 1510 1482 1108 1022 591 545 2013 77241 45145 6216 8488 6135 2698 1615 1664 1853 1906 5203 3918
  13. 13. Asia Market Integration ASEAN Economic Community Single Market & Non-Tariff Barriers by 2015
  14. 14. Internet Penetration Source: Statista 2014
  15. 15. Asia @ ~30%; India @~17% Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
  16. 16. 8,000,000 SMEs Only 400,000 have a website
  17. 17. Businesses Use Local Language
  18. 18. Internationalized Domain Names (IDN)
  19. 19. Users Search in Their Native Language
  20. 20. Sources: US Census Bureau, CNNIC, Tencent, Facebook
  21. 21. .Asia Trusted By Asian Banks
  22. 22. Asia Occupies ~40% of Global B2C eCommerce Sales Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. Asians More Willing to Spend Online URL Shorteners with .Asia dest.asia/1crVi7j cna.asia/1m5EAuX scty.asia/fXqB86 jdp.asia/XcncuR
  23. 23. New gTLD Registrations
  24. 24. Asian Marketing Effectiveness Festival selects AME.asia domain
  25. 25. KapilDev.Asia | ShibaniKashyup.Asia
  26. 26. DOMAINX (PLACEHOLDER)
  27. 27. IoNMag.asia
  28. 28. Internet of Things fridge.john.asia tv.john.asia oven.john.asia sink.john.asia Internet of Names
  29. 29. Active Secondary Market (2014) • #4 Among TLDs in Secondary Market Sales Volume By Extension: 1. com 99,407 2. de 13,297 3. net 13,011 4. asia 10,241 5. org 7,791 6. co.uk 5,704 7. com.au 3,857 8. info 3,385 9. eu 3,162 10.mobi 2,288 11.tv 1,561
  30. 30. Top 10 Most Sought After TLDs: • .app 13 • .home 11 • .inc 11 • .art 10 • .blog 9 • .book 9 • .llc 9 • .shop 9 • .movie 8 • .music 8
  31. 31. DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia.
  32. 32. Every .Asia Domain Contributes to Internet Development in Asia
  33. 33. NetMission.Asia
  34. 34. AsianFilmAwards.Asia • The Asian Oscars
  35. 35. Asia Pacific Regional Internet Governance Forum (APrIGF) • 2010: Hong Kong | 2011: Singapore • 2012: Tokyo | 2013: Seoul • 2014: New Delhi – August 3-6 • 2014: Macau
  36. 36. YIGF.Asia
  37. 37. 1954
  38. 38. 2004
  39. 39. .Future… not just about volume…
  40. 40. Strategic Domain Value
  41. 41. Identities that Connect with People
  42. 42. Every .Asia Domain Contributes to Internet Development in Asia love.from.asia Edmon Chung <edmon@registry.asia>
  43. 43. Panel Discussion Edmon Chung, DotAsia Oragnisation Sid Ohri, .desi Sandeep Ramchandani, Radix Jeffrey Sass, .club Anand Vora, Donuts
  44. 44. Experience Sharing from New gTLD Launches What the main challenges have been? How has the registry overcome these challenges?
  45. 45. Value Proposition of New gTLDs Which markets / groups are most likely to accept new gTLDs and Why? How companies can benefit from using a new gTLD domain name?
  46. 46. The Changing Landscape of the Domain Industry What the industry would be like 10 years from now?
  47. 47. Measurements of Success How do you wish your TLD be like 10 years from now? What would be considered success? How would you measure it?
  48. 48. Q&A

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