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Digital DNA. Digital Is Here. India Online Marketing Trends 2015

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Managing Director and Co-Founder of Octane.in, Punit Modhgil talks to us about the trends the online Indian market is going to see in the coming year & what this means for Indian marketers.

Published in: Technology
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Digital DNA. Digital Is Here. India Online Marketing Trends 2015

  1. 1. Hello. नमस्ते|
  2. 2. The Digital DNA 5th India Annual State of e-Marketing Report 2015 Punit Modhgil punitm@octane.in @modhgil
  3. 3. About Octane.in @octanein • India’s no. 1 ESP platform for opt-in, permission based email marketing; started the No-Spam movement in India; we don’t sell or buy or rent mailing lists. ever • Reseller Model: Enterprise Class, Secure, Reliable and Scalable • Ongoing conversation with 800+ marketers in India with at least 250+ in unique person connects every year – Octane Research • 150+ Top brands, 120mn unique inboxes, ~1bn emails per month; our assessment is that we drive Rs. 250-300 crores of revenue per month though email campaigns on our platform • Flexibility  Onsite (Premise) & Online (Cloud); 100% DIY • Digital 1:1 Marketing  Email + SMS, Transactional and Promotional • Best in Class Product Engg, from India • India’s Top 20 Hottest Tech 2012, Red Herring 2014 Asia Pacific Top 100 All Rights Reserved © 2014 :: Octane Marketing
  4. 4. 465 India marketers across industries All Rights Reserved © 2014 :: Octane Marketing
  5. 5. Participating Companies by Revenue All Rights Reserved © 2014 :: Octane Marketing
  6. 6. Use of technology for marketing All Rights Reserved © 2014 :: Octane Marketing
  7. 7. Decision Making All Rights Reserved © 2014 :: Octane Marketing
  8. 8. Primary e-Marketing Activity in 2014 All Rights Reserved © 2014 :: Octane Marketing
  9. 9. Revenue contribution in 2014 All Rights Reserved © 2014 :: Octane Marketing 23% India marketers report over 31% of their revenue contribution from e-Marketing activities in 2014
  10. 10. ROI by e-Marketing Channel 2014 All Rights Reserved © 2014 :: Octane Marketing
  11. 11. Importance of Content marketing All Rights Reserved © 2014 :: Octane Marketing
  12. 12. How do you deploy content All Rights Reserved © 2014 :: Octane Marketing
  13. 13. Max customer engagement by channel All Rights Reserved © 2014 :: Octane Marketing
  14. 14. Email Marketing in meeting goals All Rights Reserved © 2014 :: Octane Marketing 52% India marketers report Email Marketing being Effective or Very Effective in meeting goals
  15. 15. Impact of behavioral targeting in email marketing All Rights Reserved © 2014 :: Octane Marketing
  16. 16. Social Media influences Email Marketing? All Rights Reserved © 2014 :: Octane Marketing
  17. 17. Primary Marketing Goal in 2015 All Rights Reserved © 2014 :: Octane Marketing
  18. 18. Increase in e-Marketing Budget 2015 All Rights Reserved © 2014 :: Octane Marketing 38 % India marketers will increase their e-marketing budgets by over 11% in 2015
  19. 19. In 2015, which e-Marketing channels will you increase your investments All Rights Reserved © 2014 :: Octane Marketing
  20. 20. Emails opened on Mobile Devices in 2015 All Rights Reserved © 2014 :: Octane Marketing 39% India marketers predict that over 50% of their email campaigns will be opened on mobile devices in 2015
  21. 21. 2015: My impressions India consumers are leading the disruption; challenging India marketers who in turn are demanding more from their IT and vendors • Data & Analytics is key area for marketers in 2015 • Mobile and mobile related marketing products • Storytelling (authenticity) driven digital campaigns • Online Video consumption will record quantum growth • 30%+ increase in digital marketing investments All Rights Reserved © 2014 :: Octane Marketing
  22. 22. धन्यवाद| Thank You and let’s continue our conversation online…
  23. 23. The Digital DNA 5th India Annual State of e-Marketing Report 2015 Punit Modhgil punitm@octane.in @modhgil @octanein

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