Find out on what a successful marketer need to know to make webinar effectiveness and successful. After end the presentation you'll able to understand the practice tools & techniques for registration conversion to actual attendees.

1. Applied ways to make your
webinar effective and successful
Author
Hariom Sharan
hariom.hmr@gmail.com

2. Understand Webinar
As per Financial Services Commission of Ontario
A webinar is an online event that is hosted by an
organization/company and broadcast to a select
group of individuals through their computers via the
Internet. (A webinar is sometimes also referred to as
a “webcast”, “online event” or “web seminar”.
Practically
A webinar is a live meeting that takes place over
the web. The meeting can be a presentation,
discussion, demonstration, or instructional session.
Participants can view documents and applications
via their computers, while shared audio allows for
presentation and discussion.

3. Why Webinar
Webinars are a great way to
demonstrate your expertise and
communicate your company’s value
to people who really need to know
everything before making a
purchase.
By Steve Toth, AdLuge

4. Exercise to you
 Ask ‘why’ Webinar
 List down all things which come in your mind
 Sort them priority wise as per your organization

5. Increasing Brand
Awareness
Webinar for
1

6. Relationship Building
& Nurturing
Webinar for
2

7. Lead Generation
Webinar for
3

8. 77%Marketers use webinars
for lead generation

9. Marketers say webinar
is cost effective
80%

10. Lead Nurturing
45%
Driving Awareness
51%
Lead Generation
37%
Cross Selling/Up Selling
42%
#1 Lead Nurturing Source for
Business, ahead of tele-sales,
webinar, events etc.
% of business using webinar for
different purposes

11. Marketers Common Challenges
 Webinar invitation content quality ineffectiveness to attract
 Where & how to promote webinar
 Best time to schedule
 Registration Vs actual attendees conversion
 Platform medium to host webinar
WEBINAR

12. Let’s talk about possible solutions

13. 44%.
Marketers accept contents
quality to attract audience

14. Follow below template - Webinar invitation content quality
Webinar topic: (Maximum 20 words)
 Think & select a topic which itself give much clarity on what to be covered and great search
potential by it audience.
 Do start from step back and think about the title from the audience’s viewpoint
Description: (Maximum 150 words)
 Start with a brief on your webinar.
 Use language which audience will related to.
 Create a compelling reason, which attract larger audience.
 What challenges do they face and how this webinar will help them to address those.
 How this webinar will help them to improve their productivity / skills.
 Summarised the benefits in points, the audience will get after attending.
Who should attend? (Maximum 30 words)
 Provide a profile of most relevant audience for the webinar

15. Marketing tools for
webinar registration
80 20 Experienc
e
Solution: Where & how to promote webinar

16. 80%
Email, Website and Third-party (eNewswire, content syndication)
Contribute Registration
Email Responsive Website Third-Party
Solution: Where & how to promote webinar

17. Affiliate
Search Engine
Marketing
Banner Ads Social Media
Marketing
20%Contribute Registration
Solution: Where & how to promote webinar

18. MON TU
E
WE
D
TH
U
FRI S/S
MON TU
E
WE
D
TH
U
FRI S/S
20% 23% 21% 18% 13% 2/3%
17% 23% 22% 24% 11% 2%
Best day for webinar email
Day with most registration happen
EMEA Results
Global Results
EMEA Source: on24 Webinar Benchmarks Report 2013
Solution: Where & how to promote webinar

19. Based on a research and data, the best days of the
week to host webinars are Tuesdays or Wednesdays.
Why? Because people are catching up on Monday,
and they’re ready for the weekend by Thursday.
Solution: Where & how to promote webinar

20. Registration Vs actual attendees conversion
Exercise to you
 Ask ‘why’ participants will really attend
 List down all things which come in your mind
 Sort them priority wise

21. #1
Make sure to send proper personalised
reminders to each registered participants.
Gentle Reminder
Solution to increase actual attendees conversion

22. #2
Focus on larger
audience.
Solution to increase actual attendees conversion

23. It has been seen participants need more
reviews and testimonials webinar. Customer
advocates share content enthusiastically
and, most importantly, with the right people.
#3
Create a strategy to encourage
your customer to advocate your
webinar.
Solution to increase actual attendees conversion

24. #4
Keep contents fresh & knowledge
focused rather than sales centric.
Solution to increase actual attendees conversion
NO
SALES
PITCH

25. #5
Offer registered
participant’s a valued
downloadable contents
Solution to increase actual attendees conversion

26. #5
Mention clearly on how and where to
register. Check registration link etc.
Large no. of respondents had the biggest
trouble to register for their online event.
Solution to increase actual attendees conversion

27. Platform medium to
host webinar
Depending upon your need and
budget, few of important features
you may consider are…

28. Customized Registration
form for webinar

29. Ease of navigation
and Interface

30. Customized
Branding

31. Check if
you can
create
Survey &
Poll

32. No. of
Attendees
Real time
Chat No. of
Host/Speaker

33. Check if you can
record your webinar

34. Integration with
Marketing Automation
and CRM

35. Generate reports
(Registration, attendees,
poll, survey, interest,
attainable times etc.)

36. Measure Webinar
Simple Success
Metrics

37. Registration
Click thru ratio
No. of registration
No. of click on
registration page
=
1

38. Attendees
Performance rate
No. of attendees
No. registrations
=
2

39. 3
%Increase in average
interest rating

40. 4
%Increase average
attentiveness

41. No. of leads generated
5

42. We have discussed
 What is Webinar
 Why Webinar
 Marketers common challenges & Solutions
 Webinar invitation content quality ineffectiveness to attract
 Where & how to promote webinar
 Best time to schedule
 Registration Vs actual attendees conversion
 Platform medium to host webinar
 Webinar Success Matrix

43. Hope this fast paced presentation helped you to
understand the applied ways to make your webinar
effective and successful.
If you have any doubts, Please mail me at
hariom.hmr@gmail.com and I’ll try to address all your
doubts.