3. 5 digital marketing trends for 2018
1. Big Data
As was said in the introduction to the article, the amount of information available online
doubles each year. As you can imagine, there are an increasing demand of professionals
who deal with all this information and transform it in "intelligence" for their organisations. The
main function of these professionals is to identify patterns and new business opportunities in
their industries, in order to generate and maximize the profit of the organisation.
2. Video, Video and more Video
If 2017 has already brought us an increase in content produced by video, 2018 predicts to be
the year where the video will actually outpace all other content types. Video has slowly taken
over social networks as a major form of content production and all signs show that this trend
will only increase. Whether they're live streaming or not, users are more captivated with
video than other forms of content as it is more interactive and has greater production
potential and, therefore, captivates more user attention.
4. 3. Content Marketing
Content is king. This phrase may seem a euphemism, but no, it is the purer of truths. At
a time where content isn’t lacking on search engines, this is still the best way for
organisations to get a good ranking on the search engines in with they’re present. Not all
the content produced is going to be good, however, there will always be room for unique,
valuable and appealing content.
4. Migration to Mobile
This is no longer a new thing. For years, we have been talking about complete mobile
migration, and despite still being a bit of a long way from that, the fact is, nowadays a big
part of the population uses their mobile phones to perform their searches instead of the
desktop.
5. One-to-One Marketing
This is perhaps the big news on this list. Not because it is something that was never
heard, but precisely because it was something that should no longer be new. One-to-one
marketing is consistently regarded as one of the great solutions to customer acquisition.
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