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Meeting the Digital India Challenge


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The Digital India program that the Government of India recently launched ensures that our country becomes a digitally infused nation over the next few years. How do we meet this challenge? Samiran Gupta, Head of India at ICANN discusses this.

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Meeting the Digital India Challenge

  1. 1. Samiran Gupta Head of India ICANN Meeting the Digital India Challenge HostingCon Mumbai 12th December 2014
  2. 2. 2 India’s Internet ecosystem is a study of contrasts Increasing Penetration Infrastructural constraints Low impact on GDP Regulatory hiccups and concerns Where are we today?
  3. 3. 3 Some India market trends Sources: AT Kearney IAMAI-IMRB IMRB I-Cube GARTNER ASSOCHAM – PWC DNA • Always connected: 51% • Blazing growth: (49% rural :33% urban: 60% mobile) • Entertainment driven: 73% of those in rural India access the Internet for entertainment purposes • E-retail poised to grow by 70% in 2015: to US$6 bn. Total market size at present around $13 bn +. • First L-Root instance in India: 700qps • Usage of TLDs in India Usage in India Private or personal use (e.g., family or social purpose) Education or Non-Profit A Business (e.g., Selling Goods) Local Community Activities Other Generic TLDs 73.5 66.7 76.5 53.0 6.8 Industry TLDs 27.7 27.1 21.9 19.9 3.4 Brand TLDs 23.1 11.8 48.0 14.1 3.0
  4. 4. 4 The Digital India Challenge and its Nine Pillars To bring greater efficiencies to governance To make the nation “digital-ready” by 2019 Key vision of the program: • To make digital infrastructure a utility for the people • Ensure digital empowerment of the people • To enable government services on demand 1. Broadband Highways 2. Universal Access to Phones 3. Public Internet Access Programme 4. E-Governance – Reforming government through technology 5. eKranti – Electronic delivery of services 6. Information for All Electronics Manufacturing 7. Electronics Manufacturing – Target NET ZERO Imports 8. IT for Jobs 9. Early Harvest Programmes
  5. 5. 5 So what does this mean for the industry? Message #1: A need to re-imagine the Internet THE NEED/OPPORTUNITY FOR • More bandwidth • Compelling content and design and in different languages • More storage space • Domain names that are memorable • Domain names in non-English scripts • Technology that integrates new gTLDs with all online services • Technology which bridges the skills/education challenges of users • Skills capacity building • All of the above at a cost the market can bear
  6. 6. 6 The Industry as a whole will need to co-ordinate better – a multistakeholder model Message #2: A need more than ever for stakeholders to work together Government Civil Society Regulators/Quasi Regulators Registries/Registrars/Resellers Academia/Think tanks Other private sector Media
  7. 7. 7 What excites us at ICANN the most - Making the Internet experience more ubiquitous Technology and innovation is making the power of New Generic Top Level Domains (new gTLDs) and Internationalized Domain Names (IDNs) a reality om/watch?v=1kFcxf8 KAjg Brand TLDs (.tata or .shriram), geographic TLDs (.delhi), new gTLDs and IDNs could be game-changers for businesses. Examples: .food or .music, .shiksha, .ooo, .भारत, .संगठन The India market challenge – looking beyond the big brands: The India market place is difficult to ignore - micro, small and medium enterprises (MSMEs) contribute nearly 8 percent of India’s GDP, 45 percent of manufacturing output and 40 percent of the nation’s exports. Second largest employers after the farm sector The value proposition: Better branding Better searchability Proliferation of local language content The challenges: To sell new concepts to this diverse market Consumer education - in multiple languages Better co-ordination within the eco-system
  8. 8. About ICANN
  9. 9. 9 Internet Corporation for Assigned Names and Numbers (ICANN) • Domain Names .com .org .net; .sg .kh; .संगठन , .游戏, . شبكة • IP address ( (2607:f0d0:1002:51::4)
  10. 10. 10 Where ICANN is - Connectivity Infrastructure
  11. 11. 12 ICANN APAC Hub - Singapore + APAC team includes + Technical, legal and outreach/co-ordination support + In India I am available as your point of first contact and for ensuring that you are well supported + Some recent India-specific activities have been + Launch of .भारत + Participation at events/conferences including APriGF, CyFy, Cyberlaws, ISOC Kolkata, ISOC Chennai, Hague Institute, DSCI Annual Security Summit and HostingCon + L Root installation
  12. 12. 13 Would you like to get involved with ICANN? There are many ways to participate • Join the community • Follow us on social media • Get on our mailing list • Participate in calls and webinars • Come to our meetings • Held globally three times a year, there is no registration fee • Apply for a fellowship • The next one is at Singapore, 8th February – 12th February • Meet and engage local community members • You may be pleasantly surprised! There are a lot of folks who know ICANN in India
  13. 13. Thank you!