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The Benefits of going Mobile

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Why mobile is the way forward.

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The Benefits of going Mobile

  1. 1. Succeeding in a Mobile First Economy
  2. 2. Why Mobile?
  3. 3. Global Mobile Penetration Graph from now Projected Out to a Few Years
  4. 4. Global Smartphone Penetration Graph from now Projected Out to a Few Years 1100 1050 1250 1250 1150 1200 1170 1160 970 950 850 750 640 100 200 300 450 550 750 1000 1400 1550 1650 2000 2250 2450 0 500 1000 1500 2000 2500 3000 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 inmillions Feature Phone Smart Phone
  5. 5. Number of Apps in the App Store 0 0.2 0.4 0.6 0.8 1 1.2 1.4 Google Play Apple App Store Windows Phone Store Amazon Appstore BlackBerry World inmillions
  6. 6. Growth Rate of PCs vs Smartphones 0 500 1000 1500 2000 2500 2010 2012 2014 2016 2018 2020 Smart Phone PC
  7. 7. India Mobile & Smartphone Penetration Graph today & projected out to a few Years 0 100 200 300 400 500 600 700 800 900 2005 2010 2015 2020 Mobile User Smart Phone user
  8. 8. Count of Indian Subscribers that will be Accessing Internet through Mobile First 0 50 100 150 200 250 300 2011 2012 2013 2014 2015 2016 inmillions
  9. 9. Decline in cost of a Smartphone in India over the Last few Years 42900 43330 41900 39700 40100 27000 23200 19500 16900 15500 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 2010 2011 2012 2013 2014 IOS Android (inINR)  No more a Novelty, Approaching Mainstream  India’s one of the Fastest Growing Smartphone Market in Asia Pacific & the Third Largest Mobile Market in the World  Expected to reach 80.57 mn units by end of year  Cheaper cousins of Smartphone companies; Micromax, Karbonn, Lava etc and additional sales emphasis by top-flight vendors – low- cost, high-quality is characteristic of the Indian market  Android One by Google
  10. 10. Now that’s a lot of numbers but what do they mean for you?
  11. 11. QnA time • How to develop mobile apps – platforms, costs etc • Analytics, Measurement tools, challenges • Marketing an app – online, offline, viral • Monetizing an app – Making money, in app payments, Advertising
  12. 12. Thank You!

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