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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 2
SUBJECT CODE &
NAME
BBA 204- Marketing Management
BK ID B1521
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
The brand is the symbol of the product’s personality. It is developed though diligent market
research and is based on the customer’s needs and wants. Explain the various steps which
are undertaken in the formation of a brand with examples.
Definition of brand 2
Steps involved in brand development 6
Examples 2 10
2
Describe the methods of environmental analysis-SWOT, PEST.
Strength, Weakness, Opportunity, Threat 5
Political, Economic, Social, Technological
Environment
5 10
3
Define Marketing Planning. Explain about the two different Competitive marketing
strategies.
Definition of Market Planning 2
Price based marketing strategies 4
Differentiation based marketing strategies 4 10
4
Define Product mix. Explain the factors determine the decisions of the Product mix.
Definition of Product mix 2
Factors determine the decisions of the product mix 8 10
5
Define Service Marketing. Explain the strategies for Services Marketing.
Definition of Service Marketing 2
Strategies for service marketing 8 10
6
Define Green Marketing. What are the reasons for which companies adopt green
marketing?
Definition of Green marketing 2

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Reasons for which companies adopt green
marketing
8 10
Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.