presentation on brand management process
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This presentation discusses the brand management process, which includes 4 key steps: 1) Identifying brand positioning to convince consumers of a brand's advantages through points of difference and mental maps of core associations. 2) Planning and implementing marketing programs such as choosing brand elements, integrating marketing activities, and leveraging secondary associations. 3) Measuring brand performance through brand audits, analyzing the brand value chain, and using brand equity measurement systems. 4) Growing brand equity by defining branding strategies, managing equity over time and across boundaries.
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Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
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presentation on brand management process
- 1. ESENTATION ON BRAND MANAGEMENT PROCES
- 2. 1. Identifying and establishing brand positioning. Brand Positioning is defined as the act of designing the company's offer and image so Key Concepts: • Points of difference: convinces consumers about the advantages and differences o • Mental Map: visual depiction of the various associations linked to the brand in the m • Core Brand Associations: subset of associations i.e. both benefits and attributes w • Brand Mantra: that is the brand essence or the core brand promise also known as t
- 3. 2.Planning and Implementation of Brand Marketing Programs Key Concepts: • Choosing Brand Elements: Different brand elements here are logos, images, pack • Integrating the Brand into Marketing Activities and the Support Marketin • Leveraging Secondary Associations: Brands may be linked to certain source fac
- 4. 3.Measuring and Interpreting Brand Performance Key Concepts: • Brand Audit: Is assessment of the source of equity of the brand and to suggest ways • Brand Value chain: Helps to better understand the financial impacts of the brand m • Brand Equity Measurement System: Is a set of tools and procedures using whic
- 5. 4. Growing and Sustaining Brand Equity: Key Concepts: • Defining the brand strategy: Captures the branding relationship between the various pr • Managing Brand Equity over time: Requires taking a long -term view as well as a short • Managing Brand Equity over Geographic boundaries, Market segments and Cul