This document provides an assignment for a BBA course on Advertising and Sales. It outlines 6 questions worth a total of 60 marks. The questions cover topics such as defining advertising and its functions, message strategies in advertising, analyzing a newspaper advertisement, comparing internet and email advertising, sales presentation techniques, and short notes on sales promotion and personal selling. Students are instructed to answer all questions, with 10-mark questions requiring around 400 words each. The document provides guidance on evaluating the answers.

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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 3
SUBJECT CODE &
NAME
BBA 304 - Advertising and sales
BK ID B1598
CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Questions Marks Total Marks
1 Define advertising and discuss the various functions of advertising.
Meaning
Functions
4
6
10
2 Discuss in brief the various message strategies in advertising.
3 strategies 10 10
3 Observe any newspaper advertisement of any telecom company. What is the
target audience and what are benefits of choosing newspaper for advertisement.
Selection of appropriate advertisement
Identifying target audience
Advantages of newspaper advertisement
3
3
4
10
4 What is internet advertising? How is it different from Email advertising?
Internet advertising
difference
6
4
10
5 What are the various sales presentation techniques? Discuss.
Sales presentation techniques 10 10
6 Write short notes on:
a) Sales promotion
b) Personal selling
a) meaning and scope of sales promotion
b) meaning and objectives of personal selling
5
5
10
Note – Answer all questions. Kindly note that answers for 10 marks questions should
be approximately of 400 words. Each question is followed by evaluation scheme.

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