Bba304 summer 2014
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This document provides an assignment for a BBA 304 - Advertising and Sales course. The assignment contains 6 questions worth a total of 60 marks. The questions cover topics like defining advertising and its functions, explaining the consumer buying decision process, analyzing a newspaper advertisement, describing media planning and its process, distinguishing between public relations and advertising, and providing short notes on sales quota and sales force. Students are instructed to answer all questions, with 10 mark questions requiring around 400 words. An evaluation scheme is provided for each question.
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Bba304
This document outlines an assignment for a Bachelor of Business Administration course. The assignment covers topics related to advertising, sales, and public relations. It includes 6 questions worth a total of 60 marks. The questions require defining key terms, explaining concepts like the consumer buying process and media planning, comparing public relations and advertising, and writing short notes on sales quotas and sales forces. Answers to the 10 mark questions should be approximately 400 words to fully address the topics.
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This document provides information about an assignment for a BBA course. The assignment covers the following topics:
1) Advertising and sales, including defining advertising and discussing its various functions.
2) The consumer buying decision process.
3) Analyzing a newspaper advertisement and identifying its target audience and benefits of using newspapers.
4) Media planning, including its meaning and steps in the media planning process.
5) Public relations and the difference between PR and advertising.
6) Short notes on sales quota and the sales force.
The assignment contains 6 questions worth a total of 60 marks. Answers to 10-mark questions should be approximately 400 words.
Bba304
This document provides an assignment for a BBA course on Advertising and Sales. It outlines 6 questions worth a total of 60 marks. The questions cover topics such as defining advertising and its functions, message strategies in advertising, analyzing a newspaper advertisement, comparing internet and email advertising, sales presentation techniques, and short notes on sales promotion and personal selling. Students are instructed to answer all questions, with 10-mark questions requiring around 400 words each. The document provides guidance on evaluating the answers.
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1. It explains how selling is a key life skill that can be practiced in everyday interactions, even when not realized, such as negotiating with bosses or kids. It lists some golden rules for effective selling, such as solving problems, asking questions, getting people to talk, focusing on serving rather than selling, and not being needy.
2. It discusses the importance of brand building and outlines some key steps in the brand building process, including defining the target audience, working on the brand mission statement, and ensuring consistent messaging across marketing channels to create emotional connections with customers and competitive advantages over rivals. The goal is to build long-lasting relationships that increase sales and profits.
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SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
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This document outlines an assignment for a Bachelor of Business Administration course. The assignment covers topics related to advertising, sales, and public relations. It includes 6 questions worth a total of 60 marks. The questions require defining key terms, explaining concepts like the consumer buying process and media planning, comparing public relations and advertising, and writing short notes on sales quotas and sales forces. Answers to the 10 mark questions should be approximately 400 words to fully address the topics.
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This document provides information about an assignment for a BBA course. The assignment covers the following topics:
1) Advertising and sales, including defining advertising and discussing its various functions.
2) The consumer buying decision process.
3) Analyzing a newspaper advertisement and identifying its target audience and benefits of using newspapers.
4) Media planning, including its meaning and steps in the media planning process.
5) Public relations and the difference between PR and advertising.
6) Short notes on sales quota and the sales force.
The assignment contains 6 questions worth a total of 60 marks. Answers to 10-mark questions should be approximately 400 words.
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This document provides an assignment for a BBA course on Advertising and Sales. It outlines 6 questions worth a total of 60 marks. The questions cover topics such as defining advertising and its functions, message strategies in advertising, analyzing a newspaper advertisement, comparing internet and email advertising, sales presentation techniques, and short notes on sales promotion and personal selling. Students are instructed to answer all questions, with 10-mark questions requiring around 400 words each. The document provides guidance on evaluating the answers.
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1. It explains how selling is a key life skill that can be practiced in everyday interactions, even when not realized, such as negotiating with bosses or kids. It lists some golden rules for effective selling, such as solving problems, asking questions, getting people to talk, focusing on serving rather than selling, and not being needy.
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This document provides an assignment for a marketing management course. It includes 6 questions related to branding strategies, international market entry strategies, market classification, personal selling processes, pricing strategies, and services marketing. Students are asked to answer all questions, with 10 mark questions requiring around 400 words. Questions cover topics like branding elements, joint ventures, nature of competition, steps in personal selling, competition-based and product mix pricing, and additional elements needed for services marketing. Students will be evaluated on their responses to test their understanding of key marketing concepts.
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SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”
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This document provides the assignment details for a Bachelor of Business Administration course on Advertising and Sales. The assignment contains 6 questions evaluating various topics related to advertising and sales. It provides the marking criteria for each question, with the 10 mark questions requiring answers of approximately 400 words. Students are instructed to answer all questions and refer to the evaluation scheme following each question. The document directs students to www.smuHelp.com for answers.
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COPY WRITING - What is Brief?
An advertising or marketing brief is a document that outlines the goals and parameters of an advertising campaign. It establishes:
1) The objectives of the campaign such as increasing brand awareness or sales.
2) The target audience that the campaign aims to reach.
3) The strategies and messaging that will be used to appeal to the target audience.
4) Additional details like budget, timeline, and restrictions.
The brief ensures all parties involved in the campaign understand its purpose and scope. It provides guidance for the creative team to develop ideas that align with the client's goals.
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- 1. GetAnswersonwww.smuHelp.com ASSIGNMENT DRIVE SUMMER 2014 PROGRAM Bachelor of Business Administration- BBA SEMESTER 3 SUBJECT CODE & NAME BBA 304 - Advertising and Sales BK ID B1598 CREDIT & MARKS 4 CREDITS, 60 MARKS Q.No Questions Marks Total Marks 1 Define advertising and discuss the various functions of advertising. Meaning Functions 4 6 10 2 Explain the consumer buying decision process. Consumer buying decision process 10 10 3 Observe any newspaper advertisement of any consumer durable company. What is the target audience and what are benefits of choosing newspaper for advertisement. Selection of appropriate advertisement Identifying target audience Advantages of newspaper advertisement 3 3 4 10 4 What is media planning and what are the steps in media planning process? Meaning steps 4 6 10 5 What do you understand by Public relations? What is the difference between PR and advertising? Meaning Difference between advertising and PR 4 6 10 6 Write short notes on: a) Sales quota b)sales force a) meaning and objectives of sales quota b) meaning and role of sales force 10 10 Get Answers on www.smuHelp.com
- 2. GetAnswersonwww.smuHelp.com Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Get Answers on www.smuHelp.com