This document discusses key performance indicators (KPIs) for commercial account managers. It provides information on developing KPIs for this role, including defining objectives, key result areas, tasks, and methods for measuring results. The document recommends that KPIs be clearly linked to strategy and answer important questions. It also warns against creating too many KPIs and notes that KPIs should change based on goals. Various types of KPIs are defined. The document directs the reader to an online resource for additional KPI samples and materials.
This document provides an overview of marketing evaluation, control, and audit. It discusses the importance of implementing marketing processes to ensure resources are allocated effectively and marketing assets are well-managed. The document then describes various aspects of marketing evaluation including return on investment, sales numbers, market penetration, customer response, and salesperson performance. It also outlines different types of marketing control like annual plan control, profitability control, efficiency control, and strategic control. Finally, the document details the marketing audit process and components that would be evaluated in a marketing audit.
Kienbaum conducted a study to identify the key elements that determine sales excellence and company success. They surveyed 30 companies and analyzed their sales performance and practices. They identified 10 fundamental components of sales excellence and developed the Kienbaum Sales Excellence Model. This model evaluates sales elements holistically rather than individually and accounts for their interconnectivity. It can be used by companies of any size to improve sales performance by prioritizing areas of weakness identified by the study, such as change management and personnel development.
SPI was very pleased to join the European Business Awards as the exclusive sales consulting sponsor of this year’s edition. It was a great opportunity to meet and discuss with the best of European business about their challenges and innovations.
The Awards’ primary purpose is to support the development of a stronger and more successful business community throughout Europe. On 4 May in Dubrovnik, Croatia, 132 finalists from 34 countries were in attendance, hoping to be named a winner in this prestigious business competition.
On this occasion, Steven Vantongelen delivered a presentation about sales excellence, explaining the five hurdles sales teams need to overcome to ensure business growth.
JEP Regional Hub Manager SFM (22 May 2012) FINAL (2)Steven Venter
This document provides a job profile for a Regional Hub Manager position. It outlines the minimum qualifications and experience required, which include a grade 12 qualification, relevant sales/marketing experience, and a driver's license. The key responsibilities of the role are to drive sales, manage promotions, achieve merchandising objectives, manage operations, distribute new products, manage stakeholders, and lead a team. Key competencies include influencing skills, problem solving, drive and initiative, resilience, customer service, planning, commercial acumen, analytical thinking, and assertiveness. Performance will be measured according to metrics like sales targets, promotional execution, forward share, retail asset growth, and people management benchmarks.
Becdomsppt on marketing management, evaluation,Babasab Patil
The document defines key marketing management concepts including its five components of planning, research, implementation, control, and evaluation. It describes the benefits of marketing management and five methods for organizing a marketing department. It also outlines the steps for staffing and managing marketing personnel, defines marketing budgets and control, and lists techniques for marketing evaluation including sales analysis, market share analysis, and marketing audits.
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-efficiency-assessment-127189827
Jump-start your organization’s awareness of marketing effectiveness and efficiency improvement opportunities. Socialize your assessment results through this coffee table book with more than 2 dozen analyses and recommendations. Get insights on becoming more scalable, more flexible, and more competitive.
See https://ClearAction.com
This revision presentation provides an overview of the marketing planning process including a brief description of each stage in marketing planning together with discussion of the role of the marketing budget.
This document discusses key performance indicators (KPIs) for commercial account managers. It provides information on developing KPIs for this role, including defining objectives, key result areas, tasks, and methods for measuring results. The document recommends that KPIs be clearly linked to strategy and answer important questions. It also warns against creating too many KPIs and notes that KPIs should change based on goals. Various types of KPIs are defined. The document directs the reader to an online resource for additional KPI samples and materials.
This document provides an overview of marketing evaluation, control, and audit. It discusses the importance of implementing marketing processes to ensure resources are allocated effectively and marketing assets are well-managed. The document then describes various aspects of marketing evaluation including return on investment, sales numbers, market penetration, customer response, and salesperson performance. It also outlines different types of marketing control like annual plan control, profitability control, efficiency control, and strategic control. Finally, the document details the marketing audit process and components that would be evaluated in a marketing audit.
Kienbaum conducted a study to identify the key elements that determine sales excellence and company success. They surveyed 30 companies and analyzed their sales performance and practices. They identified 10 fundamental components of sales excellence and developed the Kienbaum Sales Excellence Model. This model evaluates sales elements holistically rather than individually and accounts for their interconnectivity. It can be used by companies of any size to improve sales performance by prioritizing areas of weakness identified by the study, such as change management and personnel development.
SPI was very pleased to join the European Business Awards as the exclusive sales consulting sponsor of this year’s edition. It was a great opportunity to meet and discuss with the best of European business about their challenges and innovations.
The Awards’ primary purpose is to support the development of a stronger and more successful business community throughout Europe. On 4 May in Dubrovnik, Croatia, 132 finalists from 34 countries were in attendance, hoping to be named a winner in this prestigious business competition.
On this occasion, Steven Vantongelen delivered a presentation about sales excellence, explaining the five hurdles sales teams need to overcome to ensure business growth.
JEP Regional Hub Manager SFM (22 May 2012) FINAL (2)Steven Venter
This document provides a job profile for a Regional Hub Manager position. It outlines the minimum qualifications and experience required, which include a grade 12 qualification, relevant sales/marketing experience, and a driver's license. The key responsibilities of the role are to drive sales, manage promotions, achieve merchandising objectives, manage operations, distribute new products, manage stakeholders, and lead a team. Key competencies include influencing skills, problem solving, drive and initiative, resilience, customer service, planning, commercial acumen, analytical thinking, and assertiveness. Performance will be measured according to metrics like sales targets, promotional execution, forward share, retail asset growth, and people management benchmarks.
Becdomsppt on marketing management, evaluation,Babasab Patil
The document defines key marketing management concepts including its five components of planning, research, implementation, control, and evaluation. It describes the benefits of marketing management and five methods for organizing a marketing department. It also outlines the steps for staffing and managing marketing personnel, defines marketing budgets and control, and lists techniques for marketing evaluation including sales analysis, market share analysis, and marketing audits.
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-efficiency-assessment-127189827
Jump-start your organization’s awareness of marketing effectiveness and efficiency improvement opportunities. Socialize your assessment results through this coffee table book with more than 2 dozen analyses and recommendations. Get insights on becoming more scalable, more flexible, and more competitive.
See https://ClearAction.com
This revision presentation provides an overview of the marketing planning process including a brief description of each stage in marketing planning together with discussion of the role of the marketing budget.
This document outlines a marketing plan, discussing objectives like marketing planning, tactical and strategic plans, and the marketing planning process. It describes performing a situation analysis, setting objectives, and deciding strategies. Key elements include a marketing audit, SWOT analysis, assumptions, objectives, strategy, and program. The planning process involves defining the situation, formulating assumptions, setting objectives, deciding strategies, and implementing actions. The marketing mix, objectives, strategies, and use of the plan are also summarized.
This document provides an overview of marketing planning and the steps involved in creating an effective marketing plan. It discusses analyzing the organization and market, developing goals and strategies, and implementing, monitoring and adjusting the marketing plan. The presentation aims to help understand the marketing planning process and key components like defining objectives, prioritizing strategies, and measuring performance. It emphasizes that planning is a continuous process of assessing assumptions, objectives and strategies.
Marketing effectiveness means determining the impact of marketing programs and campaigns on sales and revenue. There are several ways to influence marketing effectiveness, including considering corporate factors like size and budget, external factors outside of marketer control, improving marketing strategy, creative, execution, and management. Marketing performance is best managed by aligning goals, holding people accountable, using analytics, automating processes, forming alliances, and ongoing assessment.
For other Informa Webinars: http://www.informa-mea.com/webinars
To view recording: https://youtu.be/qaG2u3I8H5w or watch the video at end of the slide
On this webinar, you will learn a simple, but powerful framework to analyse market changes and plan appropriate responses.
The webinar presenter, James Graham, is a consultant who specialises in the formulation and execution of strategy and he has worked in the region for over 10 years, assisting private and public sector organisations.
James will cover the specific points below, and also answer questions that arise, at the end of the webinar.
• Background and context – the risk of ‘knee jerk’ reactions and incorrect responses?
• Observing market events
• Collating groups of related events
• Interpreting what is happening
• Deciding how to respond
• Identifying provisional responses
• Assessing the best fit response
• Progressive elaboration of the chosen response
• Implementing the chosen response
• Q&A
About the Presenter:
James Graham specialises in strategy formulation and strategic execution, with the experience of working in over 30 countries across Africa, The Americas, Asia, Europe and the Middle East.
The document discusses various processes for vendor management. It outlines determining a company's requirements, searching for appropriate vendors, selecting a vendor operating model, creating a 30-60-90 plan, conducting negotiations and strategic planning, evaluating vendors using a matrix, selecting vendors through a defined process, establishing a vendor selection timeline, and classifying vendors. The overall document provides guidance on effectively managing external vendors.
BSBMKG603 Mapping 2015 Manage the marketing processMuna Haider
This document maps the assessment tasks for the unit BSBMKG603 Manage the marketing process to the performance criteria. It outlines three elements: 1) manage marketing performance, 2) manage marketing personnel, and 3) evaluate and improve strategic marketing performance. For each element, the document lists the relevant performance criteria and identifies which assessment questions from the multiple choice question bank (MCQs) relate to each criteria. It also maps the assessment tasks to skills and knowledge required to demonstrate competency in the unit.
The document discusses strategic planning, sales forecasting, and budgeting. It defines strategic planning as deciding on long-term objectives and strategies. Marketing plays a key role in strategic planning by providing market information and developing competitive advantages. Sales strategy is developed from marketing strategy through marketing mix and promotional strategies. There are qualitative and quantitative methods for sales forecasting, including executive opinion, regression analysis, and moving averages. The sales budget estimates sales volume and expenses for purposes of planning, coordination, and control.
Strategic marketing implementation and controlCIM Academy
This document provides information about the CIM Diploma in Professional Marketing. It outlines the learning outcomes and requirements for the Strategic Marketing and Implementation and Control modules. These modules teach skills such as situation analysis, strategic planning, resource management, and monitoring marketing plans. The document also discusses frameworks for implementing marketing strategies, prioritizing tactics, measuring success, and earning distinction marks in the program.
This document contains a strategic marketing and sales plan for an organization from [Current Year] to [Target Year]. It includes an introduction, environmental scan, vision, mission, values, key success measures, current state assessment, strategies, and implementation plan. The core strategies identified are to [1-2 bullet points of core strategies]. The plan aims to move the marketing and sales department from its current state to its envisioned future state over the period outlined.
The document summarizes the 9 main pillars of the Business Model Canvas which is a tool for designing a business model. The 9 pillars are: 1) Customer Segments, 2) Distribution Channels, 3) Relationship with Customers, 4) Value Propositions, 5) Revenue Stream, 6) Key Resources, 7) Key Activities, 8) Key Partnerships, and 9) Cost Structure. It provides examples for each pillar including companies like Starbucks, Netflix, Mercedes Benz, Pizza Hut, Tesla, McDonald's, Gojek, Amazon, Toyota, and coffee shops. The 9 pillars can be mapped into the Business Model Canvas to help formulate a business model.
The document discusses marketing agility and how to achieve it through next wave marketing operations. It defines marketing agility as being able to quickly respond to market and customer opportunities. It identifies some key roadblocks to agility like siloed information and discusses how to remove them through business intelligence, customer profitability analysis, and marketing automation. The presentation provides strategies for leveraging marketing automation to improve alignment, accountability, and agility across the enterprise.
The document discusses developing and managing a marketing program through analysis, planning, implementation, and control. It explains that marketing analysis involves analyzing the company's situation and environment to identify opportunities. The planning process determines marketing strategies to achieve objectives. Implementation turns plans into actions to accomplish goals. Control measures and evaluates results, taking corrective action to ensure objectives are met. An annual marketing plan serves as a blueprint that summarizes strategies, tactics, responsibilities, timelines, and financial details to guide the upcoming year's activities.
The document provides an overview of key elements to consider when developing an organizational and marketing plan for a business. It discusses developing a management team, legal business structures, decisions around ownership and capital requirements. It also covers developing a marketing plan by defining goals and target audiences, conducting a SWOT analysis to understand strengths, weaknesses, opportunities and threats. The document outlines steps for market research including secondary data collection, primary data collection methods, data analysis and interpretation. It analyzes consumer characteristics and buying behaviors to help identify the target market.
The Sales & Marketing Steering Committee Charter establishes a committee to oversee marketing investments and ensure alignment with corporate goals for [Company Name]. The committee is responsible for prioritizing marketing initiatives, promoting collaboration between departments, and measuring key program performance. It will meet quarterly and review any proposals over $XXXX, approving initiatives that have clear measurement plans and contribute to objectives. Committee members agree to make informed decisions and regularly report on strategic initiative progress to senior leadership.
There are several types of business strategies:
Integration involves expanding operations through mergers or acquisitions to increase market power. Intensive strategies focus on improving existing products through activities like market penetration, product development, and market development. Diversification grows the business through entering new product lines or markets, which can be related or unrelated. Defensive strategies aim to maintain market leadership by fighting off competitors. Common strategies include joint ventures, divestitures, and liquidation.
This document discusses key performance indicators (KPIs) for pharmaceutical sales forces. It provides examples of pre-launch and post-launch KPIs that can be used to track sales performance. Pre-launch KPIs include measures of physician awareness, market analysis, and regulatory approval progress. Post-launch KPIs include prescription sales, market share, message recall, customer perception, and incentives-related metrics. The document emphasizes that KPIs should provide a comprehensive picture of performance and be aligned with launch objectives.
Best Practices in Implementing and Delivering Value from Your CPM SolutionsProformative, Inc.
View on Proformative: http://www.proformative.com/resources/presentation-best-practices-implementing-delivering-value-your-cpm-solutions
The CFO’s role has evolved from traditional reporting and controlling, to decision support and strategic execution. There is a growing expectation that the CFO will be a trusted adviser to the executive team, and will lead the Finance organization to embrace the role of business partner. This demanding transition has been driven by the desire to raise the bar and deliver value for investors and other key stakeholders.
In this best practice workshop, learn from seasoned Finance experts how best in class finance functions have used corporate performance management (CPM) as a foundation for driving these necessary changes, and for leading the finance organization into a new, value-added role.
In summary, in attending this workshop you will find:
* A roadmap for integrating strategic planning, operational planning, budgeting, and reporting into a complete CPM solution
* Operational readiness: How to tell if your Finance organization is up to the challenge
* How to leverage your existing CPM solution to enhance and improve finance operations processes
* Tips and traps for selecting the right CPM solution for your organization
* Bonus Material: Results of recent survey of 150+ companies experience with Rolling Forecast
Presentation delivered at ProformaTECH 2014 - http://www.proformatech.com
Workshop
The document discusses key performance indicators (KPIs) for cosmetic sales positions. It provides information on developing KPIs, including defining objectives and key result areas, identifying tasks, and determining how to measure results. The document recommends that KPIs be clearly linked to strategy and empower employees. It lists types of KPIs and directs the reader to a website for additional top materials on sales KPIs, performance appraisal forms, and review phrases.
Sales & marketing plan automotive and manufacturing (erp)Siddharth Adholia
This document provides a sales and marketing plan to position IT services and products across the manufacturing and automotive industries. The plan outlines the company overview, target industries and market divisions, sales strategy, digital marketing process, and customer acquisition goals. It projects acquiring 30 new customers and generating over 3 crore (32.7 million) rupees in total revenue within the first 12 months from implementation services, software licenses, and maintenance support.
A product manager is responsible for delivering solutions to meet market needs by identifying opportunities, defining products and features, launching products, and overseeing products in the market. They must ensure products are successfully brought to market and maximize profits. Key duties include generating sales leads, managing the product brand and profit/loss, introducing new products, and retiring unsuccessful products. Product managers work cross-functionally with teams like engineering, marketing, sales and rely on strong communication, accountability and trust. They use tools like roadmaps, scorecards and launch plans to manage the product lifecycle from concept to retirement. The role requires a blend of domain knowledge, business skills, communication abilities and a customer-centric, innovative mindset.
A Product Manager's Guide to Surviving the Transition to Agile DevelopmentRasmus Mencke
This document is a guide for product managers transitioning to agile development. It was presented on July 2nd, 2008 by Rasmus Mencke. It contains a standard safe harbor statement noting that the document contains forward-looking statements about the company's expected performance that are subject to risks and uncertainties that could cause actual results to differ materially. The document provides guidance to help product managers survive the transition process to agile development.
This document outlines a marketing plan, discussing objectives like marketing planning, tactical and strategic plans, and the marketing planning process. It describes performing a situation analysis, setting objectives, and deciding strategies. Key elements include a marketing audit, SWOT analysis, assumptions, objectives, strategy, and program. The planning process involves defining the situation, formulating assumptions, setting objectives, deciding strategies, and implementing actions. The marketing mix, objectives, strategies, and use of the plan are also summarized.
This document provides an overview of marketing planning and the steps involved in creating an effective marketing plan. It discusses analyzing the organization and market, developing goals and strategies, and implementing, monitoring and adjusting the marketing plan. The presentation aims to help understand the marketing planning process and key components like defining objectives, prioritizing strategies, and measuring performance. It emphasizes that planning is a continuous process of assessing assumptions, objectives and strategies.
Marketing effectiveness means determining the impact of marketing programs and campaigns on sales and revenue. There are several ways to influence marketing effectiveness, including considering corporate factors like size and budget, external factors outside of marketer control, improving marketing strategy, creative, execution, and management. Marketing performance is best managed by aligning goals, holding people accountable, using analytics, automating processes, forming alliances, and ongoing assessment.
For other Informa Webinars: http://www.informa-mea.com/webinars
To view recording: https://youtu.be/qaG2u3I8H5w or watch the video at end of the slide
On this webinar, you will learn a simple, but powerful framework to analyse market changes and plan appropriate responses.
The webinar presenter, James Graham, is a consultant who specialises in the formulation and execution of strategy and he has worked in the region for over 10 years, assisting private and public sector organisations.
James will cover the specific points below, and also answer questions that arise, at the end of the webinar.
• Background and context – the risk of ‘knee jerk’ reactions and incorrect responses?
• Observing market events
• Collating groups of related events
• Interpreting what is happening
• Deciding how to respond
• Identifying provisional responses
• Assessing the best fit response
• Progressive elaboration of the chosen response
• Implementing the chosen response
• Q&A
About the Presenter:
James Graham specialises in strategy formulation and strategic execution, with the experience of working in over 30 countries across Africa, The Americas, Asia, Europe and the Middle East.
The document discusses various processes for vendor management. It outlines determining a company's requirements, searching for appropriate vendors, selecting a vendor operating model, creating a 30-60-90 plan, conducting negotiations and strategic planning, evaluating vendors using a matrix, selecting vendors through a defined process, establishing a vendor selection timeline, and classifying vendors. The overall document provides guidance on effectively managing external vendors.
BSBMKG603 Mapping 2015 Manage the marketing processMuna Haider
This document maps the assessment tasks for the unit BSBMKG603 Manage the marketing process to the performance criteria. It outlines three elements: 1) manage marketing performance, 2) manage marketing personnel, and 3) evaluate and improve strategic marketing performance. For each element, the document lists the relevant performance criteria and identifies which assessment questions from the multiple choice question bank (MCQs) relate to each criteria. It also maps the assessment tasks to skills and knowledge required to demonstrate competency in the unit.
The document discusses strategic planning, sales forecasting, and budgeting. It defines strategic planning as deciding on long-term objectives and strategies. Marketing plays a key role in strategic planning by providing market information and developing competitive advantages. Sales strategy is developed from marketing strategy through marketing mix and promotional strategies. There are qualitative and quantitative methods for sales forecasting, including executive opinion, regression analysis, and moving averages. The sales budget estimates sales volume and expenses for purposes of planning, coordination, and control.
Strategic marketing implementation and controlCIM Academy
This document provides information about the CIM Diploma in Professional Marketing. It outlines the learning outcomes and requirements for the Strategic Marketing and Implementation and Control modules. These modules teach skills such as situation analysis, strategic planning, resource management, and monitoring marketing plans. The document also discusses frameworks for implementing marketing strategies, prioritizing tactics, measuring success, and earning distinction marks in the program.
This document contains a strategic marketing and sales plan for an organization from [Current Year] to [Target Year]. It includes an introduction, environmental scan, vision, mission, values, key success measures, current state assessment, strategies, and implementation plan. The core strategies identified are to [1-2 bullet points of core strategies]. The plan aims to move the marketing and sales department from its current state to its envisioned future state over the period outlined.
The document summarizes the 9 main pillars of the Business Model Canvas which is a tool for designing a business model. The 9 pillars are: 1) Customer Segments, 2) Distribution Channels, 3) Relationship with Customers, 4) Value Propositions, 5) Revenue Stream, 6) Key Resources, 7) Key Activities, 8) Key Partnerships, and 9) Cost Structure. It provides examples for each pillar including companies like Starbucks, Netflix, Mercedes Benz, Pizza Hut, Tesla, McDonald's, Gojek, Amazon, Toyota, and coffee shops. The 9 pillars can be mapped into the Business Model Canvas to help formulate a business model.
The document discusses marketing agility and how to achieve it through next wave marketing operations. It defines marketing agility as being able to quickly respond to market and customer opportunities. It identifies some key roadblocks to agility like siloed information and discusses how to remove them through business intelligence, customer profitability analysis, and marketing automation. The presentation provides strategies for leveraging marketing automation to improve alignment, accountability, and agility across the enterprise.
The document discusses developing and managing a marketing program through analysis, planning, implementation, and control. It explains that marketing analysis involves analyzing the company's situation and environment to identify opportunities. The planning process determines marketing strategies to achieve objectives. Implementation turns plans into actions to accomplish goals. Control measures and evaluates results, taking corrective action to ensure objectives are met. An annual marketing plan serves as a blueprint that summarizes strategies, tactics, responsibilities, timelines, and financial details to guide the upcoming year's activities.
The document provides an overview of key elements to consider when developing an organizational and marketing plan for a business. It discusses developing a management team, legal business structures, decisions around ownership and capital requirements. It also covers developing a marketing plan by defining goals and target audiences, conducting a SWOT analysis to understand strengths, weaknesses, opportunities and threats. The document outlines steps for market research including secondary data collection, primary data collection methods, data analysis and interpretation. It analyzes consumer characteristics and buying behaviors to help identify the target market.
The Sales & Marketing Steering Committee Charter establishes a committee to oversee marketing investments and ensure alignment with corporate goals for [Company Name]. The committee is responsible for prioritizing marketing initiatives, promoting collaboration between departments, and measuring key program performance. It will meet quarterly and review any proposals over $XXXX, approving initiatives that have clear measurement plans and contribute to objectives. Committee members agree to make informed decisions and regularly report on strategic initiative progress to senior leadership.
There are several types of business strategies:
Integration involves expanding operations through mergers or acquisitions to increase market power. Intensive strategies focus on improving existing products through activities like market penetration, product development, and market development. Diversification grows the business through entering new product lines or markets, which can be related or unrelated. Defensive strategies aim to maintain market leadership by fighting off competitors. Common strategies include joint ventures, divestitures, and liquidation.
This document discusses key performance indicators (KPIs) for pharmaceutical sales forces. It provides examples of pre-launch and post-launch KPIs that can be used to track sales performance. Pre-launch KPIs include measures of physician awareness, market analysis, and regulatory approval progress. Post-launch KPIs include prescription sales, market share, message recall, customer perception, and incentives-related metrics. The document emphasizes that KPIs should provide a comprehensive picture of performance and be aligned with launch objectives.
Best Practices in Implementing and Delivering Value from Your CPM SolutionsProformative, Inc.
View on Proformative: http://www.proformative.com/resources/presentation-best-practices-implementing-delivering-value-your-cpm-solutions
The CFO’s role has evolved from traditional reporting and controlling, to decision support and strategic execution. There is a growing expectation that the CFO will be a trusted adviser to the executive team, and will lead the Finance organization to embrace the role of business partner. This demanding transition has been driven by the desire to raise the bar and deliver value for investors and other key stakeholders.
In this best practice workshop, learn from seasoned Finance experts how best in class finance functions have used corporate performance management (CPM) as a foundation for driving these necessary changes, and for leading the finance organization into a new, value-added role.
In summary, in attending this workshop you will find:
* A roadmap for integrating strategic planning, operational planning, budgeting, and reporting into a complete CPM solution
* Operational readiness: How to tell if your Finance organization is up to the challenge
* How to leverage your existing CPM solution to enhance and improve finance operations processes
* Tips and traps for selecting the right CPM solution for your organization
* Bonus Material: Results of recent survey of 150+ companies experience with Rolling Forecast
Presentation delivered at ProformaTECH 2014 - http://www.proformatech.com
Workshop
The document discusses key performance indicators (KPIs) for cosmetic sales positions. It provides information on developing KPIs, including defining objectives and key result areas, identifying tasks, and determining how to measure results. The document recommends that KPIs be clearly linked to strategy and empower employees. It lists types of KPIs and directs the reader to a website for additional top materials on sales KPIs, performance appraisal forms, and review phrases.
Sales & marketing plan automotive and manufacturing (erp)Siddharth Adholia
This document provides a sales and marketing plan to position IT services and products across the manufacturing and automotive industries. The plan outlines the company overview, target industries and market divisions, sales strategy, digital marketing process, and customer acquisition goals. It projects acquiring 30 new customers and generating over 3 crore (32.7 million) rupees in total revenue within the first 12 months from implementation services, software licenses, and maintenance support.
A product manager is responsible for delivering solutions to meet market needs by identifying opportunities, defining products and features, launching products, and overseeing products in the market. They must ensure products are successfully brought to market and maximize profits. Key duties include generating sales leads, managing the product brand and profit/loss, introducing new products, and retiring unsuccessful products. Product managers work cross-functionally with teams like engineering, marketing, sales and rely on strong communication, accountability and trust. They use tools like roadmaps, scorecards and launch plans to manage the product lifecycle from concept to retirement. The role requires a blend of domain knowledge, business skills, communication abilities and a customer-centric, innovative mindset.
A Product Manager's Guide to Surviving the Transition to Agile DevelopmentRasmus Mencke
This document is a guide for product managers transitioning to agile development. It was presented on July 2nd, 2008 by Rasmus Mencke. It contains a standard safe harbor statement noting that the document contains forward-looking statements about the company's expected performance that are subject to risks and uncertainties that could cause actual results to differ materially. The document provides guidance to help product managers survive the transition process to agile development.
This document summarizes a report on compensation metrics at the Trinidad and Tobago Manufacturers' Association (TTMA). It finds that TTMA's average hourly rate of $38.68 is lower than global competitors and the local average. This has led to employee dissatisfaction, high turnover, and lack of competitiveness. The document recommends that TTMA establish human resources functions, conduct job evaluations and salary surveys, and develop a formal pay scale and policy to address these issues.
The document provides 10 tips for new product managers. The tips are: 1) Spend time with customers to understand their needs; 2) Ask "dumb" questions to learn from others; 3) Let go of your past roles and focus on being a product manager; 4) Surround yourself with experts for advice and support; 5) Gather various types of data to make informed decisions; 6) Focus on a few priorities initially for quick wins; 7) Concentrate on defining product requirements, not implementation details; 8) Communicate regularly with all stakeholders; 9) Promote your product internally to gain support; 10) Be willing to help with other tasks as needed. Additional resources for product managers are also provided.
This document summarizes a presentation about using HR metrics to communicate effectively with CFOs. The presentation discusses characteristics of high-quality HR metrics, provides generic examples of common metrics like cost per hire and turnover rate, and presents two case studies showing how companies improved metrics related to recruiting and benefits to realize significant cost savings. It concludes by discussing how HR metrics are increasingly being incorporated into business intelligence dashboards used by executives.
The document provides a summary of a global HR metrics survey conducted in 2012 with 160 organizations across 7 continents. Key findings include:
- Headcount was the most reported metric (80% of organizations). Fewer reported more advanced metrics like engagement index, succession planning, and turnover rates.
- Most organizations (55%) reported metrics monthly, while 25% reported quarterly and 15% did not report.
- Metrics priorities varied by company size, but headcount and turnover rate were always top reported. Advanced metrics were more common in larger companies.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses metrics for measuring human resource management. It identifies key metrics such as revenue per employee, human capital value added, and training costs. These metrics can measure factors like compensation, turnover, and training. Specific metrics are identified for measuring employee attitudes, turnover, recruiting, retention, and training. HR metrics can be used to understand the impact of decisions, benchmark performance, and guide strategy.
The Product Management X-Factor: How to be a Rock Star Product ManagerPaul Young
Product Management is a tough job: we need to be business oriented, tactical, strategic, and technical all at the same time. But some people have cracked the code about how to be more effective product managers than others. What is it about these rock star product managers that separates them from the rest of us?
Over the past 10 years in product management, Paul Young has observed what makes some people successful where others fail, and boiled it down to seven product management "x-factors," that turn good people into great.
Winner of "Best Session" at Rocky Mountain ProductCamp 2010.
NOTE: Because of the limitations of SlideShare, the formatting of this presentation does not match the original. Come to ProductCamp Austin in Jan 2011 to see this presentation live. productcampaustin.org
The document discusses the roles of Product Managers and Product Owners in Agile development and offers recommendations to address challenges. It notes that while Product Owners focus on iterations and backlogs, Product Managers handle broader market strategy and customer interactions. For complex products, both roles are needed but can be difficult for one person. It recommends scaling models, such as having Product Managers cover strategic work and Product Owners handle iterations, or distributing teams with local Product Owners and traveling Product Managers.
Effective product management is more than just visiting customers and writing requirements. Good product managers posses certain traits that allow them to excel in their roles. While it may seem that some people are just born with these abilities, most have them in some degree and just need to learn how to express them effectively. This presentation covers ten important traits that good product managers possess and offer specific suggestions on how to emphasize your natural traits while addressing those that do not come as naturally.
From Jeff Lash of www.goodproductmanager.com
This presentation gives a very high-level explanation of what a dashboard should be used for, what type of content it should consider and how it should look to be most effective.
Most HR Measurement Initiatives Aspire to Align HR and Corporate Strategy and to
Enable Managers to Make Better Workforce-Related Decisions.
But most organizations are capturing thousands of pieces of data about their workforce, and it can be hard to focus on what really matters. Here is the focus 5 metircs of HR measurement that will help you to make better decision of worforce-related matter.
This document provides 10 tips for new product managers to get off to a flying start in their new role. The tips include finding the right people to talk to, asking smart questions to understand customer needs, analyzing the collected data without jumping to solutions, understanding the product through use and research, measuring the right key performance indicators, communicating findings internally, and continually developing skills to improve performance. The overall message is that good product management is about delivering customer-centric products that provide business value through a blend of logic, insight and creativity.
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
The document discusses HR metrics that are important for companies to track. It begins with an agenda covering the five W's and one H of metrics, mini case studies, industry analysts' outlook, and the top 10 metrics that matter. The presenter then discusses interviewing executives to understand the metrics they watch and how HR can help provide useful data. Examples are given for collecting relevant HR data and metrics from across the organization and correlating it to business goals. The importance of creating dashboards to monitor metrics is also covered. Mini case studies from other companies share the top metrics their executives find most useful and how they track HR's impact on the business.
Product Manager 101: What Does A Product Manager Actually Do?Chris Cummings
This is an expanded and updated version of the original Product Manager 101. The purpose is to explain the role of the product manager and product management to new and prospective PMs as well as those who will interact with PMs.
Morris S. Moralde has over 10 years of experience in pay per click advertising (PPC) and search engine marketing. He has expertise in keyword research, bidding strategies, landing page creation, campaign testing and optimization. As a lead generation assistant manager, he strategizes and implements PPC campaigns across geographies to generate online leads. Previously, he worked as a PPC consultant and supervisor, managing teams to optimize campaigns and meet conversion goals within budgets.
This document provides an overview of digital marketing planning. It discusses key components of a digital strategy including objectives, audience, and content. It also outlines various digital tactics like social media, SEO, PPC, and email. Each tactic is explained and examples are given. The document also discusses an iterative planning process using frameworks like SOSTAC and RACE for strategy, creation, implementation, measurement, and evaluation of digital marketing campaigns. Case studies are presented and best practices are shared for tactics like social media, PPC, and email marketing.
This document provides an overview of digital marketing planning. It discusses key components of a digital strategy including objectives, audience, and content. It also outlines various digital tactics like social media, SEO, PPC, and email. Each tactic is explained and examples are given. The document also discusses an iterative planning process using frameworks like SOSTAC and RACE for strategy, creation, implementation, measurement, and evaluation of digital marketing campaigns. Case studies are presented and best practices are shared.
Digital marketing planning involves several key phases: planning, creation, actualization, and evaluation. The planning phase involves defining business objectives and audiences. Creation develops tactical solutions aligned with strategy. Actualization implements campaigns and interacts with audiences. Evaluation compares performance to objectives using key performance indicators to learn lessons that improve future efforts. Common digital tactics include search engine optimization, paid search advertising, content marketing, social media, and email.
Lindsey bohm 5 - PDF of LinkedIn Profile and Experiencelbohm
Overview of LinkedIn PDF downloaded via their archive feature to save any and all of your accomplishments should anyone ever want to take them away from you or you need to re-create an account due to computer programs running systems.
D pershad defining the social media manager roleDeepak Pershad
The document defines the key responsibilities of a social media manager role based on a review of job descriptions across different industries. It outlines the main accountabilities which include developing social media strategies and plans, monitoring trends and competitors, managing social media sites and campaigns, creating and distributing content, conducting analytics and reporting on performance metrics. The composite job description is provided to get feedback on how it aligns with others' organizations' social media functions.
Scott olson.resume.project manager professional.2017Scott Olson
Scott Lehman Olson is a senior level project manager professional with expertise in project management, business analysis, Salesforce administration, and software development. He has 20 years of experience leading teams, managing client relationships, and delivering projects on time and on budget. Currently, he works as a business consultant focusing on process improvement, reporting, training, and strategic planning. Previously he held roles as a product manager, sales operations analyst, and inside sales manager for various technology companies.
This document outlines the key components of developing a digital marketing plan including defining objectives, audiences, and content strategy. It discusses developing a media mix across different tactics like SEO, PPC, social media, email marketing and measuring success through KPIs. The planning process is iterative with phases for planning, creation, implementation, and evaluation to continuously improve performance.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its toll on other advertising channels – from display to TV, and most decidedly to print – search advertising has continued to grow. As the paid search advertising market has grown and matured, the cost of entry for new players has increased, and for those who have been doing search for some time, the cost of being successful and driving optimal results from paid search continues to go up. The sophistication of the market requires constant investment.
Advertisers have several choices as to how they choose to deal with building and maintaining their programs, each with different pros and cons:
• Hire a search agency – according to Forrester Research, approximately 52% of companies elect to leverage agencies to do their paid search work, with that percentage increasing as more money is spent
• Manage in-house – this is most common in retail and travel, as well as with small and mid-sized firms
• Build-Operate-Transfer (BOT) – a hybrid model by which advertisers begin with an agency, with the intention of managing risk until the program can be brought in-house in order to manage costs more effectively
The webcast will go through each model, as well as discuss the technology, skill sets, and processes needed to have a successful paid search program.
The document discusses digital marketing planning and provides an overview of key components. It discusses frameworks for digital strategy like SOSTAC and RACE. The planning process involves defining objectives, audiences, and key performance indicators. Various digital marketing tactics are covered like search engine optimization, pay-per-click advertising, social media, email marketing and video. An iterative approach is recommended, starting with planning, then creation/implementation, and ending with evaluation and optimization.
The document provides a summary of Lindsey Bohm's work experience and qualifications. She has over 15 years of experience in marketing, business development, and entrepreneurship. Her specializations include digital marketing, social media marketing, branding, and new business development strategies. She has held various leadership roles such as Director of Marketing, Adjunct Professor, and Founder of her own consulting firms.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Mohamed Amer is a seasoned marketing automation professional with over 10 years of experience developing marketing strategies and managing operations. He has extensive experience managing marketing campaigns and processes for major brands like Microsoft. Currently, he works as a Business Operations and Automation Manager, where he oversees marketing execution, account management, and process development. He is seeking an executive leadership position to leverage his management experience and industry expertise.
Salinder Singh has 7 years of experience in marketing management. He has expertise in digital marketing, social media marketing, search engine optimization, and content creation. He currently works as a Digital Marketing Manager at Xcelance Web Solutions, where he plans and executes digital marketing campaigns, analyzes insights, and collaborates with teams.
- Developing dynamic content for a multitude of industries while providing web analytics, SEO, web design, content marketing, social media marketing, and brand strategies to ensure products reach their target audience.
- Designing modern responsive websites and creative content including logos, banners, and engaging videos.
- Strategically using mobile and emerging technologies to raise brand awareness and resolve issues that may affect a marketing presence or productivity.
Catherine McClary has over 10 years of experience in digital marketing, content marketing, social media marketing, and project management. She currently works as a Senior Marketing Operations Specialist at Rosetta Stone, where she manages digital operations and leads marketing campaigns. Previously, she held digital marketing roles at UnitedHealth Group, American Red Cross, and various other companies. She specializes in content strategy, social media, email marketing, analytics, and lead generation.
DiCon offers digital marketing solutions to increase clients' margins through cost-effective outsourcing. They provide operational support for paid search, SEO, social media advertising, and web analytics using specialized teams in Chicago and India. DiCon's process-focused approach and dedicated quality control help clients scale quickly while reducing risks.
DiCon offers digital marketing solutions to increase clients' margins through cost-effective outsourcing. They provide operational support for paid search, SEO, social media advertising, and web analytics using specialized teams in Chicago and India. DiCon's process-focused approach and proprietary tools help clients spend more time on strategy and less on operations through outsourcing tasks like campaign management, reporting, and optimization.
DiCon offers digital marketing solutions to increase clients' margins through cost-effective outsourcing. They provide operational support for paid search, SEO, social media advertising, and web analytics using specialized teams in Chicago and India. DiCon's process-focused approach and dedicated quality control help clients scale quickly while reducing risks.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
2. Web &Online
Marketing
Strategy
Overview
Perform audit of all current digital properties/assets/campaigns.
Perform digital marketing & branding health check.
Conduct interviews with web & online stakeholders to gather
organizational objectives, strengths, weaknesses, opportunities,
and threats as input into online business case.
Employ a trusted digital marketing framework to help structure
strategic online objectives and KPIs aligned to organization
objectives. Use this output to help define budgets.
Use a performance management tool to record and track progress
against those objectives/KPIs, utilize a structured activities & tasks
approach to maintain a consistent content/campaign calendar of
executing activities against priorities.
Follow up formally with stakeholders on a quarterly basis to
review progress and alignment with priorities, and adjust
alignment to strategic objectives.
Follow up bi-weekly as market/customer needs change.
Integrating people, process, products, & technology
5. Demand
Management
Responsibilities
Facilitate discovery & build awareness to generate leads
Capture leads when they're searching
Nurture leads that aren't yet ready
Score leads so you know who's ready for sales
Give leads to sales at the right time
Evaluate leads to close the loop on lead quality
Interaction -> Clicks/Visits -> Leads -> Opportunities -> Conversions -> Sales
6. Brand
Management
Responsibilities
Ensure first impressions made offline match online experience
Assist PR in creating and implementing strategies that effectively
position the brand, the company and products with the media and
other opinion shapers – including social media
Ensure all channels share consistent principles and messaging:
web, email, social, print channels, business cards, and even
packaging (if relevant)
Define measures to accurately track brand awareness across
target groups
Maximize relationship with PR organization and outside vendors
Online perception an extension of products and company as a whole
7. SEO/SEM
Expert
SEO
Leverage content
management system tools:
Friendly URLs/Aliases
Generate Google Sitemap
CSS-based menu
navigation
Crawl links to eliminate
duplicate URLs
Link building with
relevant/organic sources
Robots.txt
Also leverage Google & Bing
WebmasterTools
SEM
Start with Google tools:
AdWords Planner
GoogleTrends
Google Alerts
Include BingWebmaster
Tools (BWT)
Evaluate mature offerings
like Alexa, SEM Rush, MOZ,
and Kenshoo for cost/benefit
SEO/SEM forever intertwined but distinctive disciplines
8. Analytics
Expert
Responsibilities
Key understanding of products
& customer personas are
required to quickly cognitively
process enormity of data in
Google Analytics
Key understanding of demand
management process required
to ensure conversion metrics
accurately calculated
Key understanding of metrics
& visualization to create
dashboards that ‘work’
Key Metrics
Customer Segment (custom)
Conversion Rate
Avg. ConversionValue
Cost per Conversion
Bounce Rate
AverageVisitTime
Traffic Source
Traffic Location
Traffic by Device
Percentage New visits
Landing and Exit Pages
Query/SearchTerms
Business Partner, DataScientist, andVisual Designer all in one role
9. Usability
Expert
Responsibilities
Must also understand
products & customer
personas to aid designers in
creating designs that convert
for each segment
Must understand usability
tools/tactics & when to
employ each
Must consider not only UI but
also UX, which includes roles
as InformationArchitect,
FunctionalAnalyst, and Data
Scientist
Tools &Tactics
A/BTesting
Surveys
Card Sorting
UsabilityAudit
CognitiveWalkthroughs
ContextualTaskAnalysis
Facilitated Brainstorming
Focus Groups
Usability, Content, and Experience all affect search/conversion
10. Campaign
Manager
Campaign Strategy
Define metrics for success:
S - Specific
M - Measurable
A -Achievable
R - Realistic
T –Timebound
Define strategic objectives
Customer segments
Geographic locations
Delivery network partners
Delivery modes to focus
Define required tools, resources, &
total campaign budget
Define performance benchmarks
Visualize strategy
Communicate to leadership &
adjust as necessary
IndividualCampaigns
Verify target groups(s)
Choose targets
Geographic locations
Delivery networks
Delivery modes
Website
Mobile
Email
Video
Social
SMS
Integrated
Conversion rate
Verify against budget
Create ad content
Track, monitor, & report
Leverage industry leading frameworks & tools for expertise
11. Content
Marketing
Manager
Responsibilities
Envision and drive the online content strategy, and liaise with
internal and external resources to execute
Propose, plan and execute quarterly content calendar
Possess a deep understanding of all traffic-driving mechanisms
(Social, Search, Browse, etc.) and actively engage in optimizing
those channels for the business.
Work closely with all marketing and other internal teams to ensure
appropriate levels of integration
Bring creative content ideas to the full marketing planning
process. Ensure integration of digital into overarching marketing
programs campaigns / communication to existing customers
Set guidelines and best practices for content contributors across
the firm
Focus on mobile content delivery will only continue to increase
12. Customer
Experience
Manager
Responsibilities
Listen to and understand the
Voice of the Customer online
Translate and amplify pain
points back to the business,
improving the overall customer
experience
Continuously assess and
improve processes within job
scope, including the impact to
the upstream and downstream
groups.
Recommend improvements to
processes with which they
interact.
Ensure issues raised through
online channels are addressed.
Tools &Tactics
‘Contact Us’ form
Online Surveys
Focus Groups
Events/Roadshows
Key Metrics
Customer Satisfaction
Conversion Rate
Bounce Rate
Query/SearchTerms
Online application of Customer Experience techniques from real world
13. Content
Management
Administrator
Responsibilities
Implementation oversight of
design, branding, navigation,
search, content, video, access
control, publishing workflow,
digital asset management,
training, and overall
user/customer experience
within CMS tool
Stewardship of the ‘ilities’
Availability
Reliability
Scalability
Usability
Security
Required Skills
HTML5
Javascript/frameworks
CSS
SQL
Data integration
Photo editing
Video editing
Site search cataloging
Content delivery networks
Content management
systems
Must leverage both current business & past technical skillsets
14. Social
Media
Manager
Responsibilities
Develop strategy for the company’s corporate and personality-
driven social media presences
Drive innovation in the company’s use of social, interactive, and
mobile experiences to engage multiple audiences
Develop social first content and content types that complement
our broader marketing campaigns
Partner with communications to lead social media response to
events & crisis situations
Work with internal and agency analytics teams to track, measure
and analyze social media performance against goals and establish
new metrics where standards do not exist
Collaborate with the digital teams and senior management to
articulate business needs to support the selection of appropriate
social enabling technology and resources
Increase focus on value/successes via social media and mobile
15. Project
Manager
Responsibilities
Facilitate on-boarding and project kickoffs working with internal
team and vendors
Establish and optimize processes to maximize the project teams
efficiency
Drive and manage new site build/change projects
Track budget & spend
Deliver frequent, detailed, and clear reporting to senior
management
Escalate critical issues in a timely manner; offer solutions on how
issues can be resolved
Lead the full development/implementation life cycle:
Analysis, Design, Implementation,Testing,Training, Support
Communication & managing dependencies most important
16. People
Manager
Responsibilities
Set team vision, objectives, and SMART goals based on
organizational goals & team input
Understand strengths, weaknesses, and communication styles of
each team member
Understand each team member’s personal goals and be able to
relate each team member’s role to the larger vision of the
company
Provide the whole team with a regular cadence of communication
on status, issues, successes, and opportunities to improve
Provide team members with a regular cadence of feedback, and
timely performance reviews
Ensure the team understands company vision & culture, then
exemplify it every day
Champion of servant leadership
17. Budget
Manager
Responsibilities
Define expected conversion
rates to opportunity (lead) and
sale for different media
Establish realistic costs for
purchasing different media
(CPM,CPA,CPC) as appropriate
for our market
Vary the mix of impressions for
different media, remembering
that there are limits to media
that can be purchased (e.g.
number of search terms)
Vary the impressions to
maximize number of sales and
minimizeCPA while also
minimizing risk (balanced
budget diversifies risk)
Look at differences in media for
CPS and as % of budget and %
of sales to compare
effectiveness of mix
Overall Approach
Determine total campaign
budget
Define budget, tools, &
resources required for COGS
categories such as technology
platforms/upgrades, vendors,
and payroll expense
Add straightline calculations for
SG&A/Other expenses such as
Taxes,Training, Memberships,
Bonuses, Office expenses, etc
Leverage industry leading frameworks & tools for expertise
18. Liaison to
Leadership
Responsibilities
Lead long-term strategic
online planning then drive
those plans through the
various media channels
Secure resources required to
execute online strategy
Integrate online strategies
with overall strategic sales
channels
Play a key role in the
company’s overall go-to-
market strategy
Mange online P&L and
delivery of financial targets
Key Attributes
Communicator
Thought leader
Honesty
Able to delegate
Passionate
Positive
Committed
Be the leader you wish to see