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This document contains an assignment question paper for a marketing management course. It includes 6 questions worth a total of 60 marks. Question 1 and 4 ask students to explain the steps in the personal selling process. Question 2 asks about different branding strategies used by companies. Question 3 asks students to describe international market entry strategies briefly. Question 5 asks students to describe the stages in consumer decision making process. Question 6 asks students if traditional marketing Ps are enough for services marketing and to provide examples.
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This document provides an assignment for a marketing management course. It includes 6 questions related to branding strategies, international market entry strategies, market classification, personal selling processes, pricing strategies, and services marketing. Students are asked to answer all questions, with 10 mark questions requiring around 400 words. Questions cover topics like branding elements, joint ventures, nature of competition, steps in personal selling, competition-based and product mix pricing, and additional elements needed for services marketing. Students will be evaluated on their responses to test their understanding of key marketing concepts.
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Mb0046
This document provides instructions for an assignment in Marketing Management. It outlines 6 questions related to topics like the business buying process, branding strategies, market classification, personal selling process, consumer decision making process, and the marketing mix for services. Students are asked to answer all 6 questions, with the 4 questions worth 10 marks requiring answers of approximately 400 words. Marks and credits for the course are also provided.
Mb0046 marketing management
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Mb0046
- 1. Get Answers on www.smuHelp.com Get Answers on www.smuHelp.com ASSIGNMENT QUESTION PAPER DRIVE FALL 2014 PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2 SEMESTER 2 SUBJECT CODE & NAME MB0046- Marketing Management BK ID B1629 CREDIT & MARKS 4 Credits, 60 marks Q.No Questions Marks Total Marks 1 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales. Definition of Personal Selling 2 Explanation of steps in the Personal selling process 8 10 2 A brand is a composite set of beliefs and associations in the mind of consumers. In brand development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the new products, apply some of the existing brand elements to the new product, or use a combination of existing and new brand elements to the existing and new products. Explain the different branding strategies used by the companies for their range of products. Definition of Brand 2 Advantages of Brand 2 Explanation of different branding strategies adopted by companies 6 10 3 Describe the international market entry strategies in brief. Joint ventures 2 Strategic alliances 2 Direct investment 2 Contract manufacturing 2 Franchising 2 10
- 2. Get Answers on www.smuHelp.com Get Answers on www.smuHelp.com 4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales. Definition of Personal Selling 2 Explanation of steps in the Personal selling process 8 10 5 Describe the stages in consumer decision making process. Explanation of consumer decision making process 10 10 6 Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point. Define Service Marketing 2 Explanation of 4p’s 4 Explanation of Additional 3 p’s 4 10 Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.