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SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016 Assignments are available. For Booking
,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or
S M S your “ Email ID ” us in the following Format “ On +91
9995105420 we will reach back you with in 24H ”
ASSIGNMENTQUESTION PAPER
DRIVE Fall 2015
PROGRAM MBA/MBADS/MBAFLEX/MBAHCSN3/PGDBAN2
SEMESTER 2
SUBJECTCODE&NAME MB0046-Marketing Management
BK ID B1629
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1 Suppose you are the marketing manager ofa banking firm. Your bank has opened its first
branch overseas. What factor do you think will affect the choice ofmarketing the most and
why?
Define environment scanning 2
Demographics 2
Political and Legal environment 3
Socio-cultural environment, 3 10
2
A brand is a composite setofbeliefs and associations in the mind ofconsumers. In brand
Development, as a part of branding strategy decision, the brand manager can decide to
create new brand elements for the newproducts, apply some ofthe existing brand elements
to the newproduct, or use a combination ofexisting and newbrand elements to the existing
and newproducts. Explain the different branding strategies used by the companies for their
range ofproducts.
Definition of Brand 2
Advantages of Brand 2
Explanation of different branding strategies adopted
by companies
6 10
3
Describe the international market entry strategies in brief.
Joint ventures 2
Strategic alliances 2
Direct investment 2
Contract manufacturing 2
Franchising 2 10
4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual
salesman or a salesteam establishing and building a profitable relationship with customers
over a period oftime through a series ofsteps. Explain the steps in the personal selling
process which helps in the successful sales.
Definition of PersonalSelling 2
Explanation of steps in the Personalselling process 8 10
5
Describe the stagesinconsumerdecision making process.
Explanation of consumer decision making process 10 10
6
Describe some ofthe strategies for effective marketing and advertising in rural market.
Also explain the innovative use ofmedia in rural market.
Nature of the rural market 2
Strategies 3
Innovative use of media 5 10
Note – Answer allquestions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016 Assignments are available. For Booking
,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or
S M S your “ Email ID ” us in the following Format “ On +91
9995105420 we will reach back you with in 24H ”

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Mb0046 marketing management

  • 1. SMU MBA FALL 2015 -2016 Dear Students, SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ” ASSIGNMENTQUESTION PAPER DRIVE Fall 2015 PROGRAM MBA/MBADS/MBAFLEX/MBAHCSN3/PGDBAN2 SEMESTER 2 SUBJECTCODE&NAME MB0046-Marketing Management BK ID B1629 CREDIT & MARKS 4 Credits, 60 marks Q.No Questions Marks Total Marks 1 Suppose you are the marketing manager ofa banking firm. Your bank has opened its first branch overseas. What factor do you think will affect the choice ofmarketing the most and why? Define environment scanning 2 Demographics 2
  • 2. Political and Legal environment 3 Socio-cultural environment, 3 10 2 A brand is a composite setofbeliefs and associations in the mind ofconsumers. In brand Development, as a part of branding strategy decision, the brand manager can decide to create new brand elements for the newproducts, apply some ofthe existing brand elements to the newproduct, or use a combination ofexisting and newbrand elements to the existing and newproducts. Explain the different branding strategies used by the companies for their range ofproducts. Definition of Brand 2 Advantages of Brand 2 Explanation of different branding strategies adopted by companies 6 10 3 Describe the international market entry strategies in brief. Joint ventures 2 Strategic alliances 2 Direct investment 2 Contract manufacturing 2 Franchising 2 10 4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a salesteam establishing and building a profitable relationship with customers over a period oftime through a series ofsteps. Explain the steps in the personal selling process which helps in the successful sales. Definition of PersonalSelling 2 Explanation of steps in the Personalselling process 8 10 5 Describe the stagesinconsumerdecision making process. Explanation of consumer decision making process 10 10 6 Describe some ofthe strategies for effective marketing and advertising in rural market. Also explain the innovative use ofmedia in rural market. Nature of the rural market 2 Strategies 3 Innovative use of media 5 10 Note – Answer allquestions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
  • 3. SMU MBA FALL 2015 -2016 Dear Students, SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”