The document provides details of an assignment for a Strategic Management course, including instructions and questions. It asks students to answer 6 questions related to key concepts in strategic management: 1. Explain the various levels of strategy in an organization and the meaning of strategy. 2. Explain the interrelationship between strategic planning and strategic management, and which comes first. 3. Define a mission statement and differentiate it from a vision statement. 4. Explain SWOT analysis and provide an example in matrix format. 5. Define corporate turnaround and distinguish between surgical and nonsurgical turnarounds with examples. 6. Analyze the major characteristics of an effective strategy evaluation system.

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ASSIGNMENT
Drive SPRING 2016
Program MBA - SEM 4
Subject code & name MB0052- Strategic Management and Business Policy
Book ID B1699
Credit and Max.
Marks
4 credits; 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.
No
Questions Marks Total
Marks
1 What is strategy? Explain the various level of strategy in an organization. 10
Meaning of strategy
Levels
4
6
2 Specify the interrelationship between strategic planning and strategic
management. Which comes first?
10
Explanation of the concepts 10
3 What is a mission statement? Differentiate between a mission statement and a
vision statement.
10
Mission Statement
Differences
4
6
4 What is SWOT analysis? Explain SWOT analysis in the form of a matrix? 10
Explanation of the concepts 10
5 Define corporate turnaround? Distinguish between surgical and nonsurgical
turnaround. Explain with some examples?
10
Corporate turnaround
Surgical turnaround
nonsurgical turnaround
4
3
3
6 What are the major characteristics of an effective strategy evaluation system?
Analyse these characteristics.
10
Explanation of the concepts 10
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