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Marketing Final Project
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BAHRIA UNIVERSITY ISLAMABAD
Marketing Final Project By Students of BBA 1-C
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Pearl Continental Hotel
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Pearl Continental Hotel
Rawalpindi
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Organizational Structure
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Copyright © 1997
by The McGraw-Hill Companies, Inc. 2-3 COMPANY’S MARKETING PROGRAM Demo- graphics Economic conditions Political and legal forces Social and cultural forces Competition Technology
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Pearl Continental Tower:
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COMPANY’S INTERNAL
ENVIRONMENT Financial resources Research and development Company image Location Production facilities Human resources 2-11
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