This document outlines an assignment for a research methodology course. It includes 6 questions worth a total of 60 marks. The questions address topics like defining business research, descriptive research designs, measurement scales, sampling techniques, coding questions, and writing research reports. Students are asked to provide detailed answers for the 10 mark questions of approximately 400 words each.
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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MBA– SEM 3
SUBJECT CODE &
NAME
MB0050
RESEARCH METHODOLOGY
BK ID B1700
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total
Marks
1 Define business research and explain the process of research?
Definition of Research
Explanation of the steps in a research study
2
8
10
2 Discuss Descriptive Research designs? Explain the different kinds of descriptive research
designs.
Meaning of Descriptive Research designs
Kinds of Descriptive research designs
5
5
10
3 Discuss four types of measurements scales with appropriate examples.
Nominal
Ordinal
Interval
Ratio
2.5
2.5
2.5
2.5
10
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4 Differentiate between the Stratified random sampling and Systematic sampling.
a. stratified random sampling
b. systematic sampling
5
5
10
5 Distinguish between coding closed-ended structured questions and coding open-ended
structured questions
Coding Closed-ended
Coding Open-ended
5
5
10
6 Explain the Structure of the Research Report. What are the guidelines for effective
report writing?
Explanation of the Structure of the Research Report
Guidelines for effective report writing
5
5
10
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