1. How does your media product
represent particular social groups?

2. As my target audience is 16-20 year olds I had to make sure my
magazine was appealing to the right audience. I was also trying
to appeal to both genders, every ethnicity, and was mainly
aiming at the middle class.
The next slides show how I used my magazine to appeal to the
right audience.

3. I used a young
model on the front
page so it would
appeal to the
correct age range.
Also, using direct
mode of address
draws people into
the magazine
because they feel
like they have a
personal
relationship with
the model.
I stereotypically
used a attractive
model to attract
men.
I used a red, black and
white colour scheme
throughout the
magazine as this attract
both males and females.
The magazine look
sophisticated
which will attract
middle class
readers to buy it.
I just used key words to
attract my target
audience because then
they wouldn’t have
read loads, but they
would still know what
was in the
magazine, which is
typically what
teenagers like

4. I used a
sophisticated style
(fonts, layout) to
appeal to the class
I am aiming at.
Again, I young
model so my target
audience can
relate, and direct
mode of address so
they feel like they
connect with the
magazine.
I made my magazine
easy to navigate, and
gave a bit of
information about
each article so they
only read the bits they
want to, because my
focus group told me
they wouldn’t want to
have to read more
than they were
interested in.
I also had the model,
pose in a
playful/cheeky way as
the target audience is
young.

5. I used simple
language as
teenagers (and
my focus group)
want to read
magazine’s for
leisure so I
wanted to make
it easy to read.
I used two teenagers on my double page spread
as stereotypically teenagers are seen as trouble
so I wanted to show that they had achieved a lot
because then more teenagers are going to want
to buy the magazine
I made the picture take up half of the article
because my target audience said that it is
the pictures that draw them in to read the
article.
I used a puff to make
the magazine look
less text heavy.