The document provides an analysis of the cover and internal layout of the September issue of Vogue magazine. It finds that: 1) The cover uses warm autumnal colors like red, orange, and blue to draw attention to the main model. It also features the model's name to attract her fans. 2) Internally, the layout varies from text-heavy pages to full-page images to maintain reader interest. Around 40-50% of pages are advertisements given the target audience's affinity for designer brands. 3) The magazine aims to appeal to its primarily female, affluent readership through fashion advice, trends, and lifestyle content that encourages luxury consumption.

1. Critical Approaches 2

4. As this issue is the September issue the
colour scheme is very autumnal using fairly
warm toned colours ranging from the red
in the background to the orange text,
which then contrasts with the blue of the
coat to create more of a focal point in the
cover to draw the eyes to the main focus of
the cover which is the model.
The main masthead is slightly hidden by
the models head which is much like a lot of
vogue covers which helps to create some
kind of regular format for vogue front
covers. As well as this on the cover one of
the smaller subheadings uses the models
name to help attract her fans as it is the
orange font which draws attention too it.
Also due to the average reader of the
print copies of vogue being 34 years old
the colour schemes are quite classic to
autumn and very simple with no
overpowering bright, clashing colours
which would be more suited to a
younger audience. As well as this the
fonts on simplistic layout also represent
who the magazine is aimed at as the
cover looks very sophisticated and not
cramped and busy.
The photography for this cover will have
been shot in a studio like setting to achieve
this candid look even though it is being
posed for. As well as this due to the photo
being shot at a mid level/ eye level it helps
make it seem as if she is looking at the
audience as the eyes are looking straight
out and the bright blue colour of her eyes
is also reflected in the coat to help
enhance them. By having an eye level
image on the front cover it helps to entice
an audience, especially as his is a fashion
based magazine the fact that it is almost a
full body shot, and features a famous
current on trend model helps to reflect
what their audience requires from their
magazines, which may be anything from
fashion inspiration to tips and tricks.
This cover features quite a few numbers
and figures in the cover lines for example
he ‘7 trends’ piece would help entice
their audience to purchase the magazine
as vogue readers tend to spend more on
fashion every year than readers of
magazines such as Elle and Marie Claire
therefore these ‘7 trends’ may entice
them to buy the pieces that are in the 7
trends and interest them as an audience
as September I the start of the new
season of which trends will have
changed.
As well as this due to having 96% of
their readers being female and their
characteristics being ‘stylish’ and ‘luxury
consumers’ the cover lines specifically
target this audience by lines such as
‘most fashionable restaurant’ which
would encourage their readers to feel
the need to by stylish in the places they
choose to dine in and not only just their
appearance but making their daily life
reflect their fashion choices.
Due to 93% of their audience owning designer fashion it is
important for vogue to promote designer fashion trends
too them for example by them saying ‘The new look’
would suggest to their readers there are new trends
which they will need to by new clothing for to fit the
trends that they want to and stay stylish through autumn.
Although their audience is generally AB/ABC1 the language used crosses
over between both formal and casual to appeal to both ends of their
audience. The image used also reflects the date of issue due to it being a
more autumnal issue more warm toned orangey colours have been used
to portray which issue it is and what kind of look they are promoting that
month. The overall look of the magazine is A4 standard size but also has a
glossy cover to give a more classy and sophisticated look to the magazine

5. • In the latest December issue of Vogue the layout
on the inside varies quite a lot ranging from
pages that 90% text and only have one small
image all the way to a double page spread of one
image and one small caption to anchor the
image in relation to one of the articles. This
format throughout helps to keep the overall
internal appearance of the magazine just as
interesting as the cover and help keep their
audience interested. As well as this due to 93%
of their audience owning designer fashion and
94% of their audience owning luxury beauty
brands around 40-50% of the magazine is filled
with advertisements from a range of different
brands such as Estee Lauder and Dior.
• The magazine also has a lot of different features
to suit a wide variety of people ranging from tips
and tricks to model interviews and therefore this
suits the variety of people with in their target
audience. As well as this by including famous
models or artists in the magazine it draws in
their fans and can help Vogue widen their
audience slightly.
• Each of the images used in the magazine comes
with a small caption or quote to provide
anchorage and give meaning to the image to
display, either what is happening within the
image or a quote about the image. By doing this
it means that the images cannot be misleading
and taken the wrong way as it leaves little room
for interpretation.
• Within this magazine it features a lot of different
ranges in layout as some pages have images
which fill the page and in other cases they have a
page full of text with only a few images dotted
around the page to break up the text.
• As well as this they use a lot of shaded boxes
around some of the blocks of text on the more
busy pages and by doing this it helps to break up
the large amounts of text and draw the eyes to
the more important sections of text. Also they
use a few circles on this pages to highlight key
elements of the article or sections that would
draw a reader in.
• Another thing with this issue is that they have
used a lot of cool toned colours within thee
image and I think this is effective as it helps to
display this idea of winter and coldness and this
is shown throughout the December issue. Also
by doing this it helps reflect on the idea of winter
and how it is cold and this brings out the blue
and green tones throughout the magazine even
though the interview article has image which are
set in summer, they still use dark cold colours, as
her dress is black and and the background is also
made up of quite dark greens. However the
page which is made up of lots of smaller chunks
of text and images that directly reflect what is
being said also uses cool toned blues, beiges and
blacks which creates continuity throughout the
magazine and helps it flow.
• Within all the article the way it is written
variety's from quite casual and informal using
some slang in the first page which is made of the
little chats with various different people who
make the magazine, for example the editor, this
page is kept quite casual. On the other hand the
main feature of this issue is written with quite a
formal tone and doesn’t feature much slang. I
think by having this variety throughout helps to
make it a lot more personal but not too much as
though it doesn’t feel like you were reading a
magazine anymore. Also a other bonus from
doing this is that it suits both ends of there
target audience as the majority of their readers
are within the ABC1 category and by having this
variety of how it is written helps most people
within their target audience find something that
is suitable for them and in what style of writing
they would prefer whether they prefer it to be
very formal or very casual.
• Another thing that is used a lot within this issue
is the use of pull quotes to help break up the
large sections of text within the mains articles of
this issue.

8. NME have had a variety of styles over the past few years for example their
most recent issues have been very minimalistic and haven't had many if any
headlines. As the cover with slaves on the front simply has an image of them,
the NME logo scattered all over the page, and the name of the band with a
minor strap line, also on this cover there is the use of the yellow blob to draw
in peoples attention. Another thing about this cover is how they have used a
live candid image as apposed to a staged image in a studio like in their
previous older issues, by having a more live and interactive cover helps to link
back to their target audience as they have a fairly young adult market and this
can be seen in this cover due to the fact that it has a lot of young people
enjoying themselves on the cover and this may help entice other young people
who want to be involved in the same type of crowd. I think the live photo is
very effective as it makes the reader feel more involved especially as the lead
singer is looking towards he camera and it looks like a very intense scene and I
think this would help draw in new readers as it’s a very simple yet eye catching
cover.
In their older issues they went for a more busy and eye catching cover,
for example the Oasis cover has a lot of other information on it unlike
the slaves cover. Also on this cover they’ve used a more newspaper
headline like style using the reverse technique of having the white text
over the black background and makes it appear like more of a serious
headline within a magazine and this is effective at making it appear like
it’s the most important thing within that issue and people need to read
this as its using this bold font wit the plain black white and red colour
scheme making it even more eye catching. Also on this cover there is
hardly any white space as it is all filled up with either who features in
the magazine or brief descriptors of what is inside this issue. By having
clearly on the front of the issue what bands feature in this copy helps to
draw in their fans and therefor widen NME’s audience and help make
more sales as fans may catch sight that their favorite band features in
this magazine and that may make them purchase this issue. Also in this
issue I think the colour scheme of black, white and red keeps their logo
incorporated and has the stereotypical rock and roll colours and
therefor suits their audience well is it likely that someone who would
read this magazine enjoys that genre of music.
In the issue with Noel Gallagher on the cover incorporates the
interesting minimalistic look and the busy oasis cover and I think this
one is most effective and eye catching as it contains the details on who
is featured in the magazine, a controversial quote from him, and has
the large image, which is a head on shot and makes it feel as if he is
looking out at you and makes it a lot more attention grabbing. By
having a controversial quote on the cover it means that due to their
audience being predominantly young and male it may encourage them
to read the issue due to the ‘drama’ surrounding the controversial
quote.
Generally on the majority of NME covers they have a more
glossy look and appear more shiny than magazines such as
vogue. As well as this on most NME covers their is more
information on what features within the magazine and has
cover lines all around the images on the cover of the
magazine. Another noticeable thing about this magazine is
that the colour scheme they use is mostly very basic and sticks
to three main colours depending on what the main image on
the cover is, generally there's a black, white and red colour
scheme on most of them as well as this generally the NME
logo site in the top left corner of the magazine whether its in
front of the image or behind the image. I think by having the
logo in the same place on most of their issues it makes it more
memorable as you can imagine what the cover would look like
just from hearing the name NME if you have seen their
magazines before. As well as this the colours depend on what
type of artist is on the cover, when more rock/alternative
bands are on the cover the magazine uses a more darker
colour scheme is it more stereotypically matched with that
genre of music and dark colours are seen as a convention of
this type of music whereas when a more pop artist is on the
cover a lot brighter colours are used to represent the genre of
music which is being featured in that issue. Quite a direct
mode of address is used in quite a few covers of NME by using
images where it looks like the artist is looking at you, the
reader.
You can also see how the cover mainly targets a
predominantly male audience as in their key stats is shows
that 63% of their audience is male and I think this is shown in
the cover as they use the masculine colour scheme due to
them using this darker colour scheme it means that generally
a amore male audience will be drawn in and the words they
use on the covers and articles can be quite aggressive and
seen as more of a stereotypically male thing to say for
example on the Oasis issue the main headline is ‘Rocks
messiest bust ups’ meaning ‘messy’ arguments and the cover I
would say looks quite aggressive as the people on the cover
are looking as if they're trying to intimidate each other and
look quite angry and therefore I think you can tell that this
magazine is aimed towards a more male based audience.

9. This magazines is more article based which is
completely different to vogue as that magazine
featured predominantly more adverts than articles.
However this magazine does still contain some
promotions and adverts but not nearly half as much
as Vogue contains, due to it having less
advertisements this may also help draw in a younger
male audience as it is predominantly focused on the
music and not promoting random expensive products
throughout the magazine.
In almost every article in this magazine drop capitals
are used to start each article and have the
corresponding colour to one which features in the
main headline for example the burnt orange colour of
the ‘A’ in the Pete Doherty article s the same colour
that is used for the word ‘good’ in the headline and is
also the same colour as the bear. Another example of
this is in the Nicki Minaj article where the bright pink
of the drop capital is also used in the headline when is
says her name and it also matches the same colour as
her lipstick in the image.
Another noticeable thing about the article in NME is
that they almost always have one page which is
covered by and image, and this page will also either
contain a pull quote from the article like in the Pete
Doherty article and in the Liam Gallagher article both
a pull quote and anchorage is used so that the image
doesn't give any room for interpretation. Also by
including pull quotes it adds an more interesting look
to the article and also gives and insight in what the
article is about without someone having the read the
whole article.
In NME magazines there are generally too kind of
looks for the main articles and that is either to have
them in an interview format like in the Nicki Minaj
article where all the ‘Gospel’ is laid out in number
order. Or like in the two other articles where its one
large image on the left hand page and then on the
right hand page is where all the most important
information from the article is put in generally 3
columns which include a pull quote either in the
middle of the article or at he top covering the top
third of the page.
The articles within NME magazines are quite
informal and can sometimes feature
swearing as their general target audience is
25 year old males and therefore is written
like a 25 year old male and is very informal
and can sometimes be either direct or
indirect depending on the style of the article
or interview therefore this is an effective
way of engaging with their audience as it
feels more personal and like its just a chat
with a friend therefore this may be why it is
so popular among young males.
In almost every article staged , studio images
are used and they are generally head on
shots where the artist appears to be looking
directly at the reader and make them feel
more included like in all the image in these
three covers all the artists are looking
directly forwards as if they are engaging with
the reader.
I think that by having this continuity
throughout each and everyone of their
articles it makes them more easily noticeable
to NME fans and also its a simple layout for
readers to follow without it being boring and
looking repetitive so that every issue looks
the same. Also throughout each issue NME
aim to get self promotion through the bands
or artists that they feature for example with
the Liam Gallagher article it the main
headline for that article is about him, buying
NME when every new issue comes out no
matter what, by doing this it makes the fans
of that band or artist more likely to purchase
the magazine weekly to feel as they're the
same as their favourite artists and makes
them feel like they have something in
common with that artist.