The document provides a summary of an accomplished franchise market director with over 20 years of experience in restaurant and hospitality industries. He has extensive experience in market development, expansion, operations management, and leading new franchisees through all business development phases. He held senior director roles at Krispy Kreme Doughnut Corporation where he supported international franchise areas and opened over 100 stores domestically.

1. Charles W. Wiedmann
4186 Shadetree Drive
Winston-Salem, NC 27107
843-298-5444
Charlesw529@hotmail.com
SUMMARY
Accomplished Multi-Unit Franchise Market Director with over 20 years’ experience in U.S.
Domestic and International Restaurant/Hospitality environments. Extensive background in market
development and expansion, and operations management. Proven success in leading new
franchisees through all phases of business development.
SKILLS
Business Consultation
Site Selection
Multi-Tasking
Quality Standards
International Business
Profitability Analysis
Food Cost Management
Team Leadership
P&L Management
Labor & Scheduling
People Development
Problem Solving
Multi-Unit Management
Operating Budgets
Performance Improvement
Sales Building
New Store Openings
New Product Development
New Product Roll Out
Market Development
Food Cost Analysis
Customer Service
EXPERIENCE
Krispy Kreme Doughnut Corporation
Sr. Director International Franchise Operations
1995 - 2016
 Provided guidance and support to numerous International Franchise Area Developers to
achieve success in their market
 Directed all aspects of Franchise Operations including Operating Standards and Procedures,
Brand Standards, Sales, Ingredient Cost, Labor Cost, and P&L Management
 Successfully led 11 new Franchise Groups through all aspects of entry into the
market/opening and continued market development. Assisted with the opening and the
development of 7 additional International Franchise Groups
 Responsible for and successfully managed the expansion and profitable development of
Krispy Kreme in the United Kingdom. Annual Sales of over $100 million
 Led and managed the expansion of Krispy Kreme in the Middle East(Saudi Arabia, Kuwait,
U.A.E., Bahrain, Qatar, and Lebanon), Turkey, and Russia
 Guided and led the Krispy Kreme and A.A.F.E.S. teams to successfully open a Commissary in
Germany in November 2015. First year sales of over 2.5 million
 Assisted with and provided guidance to Franchise Groups with annual budgeting, strategic
planning and goal setting, and the development and implementation of action plans
 Successfully worked with the Marketing Team to develop marketing initiatives and strategies
to optimize Sales growth
Domestic Franchise Division Director 1995 - 2006
 Hired to be the first Franchise Operations Director when Krispy Kreme began franchising in
the United States in 1996
 Successfully opened over 100 Krispy Kreme Stores in various markets
 Mentored and developed 9 other Operations Directors

2. Gilbert/Robinson Restaurants, Inc.
Domestic Franchise Division Director
1979 - 1995
 Supervised 5 to 8 Restaurants in a multi-state region, with annual sales of 12 – 14 million
 Developed annual sales and operational projections
 Evaluated restaurant performance according to Company standards of operation, food,
service, hospitality, and cleanliness
 Created training and development plans for Store General Managers and Managers
EDUCATION
Wake Forest University 1972 - 1976
Winston-Salem, NC
 B.A. History, Minor in Education