1. NAND LAL WADHWA
32/6 OLD RAJINDER NAGAR, 3RD FLOOR
NEW DELHI 110060 – INDIA
Contact: 0091 9810503911, 0091 11 25854846 ®
Email: aropol@gmail.com; info@vmtindia.in
BUSINESS OPERATIONS /BUSINESS DEVELOPMENT PROFESSIONAL
Seeking senior level managerial positions in New Business Development, Sales & Marketing with 25 years of
rich experience in the industry
FROM JUN 2012 Working for FAHRENHEIT CHEMOLEUMS PVT LTD., AS VICE PRESIDENT SALES.
FRM Dec. 2003 Worked for AMERILUBES Private Limited, as Head of Operations, Includes Sourcing,
Packaging, Sales and Marketing of Automotive and Industrial Lubricants and Greases.
Feb. 2000-2003 Worked for Balmer Lawrie & Co. Ltd.
(Greases & Lubricants division) as CHANNEL SALES MANAGER.
1993-1999 AREA SALES MANAGER – RETAIL
GULF OIL INDIA LIMITED.
1989–1993 Junior Executive – Marketing
Castrol India Limited, New Delhi.
1985–1989 COMMERCIAL OFFICER
Empire Machine Tools (An enterprise of Empire Industries Ltd.)
1984.1985 Liaison Assistant
VAM Organic Chemicals Ltd. Gajraula
 Competent & result oriented professional, offering over 25 years of exposure across Business Development,
Sales & Marketing, Customer Relationship Management and Team Management. Currently associated with
FAHRENHEIT CHEMOLEUMS PRIVATE LIMITED. as Business Head (Petro Chemicals/AFTER Market/FMCG Etc) .
 Dexterity in assessing changing market environs with an insight into the domains of market research,
customer relationship management and business development; capable of establishing new milestones
through evolved managerial skills.
 Highly capable of understanding critical business drivers in industries and multiple markets; strategic
marketer, formulate robust strategies to consistently generate new revenue streams and improved
performance in targeted market segments.
 Outstanding ability to apply management insights to solve practical problems and employee grievances
coupled with an insightful exposure to formulating / implementing of administration policies thereby ensuring
smooth operations.
 Veteran in identifying problems, formulating tactical plans, initiating change and implement effective
process, programs and modern business systems and ventures in challenging and diverse environments.
 Development operations, end to end right with key focus on bottom line profitability by ensuring optimal
utilization of resources within the set parameters and operational analysis.
 Possess strong knowledge of the market in the Northern Region.
Competency Sectors:
Business Development  Sales & Marketing Management  Retail Channel  Product Management 
Brand Promotion Administration  Market Research  Market Penetration  Team Management 
Branch Operations  Sales & Marketing  Retail and Relationship Management  Administration 

2. PROFESSIONAL EXPERIENCE
AMERI LUBES GROUP OFCOMPANIES Business Head (PETRO CHEMICALS)
 Building counter strategies to increase the market share of the company by assessing the marketing
opportunities & target markets as well as the potential customers.
 Evaluating subscriber acquisition cost, minutes of usage, Average Balance, Average revenue per user and
marketing budgets periodically including manpower planning initiatives and ensure adherence to planned
expenses.
 Making fact-based decisions regarding marketing strategy to develop the product as a brand while designing
effective and cost-efficient implementation programs based on Customer Analysis.
 Setting and achieving the top-line, middle-line and bottom-line targets within the prescribed budgets while
making decisions on Product-Mix, Pricing, and Promotion, etc.
 Interacting with the customers/ vendors/ channels to understand their needs/ requirements while assisting
them for the required services and maintaining customer relationships to build the future perceptiveness.
 Adept at developing a competitive business development and sales strategy, uncovering/ creating new
opportunities, identifying dynamic and flexible opportunities for market penetration and revenue generation.
 Nurturing healthy relationship with customers by satisfying their queries and providing them advice as per
their individual needs for referral & repeat business.
BALMER LAWRIE & CO LTD. CHANNEL SALES PARTNER (ADHOC)
 Proficient in developing business for the organization, identify business opportunities & generating business
plans to achieve the same & locate clients in targeted segments to secure profitable business.
 Analyzed competitive product offerings in terms of features and benefits as well as price points.
 Developed competitive business development and sales strategy, uncovering/ creating new opportunities,
identifying dynamic and flexible solutions & managing account activity.
 Implemented sales promotion plans, Local selling Plans & new store concepts to generate sales for
achievement of targets; coordinating the in-store promotional activities for new releases & special products.
Ensured the delivery of products meeting the quality, service & proper standards required.
 Shouldered the onus of managing promotional activities such as road shows, customer meets and trade
exhibitions.
 Actively involved in business planning & market survey to assess revenue potential in business opportunities.
Notable Accomplishments
 Credentials of recording a growth of 60% in volume target in the first quarter after joining.
 Accredited for recording the first half yearly growth of 30%.
 Appointed Consignment Forwarding Agents, Distributors and Dealers throughout North.
GULF OIL INDIA LIMITED
AREA SALES MANAGER- RETAIL
Notable Accomplishments
 Joined as SR. SALES EXECUTIVE & promoted to the position of Area Head.
 Successfully recorded the highest business in HARYANA, CHANDIGARH AND HIMACHAL PRADESH IN
1999-2000.
 Received appreciation from company as promoted as REGIONAL INCHARGE.
CASTROL INDIA LIMITED
Junior Executive-Marketing
Notable Accomplishments

3.  Credentials of being promoted to JUNIOR EXECUTIVE.
 Successfully recorded a growth of 40% in volume target in the first quarter after joining & the first half yearly
recorded a growth of 20%.
Innovative thinker with broad based expertise in sales, marketing & business development. Proven ability
to quickly analysis key business drivers and develops strategies to grow the top and bottom line.
 High integrity, energetic leader known for ability to envision and create outcome in
complex situations, diverse industry and functional expertise with a tenacious
commitment to driving sales profit and market share growth and areas of excellence
includes…
 Project management
 Change management
 Strategic planning/Business development
 Negotiation & Managing budgets
 Leading & developing teams/Creating winning business plan
 Redesigning business process
 Product development and rollout & Turnaround situations.
ACADEMIC & PROFESSIONAL CREDENTIALS
GRADUATE IN HUMANITIES – DELHI UNIVERSITY 1985
Post Graduate Diploma in SALES AND MARKETING 1992
ANNAMALAI UNIVERSITY
Education 1990-1992 Annamalai University, Tamil Nadu
post graduate Diploma in sales and marketing
1981.1984 Delhi university, Delhi, B.A. pass in Humanity.
Interests Traveling, Debating, Innovations, Rural marketing,meeting people.
Travelled to ITALY, FRANCE, SPAIN, POLAND, NETHERLAND,
TURKEY, GERMANY, CANADA, UNITED KINGDOM.
Date of Birth 24th
December 1959
Marital Status Married
(Nand Lal Wadhwa)