1. MOHAMMAD SARIF
Contact: 0097150-8840188
E-Mail: shariefaalmir@gmail.com
S E N I O R L E V E L P R O F E S S I O N A L
S A L E S & M A R K E T I N G | B U S I N E S S D E V E L O P M E N T
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative
marketing concepts & strategies
Industry Preference: Food & Beverages
Location Preference: UAE
P R O F I L E S U M M A R Y
A competent professional with 19.5 years of experience in:
Sales & Marketing Business Development Budgeting
Channel Management New Market Development Reporting & Documentation
Product Promotions Client Relationship Management People Management
 Remaining on the cutting-edge, driving new business through key accounts and establishing strategic partnerships & dealer
relationships to increase channel revenue
 Holds the merit of working with esteemed clients like Carrefour, Lulu, Safeer, Manama, Choitrams & Al Maya
 Played a key role in establishing business in tough terrains of Northern Emirates
 Expertise in increasing sales revenues, exceeding targeted sales goals, developing profitable & productive business
relationships and building an extensive client base
 Proven track record of meeting the assigned targets, streamlining workflow and enhancing productivity
 Consistent success in maximizing corporate performance, driving growth, generating revenues, capturing market share and
enhancing the value in markets
 Resourceful in cementing healthy relationship with the clients for generating business and leading workforce towards
accomplishing business & corporate goals
 Team-based management style coupled with the zeal to drive visions into reality
A R E A S O F E X P E R T I S E
 Maintaining and managing existing accounts to ensure business sustainability; forecasting sales targets and executing them in a
given time frame, thus enhancing business growth
 Developing and appointing new business partners to expand product reach in the market and working in close interaction with
the dealers & distributors to assist them in promoting the product
 Creating & sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst
team members
 Acquiring & developing new clients and negotiating with them for securing profitable business

2.  Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines & service
quality norms
 Monitoring, recruiting, training & motivating the manpower and ensuring quality deliverables in the market
 Providing direction, motivation & training to the team members for ensuring optimum performance and enhancing professional
& soft skills
O R G A N I S A T I O N A L E X P E R I E N C E
Feb’15 – till date Hassani Trading Company, Dubai UAE as Sales Manager
Role:
 Involved in all the sales & marketing activities of the organization
 Leading Sales Team and helping them in achieving the targets
 Conducting the competitor analysis by keeping abreast of market trends and
competitors’ moves to achieve market share metrics; evolving market segmentation &
penetration strategies to achieve targets
 Identifying and networking with financially strong and reliable channel partners,
resulting in deeper market penetration and improved market share
 Enhancing entrepreneurial skill of the distributors by providingthem technical knowledge
 Directing and overseeing the company marketing function to identify and develop new
customers for products and services
 Conceptualizing and executing sales promotion schemes to increase the brand visibility
 Streamlining business operations, invigorating businesses, heightening productivity and
enhancing internal controls
 Leading business planning and performance management of channel partners, including development and execution of joint sales
plans, local area marketing, staff coaching, recruitment and hosting constructive meetings
 Directing the coaching and development of channel partners; guided them in achieving positive results using value-based selling
 Providing pre-sales support to partners for customer visits and presentations; building capacity for channel partners on company
products
Highlights:
 Delivered 20% YOY growth and 15% sales target for FY within the assigned geographical zone
 Trained channel partner staff of 25 for Kellogg’s, Nandoos, Frenchi’s, Crespo, Smukers, Safa and Al Khaleejia products; developed
channel-wide demand generation programs and tracked results
 Distinction of achieving the set targets of AED 10 Million every month by planning / executing 15 strategies
 Demonstrated excellence in establishing business in tough terrains of Sharjah and Northern Emirates
 Played a key role in implementing new processes and ideas for sales that helped in increasing the growth from 15% to 20%
 Received an appreciation letter from GM (Manager / Client) for best display, best achievement and best contribution
 Took 3 measures to counter competition
Apr’14 – Jan’15 Choco Land Intl Gen Trading LLC, Dubai as Sales & Marketing Manager
Role:
 Handled all the activities of the Purchase Department
 Coordinated with the suppliers for negotiating the price and promoting the products
Feb’09 – Apr’14 Aal Mir Trading Co. LLC, Dubai
Clients Handled: Carrefour, Lulu, Safeer, Manama, Choitrams, Al Maya
Growth Path / Assignments Handled:
Dec’99 - Jun’00 Gas Station Van Operations Manager
Jul’00 - Apr’14 Key Account Manager
Role:
 Managed the distribution of leading food and non-food brands to top retail and wholesale chains across UAE
 Involved in planning and implementing promotional activities for food and non-food sectors

3.  Handled a team of 15 members including sales executives, merchandisers, assistants & trainees and helped them in achieving
the targets within the defined timeline
 Prepared documents of new product launches, promotion activities, collections, etc.
Highlights:
 Holds the merit of working across different markets in Dubai, Sharjah and Northern Emirates
 Merit of achieving the set targets of AED 08 Millions every month by planning / executing 30 strategy for brands Like Ulker,
Perfetti, Arcor, Orion, Nestle, Namakin, Bahar, Lotte, Solen and Lamilutti
P R E V I O U S E X P E R I E N C E
Feb’99 – Dec’09 Aal Mir Trading Co. LLC, Dubai
Growth Path / Assignments Handled:
Feb’99 - Dec’02 Sales Executive – Traditional
Jan’02 - Dec’05 Sales Executive – Retail
Jan’05 - Dec’09 Sales Supervisor – Retail
Oct’96 - Feb’99 Ragib General Trading Co. LLC, Dubai as Shop Manager
Nov’95 - Oct’96 Al Manaser Travel and Tourism, Dubai as Sales Executive
T R A I N I N G A T T E N D E D
 Attended training on ‘Sales and Business Development’ at Spearhead Training Course , Dubai
A C A D E M I C D E T A I L S
 B.Com. from University of Calicut in 1994
Other Course:
 Diploma in Computer Application from IDEAL Computer Institute, Mangalore in 1994
I T S K I L L S
 MS Word, Excel, PowerPoint and Outlook
P E R S O N A L D E T A I L S
Date of Birth: 2
nd
May 1974
Permanent Address: Bedira House, Tippu Nagar, Po Vidya Nagar, Kasaragod
Present Address: PO Box No. 238262, Dubai, UAE
Nationality: Indian
Marital Status: Married
Languages Known: English, Arabic, Hindi & Malayalam
No. of Dependents: 3
Visa Status: Employment-Transferable
Passport Details: L3486262 (Issued at Dubai. Valid up to 10/06/2023)
Driving License Details: Valid UAE Light Vehicle Driving Licence (Issued at Dubai. Valid up to 28/12/2021)